The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
For 30 years, the TOTA Golf Tournament has brought together people of the Thompson Okanagan tourism industry for a day of connection and comradery, and, of course, fun!
This year, Bighorn Golf & Country Club in Kamloops is playing host to the Thompson Okanagan Tourism Association’s 30th Annual Golf Tournament on Thursday, May 30.
Read MoreTOTA continues its commitment to destination stewardship and sustainability through a partnership with GreenStep and its EcoFund program. Tourism businesses that join the EcoFund program, collect an EcoFee that helps their businesses to cut down on the consumption of energy, waste and water, by investing in more efficient technologies and renewable energy.
Read MoreThe BC Fairs Learning Exchange took place in Penticton on April 14-16, bringing together a diverse community of thought leaders, professionals, and enthusiasts from across the realms of business, culture, and innovation. TOTA CEO Ellen Walker-Matthews delivered the opening presentation and took part in a panel on crisis communications for BC fairs.
Read MoreThompson Okanagan tourism companies are invited to share adventures and experiences at the Tourism Inspiration Centre on Highway 97C above Peachland, which receives 35,000+ visitors per season.
Promotion Opportunities for the season (May-October)
Outdoor Billboard Space: $500+GST / year
Brochure Racking Space & QR Code Link to Website: $125+GST / year
On-Site Exhibit Space: $150+GST / weekend
Biosphere Commitment Program members will receive a 25% discount on listed prices.
Availability is limited and offered first come, first serve. To secure your promotion space, contact Visit@TOTABC.com.
Read MoreThompson Rivers University (TRU) and the Thompson Okanagan Tourism Association (TOTA) have signed a memorandum of understanding (MOU) to benefit students in TRU’s tourism management program and support the TRU Tourism Innovation Lab.
Read MoreYes, there will be great golf on an award-winning course, but this annual tournament is really about bringing people of the Thompson Okanagan tourism industry together for a day of connection and comradery, and, of course, fun!
Read MoreThe Thompson Okanagan Tourism Association (TOTA) is launching the revamped Biosphere Commitment Program. The updated program has a new focus on the online Biosphere Sustainable Lifestyle (BSL) Platform, which allows organizations to measure, manage, and report on their sustainability efforts that align with the United Nations Sustainable Development Goals (SDGs).
Read MoreIn February, members of the Thompson Okanagan Tourism Association (TOTA) attended the Explore BC conference, organized by Destination BC.
Read MoreThe 30th Annual Thompson Okanagan Tourism Association (TOTA) Golf Tournament will be hosted at Bighorn Golf & Country Club in Kamloops on Thursday, May 30, 2024, with a full day of food, drink, and fun. Registration will open shortly. We look forward to seeing you there!
Read MoreThe Thompson Okanagan Tourism Association (TOTA) is conducting a survey to collect current information from Thompson Okanagan tourism businesses about the financial outlook for the coming year, 2024.
A summary of the findings will be presented in March to the TOTA board, Destination BC CEO, BC Ministry of Tourism, Art, Culture, and Sport (MTACS). Please complete the survey by March 3.
Read MoreThompson Okanagan tourism professionals are invited to an online training session on March 1 to start a conversation about how your team can contribute to a work environment that empowers 2SLGBTQI+ colleagues, guests, and other stakeholders.
Read MoreThe Thompson Okanagan Tourism Association (TOTA) has been nominated for North America's Responsible Tourism Award in the annual World Travel Awards. We would greatly appreciate it if you could take a few moments to register and vote for TOTA by April 7.
Read MoreThe TOTA marketing team represented the Thompson Okanagan region at the International Media Marketplace (IMM) in New York in January 2024. The team met with 25 top tier media in the media marketplace where they got to know the individual writers and creators.
Read MoreThe TOTA marketing team attended the Canadian Inbound Tourism Association (CITAP+) Winter Function on December 5 in Richmond, BC., to discuss new and existing trade-ready products in hopes of bringing more visitors to the TOTA region.
Read MoreThe Thompson Okanagan Tourism Association is encouraging people to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media. The press release is designed to raise awareness of ski resorts, passes, and activities in the Thompson Okanagan, inspiring them to plan a trip.
Read MoreTOTA is seeking tourism business owners and operators to share knowledge and insights in the study From panic to planning: Advancing tourism resilience through big data and smart destination practices by participating in a short one-on-one interview in February to April 2024.
To schedule an interview, please contact Scott Peters at Scott_Peters@SFU.ca or +1-778-878-2557
Read MoreThompson Okanagan tourism business owners and operators are invited to share their perspectives on how the region can advance tourism resilience through big data and smart destination practices. Insights will be collected through an in-person or video interview.
To schedule an interview, please contact Scott Peters at Scott_Peters@SFU.ca or +1-778-878-2557
Read MoreA new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.
The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.
Read MoreThrough the BC Tourism Climate Resiliency Initiative (BCTCRI), BC's tourism industry can apply for sustainability adaptation planning support and micro-grants from Destination BC.
Read MoreThe Thompson Okanagan Tourism Association (TOTA) is inviting visitors to go deeper and explore the region’s most enriching experiences with its latest campaign and video entitled, Stay a While. Designed to showcase the Thompson Okanagan's hidden gems, visitors are encouraged to dive into authentic local culture, stay longer, and make meaningful discoveries.
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