Thompson Okanagan Tourism Newsletter | December 19, 2024

CEO Message

As we approach the holiday season and the end of 2024, I hope that you can carve out time with family, friends, and colleagues to reflect on all that has happened over the past 12 months and catch up on the three "R"s—Rest, Relax, and Reset.

It has been another interesting, dare I say, challenging year for many of our tourism and hospitality partners and stakeholders. Change abounds, whether it is rule changes, regulation changes, government changes, reporting changes, or ever-looming technology changes. Some moments, it is hard to keep up, and more, not less, change is certainly coming. 

Like many of you, our team is gearing up to better understand and incorporate AI into our work and our personal lives. We are learning and embracing what is here, what is on the horizon, and what inevitably will alter how we work and play more dramatically than anything we have experienced thus far.

Recently two of our team members put together an excellent presentation on AI for our office. It was highly enlightening, educational, and very entertaining. We all came away with new insights, recognizing how dramatically our understanding and the field itself will continue to evolve over the year ahead. 

To all of our communities, stakeholders, and partners, thank you for your ongoing dedication to the tourism and hospitality industry.  Thank you for being gracious and welcoming hosts, delivering unique, meaningful, and remarkable experiences to residents and visitors alike, and continuing to build a sustainable and vibrant industry through difficult times, adversity, and setbacks. In the days to come Artificial Intelligence will come to assist us in doing many things quicker and easier but what it won't replace is genuine hospitality, the comfort of a cozy bed, the richness of a perfectly prepared meal, the thrill of finding fresh tracks, and the warmth of a friendly smile, those are the human experiences and those are ours to continue to create and deliver. 

Stay safe, be guided by kindness, and enjoy the season.

Ellen Walker-Matthews

CEO, TOTA

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TOTA’s 2024 Year in Review

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TOTA Events

TOTA tees off in Kamloops, BC, for the 30th Annual Golf Tournament

On May 30, 2024, TOTA hosted tourism industry professionals from around the region at Bighorn Golf & Country Club, for the 30th Annual TOTA Golf Tournament. Old and new colleagues connected over a spirited round of golf followed by a Western-themed reception, complete with lawn games, music, and mechanical bull-riding, provided by Tourism Kamloops. 

Join TOTA at the 31st Annual TOTA Golf Tournament on June 5, 2025, at the Osoyoos Golf Club, keep an eye out for upcoming updates sponsorship opportunities, and ticket sales. 

TOTA fully immersed at the annual AGM & Summit

TOTA was thrilled to host an engaged group of tourism industry professionals in Vernon, BC, to participate in TOTA’s annual AGM & Summit. On Wednesday, October 30, 150+ tourism industry professionals gathered in the Predator Ridge Commonage Ballroom to Immerse themselves in the 2024 Summit. 15 speakers and panelists shared insights on topics including sustainability, data-driven strategic planning, establishing authentic Indigenous partnerships, and future tourism trends.

Join TOTA at the KF Centre for Excellence with Tourism Kelowna in 2025 for the next annual AGM & Summit.  

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Destination Development & Stewardship

TOTA is Biosphere Certified

The Thompson Okanagan Tourism Association is thrilled to have once again completed its annual Biosphere Certification Audit. This annual report provides the opportunity to review and confirm continuous improvement against the 17 Sustainable Development Goal Measures.

Tourism businesses within the region can participate in the Thompson Okanagan Biosphere Commitment Program, which equips tourism businesses with tools and resources to continuously measure, manage, and report sustainability management efforts.

Continued Work on the Adra Tunnel 

By leveraging our successful PacifiCan Funding Application for $250,000, the Thompson Okanagan Tourism Foundation was able to continue working with our colleagues in Penticton and the Regional District of Okanagan Similkameen to see the restoration of the Historic Adra Tunnel along the Kettle Valley Rail Trail. The Tunnel is near completion and will be ready to host visitors in the spring of 2025.

Inter-Community Transportation Work

With support from ETSI-BC, TOTA worked with UBCO this past summer to launch a region-wide transportation survey. The results were tallied into a comprehensive report on community and visitor preferences for inter-community transportation options. TOTA continues our work by showcasing the results through community forums.

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Marketing & Communications

Stay a While 

In January 2024 the "Stay a While" campaign was launched on the TOTA consumer channels. The campaign encourages visitors to stay longer and find the hidden gems within the region that align with six key travel themes, including road trips, arts & culture, adventure, soft adventure, and Indigenous culture.

Travel Now to the Thompson Okanagan - On Us!

In August 2024 the TOTA in collaboration with 12 regional communities; Destination Silver Star, Tourism Shuswap, Travel Salmon Arm, Tourism Kelowna, Tourism Vernon, Destination Osoyoos, Travel Penticton, Tourism Oliver, Tourism Valemount, Tourism Wells Gray, Discover Naramata, launched a regional marketing campaign to increase awareness of travel to the region and encourage visitation to the Thompson Okanagan in the fall season. The campaign featured 10 prizes of $1000, awarded to lucky giveaway winners who shared a time-stamped photo of a previous visit to the region. 

Media Coverage of the Region 

The TOTA Travel Media team works with Destination BC, Communities Destination Management Organizations, and businesses to host traditional travel media in the Thompson Okanagan Region. This effort results in the region being highlighted in worldwide outlets that will attract visitors. 

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TOTA Training Centre

Beverage Industry Training

TOTA delivered 3 successful iterations of the Beverage Industry Training (BIT) program in partnership with Okanagan College. The initial BIT programs provided participants with fully funded training for various roles in the Beverage Industry and was intended for new hires in wineries, breweries, distilleries, and cideries, as well as existing Beverage Industry professionals in South Okanagan. In November, a Tier 2 program was offered to build on the past foundational skills and participants’ lived experiences to focus on business development and sustainability in South Okanagan. 

Keep an eye on the TOTA Training Centre for upcoming programs in 2025. New programs available late January & February in Shuswap and North Okanagan. 

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The Symphony Tourism Services "Dream Team", as they are so lovingly called, spent 2024 providing a unique blend of research, marketing, and consulting services to small businesses, communities, and destination management organizations.

Some of these services included:

• The new DBC-aligned North Thompson Valley website.

Visit the North Thompson Valley Website

• The TOTA Inter-community Transportation Survey

• Valuable research projects for over 15 rural communities and 5 larger tourism organizations

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It’s been a year full of growth, teamwork, and accomplishment throughout the region. Stay updated with the latest newsletters, updates about the TOTA team, industry updates, and resources on the TOTA News Centre and our social channels. 

See You in 2025!

Thompson Okanagan Tourism Newsletter | November 13, 2024

TOTA Summit Recap

We were thrilled to have such an engaged group of tourism industry professionals gathered on October 29 & 30, 2024 in Vernon, BC to participate in TOTA’s annual AGM & Summit. 15 speakers and panelists shared insights on topics including sustainability, data-driven strategic planning, establishing authentic Indigenous partnerships, and future tourism trends.

This year’s theme, Immerse Yourself, was not just a call to participate in the emerging trends within the industry, but was an invitation to engage with all sectors to develop a resilient future for the industry.

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TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

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Highlights

🌱🌎 Register for Community Voices Heard: TOTA + OTA Inter-Community Transportation Event on November 21, 2024

💻Register for the Energy Conservation and Management Workshop for South Okanagan Hotels and Businesses

📣 TOTA 2024 AGM Recap & Board Directors Announcement

🌱🌎 Thompson Okanagan Region Featured in the National Climate League 2023 Report

🌱🌎💻Read the Destination Canada Sustainability Storybook

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The Region in the News

⭐Watch the Cannes International Media & TV Award Winning Video "Explore More of Kelowna in All Seasons" Produced by Tourism Kelowna

⭐Wine down in the fall at this British Columbia Gem

⭐Powder Playground: Uncover BC's Winter Ski Resorts in the Thompson Okanagan Valley

⭐Rainforest to Rockies: The best way to see British Columbia, Canada

Are you on TikTok? Thompson Okanagan is and features short-form video content from around the region!

Follow the Thompson Okanagan social accounts and tag #ThompsonOkanagan to have your photos and videos featured in our upcoming content. 

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Thank you to the Virtual Silent Auction Donors

• Air Canada

• The Clean Gecko

• Summerland Waterfront Resort

• Lakeside Eco-Sports

• Watermark Beach Resort

• Planet Bee Honey Farm

• Glohaven

• Hoodoo Adventures

• Coast Capri

• UBC Okanagan

• FortisBC

• Visit Oliver

• Lac Le Jeune Resort 

• KVR Outfitters

• Peak Cellars

• Trails to the Boundary

• Predator Ridge Resort

• Holiday Park Resort

• Reflect Media

• Sun Peaks Resort 

• Big White Ski Resort 

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Thompson Okanagan Tourism Newsletter | October 4, 2024

TOTA Summit & AGM Silent Auction

The TOTA Summit Silent Auction is a great way to increase awareness about your business while raising funds for student bursaries. 

Donors will be featured in the upcoming TOTA newsletter, sent to regional tourism industry professionals. Donations of over $100 also qualify regional businesses to be Voting Stakeholders in the 2024 Board Directors election and AGM.

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TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

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Highlights

🖥️ List of Funding Sources Provided the Ministry of Jobs, Economic Development, and Innovation Are Still Available

💻ETSI-BC Fall 2024 Funding Intake Now Open

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The Region in the News

⭐Explore the Similkameen Valley with Local Escapes

⭐Enjoy the Beginning of the Autumn Season in the Thompson Okanagan

Are you on TikTok? Thompson Okanagan is and features short-form video content from around the region!

Follow the Thompson Okanagan social accounts and tag #ThompsonOkanagan to have your photos and videos featured in our upcoming content. 

Thompson Okanagan Tourism Newsletter | September 12, 2024

TOTA Summit Speaker Announcement

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Artificial Intelligence or AI has been a hot topic of conversation over the past year. Are we supposed to be using AI? Is the article we are reading written by AI? Are other tourism industry businesses using AI? 

Peter Pilarski, AI Strategist and the founder of the Tourism AI Network will be joining TOTA in Vernon, BC on October 30, 2024, to not only answer all these questions but to ensure attendees walk away from the 2024 TOTA Summit with a brand new skill set in utilizing AI technologies during the interactive and hands-on session Intro to Generative AI for Tourism Professionals.

Early bird registration is available until October 4, 2024. Register today to secure your spot.

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TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

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Highlights

📣 Upcoming AGM & Board Director Call for Nominations

💻Registration is open for the Working Effectively with Indigenous Peoples® Workshop hosted by DBC

💻BCTCRI: Project One Fall Application Intake is Now Open

💻Rural Economic Diversification and Infrastructure Program (REDIP) Grant Intake Now Open

📆Tourism Kelowna Stewardship Symposium

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The Region in the News

⭐Tourism Kamloops Launches New Website and Brand Refresh

⭐Travel Penticton Job Opportunity

⭐8 Must-Do Fall Activities in Penticton

⭐Province-wide Competition Invites Public to Crown BC’s Top Beer Community

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

Thompson Okanagan Tourism Newsletter | August 26, 2024

TOTA Updates

Does it get better than a Thompson Okanagan Vacation with lazy days on the beach, adventures on mountainsides, and world-class food and beverages? 

The Travel Now to the Thompson Okanagan...On Us! contest runs from August 12, 2024, to September 30, 2024, with winners announced every five days for cash prizes and the regional prize, a 4-day houseboat trip with Twin Anchors Houseboating announced on October 1st, 2024.

You can help spread the word to visitors by sharing the Travel Now content on the Thompson Okanagan social accounts and visiting the contest homepage.

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Get Involved with the TOTA Summit

TOTA Summit event sponsors have the opportunity to generate brand awareness and market their business to other industry professionals through multiple channels before and during the event. Businesses will be featured on the event website, branding, and social channels based on the chosen tier. 

The TOTA AGM & Summit silent auction is designed to raise funds for student bursaries that will help support the future of tourism. Registrations and donations over $100 by August 29 may qualify regional organizations as Voting Stakeholders in the 2024 board director election and AGM.

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TOTA News Centre

Find the latest newsletters, updates about the TOTA team, industry updates, and resources on the TOTA News Centre and our TOTA social channels. 

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Highlights

📣 Upcoming AGM & Board Director Call for Nominations

📣Tourism Marketing Committee: Call for Applications 2025-2027 Term

💻Destination BC Tourism Digital Academy Registration Opens

💻BC Wildlife Park in Kamloops “Conservation Minutes” YouTube Series on Fire Prevention

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Help Shape the Future of Transportation in the Thompson Okanagan

TOTA and UBCO have partnered with the Economic Trust of the Southern Interior of BC (ETSI BC) to understand business, resident, and visitor needs regarding transportation preferences between communities in the Thompson Okanagan Region.

Survey participants have a chance to win one of the great prizes provided by Predator Ridge, Summerland Waterfront Resort & Spa, Big White Ski Resort, and Tourism Kamloops. 

The survey closes on September 12, 2024.

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Biosphere Program Updates

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The Region in the News

⭐New Accessible Viewing Platform at Helmcken Falls

⭐Slow Travel through B.C.’s Okanagan Valley

⭐Support Local Farmers by Participating in Kelowna's Inaugural AppleFest

⭐Family travel: Say hello to B.C.’s scenic Shuswap

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

Thompson Okanagan Tourism Newsletter | August 8, 2024

TOTA Updates

The Thompson Okanagan Tourism Association is part of the BC Tourism Secretariat (BCRTS) which plays an active role in providing crisis communications and management throughout the province in the five regions of the BCRTS. The BCRTS works to ensure visitors to British Columbia travel with confidence knowing that their safety and well-being are a top priority for area tourism organizations.

The BCRTS works in collaboration with Hatch Comms to offer crisis communications support to tourism community leads during emergency events, as part of the Tourism Emergency Management Framework, ensuring that visitors receive timely and accurate information to navigate crises effectively.

These efforts continue in advocacy to the media to help share accurate information about conditions throughout the province in a way that maintains the desire to travel to the province. They are acted upon with press releases, op-eds, and media monitoring. 

The Crisis Management team at TOTA continues to assist tourism community leads with crisis communications and management support. Our Know Before You Go webpage features up-to-date information, links to resources, and live camera feeds to help visitors get the proper information. 

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The TOTA Summit is Looking for Sponsors

The Thompson Okanagan Tourism Association hosts the annual Summit as a way to include collaborators and industry professionals in the latest industry news and trends. For some, the Summit may be the only opportunity to network, learn, and share with other industry professionals, so we want to be able to have as many attend this conference to benefit and learn. We know that it is a challenging year to afford to attend, so we need the help of dedicated sponsors to enable us to offer the valuable content of the TOTA Summit at a reasonable price.

TOTA Summit event sponsors have the opportunity to generate brand awareness and market their business to other industry professionals through multiple channels before and during the event. Businesses will be featured on the event website, branding, and social channels based on the chosen tier. 

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TOTA News Centre

Find the latest newsletters, updates about the TOTA team, industry updates, and resources on the TOTA News Centre and our TOTA social channels. 

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Highlights

🖥️Register for the BCTCRI Project 4 on Climate Resilience and Indigenous Knowledge

🖥️Micro-Grants are available to host BC Rivers Day community events

💻Relief for BC wineries 2024 vintage

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Help Shape the Future of Transportation in the Thompson Okanagan

TOTA and UBCO have partnered with the Economic Trust of the Southern Interior of BC (ETSI BC) to understand business, resident, and visitor needs regarding transportation preferences between communities in the Thompson Okanagan Region.

Survey participants have a chance to win one of the great prizes provided by Predator Ridge, Summerland Waterfront Resort & Spa, Big White Ski Resort, and Tourism Kamloops. 

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Biosphere Program Updates

🌱🌎Thompson Okanagan Biosphere Program Member Lakeside EcoSports wins a 2024 Viator Experience Award

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The Region in the News

⭐8 must-do summer activities in Penticton

⭐New winery, Hidden Vines Family Estate Winery, opens in Kelowna

⭐New winery, The Perch Winery, opens in Vernon

⭐BC Wine Industry Celebrates Direct to Consumer Shipping to Alberta

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

Thompson Okanagan Tourism Newsletter | July 16, 2024

Take the Inter-community Transportation Survey

TOTA and UBCO have partnered with the Economic Trust of the Southern Interior of BC (ETSI BC) to understand business, resident, and visitor needs regarding transportation preferences between communities in the Thompson Okanagan Region.

Have your say and qualify to win one of several great prizes!

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TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

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Early bird registration is now open for the Thompson Okanagan Tourism Association AGM & Summit. Join us on October 29 & 30 in Vernon, BC, hosted in partnership with Tourism Vernon and Destination Silver Star. 

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Highlights

TOTA has joined the Outdoor Recreation Council of BC to promote and protect outdoor recreation in BC

Register now for the Tourism Digital Marketing Essentials Course hosted by eLearningU

Join FortisBC and GreenStep for Energy-Saving Support information sessions

UN Tourism and the University of Oxford are seeking assistance from the tourism industry to develop a standardized framework for Environmental, Social, and Governance (ESG) reporting

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New Biosphere Committed & Certified Members

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The Region in the News

⭐Major blasting complete on Highway 97 near Summerland

⭐New Pacific Coastal flight connects Kelowna to Comox 

⭐Big White Ski Resort Celebrates Top 10% Worldwide Ranking in 2024 Travellers' Choice Awards

⭐Visit the Shuswap Farmstand Trail 

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

Thompson Okanagan Tourism Newsletter | July 2, 2024

TOTA Team Updates

Raise a glass in celebration! The Thompson Okanagan Tourism Association is honoured to announce that we have been voted the World Travel Awards winner of the 2024 North America's Responsible Tourism Award!

TOTA has received the North America Travel Award for Responsible Tourism for six consecutive years. 

Thank you to everyone who voted. Achieving this recognition again helps TOTA spread the word on how the Thompson Okanagan tourism industry works to offer tourism services responsibly and sustainably.

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TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

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TOTA AGM & Summit

The Thompson Okanagan Tourism Association AGM & Summit returns on October 29 & 30 in Vernon, BC, hosted in partnership with Tourism Vernon and Destination Silver Star. Visit the website for upcoming event details, early bird registration opens on July 8. 

Highlights

Read the Thompson Okanagan Travel Guide and interview with Ellen Walker-Matthews

Okanagan College has broken ground on a new centre for food, wine and tourism

Read the Outdoor Recreation BC Guidance Toolkit for Engagement with Indigenous Communities

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New Biosphere Committed & Certified Members

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The Region in the News

⭐Simpcw First Nation crews conduct training exercises north of Kamloops Lake

⭐GreenStep and the City of Kelowna partner up to help local businesses go green

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

Thompson Okanagan Tourism Newsletter | June 19, 2024

TOTA Team Updates

Join TOTA's Regional Access & Inclusion Liaison, Sonja Gaudet, as she races with SCI BC Team Okanagan on June 23 in downtown Kelowna for the 12th Charity Challenge Roll n' Stroll. 

 Sonja works with tourism businesses and promotes the Access BC project that aims to improve accessible outdoor recreation and tourism opportunities for everyone through universal design, access, and inclusion.

 You can donate to Sonja and the other Okanagan team members as they fundraise for SCI BC Peer Support and Information Services in the Okanagan.

 These programs provide answers, social connections, educational opportunities, and unique life experiences for people living with SCI and related disabilities. 

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TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

Highlights

Tune into the BetterTable Shortcast featuring Ellen Walker-Matthews

Download the water conservation toolkit

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New Biosphere Committed & Certified Members

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The Region in the News

⭐Thompson Okanagan businesses featured in destination development case studies

⭐7 Okanagan restaurants deemed top 100 in Canada for outdoor dining

⭐Regular testing for invasives done at Sicamous dock

⭐11 relaxing and serene adventures to add to your BC bucket list 

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

Thompson Okanagan Tourism Newsletter | June 5, 2024

TOTA Team Updates

The TOTA team enjoyed a full day of golf, food, and fun last week at Bighorn Golf & Country Club. 

The team appreciates the hard work of the TOTA Golf Tournament team - Jacqueline, Chelsea, Alison, Jane, and Kavan who made the 30th Annual TOTA Golf Tournament possible. To learn about future TOTA Golf Tournaments and tourism industry networking events, be sure to subscribe to news updates.

We would like to thank all the tournament sponsors, tournament guests, and the Bighorn Golf & Country Club staff who joined us to celebrate the 30th on the 30th! 

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TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

Highlights

TOTA is now Rainbow Registered🌈

Managing Crisis Communications | BC Hotel Association Education Series in June

GreenStep EcoFund Verified Program 

Congratulations to Derek Hrynyk! Enjoy your new BBQ! 

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New Biosphere Committed & Certified Members

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The Region in the News

⭐New watercraft transportation legal requirements to prevent invasive species

⭐New winery and tasting room set to open in Summerland, B.C.

⭐Rogers launches AI-powered cameras to detect forest fires in B.C.

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

Thompson Okanagan Tourism Newsletter | May 21, 2024

TOTA Team Updates

The Tourism Inspiration Centre is officially open, and Barbara, Sam, and Trina are ready to welcome everyone to the Centre this year! Stop by for regional information, events, local goods, scenic views, and more!

This past winter, TOTA and the Tourism Inspiration Centre became Rainbow Registered. This shows our commitment to creating a welcoming environment that respects and celebrates all individuals.

The Tourism Inspiration Centre is located on Highway 97C right above Peachland and is open Wednesday to Saturday from 10 AM - 5 PM and 10 AM - 4 PM on Sundays in May and June. 

Follow the Tourism Inspiration Centre on social media for updates on upcoming events this summer. 

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TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

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Highlights

Register for the TOTA Golf Tournament & enter for a chance to win 2 Air Canada Round-Trip Tickets. The last day to register is May 24. 

Congratulations to Predator Ridge on announcing the first Ritz-Carlton standalone branded residential development in Western Canada

Destination BC Co-op Tourism Marketing Partnerships and Thompson Okanagan Travel Resources

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New Biosphere Committed & Certified Members

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The Region in the News

⭐Wells Gray Tours Donates $50,000 to BC Parks Foundation, for the expansion of Okanagan Lake Provincial Park

⭐2024 Rainforest to Rockies "Spark" Program Winners Announced

⭐Introducing a new app designed to maintain the cleanliness of the Okanagan backcountry

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

Thompson Okanagan Tourism Newsletter | May 8, 2024

TOTA Team Updates

The TOTA marketing team was on location shooting photos and videos that will be featured in upcoming regional content. 

 

The team loved engaging with people and businesses within the region's communities and wants to thank the talent and crew that they worked with during the two-day shoot. 

 Special thank you to photographer Caroline Peterson and videographer Mayahuel Films By Alex.

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TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

Highlights

The Thompson Okanagan is gearing up for the annual Golf Tournament at Bighorn Golf & Country Club in Kamloops, BC 

Register today

The BC Hotel Association (BCHA) announced the development of the Emergency Management Central Booking Portal 

Read more

Emergency Preparedness Week is May 5 to 11 in 2024, and is a great time to learn about getting prepared for emergencies, such as reviewing the updated resources from the Province of BC and Destination BC.

Read more

Thompson Rivers University (TRU) and TOTA partner to benefit students in TRU’s tourism management program and support the TRU Tourism Innovation Lab

Read more

The BC Fairs Learning Exchange brought together a diverse community of thought leaders, professionals, and enthusiasts from across the realms of business, culture, and innovation. 

Read more

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New Biosphere Committed & Certified Members

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The Region in the News

⭐Pacific Coastal Airlines Expands Service Between Vancouver and Penticton for Spring and Summer 2024

⭐Country Music Awards Week to be Hosted in Kelowna September 2025

 ⭐Tourism Kamloops Announces Destination Events Support Fund 

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

Thompson Okanagan Tourism Newsletter | April 10, 2024

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Highlights of this newsletter include: Industry events Wage subsidies More energy solutions for BC’s tourism sector And more...   Featured News Up Fore Some Fun? Register for the TOTA Golf Tournament on May 30 in Kamloops Yes, there will be great golf on an award-winning course, but this annual tournament is really about bringing people of the Thompson Okanagan tourism industry together for a day of connection and comradery, and, of course, fun! Get the details and register at TOTABC.org/Golf → Reintroducing the Biosphere Commitment Program TOTA launched the revamped Biosphere Commitment Program with a new focus on the online Biosphere Sustainable Lifestyle (BSL) Platform, which allows organizations to measure, manage, and report on their sustainability efforts that align with the United Nations Sustainable Development Goals (SDGs). Learn more & register → Office Space for Sale by TOTA TOTA is selling a business industrial unit with 3,484 SF off Leckie Road, in the heart of Kelowna's retail district. The space includes 8 offices, 3 open workspaces, reception area, board room, 2 kitchens, 2 bathrooms, plenty of storage, a rooftop patio, designated parking stalls While the TOTA team has enjoyed working in this space for the past years, we are preparing to move to a smaller office space nearby. Industry Resources Information Communication Technologies at Hotels Symposium: A Route to Sustainable Development event on April 15 in Kamloops and Online The TRU Faculty Adventure Culinary Arts and Tourism team invites hotel owners, general managers, and supervisory staff in BC to a symposium on April 15. It is free to attend online and $40 with lunch to attend in person. Sessions include a panel with members representing members Thompson Okanagan businesses: Delta Hotel Kamloops, Sandman, Doubletree, Quality Inn Vernon; and a session by FortisBC's Vladimir Kostka, Major Commercial Key Account Manager for Education and Hospitality. Women of Recreation, Tourism, and Hospitality (WORTH) Leadership Summit on May 13 in Vancouver For the first time in Western Canada, women identifying leaders and their allies in recreation, tourism, and hospitality will come together for a full day industry event hosted by WORTH Association. Top voices in the sector will share insights, sparking vital dialogues on issues affecting women in the workplace. Their perspectives will inform, ignite, and empower to collectively identify ways to retain and develop women. Early bird registration is open until April 15. Wage Subsidies & Support to Hire Job Skills Training & Placement Program for Immigrants in the Thompson Okanagan The OCCA Job Skills Training Program is seeking employers to hire trained program participants, with 50% wage subsidies for 3 months beginning now and again in September/November.  Employers may choose to keep the worker after the work placement period. Apply online to view job candidate resumes. For inquiries, please email: programs@occabc.ca Small Business BC: Build. Grow. Thrive. day of free education, networking, and inspiration on April 17 in Kelowna Hear from expert speakers on a diverse range of topics designed to help you start, grow, and sustain your business in a rapidly changing economy. More energy solutions for BC’s tourism sector The British Columbia Utilities Commission has approved that all FortisBC natural gas customers will have a portion of their gas designated as Renewable Natural Gas (RNG). The percentage of RNG that customers will benefit from is expected to increase over time, as FortisBC acquires additional supply. In addition to low-carbon solutions, FortisBC and its dedicated account team work with a wide range of rebate programs to meet the energy efficiency needs of its customers. Vlad Kostka, Key Account Manager, is here to help you find the best solution to meet your needs, while offsetting your investment cost via FortisBC’s available programs. Get in touch with Vlad today at 604-592-7967 or Vladimir.Kostka@fortisbc.com. 2024 BC Tourism Industry Conference Highlights Destination BC shared highlights of the 2024 BC Tourism Industry Conference (TIC), including a video of their presentation and their slide decks. Sustainable Tourism Course by eLearningU | Begins April 23 Learn from experts from around the world who will go beyond the need for sustainable practices to define the business opportunity and the ways that we can all take steps to develop, attract, and grow sustainable travel for our own businesses and destinations. This series of live, interactive Zoom lessons will demonstrate the demand for sustainable travel, highlight the opportunities, then empower you to take advantage. Apply for Outdoor Recreation Fund of BC by April 30 Non-profits and governments can apply for funding between $2,000 to $10,000.for projects around outdoor enhancement, stewardship & education, and inclusive participation. Okanagan College Tasting Festival & Innovators in Conversation, May 2 Enjoy a delicious evening celebrating Okanagan food, beverage and tourism. Learn from industry innovators in engaging conversation, including restauranteur Audrey Surrao and OC President, Dr. Neil Fassina. Destination BC Micro-Grant Funding to Support Sustainability & Climate Adaptation Plan Implementation - Applications open May 13 Businesses and non-profit organizations that provide tourism experiences within BC are eligible for funding of up to $15,000 to implement a project or obtain sustainability certification. Don't have a sustainability or climate adaptation plan or road map? This fall 2024, apply for free support to create one through the second intake of the BCTCRI's Project One.  Highlights ⭐Province provides clarity for short-term rentals operating in strata hotels, motels ⭐Art of Leadership for Women returns to Vancouver on June 24 - Use promo code TIABC40 and save $100 per pass Get Involved Survey on Employer Understanding of Sustainability Competencies by  Okanagan College School of Business Danielle Robinson, professor in the School of Business at Okanagan College is conducting research on workforce sustainability competencies, particularly Okanagan owners/managers working in tourism, food, wine, and beverages. The survey takes less than 5 minutes. Findings will help Okanagan College prepare students for real-world sustainability problems, challenges, and opportunities. Take survey → Survey on Leading Mentally Healthy Workplaces by Tourism HR Canada | Share Feedback by April 19 Tourism HR Canada is embarking on a project aimed at improving mental health and wellbeing across the tourism sector, and need your help. This survey represents a chance to come together as a community to address the mental health challenges that many of us are facing. By sharing your experiences and insights, and by encouraging your employees to share their experiences and insights, you'll help pave the way for a healthier, more supportive work environment that benefits everyone— from employees to customers. Wilderness Tourism Association Online Auction | Open until April 30 Some incredible BC wilderness experiences are up for bidding! The Wilderness Tourism Association of (WTA), has launched an online auction to support their advocacy efforts.  Support the efforts of the WTA by bidding on a 'once in a lifetime' offer! Sharing the Destination Highlights ⭐ Okanagan Spring Wine Festival: June 2-23 around the Okanagan ⭐ South Okanagan wineries eager for visitors and upcoming tourism season ⭐ Vogue: The Best Places to Visit in Canada - Wine Tasting in Kelowna ⭐ Matador Network: Why Foodies Flock to Penticton and Get a Sneak Peek of Summer on a Spring Trip to Kelowna ⭐ Okanagan companies celebrated in new Indo-Canadian docuseries ⭐ Lac Le Jeune Resort acquired by tourism leaders Monica Dickinson and Vivek Sharma ⭐ Toronto Star: Hike, bike, SUP and sip in B.C. wine country’s secret corner, Naramata  ⭐ Vacay: Is the North Okanagan the Next Great Foodie Destination? ⭐ 15 Things to Do in Penticton and the Naramata Bench ⭐ Explore British Columbia, Canada along Rainforest to Rockies ⭐ 12 stunning road trip destinations to check out in BC this spring ⭐ Great Northwest Wine Chooses Van Westen Vineyards as BC Winery of the Year ⭐ Kelowna's Wicked Wine Tour receives sustainable tourism certification ⭐ Tourism Vernon finds North Okanagan city's true identity in rebranding effort Travelling Out in the Thompson Okanagan ⭐ Seven Ways to Embrace Spring in Vernon ⭐ Romance in the Thompson Okanagan: Explore one of B.C.'s most inclusive destinations ⭐ Kelowna Pride Week: June 1 - 9, 2024 Congratulations to BC Hotel Association Award finalists, including Thompson Okanagan leaders: Sustainability Champion: Quality Inn and Suites - Vernon Hotelier: Mandy Farmer, CEO & President, Accent Inns Leader: Maxim Borodin, General Manager, Fairfield by Marriott Kamloops and Taylor Doherty, Learning and Development Manager, Accent Inns Culinary Excellence: Alain Leger, Eldorado Resort - Kelowna Featured Photo Hiking near Valemount. Credit - Kelly Funk  Have a great photo for a TOTA newsletter or social post?  Submit images and get featured → Learn about the Thompson Okanagan Have you seen the @Thompson_Okanagan Instagram account? Follow us to see more posts like this! Strengthening the Destination New Biosphere Commitment member: Sharpe Distillery Tourism Kamloops CEO Monica Dickinson Saying Farewell After an outstanding 17-year journey with Tourism Kamloops, the organization is extending a big thank you to CEO Monica Dickinson as she moves on to her next adventure. Her contributions to the organization and the city have left a legacy of passion and progress that’s inspired all those that have had the opportunity to work with her. As part of her new chapter, Monica has also resigned as a board director of the Thompson Okanagan Tourism Association. Best wishes to Monica as she strives to reach new accomplishments in BC's tourism sector. A new CEO has not been announced. Highlights ⭐ Regional District of Central Okanagan recognizes 25 parks for biodiversity conservation value ⭐ Okanagan stakeholders strategize on regional response to invasive species of mussels ⭐ Kelowna's Wicked Wine Tour receives sustainable tourism certification ⭐ BC takes early action to prepare for wildfires and drought conditions ⭐ BC funds study aimed at net-zero airports by 2030 Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates

Thompson Okanagan Tourism Newsletter | March 21, 2024

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Highlights of this newsletter include: Thompson Okanagan Outlook Magazine Travel Guide Canadian Digital Marketing Summit Beverage Industry Training Program And more... Quick Links Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media Opportunities About TOTA Featured News On March 11 - 13, The Thompson Okanagan Tourism Association board of directors met at Spirit Ridge, Unbound Collection by Hyatt in Destination Osoyoos, on the unceded territory of the Syilx People, to develop a strategic direction for the near future. The board had discussions with Richard Porges & Scott Fraser from DBC, Walt Judas from TIABC, a crisis communications presentation from Krista Lochhead from Hatch Comms, a presentation on the wine industry from Albert Hudec from Farris LLP, and Chief Clarence Louie shared the Osoyoos Indian Band's tourism initiatives, upcoming plans, and how TOTA can support tourism in the region. Photo by Yinet Gomez Photography.  Beverage Industry Training Program The Beverage Industry Training Program is delivered by Okanagan College in Partnership with the Thompson Okanagan Tourism Association (TOTA) for those living in the South Okanagan who are entering or looking for a training refresh in the craft beverage industry. This program runs from April 8 - 19, 2024.  Industry Resources Thompson Okanagan to be featured in Outlook Travel Magazine Regional tourism operators are invited to take part in a marketing opportunity with Outlook Travel Magazine. The region will be featured in the Thompson Okanagan Travel Guide and will be a part of the June edition of Outlook Travel Magazine. There are limited opportunities to purchase advertising space in the guide, please contact Krisha Canlas at 1-587-288-1538 or krisha.canlas@outlookpublishing.com for more information.  2024 BCHA Summit This year’s BCHA Summit is set to take place in Whistler, BC. Hosted at the prestigious Fairmont Chateau Whistler on May 1-2, the accommodation event of the year will unite the hospitality and business community for two days of industry excellence and connection.  Reconciliation Training Program for Non-Indigenous Businesses and Organizations ITAC, in partnership with Legacy Bowes, is offering the Truth2Action reconciliation training program for non-Indigenous businesses and organizations in the tourism industry. The Certificate in Reconciliation for the Tourism Industry is a hybrid virtual and in-person program that provides a safe space for staff and board members to learn more about Indigenous perspectives and explore their role in furthering reconciliation. Canadian Digital Marketing Summit  The Canadian Digital Marketing Summit is coming to UBCO on May 23, 2024. The full-day event offers networking opportunities, panel discussions, and keynote addresses. This event features industry professionals such as Brad Pederson from Pela, Ester Pike from Fledge Solutions, Deepa Pillay from Stober Group, and Laura Rychlik from Hootsuite. Thompson Okanagan Tourism Association members can utilize code TOTA25 for 25% off the admission price.  B.C. Vineyards and Orchards Receive Help to Replant A new enhanced replant program will provide as much as $70 million in support to help producers replace damaged, diseased and low-producing vines, plants and trees with climate-resilient varieties that produce in-demand, premium fruit. Canadian Tourism Labour Market Snapshot: February 2024 The Tourism Industry saw an increase in February compared to previous months. Read more about the growth in employment and other information about the industry in Tourism HR Canada's February report.  Get Involved Share Your Thoughts on Workplace Mental Health in BC's Tourism and Hospitality Industry go2HR, in partnership with the Canadian Mental Health Association BC Division, is surveying those in the Tourism Industry to learn about employee health and well-being in the workplace. This survey is being conducted by Sentis Research, a professional BC research company, on behalf of go2HR. Responses that are received by March 27, 2024, will be entered into a draw to win one of the following:  One $400 gift card One of two $100 gift cards One of four $50 gift cards Sharing the Destination Featured Photo Kettle Valley Steam Railway in Summerland. Credit - Summerland Chamber of Commerce Have a great photo for a TOTA newsletter or social post?  Submit images and get featured → Have you seen the Thompson Okanagan YouTube page? Check it out for videos like this and more.  TOTA Team Represents the Thompson Okanagan Region at Explore BC In February the Thompson Okanagan Tourism Association (TOTA) marketing team attended the Explore BC conference, organized by Destination BC.  Highlights ⭐ 12 stunning road trip destinations to check out in BC this spring ⭐ Sip And Savour: A Culinary Journey Through Kelowna’s Local Flavors And Wineries Strengthening the Destination The Economic Trust of the Southern Interior and MITACS Celebrates Successful Research Funding Partnerships with TOTA & more The Thompson Okanagan Tourism Association (TOTA) worked with UBC Okanagan to research the impact of changing weather patterns on ski resorts in Southern Okanagan. This research is available through TOTA's Tourism Impact Portal. Highlights ⭐ New Okanagan Society aims to make rail trails more accessible, one can at a time ⭐ BC Community Bat Program offering tips to help the Okanagan bat population ⭐ Thompson Okanagan is an endlessly varied playground for those looking for diversity and inclusion Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism Newsletter | March 7, 2024

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Highlights of this newsletter include: Tourism Outlook Survey 2024 Outdoor Recreation Funding  Wildfire Detection Systems  And more... Quick Links Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media Opportunities About TOTA Featured News Tourism Outlook Survey 2024 The Thompson Okanagan Tourism Association (TOTA) is conducting a survey to collect current information from Thompson Okanagan tourism businesses about the financial outlook for the coming year, 2024. A summary of the findings will be presented in March to the TOTA board, Destination BC CEO, BC Ministry of Tourism, Art, Culture, and Sport (MTACS). Please complete the survey by March 7. Save the Date: TOTA Golf Tournament on May 30, 2024 TOTA's 30th Annual Golf Tournament will be held on Thursday, May 30 at Bighorn Golf & Country Club in Kamloops. The event welcomes staff from tourism and hospitality businesses to come together for an afternoon of mingling, networking, golf, and fun. Registration will open shortly - stay tuned for the email announcement. Sponsorship Opportunities - Limited Availability TOTA is seeking additional sponsors to get involved with the tournament. For more information, email Golf@TOTABC.com. Industry Presentations At the Tourism Industry Association of BC (TIABC) conference in Victoria, TOTA CEO Ellen Walker-Matthews shared TOTA’s sustainability journey and the newly launched BC Tourism Climate Resiliency Initiative (BCTCRI), created in partnership with the BC Ministry of Tourism, Arts, Culture, and Sport, Destination British Columbia, Indigenous Tourism BC, and the regional partners: TOTA, 4VI, Cariboo Chilcotin Coast, Northern British Columbia, Kootenay Rockies, and Vancouver, Coast, and Mountains. As well, Ellen took part in a round table on Sustainable tourism in the central interior of BC at the Livable Cities, Collaborative Communities Sustainability Conference at Thompson Rivers University, with Darcy Alexander, Court Edeburn, Anne Terwiel, and Lisa White. Industry Resources Outdoor Recreation Fund of BC The Outdoor Recreation Fund of BC supports grants for community-based initiatives that create and shape meaningful outdoor recreational and nature-based experiences for people in BC. The expected application period will run from late March to April 2024.  Call for insights to support SFU study on advancing tourism resilience through big data and smart destination practices TOTA is seeking tourism business owners and operators to share knowledge and insights in the study From panic to planning: Advancing tourism resilience through big data and smart destination practices by participating in a short one-on-one interview in February to April 2024. To schedule an interview, please contact Scott Peters at Scott_Peters@SFU.ca or +1-778-878-2557 BC Minimum Wage to Increase British Columbia is set to increase the provincial minimum wage on June 1, 2024.  $177 million in Federal Funding Offered to Canadian Wineries Federal funding has been announced to support wineries facing economic challenges. Applications to the program open on April 8, 2024. Wine Growers of BC Town Hall Sessions Address Wine Industry Concerns The Wine Growers of BC (WGBC) have held sessions involving industry stakeholders to discuss the recent climate events in December 2022 and January 2024 and the resulting crop loss. You can learn more about the feedback and input on potential mitigating options for assistance from the government from the Penticton Town Hall Recording.  TIABC Releases the 2023 TIABC Advocacy Report Card The Tourism Industry Association of BC's (TIABC) Annual Advocacy Report Card showcases the organization's initiatives, efforts, and achievements of the organization from January to December. TIABC invites you to read their report and connect with them at info@tiabc.ca for questions, comments, or recommendations on TIABC’s direction or priorities, as well as any other issues affecting your business.  Changes Made to Cannabis Consumption on Patios The Liquor and Cannabis Regulation Branch (LCRB) has announced changes to improve opportunities for the cannabis industry in tourism and hospitality.  UNTWO Becomes "UN Tourism" The World Tourism Organization has changed its name and brand to UN Tourism. With this name change the organization has reaffirmed its status as the United Nations specialized agency for tourism and the global leader of tourism. New Strategic Plan for BCDMOA Focuses on Future Direction BCDMOA has changed from the BC Destination Marketing Organization Association to the BC Destination Management Organization Association to reflect their recognition of the DMO's role in destination management. BCDMOA has also released a refreshed mission statement: “To advocate for BC’s community destination organizations on areas of common interest and elevate our members through the sharing of knowledge, best practices, tools and resources.” Get Involved 📣 Call for Indigenous Artists in the Interior Region | Submission deadline: March 11 The Real Estate Institute of British Columbia is hosting their annual awards ceremony in Kelowna on June 27 and is looking to commission a local Indigenous artist to create four medals representing the excellence within the Real Estate Institute and strengths of Indigenous peoples in the BC interior. If you are an Indigenous artist from the interior region and are interested in submitting an expression of interest or examples of your work for consideration, please email sharona@reibc.org. Share Feedback on Proposed Changes to Hunting Regulations Residents of British Columbia are asked to share their input on the proposed changes to hunting regulations until March 22, 2024. Join the discussion and offer input to as many as 50 regulations such as adjusting season start and end dates, length, and restrictions for motor-vehicles.  Sharing the Destination Featured Photo Christina Lake Sunset. Credit - Allen Jones Have a great photo for a TOTA newsletter or social post?  Submit images and get featured → Highlights ⭐ Successful Family Day Weekend for Thompson Okanagan Tourism Sector ⭐ Family Day Weekend Revitalizes Regional Tourism  ⭐ Snow, stars and schnitzels in the British Columbia interior - Canadian Geographic  Have you seen the Thompson Okanagan Facebook account? Follow along for more informative posts like this, news about the region, and more! Strengthening the Destination Predator Ridge: First residential and resort community to invest in SenseNet, a rapid wildfire detection system Early detection of fires is key for taking action. The SenseNet rapid wildfire detection system is a ground-breaking approach to wildfire safety, creating a comprehensive system for prevention, management, and potentially integrating solutions for extinguishing fires. In 2024, Predator Ridge will have SenseNet and over 100 sensors, 5 gateways, and 5 cameras installed providing a network of safety around the entire perimeter of the community. Learn more → Highlights ⭐Economic Impact of Central Okanagan Tourism Industry Grows ⭐Visit Penticton Sustainably and Responsibly ⭐GreenStep Sustainable Tourism Member Spotlight: Prestige Vernon Lodge ⭐Kelowna Yacht Club Eco Speaker Series: Keeping Invasive Mussels Out of Okanagan Lake Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada Unsubscribe Manage preferences

Thompson Okanagan Tourism Newsletter | February 21, 2024

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Highlights of this newsletter include: Funding Training TV series filmed in Thompson-Nicola Travel media Awards Haywire local appreciation program Don't Move a Mussel information And more...   Featured News Register for 2SLGBTQI+ Diversity & Inclusion Online Training for Tourism on March 1 Thompson Okanagan tourism professionals are invited to an online training session on March 1 to start a conversation about how your team can contribute to a work environment that empowers 2SLGBTQI+ colleagues, guests, and other stakeholders. Learn more & register → Vote TOTA for North America's Responsible Tourism Award 2024 | Voting Closes April 7 The Thompson Okanagan Tourism Association (TOTA) has been nominated for North America's Responsible Tourism Award in the annual World Travel Awards. We would greatly appreciate it if you could take a few moments to register and vote for TOTA by April 7. Industry Resources Funding for Southern Interior Community Projects - Spring Applications Open March 11 - April 12 ETSI-BC has funding available in two streams: Building Economic Development Capacity and Innovating and Advancing Key Sectors for local governments (municipalities and regional districts), Indigenous communities, economic development organizations, industry associations, accelerators and cooperative groups. Free Community Futures Supports & Training for Businesses My Community Futures offers a menu of supports free of charge, including 10 hours working with a consultant to grow your skills and business; six months of advice and problem solving conversations with like-minded business owners; up to $5,000 reimbursement for training to grow and pivot your business; and more. Hiring Tourism Kamloops Tourism & Hospitality Career Fair on February 26, at TRU Western Community College Job Fair on March 12 in Surrey Post your Spring/Summer Jobs on go2HR's free job board for BC's Tourism and Hospitality The go2HR job board receives close to 4K monthly visits from qualified candidates looking for frontline, supervisory, management and executive positions. Women of Recreation, Tourism, and Hospitality (WORTH) Leadership Summit | Save the date: May 13 in Vancouver This spring, women-identifying leaders and their allies in recreation, tourism, and hospitality will come together for a full-day industry event. Top voices in the sector will share inspiring ideas to spark dialogue about issues that impact women in the workplace. View sponsor opportunities → Get Involved Share Feedback on Global Standards for Tourism Attraction by March 15 The Global Sustainable Tourism Council (GSTC) is inviting the public to provide feedback on the revisions that have been added to the GSTC Attraction Criteria draft. The feedback that GSTC receives will be used to update the drafted criteria and act as a global standard for attraction sites and businesses in the tourism industry. Kelowna Climate Coalition Town Hall Meeting - March 4, 6pm The Kelowna Climate Coalition is holding a Town Hall on Climate Action on March 4. Join the discussion and share your ideas on shaping Kelowna's net-zero future and mobilizing climate action. Sharing the Destination Featured Photos Monarch: Legacy of Monsters Tracker The Thompson-Nicola's stunning desert landscape was a filming location for two new major TV series: Monarch: Legacy of Monsters, released in November; and Tracker, which was released minutes after the Super Bowl, sharing the landscape with thousands of viewers. The picturesque and versatile filming destination is becoming increasingly attractive to productions of all sizes, creating local jobs and demand for services, and potentially drawing visitors to explore these unique landscapes for themselves. Have a great photo for a TOTA newsletter or social post?  Submit images and get featured → TOTA Team Represents the Thompson Okanagan Region at the International Media Marketplace (IMM) & CITAP+ The TOTA marketing team attended the International Media Marketplace (IMM) in New York in January 2024 and the Canadian Inbound Tourism Association (CITAP+) Winter Function in Richmond in December 2023 to discuss new and existing trade-ready products in hopes of bringing more visitors to the TOTA region. BC Tourism Industry Award Finalists from the Thompson Okanagan Community Contribution & Impact: Tourism Kelowna DMO Professional Excellence - Sponsored by BC Regional Tourism Secretariat (BCRTS): Tourism Kamloops Remarkable Experience: Rotary Centre for the Arts Sector Association Excellence Award: Wine Growers British Columbia Congratulations and well done to these leading organizations! Finalists and winners will be honoured at the Awards Gala evening on March 7 as part of the 2024 BC Tourism Industry Conference. Haywire Winery's New Resident Appreciation Program Haywire Winery has unveiled a program to give travel perks and discounts to Okanagan locals, called Certified Local. Okanagan residents 19 years and older are invited to claim their card today, and start to elevate their wine country adventures from March-June and September-December, 2024. The Haywire Certified Local card includes the following perks: ✨ Complimentary tastings of Haywire wines ✨ A 10% product discount ✨ Early bird access to special events ✨ Special gifts when joining the Haywire Club ✨ 15% discounts from neighbours, such as the Summerland Waterfront Resort, Shaughnessy's Cove Restaurant, and Zias Stonehouse Restaurant. Learn more and register at https://HaywireWinery.com/certified-local Strengthening the Destination Risk of Invasive Zebra Mussels to Okanagan Lakes & Waterways The Okanagan Basin Water Board (OBWB) has increased calls for action after the announcement of invasive mussels in a tributary to the Columbia River, which connects to the Okanagan. The OBWB began calling for a temporary moratorium on watercraft coming into BC. Support for the moratorium has been gathering steam with letters coming in from BC municipalities, chambers of commerce, TOTA, and others. The Don't Move a Mussel campaign website has resources to learn more about risks and prevention, and to raise awareness. Highlights ⭐ Tourism Nicola Valley Celebrates Arrival of State-of-the-Art Groomers for Merritt Snowmobile Club, Thanks to BC Destination Development Fund Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates

Thompson Okanagan Tourism Newsletter | February 9, 2024

Highlights of this newsletter include:

Grants and resources Share your insights on climate resiliency, accessibility inclusion in the workplace, and bats well-being Report on Canada visitation for November 2023 Black History Month Save BC Restaurants campaign Heritage Week events And more...

 

Featured News

Register for BC Tourism Climate Resiliency Initiative (BCTCRI) BC's tourism industry can apply for sustainability adaptation planning support and micro-grants from Destination BC. Applications for planning support are open until February 23. Applications for micro-grants up to $15,000 are open until March 8.

New Grant and Mentorship Program to "Spark" Innovative Tourism Ideas Along Rainforest to Rockies Iconic Route | Apply by March 1 Want to learn more about the Rainforest to Rockies "Spark" Program and how to get $3,000 for your tourism idea? Register for the virtual Info Session on February 22 at 3 PM.

Call for insights to support SFU study on advancing tourism resilience through big data and smart destination practices TOTA is seeking tourism business owners and operators to share knowledge and insights in the study From panic to planning: Advancing tourism resilience through big data and smart destination practices by participating in a short one-on-one interview in February to April 2024. To schedule an interview, please contact Scott Peters at Scott_Peters@SFU.ca or +1-778-878-2557

Fairs, Festivals and Events Fund grants | Apply by February 25 BC-based events can apply for one-time grants, up to about 20% of the total event budget, up to a maximum of $250,000 per event.

Industry Resources

Free digital marketing training for BC Tourism Businesses Registration is open for the next Tourism Digital Academy intake, beginning March 19. In this free, 8-week online Digital Marketing Program for tourism businesses, participants learn practical, actionable guidance through video recordings, live sessions, one-on-one coaching, and audits. There's also a self-guided version, if you prefer to complete a condensed version at your own pace. Learn more and apply:

Black History Month Resources & Toolkit Every February, people across Canada participate in Black History Month events and festivities that honour the legacy of Black people in Canada and their communities. People are invited to learn more about Black Canadian communities, and how they continue to help shape Canada. In the Thompson Okanagan region, discover Black-owned businesses through the following listings: BC Marketplace (Not listed? Create a free profile) Downtown Kelowna If you know of other community listings, blog posts, or other resources, please share with News@TOTABC.com so we can help spread the word.

WorkSafeBC inspections and free consultations with go2HR In 2024, WorkSafeBC Planned Inspectional Initiatives will promote the effective management of workplace risks through inspections. For tourism and hospitality, musculoskeletal injury (MSI) prevention and psychological health and safety are likely topics for discussion. go2HR’s team of experts can offer advice on preparing or following a workplace inspection, managing MSIs, workplace psychological health and safety, and much more. For support, request a free consultation.

Outdoor Recreation Council of BC fundraising sources & grant directory Outdoor Recreation Council of BC (ORCBC) created a list of resources that can help businesses, non-profits, and communities access funding for recreation and outdoor projects. They also developed a Grant Directory spreadsheet aimed at sourcing funding opportunities primarily for recreation and outdoor initiatives, with over 80 funding sources.

November 2023 overnight arrivals to Canada Canada welcomed 995,000 overnight visitors in November 2023 – a 19% increase over November 2022, bringing November arrivals up to 91% of pre-pandemic levels. Destination Canada produces regular data, market intelligence, and industry analysis to help businesses market to international travellers and grow Canada’s tourism industry. View more Destination Canada reports →

Get Involved

Survey on workplace disability inclusion & awareness practices As part of the Belong project, Tourism HR Canada is conducting a survey to understand how operators currently engage with HR practices aimed at broadening the pool of potential employees. This input will help develop tools and training for tourism operators looking to untapped pools of talent to meet recruitment needs.

Survey to understand bat well-being around awnings & window shades Got Bats? BC Community Bat Project is conducting a survey in response to reports about bats being squished in power awnings and exterior window shades connected to some businesses and residences.   There have been 30 reports from the Okanagan, and it is reported that bats seeking cooler environments during increasingly warmer weather are seeking shelter in these awnings and window shades.   Learn more and complete survey

BCRFA, Restaurants Canada launch “Save BC Restaurants” campaign, call for policy change to help struggling sector The new campaign, ‘Save BC Restaurants’, is aimed at raising awareness of the challenges facing BC restaurants and foodservice vendors.

Tourism Kamloops recruiting CEO Tourism Kamloops is on the hunt for a new CEO, someone who is a passionate leader to champion and drive the visitor economy in Kamloops - to be a spokesperson for this vibrant community. View Job Posting →.

Attend Heritage Week events Heritage Week will be celebrated across Canada Feb 19 – 24, 2024, with local heritage-related activities throughout the week. Industry members are invited to join the events to learn more about the rich heritage of the region. For example, the Central Okanagan Heritage Society coordinates the activities of a dozen Kelowna organizations, creating an exciting schedule of events to share the history of the area.

Marketing

Ski the Thompson Okanagan Press Release The Thompson Okanagan Tourism Association is encouraging people to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media. The press release is designed to raise awareness of ski resorts, passes, and activities in the Thompson Okanagan, inspiring them to plan a trip.

Highlights

⭐ Sutton Place Hotels building 245-room hotel and 1,000-stall parkade across from Kelowna International Airport ⭐ 5 Restaurants Perfect for Date Night in Osoyoos - Canadian Culinary Tourism Alliance ⭐ Okanagan featured in 25 Affordable Girls Weekend Getaways That Won't Break the Bank and ‘Destination Dupes’ and Other Ways to Save Money in 2024 ⭐ Salmon Arm and Vernon featured in 2024 Top Small Communities and Urban Centres in Canada for Adventures in the Low Season

⭐ Okanagan wineries featured in More Okanagan Destinations to Add to Your Adventure List ⭐ Magical Spotted Lake of British Columbia featured by Times of India ⭐Kelowna International Airport surpassed 2 million passengers in 2023, +18% from 2022 ⭐ Canada Ranked Safest Country in the World for Travellers in 2024'

Featured Photo

Salmon Arm Rainbow Crosswalk. Photo Credit: Kate Watson  Have a great photo for a TOTA newsletter or social post?  Submit images and get featured →

Strengthening the Destination

Highlights ⭐ Lumby Outhouse Race Fundraiser for Monashee Trail Society ⭐ Plans for new ski hill near Coquihalla Summit by Spuzzum First Nation, 44 km north of Hope. ⭐ ITAC Discusses “How the Indigenous ecotourism industry is helping itself bloom”

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Thompson Okanagan Tourism Newsletter | January 25, 2024

 

Highlights of this newsletter include: Tourism climate-readiness planning Grants and scholarships Nominations for industry awards Training and advisory services And more...

Featured News

Register for New Tourism Climate-Readiness Program: BC Tourism Climate Resiliency Initiative (BCTCRI) Through the BC Tourism Climate Resiliency Initiative (BCTCRI), BC's tourism industry can apply for sustainability adaptation planning support and micro-grants from Destination BC. Applications for planning support are open until February 23. Applications for micro-grants up to $15,000 are open January 29 to March 8.

New Grant and Mentorship Program to "Spark" Innovative Tourism Ideas Along Rainforest to Rockies Iconic Route | Apply by March 1 A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners. The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.

Share Your Insights to Enhance Regional Emergency Preparedness and Resilience Planning Thompson Okanagan tourism business owners and operators are invited to share their perspectives on how the region can advance tourism resilience through big data and smart destination practices. Insights will be collected through an in-person or video interview. To schedule an interview, please contact Scott Peters at Scott_Peters@SFU.ca or +1-778-878-2557

Industry Resources

Free Webinar on February 1: Navigating 2SLGBTQI+ Diversity & Inclusion in the Tourism Industry This free 3-hour CGLCC training session helps tourism-based businesses learn about: 2SLGBTQI+ inclusion How to effectively understand, value, and serve 2SLGBTQI+ customers and employees How to develop market-ready products for the global 2SLGBTQI+ travel market, valued at more than US$200B annually.

Workplace Accessibility Grant accepting applications until March 31 The Workplace Accessibility Grant provides direct financial assistance to small business employers in BC looking to create accessible work environments for persons with disabilities. Reimbursement grants are available up to $5,000 for eligible businesses that demonstrate how their project improves accessibility.

Register for Okanagan College Careers Expo & Employment Fair on February 7 at the Kelowna Campus Around 1,000 students are expected to attend the event, and job seekers from the public are also welcome.

Les Dames d'Escoffier Scholarship Program applications open until February 12 Les Dames d'Escoffier is now accepting scholarship programs from women and or non-binary persons in any stage of their culinary, beverage, or hospitality careers who are looking to either refine or expand their expertise at an educational institution of their choice anywhere in the world.

Apply for BC Employer Training Grant program BC Employer Training Grant program, which helps small, medium and large enterprises secure skills training for their workforces, including new hires.  Employers can apply as often as needed and receive 80 percent of the cost of training, up to $10,000 per employee, with a maximum annual amount per employer of $300,000.

Apply for Climate Disaster Response Fund The Climate Disaster Response Fund is a one-time grant opportunity up to $8,000 to support heritage-focused organizations with heritage resources damaged by recent climate and natural disasters in BC.

New Health & Safety Advisory services for tourism businesses | Book a free consultation This new go2HR service helps employers create, maintain, and develop safe workplaces, with guidance on a range of topics including:

• NEW First Aid program requirements
• NEW duty to maintain employment & cooperate requirements following workplace injuries
• Workplace mental health and wellness strategies
• Joint health & safety committee requirements
• Bullying and harassment
• Working alone
• And more...

2024 Marketing Trends & Predictions for DMOs by Crowdriff Crowdriff surveyed destination marketers all over North America to find out how their 2024 strategies are shaping up; then scrubbed through hundreds of reports, articles, podcasts, and posts to see what the experts are saying. From platform shuffles to a creator economy in flux to the accelerating influence of AI, it’s clear that 2024 will demand not just tactical adjustments, but total evolution.

Labour Market Information Report by go2HR Average hourly earnings in the Thompson Okanagan tourism sector have been steady with fluctuation between $21 to $28 over the past two years. In 2022 and 2023, the average hourly earnings in the Thompson Okanagan tourism sector was $24, which was similar to Vancouver Island and the Kootenays. For details about BC and Thompson Okanagan hourly earnings, employment rates, hours worked, and more, visit the BC Tourism and Hospitality Employment Tracker.

Get Involved

Take Part in the Great Okanagan Waste Reduction Challenge from January 29 to March 15 GreenStep Solutions is once again hosting the Great Okanagan Waste Reduction Challenge, a valley-wide challenge to significantly and measurably reduce waste generation. Businesses and residents can participate to get resources, understand their waste, and find new ways to reduce it. And, participants are entered to win prizes!

Submit Nominations for Industry Excellence Awards: ITAC Indigenous Tourism Awards until January 31 BC Hotel Association open until February 2 Heritage BC Awards open until February 9 Restaurants Canada open until February 23

Help celebrate National Tourism Week on April 15-19 National Tourism Week (NTW) is a weeklong, national, social media campaign orchestrated by the Tourism Industry Association of Canada (TIAC) in partnership with provincial/territorial industry associations such as TIABC. This annual event is a crucial platform for highlighting the pivotal role of tourism in Canada. There are four easy ways to get involved:  Go Green, Get Social, Share a Video Message, and Spread the Word.

Sharing the Destination

Have you seen the @Thompson_Okanagan Instagram account lately? Follow along to see posts like this and more:

Have a great photo for a TOTA newsletter or social post?  Submit images and get featured →

Spread the Word ⭐ Four Points by Sheraton Penticton Now Open ⭐ Dine Around menus are happening January 17 - February 11 at restaurants in the Okanagan, Kamloops, and Salmon Arm ⭐ Sipping Around the Shuswap and 5 Unique Winter Dining Experiences around Vernon story features by Great Taste of Canada ⭐ Pacific Coastal Airlines additional routes between Kamloops-Victoria and Penticton-Vancouver

Strengthening the Destination

International Symposium on Destination Stewardship Event Recap Destination Canada held the International Symposium on Destination Stewardship event in November 2023 to explore a regenerative approach to tourism and talk about how tourism can positively impact residents, the economy, culture, and the environment. This remarkable event lives on in the recap, which distills the essence of the event and shares key ideas to implement in organizations and communities.

Navigating the Green Horizon: Unraveling the Nuances of Sustainable Tourism, Regenerative Tourism, and ESG GreenStep Solutions CEO Angela Nagy wrote an article exploring the differences between the terms sustainable tourism, regenerative tourism, and ESG.

Destination BC is now Rainbow Registered, an accreditation given to 2SLGBTQI+ friendly spaces 👏🏳️‍🌈 It's fantastic to see Destination BC's ongoing commitment and efforts to provide a warm and accepting experience for 2SLGBTQI+ employees and consumers through progressive policies and practices, with a program that promotes 2SLGBTQI+ inclusivity in Canada’s tourism industry. Want to welcome 2SLGBTQI+ employees and consumers? Businesses and communities can get registered at RainbowRegistered.ca.

Crisis Communication Training for Tourism Organizations Designed for Destination Management or Marketing Organizations, Visitor Centres, and Provincial Experience Sector Associations, this free, two-day Crisis Communication Planning Training Series will coach participants with a step-by-step approach to developing a crisis communication plan.  Upcoming workshops will take place February 6 and 8, and April 16 and 18.

Zero-Emission Fleets Event | March 6 in Vancouver A single day forum to experience the newest electric fleet vehicles: boats, buses, trucks, tractors, cars, carts, bikes and more. Hear about the benefits and opportunities of fleet electrification, and learn about Go Electric rebates. Early-bird pricing ends January 31.

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Thompson Okanagan Tourism Newsletter | January 11, 2024

Updates, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Message from the CEO Greetings Chelsea, And so we begin a new year… 2024… and as always it promises both opportunities and challenges for the tourism and hospitality industry. While the prospect of recovery and growth is enticing, it is imperative that we confront the pressing issue of climate change and its undeniable impact on our sector. The need for adaptation, resiliency, and sustainability has never been more urgent. Tourism and hospitality have always been catalysts for economic growth, cultural exchange, and community development. As we venture into this new year, it is crucial that we recognize the responsibility we bear in shaping a future that is not only prosperous but also sustainable for generations to come. The challenges posed by climate change demand we rethink our business models and tourism experiences. To navigate the new normal, we must embrace innovative thinking, foster strong partnerships, and engage in collaborative efforts that transcend industry boundaries. Only through collective action can we hope to create resilient and sustainable tourism practices. As stakeholders in the Thompson Okanagan tourism region, you are the pioneers and visionaries of our industry. It is your commitment and foresight that will determine who thrives in the face of change. By adopting eco-friendly practices, incorporating sustainable technologies, and promoting responsible tourism, we can collectively reduce our environmental footprint. TOTA is here to support you in this journey towards a sustainable future. We are committed to providing resources, facilitating knowledge-sharing platforms, and fostering collaborations that empower our stakeholders and partners to adapt and innovate. In the coming months, we will launch initiatives aimed at equipping our members with the tools and knowledge needed to implement sustainable practices. Workshops, webinars, and collaborative projects will be organized to facilitate the exchange of ideas and best practices. Additionally, we will actively seek partnerships with organizations that share our commitment to environmental stewardship. Let us not only embrace the challenges that 2024 brings but also transform them into opportunities for positive change. Together, we can build a tourism and hospitality sector that not only survives but thrives in the face of adversity. Thank you for your dedication to our industry and the collective pursuit of a sustainable and resilient future. - Ellen Walker-Matthews CEO, Thompson Okanagan Tourism Association Highlights of this newsletter include: New TOTA campaign: Stay A While Meet Harshit, TOTA's Energy Analyst Industry resources Opportunities to get involved DBC launches first Iconic brand And more Quick Links: Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media About TOTA Featured News New TOTA Visitors Campaign Focuses on Extended Stay and Transformative Experiences The TOTA Marketing team has launched a new campaign, Stay a While, inviting visitors to go deeper and explore the Thompson Okanagan's most enriching experiences. The campaign is focused on extending visitor stays - whether that be an extra hour or additional days  - to discover the many experiences unique to the Thompson Okanagan. Read More → Meet Harshit, TOTA's Energy Analyst Harshit Srivastava is TOTA's dedicated Energy Analyst, collaborating closely with FortisBC to introduce energy efficiency solutions to the tourism industry. Learn more about Harshit’s professional background and his work delivering opportunities that lead to cost savings and a reduction in carbon footprints. Read more → Industry Resources Free Food Waste Prevention Online Training Certificate by BetterTable.ca TOTA is offering free food waste prevention training by BetterTable.ca for Thompson Okanagan food preparation professionals to reduce costs. This online certificate program is a cost-saving opportunity, with actionable tips and industry best practices for managers and kitchen staff to reduce food waste. The online program is available on demand for a limited time. Apply by January 31 New Equity, Diversity, and Inclusion (EDI) Course for BC Tourism and Hospitality Employers go2HR has released a new course to help employers and individuals get started and thoughtfully move forward on the journey in the world of EDI. This course provides foundational knowledge and explores concepts such as positionality, intersectionality, types of bias, microaggressions, microinsults, microassaults, and much more. BC Hospitality Foundation Scholarship Applications Now Open BCHF offers several scholarships to support education of future tourism industry professionals. Some applications close January 31 and March 31. Scholarship themes include: 2SLGBTQ2+ Indigenous Child of hospitality professionals Winery and brewery Culinary Hotel and Tourism Management Leadership Graphic design while working in hospitality BC Hotel Association Advocacy Report & Webinar on January 17 Learn about the BCHA's advocacy work in their recent report and in a virtual session on January 17 at 1 PM PT. Advocacy topics include workforce initiatives, short-term rentals, employee housing, immigration adjustments, and the MRDT Tri-Party Agreement. ⭐ TIABC Voice of Tourism Podcast Recordings - hear from provincial industry leaders, such as: Brad Harrison, Executive Director of the Backcountry Lodges of BC Association Joanna Jagger, Founder and President of the WORTH (Women of Recreation, Tourism, and Hospitality) Association Lisanne Ballantyne, President and CEO of Tourism Kelowna Christopher Nicholson, CEO of Canada West Ski Areas Association Angela Nagy, President and CEO of Kelowna-based GreenStep Solutions And more... Apply for the CleanBC Plastics Action Fund The CleanBC Plastics Action Fund is accepting applications to support innovative plastic waste reduction projects across the province promoting the development of a circular economy in BC. Applications will be accepted until December 2024, or until all funds are subscribed. Get Involved Share Your Insights to Re-imagine BC Disaster Financial Assistance A new regulation is being developed to revamp the BC Disaster Financial Assistance program through extended public engagement. People, communities and small businesses are asked to share their experiences and provide feedback to help inform new policies by January 31. Share Feedback on BC Support for Evacuees The Province is revamping its approach to emergencies to ensure people and communities are receiving the supports they need. A part of this work involves updating the Emergency Support Services (ESS) program to better meet the needs of people requiring support when they are evacuated from their home due to an emergency. The Province is seeking feedback from evacuees, front-line workers, volunteers, families, and businesses about how ESS could be improved. The public survey will be open until February 9. Join the Call to Extend CEBA Repayment to December 2024 With the CEBA repayment deadline due this month, Restaurants Canada is seeking support on behalf of its members and sector. According to the organization, 1 in 5 hardworking restaurant operations say they will need to close some, if not all, of their locations. Share Your Thoughts on Artificial Intelligence (AI) in BC Tourism The Tourism AI Network (TAIN) is collecting BC tourism industry perspectives, to share at TIABC's Industry Conference in March. Share your thoughts to support their work to support the tourism industry. In Memoriam Tribute Did you experience the pain of losing a cherished colleague and industry friend? The Tourism Industry Association of BC is creating an In Memoriam Tribute to share at the BC Tourism Industry Conference on March 6-7 for those who have passed in 2023, as a way to collectively honour their memory. If you wish to pay tribute to someone, please share the information with info@bctourismconference.ca. Marketing Destination BC Launches First Iconic Place Brand: Rainforest to Rockies Destination BC has launched the first in a series of new place brands, called Iconics. These compelling routes and places that span British Columbia will inspire more travellers to visit more places in the province, throughout the year. The first of the Iconics is Rainforest to Rockies, a journey from Vancouver on the Pacific Coast to the Canadian Rockies through several routes, to various communities, including destinations in the Thompson Okanagan.  In the News ⭐ The Eco Top 12: Thompson Okanagan featured as sustainable travel destination - see October ⭐ How to Sip and Dine Your Way Through Canada's Okanagan Valley ⭐ Environmentally friendly road trips through the Thompson Okanagan ⭐ Big White Wine Tour to Mission Hill and CedarCreek, in Partnership with Iconic Wineries of BC ⭐ North Okanagan Regional District acquired land for future trail, contributing to Greater Vernon's Status as Trails Capital of BC ⭐ Milestone for Shuswap North Okanagan Rail Trail: Pilot section completed ⭐ Okanagan Spirits Craft Distillery Hot Meals, BC Wine of the Week, and Okanagan Crush Pad  Strengthening the Destination Economic Development Projects Receive Support from ETSI-BC The Economic Trust of the Southern Interior (ETSI-BC) has awarded funding to support projects that will help build and diversify the economy. Congratulations to the recipients - we look forward to seeing these projects come to life. Thompson Okanagan projects include: Trails to The Boundary Society - Social Enterprise Opportunities for Rural Economic Development Merritt & District Chamber of Commerce - 3-year Strategic & Tactical Plan Big White Mountain Chamber of Commerce - Business Walk and Shop Local Program Boundary Country Regional Chamber of Commerce - Grand Forks Ambassador Program Kelowna Chamber of Commerce - Southern Interior Regional Economic Summit II Okanagan Circular Society - Community Solar Initiative Regional District Okanagan Similkameen - Naramata Community Revitalization Plan Westbank First Nation and Okanagan Indian Band - Connected Communities Campaign Salmon Arm Folk Music Society - Strategic Planning Roots and Blues Salmon Arm & District Chamber of Commerce - Strategic Vision Shuswap Economic Development Society - Shuswap Economic Development Office & Workhub Skwlāx te Secwepemcúl̓ecw – Little Shuswap Lake Band - Business Park Recovery & Expansion Kamloops Food Policy Council - Strengthening the Kamloops Regional Food Supply Chain Tourism Kelowna Destination Development Plan & 2023 Recap Tourism Kelowna’s destination development journey started in 2019, culminating with the release of the Tourism Destination Development Plan (TDDP) at the end of 2022. Tourism Kelowna was recognized with a Meaningful Tourism Award for the plan. Learn how Kelowna's Tourism Destination Development Plan came together, and what was accomplished in 2023. Single-use Plastics Regulations Now In Effect Effective December 20, businesses cannot give out, manufacture, or import for sale plastic-based checkout bags, cutlery and straws under federal laws across the country. Corporate Sponsors: Connect with TOTA: Subscribe to TOTA News Updates

Thompson Okanagan Tourism Newsletter | December 15, 2023

Greetings, As we near the end of 2023, on behalf of everyone at the Thompson Okanagan Tourism Association, I want to extend our heartfelt gratitude to all our industry stakeholders and partners. Your ongoing support of our association and your steadfast commitment in continuing to nurture and grow the tourism sector in the Thompson Okanagan region and beyond is instrumental and deeply appreciated. This past year presented us with more than its fair share of challenges, and the much-anticipated smooth rebound from COVID has been elusive. However, it is your continued perseverance and dedication that moves us forward and helps in shaping and reimagining a resilient, sustainable, inclusive, and thoughtful tourism landscape. Recognizing that this time of year can evoke a spectrum of emotions—wonder, joy, sadness, and pain—be sure to prioritize self-care, embrace gratitude, and weave precious memories that will accompany you into the year ahead and beyond. However and with whomever you celebrate the holidays, amid diverse traditions and beliefs, may the enchantment of this season touch your life, fostering peace, happiness, and immense joy. Wishing you safety, good health, and boundless kindness. Treasure laughter, share it generously, and pay it forward as you are able. Warm wishes for the holidays and a fulfilling 2024. - Ellen Walker-Matthews

TOTA Office Closed for the Holidays  The TOTA office will be closed for the holidays as of December 18, returning January 3. We look forward to seeing you in 2024!

Highlights of this newsletter include: Free Food Waste Prevention Training Destination Canada Tourism Outlook 2023 Grants and learning resources New YLW connection to Seattle And more...

Quick Links: Post a Job Industry Training Resources Industry Events Calendar Know Before You Go Travel Trade & Media Opportunities About TOTA

Featured News

Free Food Waste Prevention Online Training Certificate by BetterTable.ca TOTA is offering free food waste prevention training by BetterTable.ca for Thompson Okanagan food preparation professionals to reduce costs. This online certificate program is a cost-saving opportunity, with actionable tips and industry best practices for managers and kitchen staff to reduce food waste. The online program is available on demand for a limited time. Apply by January 31

Industry Resources

Tourism Outlook 2023: Rebounding Stronger than Expected, Yet Challenges Persist Destination Canada released its latest Tourism Outlook: Unlocking Opportunities for the Sector, showing total tourism revenue is set to exceed 2019 levels, generating $109.5 billion in 2023. This represents the recovery of the tourism sector from the pandemic, one year earlier than projected. However, recovery across regions and sectors has been uneven. The challenge ahead is creating profitable growth for tourism businesses given current debt loads and inflationary pressures.

Destination BC Learning Centre Resource: Sustainable Tourism Case Study / Video What does sustainable tourism look like in practice? The Destination BC Learning Centre has a case study on Eagle Wing Tours, a local whale watching company based in Victoria, that has made sustainable tourism an integral and meaningful component to their business.

go2HR Resources Mental Health Support for Employees The winter holidays can be a mentally challenging time for workers and seasonal staff. Employers can speak to go2HR's Workplace Psychological Health & Safety coaches to get advice and support for the mental health needs. Safer Spaces Holiday Toolkit Workers should feel safe and respected year round, including over the holidays. The Safer Spaces holiday toolkit includes downloadable resources to help employers train staff on how to recognize and respond to inappropriate behaviour at parties and during shifts as they work with guests. Labour Market Information: Employment Trends for November In November 2023, BC's Tourism and Hospitality sector confronted persistent challenges in employment and recovery, showing a 3.9% decrease in employment from October 2023, dropping from 343,250 to 330,000. The Thompson Okanagan region experienced increased employment.

Restaurant Culture Shift for Successful Teams & Sustainable Careers Chefs' Table Society of British Columbia is seeking restaurants (with 1-2 locations) to participate in a 1 month pilot program that will develop pathways to successful teams and sustainable careers. Participants will receive one-on-one support to develop tools that target recruiting, retention, staff development, equity, diversity and inclusion AND systems changes.

Digital Adoption Grant Program Small and medium businesses can get a grant and access to expert advice to increase online sales, reduce costs, better manage inventory, and more through the Canada Digital Adoption Program.

Outdoor Recreation Roadmap for Community Organizations An online course for community organizations, providing tools and understanding to invest in outdoor recreation that will create healthier communities, economies, and people. Weekly sessions begin January 24. Sign up before December 20 for the early bird rate, plus a 20% discount with the code "ORCBC", thanks to the Outdoor Recreation Council of BC.

BC Hospitality Association Resources Year in Review Advocacy Report The report details key advocacy wins and significant strides, including new regulations on short-term rentals to protect employee housing, major immigration adjustments to support access to talented workers across the globe, protection of the MRDT tri-party agreement to ensure hotels have a voice in destination development priorities, and emergency preparedness response. Webinar Recording: Implementing Hotel Cybersecurity and Cloud Advancements Learn about protecting guest privacy, the power of cloud-based telephony systems in enhancing guest experiences and optimizing hotel operations, and getting ahead through digital transformation.

“Return of the Market” Series by Canadian Inbound Tourism Association The Canadian Inbound Tourism Association (CITAP+) believes it is critical for all market segments to understand how to work together to support inbound travel. To bridge connections, CITAP+ introduced the Return of the Market Educational Series. This series kicks off with a focus on the China market.

International Experience Canada (IEC) Opens the 2024 Season to Welcome International Youth, Including New Arrangements IEC is a reciprocal program that allows Canadian and international youth aged 18–35 to work and travel in each other’s countries. Canada has established youth mobility partnerships with over 35 countries and territories, and in 2023, signed new arrangements or agreements with Finland, Iceland and Ukraine, and improved existing ones with South Korea and the United Kingdom.

Marketing

Kelowna International Airport (YLW) New Flight to Seattle-Tacoma International Airport Kelowna International Airport (YLW) has welcomed back Alaska Airlines flight to Seattle-Tacoma International Airport (SEA), with non-stop flights 5-7 times per week between Kelowna and Seattle, and connections to destinations such as Hawaii, Chicago, and Los Angeles.

In the News

COP28 Agreement Signals “Beginning of the End” of the Fossil Fuel Era Enderby-Splatsin rail trail construction phase completed 6 things you may not know about Big White on the resort's 60th anniversary Curiocity: 7 spontaneous road trips from Vancouver this winter (including Vernon and Osoyoos) Tourism Kamloops reports strong year for industry, signals uncertainty ahead Wines of BC honours three Kelowna residents who stepped up during the fires - read their stories Kelowna restaurants struggling after a tough summer

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