Posts tagged Consumer Campaign
New TOTA Visitors Campaign Focuses on Extended Stay and Transformative Experiences
New TOTA Visitors Campaign Focuses on Extended Stay and Transformative Experiences

The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to go deeper and explore the region’s most enriching experiences with its latest campaign and video entitled, Stay a While. Designed to showcase the Thompson Okanagan's hidden gems, visitors are encouraged to dive into authentic local culture, stay longer, and make meaningful discoveries.

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TOTA NewsTOTA CommunicationsTOTA Marketing, Consumer Campaign
Destination BC Launches First Iconic Brand, Rainforest to Rockies
Destination BC Launches First Iconic Brand, Rainforest to Rockies

The first Iconic brand to launch from Destination BC’s Invest in Iconics strategy is now live for the world to see. Rainforest to Rockies, is an iconic Canadian journey along ever-changing landscapes, inspiring travellers to visit more places in the province.

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Thompson OkanaganTOTA CommunicationsInvest in Iconics Strategy, Destination BC, Rainforest to Rockies, Kamloops, Osoyoos, Grand Forks, Christina Lake, Similkameen Valley, Consumer Campaign
New Highway 3 Trip Planning Website
New Highway 3 Trip Planning Website

The Highway 3 Tourism Alliance - a collaboration led by three regional destination marketing organizations (Kootenay Rockies Tourism Association, Thompson Okanagan Tourism Association, and Vancouver, Coast & Mountains) - launched a new website Hwy3BC.ca encouraging travellers to take the ‘winding route to adventure’.

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TOTA News, Thompson OkanaganTOTA CommunicationsHighway 3 Tourism Alliance, Destination Development, Kootenay Rockies Tourism Association, Vancouver Coast & Mountains, Destination BC, Consumer Campaign, South Okanagan, Similkameen Valley, Boundary Country
Recovery Campaign to Encourage Travel to the Thompson Okanagan Region and BC
Recovery Campaign to Encourage Travel to the Thompson Okanagan Region and BC

After a difficult summer of fires, TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.

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TOTA NewsTOTA CommunicationsTOTA Marketing, Consumer Campaign