News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Destination BC Co-op Tourism Marketing Partnerships and Thompson Okanagan Travel Resources
Destination BC (DBC) announced $4.38M in funding to help partners drive consumer demand, educate visitors on responsible travel practices, and increase tourism revenues in communities through destination and activity sector marketing initiatives across the province, including in the Thompson Okanagan.
Destination BC (DBC) announced $4.38M in funding to help partners drive consumer demand, educate visitors on responsible travel practices, and increase tourism revenues in communities through destination and activity sector marketing initiatives across the province.
The Co-operative Marketing Partnerships Program invests resources into marketing that supports responsible, short-haul visitation in more seasons, and more areas of the province. This year, the program expanded its initiative eligibility criteria to include visitor education marketing, emphasizing Destination BC’s – and the BC tourism industry’s – commitment to responsible tourism.
Thompson Okanagan projects include:
The communities of Vernon, Lumby, the Okanagan Indian Band, and Destination Silver Star are embodying the spirit of the Co-op program for their latest venture, collaborating this year to create Explore North Okanagan. This new collective, led by Destination Silver Star, aims to create a cohesive way to move all travellers throughout the region, create educational messaging around minimizing impacts to communities and nature, and share the living history and stories of local Indigenous cultures.
Led by the Fishing Highway Tourism Association and partnered with Cariboo Chilcotin Coast Tourism Association, Tourism Wells Gray, and Tourism Kamloops, Land of Hidden Waters promotes the unique beauty, natural wonders and road trip experiences along the corridor and connectors of Hwy 25, Hwy 5, Hwy 97, and Wells Gray Park. With a focus on sustainable travel, freshwater experiences are now more accessible than ever with EV road trip itineraries that include practical tips such as charging station locations, charging etiquette, and places to stay along the way.
As well as:
Sector projects include:
The BC Ale Trail’s immersive self-guided experiences for foodies, adventurers, and nature lovers provides beer enthusiasts with over 225 breweries to discover across the province in all seasons. A visit to the BC Ale Tail website provides travellers with information on different regions, food and beverage offers, and experiences, as well as a link to download the BC Ale Trail mobile app, which highlights partner liquor stores, tap houses, sip & stays, tours, Visitor Centres, attractions, and more.
The Fishing BC marketing initiative brings together the fresh and saltwater fishing sectors under one provincial collaborative marketing effort to get more anglers fishing in BC. A visit to the Fishing BC website takes travellers through a broad range of year-round fishing experiences destinations across BC. They have raised awareness of fishing opportunities for people with mobility challenges, and this year, the sector will also create visitor education marketing campaigns that promote safe, respectful, and sustainable use of resources, including boat and river safety.
As well as:
A notable example related to sustainable tourism:
Now in its second year, Don’t Love it to Death has become a leader in visitor education marketing. Through social ads, videos, ambassador partnerships, community installations, and more, it aims to educate residents and visitors in the Sea-to-Sky corridor to be mindful of the impact they can have, providing tips and tongue-in-cheek calls to action for responsible outdoor recreation. The Co-op initiative is led by Tourism Whistler, with partners Tourism Squamish, Vancouver’s North Shore Tourism Association, Discover Surrey, Sunshine Coast Tourism, Tourism Abbotsford, Tourism Burnaby, Tourism Pemberton, Tourism Hope, Cascades & Canyons, and Tourism Harrison River Valley.
For more information, see the Destination BC announcement.
New Grant and Mentorship Program to "Spark" Innovative Tourism Ideas Along Rainforest to Rockies Iconic Route | Apply by March 1
A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.
The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.
A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.
The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.
The goal of the program is to find, advance, and support new tourism ideas that will enhance the road trip experience along British Columbia’s Rainforest to Rockies corridors by motivating travellers to stop and explore a unique tourism experience, encouraging them to stay longer, and visit more communities along the way.
Eligible Projects
Rainforest to Rockies is the first Iconic brand to launch from Destination BC’s Invest in Iconics Strategy and takes visitors from the Pacific Coast to the Canadian Rockies, through the Thompson Okanagan through Highways 1, 3, 5, and 99, to Gold Country, Thompson Valley, Similkameen, South Okanagan, Boundary Country, and Shuswap areas.
The Spark Program is seeking new tourism ideas that enhance the experience of the road-trip traveller along British Columbia’s Rainforest to Rockies corridors in one or more of the following ways:
Motivate travellers to stop their vehicle and explore a unique tourism experience along the Iconic Route
Motivate visitors to stay longer or visit more communities along the way,
Address gaps in tourism products and services by offering something that does not yet exist or is in demand along the route or in the area
Share or convey captivating stories about the place, providing an opportunity for the visitor to connect with the destination in a meaningful way
Preference will be given to applications that demonstrate how your tourism idea supports economic, social, and/or environmental sustainability. Ideas that support or advance principles of diversity, equity, inclusion, and accessibility are encouraged.
Learn More and Apply
Applications are open to tourism entrepreneurs, small businesses, and non-profit organizations based in BC until March 1, 2024.
Following a review process, 20 finalists will be invited to four virtual pitch sessions, resulting in a total of 12 “Spark” Program winners.
For more information about the Rainforest to Rockies “Spark” Mentorships & Grants Program and upcoming info sessions, visit TourismInnovation.ca/R2R.
Thompson Nicola Entrepreneurs Awarded Grants and Mentorships to Help Spark New Tourism Ideas
Three finalists who made winning pitches for the Thompson Nicola “Spark” Program were each awarded a $3,000 seed grant and mentorship to help them get started with their new tourism ideas.
KELOWNA, B.C. – Three finalists who made winning pitches for the Thompson Nicola “Spark” Program were each awarded a $3,000 seed grant and mentorship to help them get started with their new tourism ideas.
The Thompson Nicola “Spark” Program is presented by Destination British Columbia in collaboration with Thompson Okanagan Tourism Association (TOTA), Tourism Valemount, Tourism Kamloops, Tourism Sun Peaks, Explore Gold Country, Tourism Wells Gray, and the Tourism Innovation Lab.
The program’s goal is to find, foster, and support new tourism ideas, experiences, and partnerships that will enhance current offerings, address gaps or challenges, motivate travel and longer stays, and increase year-round visits in the area.
Seven applications were received, with the top five being invited to present their new tourism ideas at the virtual Pitch Session held on December 1. Judge panels of local partner representatives and tourism innovators from outside the region selected the three winning applicants.
The Thompson Nicola “Spark” Program winners are:
Maveric Northcott - Wells Gray Outfitters
Matt Sych - Dunn Folkin' Around? Music Festival
Daphne Spencer - Nicola Valley Rodeo Association
In addition to seed funds, mentorship, and additional partner support, selected applicants gain access to a network of tourism innovators, entrepreneurs, and leaders across the province.
For more information visit https://TourismInnovation.ca/ThompsonNicola.html
Quotes
Richard Porges, President & CEO, Destination BC
“We are excited to be supporting local tourism entrepreneurs in the Thompson Nicola area by awarding “Spark” grants and mentorships that will create new tourism experiences and offerings. We look forward to seeing all the winners bring their creative and innovative initiatives to life as they strive to enhance the visitor experience and add value to local communities.”
Ellen Walker-Matthews, CEO, Thompson Okanagan Tourism Association
“The “Spark” program has provided an opportunity to learn about many exciting initiatives and ideas in the Thompson Nicola. We congratulate the winners and look forward to watching as their plans unfold and help to grow visitor experiences. We also encourage others to continue to follow their dreams and passions, and bring new experiences to the Thompson Okanagan region.”
Justin Lafontaine, Program Lead, Tourism Innovation Lab
“We congratulate the three winners of the Thompson Nicola “Spark” Program, and are excited to work with them to help develop new and exciting tourism offerings in the region.”
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Media Contacts
TOTA Communications
Chelsea Travere, Communications Specialist, Thompson Okanagan Tourism Association (TOTA)
Email: News@TOTABC.com
Destination BC Media Relations
Email: Media.Relations@DestinationBC.ca
Justin Lafontaine, Program Lead, Tourism Innovation Lab
Email: Info@TourismInnovation.ca
Social Media
Thompson Okanagan Tourism Association (TOTA)
LinkedIn: @TOTABCNews
Facebook: @TOTABCNews
Twitter: @TOTABCNews
Destination BC
Twitter: @DestinationBC
LinkedIn: @DestinationBritishColumbia
Tourism Innovation Lab
Facebook: @TourismInnovationCanada
Instagram: @TourismInnovationCanada
Twitter: @TourInnovation
About Thompson Okanagan Tourism Association:
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the BC Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
Learn more at www.TOTABC.org.
About Destination BC:
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.
For more information about Destination BC’s programs and services, please visit: www.DestinationBC.ca.
About the Tourism Innovation Lab
The Tourism Innovation Lab is a non-profit initiative created to find, foster and support new tourism ideas, experiences and partnerships, to cultivate and propel collaborations between the tourism and tech sectors, and to build a community of tourism innovators, idea makers and entrepreneurs. Launched in Ontario in 2018, the Lab and its "Spark" Mentorships & Grants Program are expanding to new regions across Canada. The Tourism Innovation Lab is a program of Hackforge and has a BC home base in Squamish.
Learn more at www.TourismInnovation.ca.
Groundbreaking for Gateway 286 at Former Merritt Rest Stop
Ground was broken in Merritt on an ambitious project that aims to bolster support for First Nations economic development in the area.
Gateway 286 is a project taking shape on 11.6 hectares of land near the old Merritt visitor information centre. The rest stop was closed in 2018 and, in 2020, the provincial government transferred the land to five Nicola Valley First Nations — Coldwater Indian Band, Lower Nicola Indian Band, Nooaitch Indian Band, Shackan Indian Band, and Upper Nicola Indian Band.
Spayum Holdings was created by the five bands to oversee Gateway 286, plans for which include a redeveloped visitor information centre and 30,000 square feet of commercial and retail space. Two industry partners, Troika Management Corp. and PR Petroleum, have signed on to work on the project.
Ground was broken in Merritt on an ambitious project that aims to bolster support for First Nations economic development in the area.
Gateway 286 is a project taking shape on 11.6 hectares of land near the old Merritt visitor information centre. The rest stop was closed in 2018 and, in 2020, the provincial government transferred the land to five Nicola Valley First Nations — Coldwater Indian Band, Lower Nicola Indian Band, Nooaitch Indian Band, Shackan Indian Band, and Upper Nicola Indian Band.
Spayum Holdings was created by the five bands to oversee Gateway 286, plans for which include a redeveloped visitor information centre and 30,000 square feet of commercial and retail space. Two industry partners, Troika Management Corp. and PR Petroleum, have signed on to work on the project.
Merritt Raising Funds for 3D Home Printer
Following November’s catastrophic flooding events, roughly 600 Merritt residents still haven't returned to 250 homes. The City of Merritt considered a variety of different types of homes and discovered that 3D printing is cost-effective and quick.
The next step is raising roughly $700,000 to purchase a $1.3 million 3D printer. The city is hoping to find grants, charities, and donations to get half of the printer’s cost. The cost will be matched by UBC as they have all the engineering and would like to perform case studies.
Following November’s catastrophic flooding events, roughly 600 Merritt residents still haven't returned to 250 homes. The City of Merritt considered a variety of different types of homes and discovered that 3D printing is cost-effective and quick.
The next step is raising roughly $700,000 to purchase a $1.3 million 3D printer. The city is hoping to find grants, charities, and donations to get half of the printer’s cost. The cost will be matched by UBC as they have all the engineering and would like to perform case studies.