News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Spring 2024 Beverage Industry Training Program Summary
The "Beverage Industry Training" (BIT) program, a collaborative initiative between the Thompson Okanagan Tourism Association (TOTA), Okanagan College, and an independent consultant, recently concluded with notable success. This comprehensive, two-week program aimed to enhance the skills and knowledge of 20 participants within the South Okanagan beverage industry, covering wine, beer, and spirits and providing essential industry certifications.
The "Beverage Industry Training" (BIT) program, a collaborative initiative between the Thompson Okanagan Tourism Association (TOTA), Okanagan College, and an independent consultant, recently concluded with notable success. This comprehensive, two-week program aimed to enhance the skills and knowledge of 20 participants within the South Okanagan beverage industry, covering wine, beer, and spirits and providing essential industry certifications. The BIT program participants included new hires in wineries, breweries, distilleries, and tasting rooms, owners of small wineries, and existing staff seeking foundational knowledge and opportunities for career advancement.
The BIT program combined practical skills, industry insights, and career development opportunities to address the critical need for skilled personnel retention and enhancement. Participants were taught and immersed in the South Okanagan beverage community, gaining exposure to grape varieties, production methods, and the regional context.
A panel of industry experts was consulted to develop the program’s curriculum, ensuring it met the current needs and standards of the South Okanagan beverage industry. The program also utilized Roots & Vines to transport participants to wineries, breweries, distilleries, and cideries. This arrangement allowed participants to gain hands-on learning experiences in various beverage production environments.
The program's comprehensive curriculum covered several key modules designed to equip participants with a broad spectrum of skills and knowledge essential for the beverage industry.
Foundations for Industry Professionals
This module explored the unique flavor profile of the South Okanagan's beverage scene, delving into the region's history, terroir, and community connections. Emphasis was placed on customer service excellence to enhance guest experiences through effective communication and hospitality, preparing participants to handle challenging situations with professionalism. Additionally, this segment provided essential knowledge on financial literacy, compliance with regulations, and navigating licensing and safety protocols.
Teamwork and Collaboration
The Teamwork and Collaboration module focused on fostering positive relationships with colleagues and industry partners. Training included conflict resolution and team-building techniques, enabling participants to work cohesively in a professional environment.
Storytelling and Sales
This segment highlighted the construction of compelling sales narratives using traditional storytelling techniques. Participants learned to share regional stories effectively, engaging customers and enhancing their sales strategies.
Retention Strategies for Employers
In this module, strategies for employee engagement, career pathways, and promoting work-life balance were discussed to enhance job satisfaction and retention. The content aimed at helping employers develop a supportive and motivating work environment.
Challenges and Adaptability
Lastly, the Challenges and Adaptability module prepared participants to handle emergency protocols during wildfire seasons, manage air quality issues, and support community resilience during challenging times. This training was crucial for ensuring that participants could maintain operations and support their communities in the face of adversity.
Feedback from participants was overwhelmingly positive. One participant remarked, "Such a great introduction to the field of the Beverage Industry. Can’t say enough about the two weeks of classes and field trips. Everything about this course was perfect!! Loved it!"
Participants completed the program with a robust understanding of the beverage industry specific to the South Okanagan region. They were equipped to solve real-world challenges in winemaking, brewing, and distillation, manage beverage-related projects effectively, and appreciate the significance of sustainable practices for long-term success.
Building on the initial program's success, plans are underway for a Tier 2 program that will offer more advanced skills and leadership development. This upcoming program will explore craftsmanship and quality assurance, covering advanced winemaking, brewing, and distillation techniques to ensure precision, consistency, and excellence. Participants will stay updated on industry trends and innovation and learn to implement the best product development and marketing practices. Leadership and mentorship will be key components, focusing on effective management strategies, developing mentorship programs, and fostering a learning culture. Business sustainability and succession planning will be emphasized to ensure business continuity and growth, preparing participants for leadership transitions. Advanced retention strategies for employers will also be included, covering talent development, recognition programs, and employee wellness initiatives. Additionally, the program will address challenges and resilience, helping participants adapt to climate variability, plan for emergency preparedness, and strengthen community support during difficult times.
The successful completion of the Beverage Industry Training program highlighted its value in cultivating an appreciation for the beverage industry and its impact on local culture. By equipping participants with the necessary skills and knowledge, the BIT program has significantly contributed to the professional growth of individuals and the overall enhancement of the South Okanagan beverage industry.
Future Programs
Based on the success of the Spring 2024 Beverage Industry Training Program, a secondary Fall 2024 intake has been created. Interested parties are invited to watch the TOTA Industry Training Centre to learn about ongoing, and future upcoming training programs.
Help Steer the Future of Transportation in the Thompson Okanagan with Inter-Community Transportation Survey
As the region continues to grow input from the public is crucial in shaping the future of transportation. The survey results will guide planning and advocacy efforts to enhance transportation options between communities, ensuring a connected and sustainable future for the Thompson Okanagan.
The Thompson Okanagan Tourism Association (TOTA) and the University of British Columbia Okanagan (UBCO), with support from the Economic Trust of the Southern Interior, have launched the Inter-Community Transportation Survey. This important initiative invites businesses, residents, and visitors to share their thoughts on transportation needs and preferences within the Thompson Okanagan region.
As the region continues to grow— with StatsBC projecting an increase of 250,000 people by 2046—input from the public is crucial in shaping the future of transportation. The survey results will guide planning and advocacy efforts to enhance transportation options between communities, ensuring a connected and sustainable future for the Thompson Okanagan.
“We encourage all business owners, residents, and visitors in the Thompson Okanagan region to participate in this important survey,” said Ellen Walker-Matthews, CEO of TOTA. “Feedback will play a crucial role in shaping the future of transportation, making travel between our communities more efficient, sustainable and accessible for everyone.”
The survey is quick and easy, taking just five minutes to complete. To thank participants for their time, they will be entered into a draw to win one of several incredible prizes, including:
3-night stay at Big White Ski Resort.
2-night stay at Summerland Waterfront Resort.
Predator Ridge Golf Experience.
Read the Release here: www.hatchcomms.ca/post/thompson-okanagan-transportation-survey
Osoyoos Tourism Master Plan to Focus on Benefits to Residents, Environment, and Business
Destination Osoyoos is set to present the first ever collaborative Osoyoos Tourism Master Plan to the public in just a few months. For more information on the Tourism Master Plan, visit the Destination Osoyoos project information page.
Destination Osoyoos is set to present the Osoyoos Tourism Master Plan to the public in just a few months.
This first-ever, collaborative project represents an 18-month effort involving local businesses, cultural organizations, governments, Indigenous groups, and other tourism-related agencies. The project began in November 2022 with an examination of similar tourism-dependent communities including Ucluelet, Fernie, Tofino, Cranbrook, and others.
The Tourism Master Plan will focus on strategies to enhance destination appeal while delivering resident benefits, such as improving outdoor recreation opportunities; enhancing coordination and support for arts, culture, and heritage; and exploring new opportunities to diversify hospitality and travel industry experiences. Another key component is maintaining, diversifying, and improving industry resilience during peak summer travel, and also deepening the travel season into spring, fall, and winter.
For more information on the Tourism Master Plan, visit the Destination Osoyoos project information page.
Destination BC & Wine Growers BC Experiences: Sip, Smile, and Stay Awhile
Ten wineries across the province have developed completely new wine tourism experiences as part of the Cultivating Experiences: Elevating BC Wine Tourism program.
Ten wineries across the province have developed completely new wine tourism experiences as part of the Cultivating Experiences: Elevating BC Wine Tourism program. Working with Wine Growers British Columbia and Destination BC in partnership with Firecircle, and supported by Pacific Economic Development Canada (PacifiCan), the wineries have been hard at work over the past few months with the goal of bringing their offerings from vision to market this summer.
The Cultivating Experiences program represents Wine Growers BC and Destination BC’s united effort to promote the province as a destination for incredible tourism experiences.
The program provided virtual workshops, valuable market research, and mentorship for each participant winery to ultimately launch a unique wine tourism experience. These Cultivating Experiences winery offerings are the latest added to the plethora of options available to those exploring BC wine country this summer:
Monte Creek Winery, Thompson Valley, Long Table Dinner Series
Maverick Estate Winery, Okanagan Valley, Intimate Dinner Series
Mythology Vineyards, Okanagan Valley, Sip, Savour & Create Mediterranean Experience, launching soon
Joie Farm Winery, Naramata Bench, Aikin’s Walk the Loop Tour Experiences, launching soon
Da Silva Vineyards & Winery, Naramata Bench, Terroir Sessions
Township7 Vineyards and Winery, Fraser Valley & Naramata Bench, Saber & Sip: The Art of Sabrage at both locations
Bartier Bros. Vineyard & Winery, South Okanagan Valley, Flavour, Texture & Time
Blue Grouse Estate Winery, Vancouver Island, A Sparkling Day in Cowichan
Unsworth Vineyards, Vancouver Island, A Sparkling Day in Cowichan
Culmina Family Estate Winery, Okanagan Valley, Wine & Art event
Wells Gray Tours Donates $50,000 to BC Parks Foundation, for expansion of Okanagan Lake Provincial Park
Wells Gray Tours, a leading tour operator with five offices in British Columbia, announced their annual donation of $50,000 to the BC Parks Foundation. This generous contribution will support the acquisition of 28 acres on Okanagan Lake and the expansion of Okanagan Lake Provincial Park.
Wells Gray Tours, a leading tour operator with five offices in British Columbia, announced their annual donation of $50,000 to the BC Parks Foundation. This generous contribution will support the acquisition of 28 acres on Okanagan Lake and the expansion of Okanagan Lake Provincial Park.
Founded in May 1972 by Roland Neave, Wells Gray Tours emerged from a fervent mission to protect the natural wonders of Wells Gray Park. Initially conceived to advocate against proposed dams on the Clearwater River, the company has since grown into the largest outbound tour operator in the B.C. Interior. Over the past 52 years, Wells Gray Tours has remained steadfast in its dedication to offering unparalleled travel experiences while championing environmental sustainability.
"The heart of Wells Gray Tours has always been a burning desire to preserve the natural beauty of our environment," said Roland Neave, Founder of Wells Gray Tours. "Our commitment to environmental stewardship is woven into the fabric of our company. We are proud to continue this tradition and the donation is given on a rotational basis each year through one of our five offices, Kamloops, Kelowna. Penticton, Vernon, and Victoria who select a project. Our Kelowna office this year has chosen to support the BC Parks Foundation in their efforts to protect and expand Okanagan Lake Provincial Park."
The donation from Wells Gray Tours will contribute significantly to the BC Parks Foundation's mission to enhance and expand the park. The acquisition of additional land on Okanagan Lake will not only safeguard vital habitats, but also provide greater opportunities for outdoor recreation and education for generations to come.
The 2025 donation of $50,000 will be handled by Wells Gray Tours' Penticton office and will go to an environmental or conservation project in the South Okanagan. Charitable organizations are welcome to submit proposals until April 30, 2025.
For more information contact Joan Niemeier, 1-250-826-6650.
Destination BC Co-op Tourism Marketing Partnerships and Thompson Okanagan Travel Resources
Destination BC (DBC) announced $4.38M in funding to help partners drive consumer demand, educate visitors on responsible travel practices, and increase tourism revenues in communities through destination and activity sector marketing initiatives across the province, including in the Thompson Okanagan.
Destination BC (DBC) announced $4.38M in funding to help partners drive consumer demand, educate visitors on responsible travel practices, and increase tourism revenues in communities through destination and activity sector marketing initiatives across the province.
The Co-operative Marketing Partnerships Program invests resources into marketing that supports responsible, short-haul visitation in more seasons, and more areas of the province. This year, the program expanded its initiative eligibility criteria to include visitor education marketing, emphasizing Destination BC’s – and the BC tourism industry’s – commitment to responsible tourism.
Thompson Okanagan projects include:
The communities of Vernon, Lumby, the Okanagan Indian Band, and Destination Silver Star are embodying the spirit of the Co-op program for their latest venture, collaborating this year to create Explore North Okanagan. This new collective, led by Destination Silver Star, aims to create a cohesive way to move all travellers throughout the region, create educational messaging around minimizing impacts to communities and nature, and share the living history and stories of local Indigenous cultures.
Led by the Fishing Highway Tourism Association and partnered with Cariboo Chilcotin Coast Tourism Association, Tourism Wells Gray, and Tourism Kamloops, Land of Hidden Waters promotes the unique beauty, natural wonders and road trip experiences along the corridor and connectors of Hwy 25, Hwy 5, Hwy 97, and Wells Gray Park. With a focus on sustainable travel, freshwater experiences are now more accessible than ever with EV road trip itineraries that include practical tips such as charging station locations, charging etiquette, and places to stay along the way.
As well as:
Sector projects include:
The BC Ale Trail’s immersive self-guided experiences for foodies, adventurers, and nature lovers provides beer enthusiasts with over 225 breweries to discover across the province in all seasons. A visit to the BC Ale Tail website provides travellers with information on different regions, food and beverage offers, and experiences, as well as a link to download the BC Ale Trail mobile app, which highlights partner liquor stores, tap houses, sip & stays, tours, Visitor Centres, attractions, and more.
The Fishing BC marketing initiative brings together the fresh and saltwater fishing sectors under one provincial collaborative marketing effort to get more anglers fishing in BC. A visit to the Fishing BC website takes travellers through a broad range of year-round fishing experiences destinations across BC. They have raised awareness of fishing opportunities for people with mobility challenges, and this year, the sector will also create visitor education marketing campaigns that promote safe, respectful, and sustainable use of resources, including boat and river safety.
As well as:
A notable example related to sustainable tourism:
Now in its second year, Don’t Love it to Death has become a leader in visitor education marketing. Through social ads, videos, ambassador partnerships, community installations, and more, it aims to educate residents and visitors in the Sea-to-Sky corridor to be mindful of the impact they can have, providing tips and tongue-in-cheek calls to action for responsible outdoor recreation. The Co-op initiative is led by Tourism Whistler, with partners Tourism Squamish, Vancouver’s North Shore Tourism Association, Discover Surrey, Sunshine Coast Tourism, Tourism Abbotsford, Tourism Burnaby, Tourism Pemberton, Tourism Hope, Cascades & Canyons, and Tourism Harrison River Valley.
For more information, see the Destination BC announcement.
Pacific Coastal Airlines Expands Service Between Vancouver and Penticton for Spring and Summer 2024
We are thrilled that Pacific Coastal Airlines has expanded their flight services between Vancouver International Airport South Terminal (YVR) and Penticton Regional Airport (YYF) for the upcoming Spring and Summer seasons.
We are thrilled that Pacific Coastal Airlines has expanded their flight services between Vancouver International Airport South Terminal (YVR) and Penticton Regional Airport (YYF) for the upcoming Spring and Summer seasons.
From April 28 through June 22, 2024, travellers can enjoy increased connectivity with two daily flights operated by the reliable Saab 340B aircraft, accommodating up to 34 passengers.
From June 23 to September 7, 2024, Pacific Coastal Airlines will further expand its services to three flights on Sundays, Mondays, and Fridays, and select Wednesdays, as well as maintain two flights on Tuesdays and Thursdays, all operated by the Saab 340B aircraft. Additionally, a Saturday service will be provided using the Beechcraft 1900, accommodating up to 19 passengers, offering an up to 1,126 seat increase overall each week.
These flights will be key in providing travellers with convenience and flexibility when planning their journeys and demonstrate Pacific Coastal Airline’s commitment to making the Thompson Okanagan more accessible to air travellers.
To celebrate the expansion of flights to and from Penticton, Pacific Coastal Airlines is offering a special promotion. Passengers can enjoy a 20% discount on bookings using the promo code: YYF20 Further details regarding the promotion can be found on the Pacific Coastal Airlines website.
Learn more about these new flights at PacificCoastal.com.
Noble Ridge Vineyard & Winery Becomes First Biosphere Certified Winery in the Thompson Okanagan
Noble Ridge Vineyards & Winery has achieved Biosphere Certification, the first winery within the Thompson Okanagan region to demonstrate its commitment to sustainability management by aligning business operations with each United Nations Sustainable Development Goals.
Noble Ridge Vineyards & Winery has achieved Biosphere Certification, the first winery within the Thompson Okanagan region to demonstrate its commitment to sustainability management by aligning business operations with each United Nations Sustainable Development Goals, using the Biosphere Sustainable Lifestyle Platform.
In 2001, Jim and Leslie D’Andrea purchased land in Okanagan Falls, BC that would become their vineyard and began building their vision. Now, in 2024, Noble Ridge Vineyards & Winery is a sustainability leader selling award-winning wines. The company is named after the noble varieties of grapes grown and the ridge that divides the land on which they thrive.
For Benoit Gauthier, Director of Winemaking & Viticulture, implementing sustainable practices is a priority to nurture short-, medium-, and long-term benefits for the vines, winery, and region. Gauthier began switching from conventional farming to sustainable farming practices in 2014, initially focused on improving the soil quality. Benoit reduced the use of synthetic fertilizers, sprays, and irrigation water by increasing the organic matter in the soil with the use of compost and organic fertilizer applications. In 2020, he started the Sustainable Winegrowing BC Program with the BC Wine Grape Council. In 2021, Noble Ridge became one of the first vineyards in British Columbia to achieve the Sustainable Winegrowing BC Certification.
After this accomplishment, the Noble Ridge team decided that the next step was to adopt sustainable practices for the entire business, and the best path was to achieve certification through TOTA’s Biosphere Commitment Program.
Sustainability Initiatives
The Noble Ridge team is excited to share a few of their sustainability initiatives with the community.
First is the smart use of energy: Noble Ridge uses solar panels, geothermal heating and cooling, and high-efficiency heat pumps across the buildings. They have also converted the lights on the property to LED with motion sensors.
Noble Ridge is also working to become a Living Wage Employer to support the hard-working team at Noble Ridge.
About the Biosphere Commitment Program
The Thompson Okanagan Biosphere Commitment Program is a sustainability program offered by the Thompson Okanagan Tourism Association. The focus is to equip tourism businesses in the region with tools and resources to continuously measure, manage, and report sustainability management efforts. The program prepares businesses for a globally recognized certification, to show alignment of business operations with the United Nations Sustainable Development Goals and the Thompson Okanagan Biosphere Destination Certification.
Through the Biosphere Sustainable Lifestyle platform, organizations can create customized sustainability plans and access dedicated support from industry experts.
Learn more about TOTA’s Biosphere Commitment Program
New Biosphere Commitment Program Member: Watermark Beach Resort
Join TOTA in welcoming Watermark Beach Resort to the Thompson Okanagan Biosphere Commitment Program. The team at Watermark Beach Resort is implementing sustainable practices to minimize environmental impacts while contributing to the well-being and longevity of the region.
Join TOTA in welcoming Watermark Beach Resort to the Thompson Okanagan Biosphere Commitment Program.
Watermark Beach Resort is located in Osoyoos, BC, and invites visitors to enjoy the South Okanagan lifestyle while lounging on the beach or by the pool. They offer condo-style suites and amenities like the swimming pool that overlooks Okanagan Lake, dining at 15 Park Bistro, as well as proximity to the beach, dining, and other activities in Osoyoos.
15 Park Bistro at Watermark Resort serves food with locally sourced ingredients paired with Okanagan Valley wines.
Sustainability Initiatives
Watermark Beach Resort is committed to making sustainable choices to minimize its environmental impact and contribute to the well-being of its community.
Several factors inspire the team to continue making these sustainable choices:
The team believes that sustainability works best when it is a community practice; setting examples for their guests by implementing sustainable practices can encourage them to adopt their own eco-friendly actions to protect the region they are visiting. Sustainable-conscious guests are increasingly seeking eco-friendly options when they visit the region.
Watermark has also installed low-flow toilets, reduced their plastic consumption by providing filtered water stations for staff and guests of the resort, and is sourcing products from local suppliers and those who prioritize sustainability. By implementing these sustainable practices, they have reduced costs and offer an easy choice for eco-conscious visitors.
One of their latest sustainability initiatives can be found when you pull up to the resort: electric vehicle charging stations, available for both guests and employees, to encourage more sustainable travel choices that will reduce emissions and promote a greener community to live, work, and play in.
Biosphere Commitment Program
The Thompson Okanagan Biosphere Commitment Program is a sustainability program developed by the Thompson Okanagan Tourism Association. The focus is to equip tourism businesses in the region with the necessary tools and resources to continuously measure, manage, and report sustainability management efforts. The program aligns ongoing and future business operations with the United Nations Sustainable Development Goals and the Thompson Okanagan Biosphere Destination Certification to prepare businesses for a globally recognized certification. By accessing the Biosphere Sustainable Lifestyle platform, organizations can create customized sustainability plans and utilize dedicated support from industry experts.
Learn more about TOTA’s Biosphere Commitment Program
BC Fairs Learning Exchange
The BC Fairs Learning Exchange took place in Penticton on April 14-16, bringing together a diverse community of thought leaders, professionals, and enthusiasts from across the realms of business, culture, and innovation. TOTA CEO Ellen Walker-Matthews delivered the opening presentation and took part in a panel on crisis communications for BC fairs.
The BC Fairs Learning Exchange took place in Penticton on April 14-16, bringing together a diverse community of thought leaders, professionals, and enthusiasts from across the realms of business, culture, and innovation. This BC Fairs event serves as a dynamic platform for fostering collaborative dialogue, sharing groundbreaking ideas, and cultivating lasting connections.
Thompson Okanagan Tourism Association (TOTA) CEO Ellen Walker-Matthews delivered opening remarks, including an overview of the Thompson Okanagan tourism industry, the value of agri-tourism, and resources for agri-tourism operators.
Ellen also took part in a panel on Communicating in a Crisis with Leeann Froese and Travel Penticton executive director Thom Tischik, moderated by Allison Markin of All She Wrote Consulting. The panelists discussed how fairs/large events can communicate in a meaningful way when a sudden disaster (fires, floods, road closures, pandemics etc) happens, plus prepare ahead of time by developing reputation management strategies.
Risk of Invasive Mussels to Okanagan Lakes & Waterways
The Okanagan Basin Water Board (OBWB) has increased calls for action after the announcement of invasive mussels in a tributary to the Columbia River, which connects to the Okanagan. The OBWB began calling for a temporary moratorium on watercraft coming into BC. Support for the moratorium has been gathering steam with letters coming in from BC municipalities, chambers of commerce, TOTA, and others.
The Don't Move a Mussel campaign website has resources to learn more about risks and prevention, and to raise awareness.
The Okanagan Basin Water Board (OBWB) has been stepping up calls for action after last September’s announcement of quagga mussels in the Idaho’s Snake River, a tributary to the Columbia River which connects to the Okanagan, and only an 11-hour drive to the BC and Alberta border.
Idaho’s desperate response was to spread toxic copper chelate into the river, killing almost seven tonnes of fish and poisoning a 26 km stretch of the river. The effectiveness won’t be known until this spring.
In October, the OBWB began calling for a temporary moratorium on watercraft coming into BC until results from Idaho’s efforts are known and the Province has closed any gaps in its Invasive Mussel Defence Program. Support for the moratorium has been gathering steam with letters coming in from BC municipalities, chambers of commerce, the Thompson Okanagan Tourism Association, and others.
Tourism businesses and residents can review the Don't Move a Mussel campaign website to learn more about risks and prevention, and access resources to raise awareness.
Ski the Thompson Okanagan Press Release
The Thompson Okanagan Tourism Association is encouraging people to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media. The press release is designed to raise awareness of ski resorts, passes, and activities in the Thompson Okanagan, inspiring them to plan a trip.
The Thompson Okanagan Tourism Association is encouraging Canadians and Americans to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media.
Hatch Comms on behalf of TOTA, shared a press release with Canadian and American media on February 7, 2024, that included a list of ski resorts and information related to their winter offerings and pass programs to raise awareness about the current snowy winter conditions. TOTA's social media continues to share winter themed posts on ThompsonOkanagan.com and social media.
The press release is designed to raise awareness of ski resorts in the Thompson Okanagan, inspiring them to plan a trip, with the target audiences in BC, Alberta, and Washington. Information included downhill ski information, unique indoor and outdoor experiences, pass programs, upcoming events, and travel times from the closest airports.
Release:
The Thompson Okanagan is home to world class skiing and snowboarding along with a variety of other snow activities at eight mountain resorts with some reporting bases close to 160cm. The region’s well-known winter conditions and diverse terrain promises snow sport lovers the best time ever. Adventures include skiing, snowboarding, tubing, skating, fat biking, cross country skiing, snowshoeing and more. Snow pursuits aside, visitors can enjoy all kinds of mountain, recreation, culinary and cultural activities, festivals and events in the months ahead.
Affordable alpine adventures await thanks to the region’s numerous global reciprocal pass programs and wallet-friendly day passes. The Indy Pass grants two days access at each of the following mountains: Apex Mountain Resort, Baldy Mountain Resort, and Big White Ski Resort, Manning Park, along with 180+ resorts spanning three continents. Sun Peaks Resort is included in the IKON Pass, giving skiers and riders access to 50+ destinations worldwide. SilverStar is home to MY1PASS, an inclusive ticket that provides access to seven activities: downhill skiing, cross country skiing (XC), night skiing, tubing, snowshoeing, skating and fat biking. Family-owned resort Harper Mountain’s day passes are under $70 per day.
Continue to follow mountain conditions and updates by visiting the resort websites and social media along with OnTheSnow.com.
Explore the Slopes
Nestled in the heart of the Okanagan Valley at an impressive 7,200 feet above sea level, Apex is an awesome destination for every skill level from novice to intermediate to advanced. Some say, Apex’s post-ski experiences are the best part with its popular Gunbarrel Saloon earning the title of Best Apres Ski Bar by Ski Canada for ten consecutive years. The resort also boasts an enchanting kilometre-long Adventure Skating Loop through the forest, as well as nordic skiing, snowshoeing and tubing.
Upcoming events: Western Day, Brewski, and Retro Day.
Elevate winter expeditions at British Columbia’s third-highest elevation ski resort. Located where the Nk’mip Desert meets the inland rainforest of the West Kootenays, Baldy Mountain Resort was a dream turned reality for its committed winter enthusiasts in 1968. The South Okanagan locale offers 35 runs with 600 acres of skiable terrain and an additional 240 acres dedicated to exhilarating gladed tree skiing. Off the slopes, Baldy offers 13 kilometres of snowshoeing, cross-country skiing, disc golf, and tubing.
Upcoming events: KR Academy Snowboard Camp, 16th Annual Winemakers Cup, and Slackcountry Cup.
An icon in the Thompson Okanagan skyline, the resort resides in British Columbia's famed powder belt. Encompassing a vast ski area of 7,355 acres of diverse terrain with 119 designated trails and vertical drop of 2,550 feet, the second-largest lift system in BC keeps skiers moving. The slopes at Big White Ski Resort cater to every skill level - from beginner to extreme and everything in between. The ski hill has been ranked 10th on The Times UK’s list of “best ski resorts for beginners,” boasts Western Canada’s largest night area and Canada’s largest ski-in, ski-out village. Big White is more than just alpine thrills with its access to Nordic skiing, snowshoeing, tubing, dog sledding, snowmobiling, horse-drawn sleigh rides, and Canada's highest elevation skating rink in Happy Valley.
Upcoming events: Saturday Fireworks, Jr Chef Challenge, TELUS Kelowna Cup, Family Day Weekend, and AltiTunes Music Festival.
A winter wonderland awaits at this South Thompson ski hill. Celebrating 50 years, the traditional ski area offers 16 runs with 1,400 vertical feet of elevation across 400 acres of terrain all adorned by champagne powder. The resort also offers 16 kilometres of dog-friendly snowshoe trails, a 3 kilometre nordic loop, and tubing.
Pro-tip: try the poutine and Gluhwein in the cozy Log Day Lodge.
Adventure starts in the heart of the Cascade Mountains. Winter enthusiasts will enjoy the fresh mountain air and all kinds of exciting activities surrounded by majestic peaks. The laid back resort offers more than 346 acres of skiable terrain, 64 kilometres of nordic terrain, 300 kilometres of snowshoe trails, tubing and ice skating.
Upcoming events: Guided Snowshoe Tours: S'mores, Wine & Cheese, and Fondue.
The Monashee Mountain resort’s bottomless champagne powder is a hit with snow lovers. Its 3,282 acres of skiable terrain over 4 distinct mountain faces, features 132 runs with a 760m vertical drop. There’s a reason Canadian ski pioneers, Olympians, and world champions across the globe call Silver Star home. In addition to all the downhill fun it also has the most expansive cross-country trail network in North America with 105km of nordic trails that connect the peak of SilverStar Mountain Resort to Sovereign Lake’s subalpine. What else? Mini snowmobiles, ice skating, fat baking, snowshoeing, tubing and lots of fun and delicious apres.
Upcoming events: SEISMIC Spring Festival, and Sovereign2SilverStar Ski Marathon.
Canada’s 2nd largest ski area spans 4,270 acres of winter paradise featuring an impressive 882 metres of skiable vertical descent and - wait for it - 2,000 annual hours of sunshine. Winter warriors enjoy its 3 skiable peaks, 139 trails, 19 glades, the record-setting 8 kilometre run, and 13 lifts.. Beyond the slopes, Sun Peaks is known for its charming alpine village, diverse dining offerings and fun activities like yoga, axe throwing, horse-drawn sleigh rides and more than 34 kilometres of Nordic trails for snowmobiling, fat biking and snowshoeing.
Upcoming events: Sun Peaks Demo Days, Peak Pride, Elleboard All Girls Snowboard Camp, Sip, Savour & Ski Culinary Festival, Easter Extravaganza, and Slush Cup.
A not-for-profit, community-run ski area carved into the hills of Southern British Columbia, Phoenix Mountain is a haven for snow sport lovers offering 800 feet of vertical. The iconic T-bar gives riders a breathtaking bird’s eye view of the winter wonderland on the 6-minute ride up to access its 17 official downhill runs.
All mountain villages are all accessible within under an hour from the nearest city and under two hours from the nearest airports: Penticton Airport (YYF), Kelowna International Airport (YLW) and Kamloops Airport (YKA).
Pacific Coastal Airlines Adds Additional Flights to the Thompson Okanagan
Pacific Coastal Airlines has recently added additional flights to the Thompson Okanagan. The additional routes expand their services to every day of the week.
Pacific Coastal Airlines has recently added additional flights between Kamloops-Victoria and Penticton-Vancouver. These additional routes will begin in January and February 2024 and include Saturday flight options, expanding their services to every day of the week.
The new flight routes include:
New Victoria to Kamloops Flights
A new Saturday flight service starts Saturday, February 3, 2024
After the addition of the Saturday flight service there will be a daily flight between Victoria and Kamloops
To celebrate the launch of these new flights, Pacific Coastal Airlines is offering a 20% discount on flights to/from Victoria (YYJ) and Kamloops (YKA) using the promo code YKAYYJ20.
New Vancouver to Penticton Flights
Morning flight options on Sunday, Monday, Thursday, and Friday started on January 4, 2024
A new Saturday flight starts February 10, 2024. After the addition of the Saturday flight there will be flight every day of the week between Vancouver and Penticton
Beginning on April 28, 2024 Pacific Coastal will offer a morning and afternoon flight between Vancouver and Penticton every day of the week
Pacific Coastal Airlines is offering a 15% discount on bookings using the promo code: PCAPenticton.
The Thompson Okanagan looks forward to welcoming more guests from Vancouver and Victoria. Share the news about the additional Pacific Coastal Airlines flights so people can start planning their next trip to the region.
About Pacific Coastal Airlines
Pacific Coastal Airlines is a British Columbia-based, privately owned airline that operates out of the Vancouver International Airport (YVR). Pacific Coastal Airlines connects 18 destinations across the province, connecting Vancouver Island and the interior.
New Grant and Mentorship Program to "Spark" Innovative Tourism Ideas Along Rainforest to Rockies Iconic Route | Apply by March 1
A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.
The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.
A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.
The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.
The goal of the program is to find, advance, and support new tourism ideas that will enhance the road trip experience along British Columbia’s Rainforest to Rockies corridors by motivating travellers to stop and explore a unique tourism experience, encouraging them to stay longer, and visit more communities along the way.
Eligible Projects
Rainforest to Rockies is the first Iconic brand to launch from Destination BC’s Invest in Iconics Strategy and takes visitors from the Pacific Coast to the Canadian Rockies, through the Thompson Okanagan through Highways 1, 3, 5, and 99, to Gold Country, Thompson Valley, Similkameen, South Okanagan, Boundary Country, and Shuswap areas.
The Spark Program is seeking new tourism ideas that enhance the experience of the road-trip traveller along British Columbia’s Rainforest to Rockies corridors in one or more of the following ways:
Motivate travellers to stop their vehicle and explore a unique tourism experience along the Iconic Route
Motivate visitors to stay longer or visit more communities along the way,
Address gaps in tourism products and services by offering something that does not yet exist or is in demand along the route or in the area
Share or convey captivating stories about the place, providing an opportunity for the visitor to connect with the destination in a meaningful way
Preference will be given to applications that demonstrate how your tourism idea supports economic, social, and/or environmental sustainability. Ideas that support or advance principles of diversity, equity, inclusion, and accessibility are encouraged.
Learn More and Apply
Applications are open to tourism entrepreneurs, small businesses, and non-profit organizations based in BC until March 1, 2024.
Following a review process, 20 finalists will be invited to four virtual pitch sessions, resulting in a total of 12 “Spark” Program winners.
For more information about the Rainforest to Rockies “Spark” Mentorships & Grants Program and upcoming info sessions, visit TourismInnovation.ca/R2R.
New Highway 3 Trip Planning Website
The Highway 3 Tourism Alliance - a collaboration led by three regional destination marketing organizations (Kootenay Rockies Tourism Association, Thompson Okanagan Tourism Association, and Vancouver, Coast & Mountains) - launched a new website Hwy3BC.ca encouraging travellers to take the ‘winding route to adventure’.
Highway 3 from Hope, British Columbia to the Alberta border is soon to be known as the best-loved touring route in BC, thanks to a unique multi-regional partnership to help market the route to visitors. The Highway 3 Tourism Alliance - a collaboration led by three regional destination marketing organizations (Kootenay Rockies Tourism Association, Thompson Okanagan Tourism Association, and Vancouver, Coast & Mountains) - launched its new website Hwy3BC.ca encouraging travellers to take the ‘winding route to adventure’.
The website showcases all the BC communities along Highway 3 like a ‘string of pearls’ and curates itineraries and stories from the road that have been themed to engage traveller passion for adventures, like Arts & Culture, Historic Highway 3, Food, Craft Beer & Wine, Lakes & Rivers, and Outdoor Adventure.
This collaborative regional initiative activates the vision of the Destination BC led Destination Development Strategy and action-planning for Highway 3, co-created with tourism partners from the entire length of the route. This 2016 strategy identified the opportunity to feature the many adventures along Highway 3 and encourage travellers to slow down and enjoy a classic road trip, touring from community to community at all times of year with the intention of driving visitation and spending in more places, across more seasons.
With support from both the Provincial Rural Dividend Fund and PacifiCan Tourism Relief Funding, the three regional destination management organizations (DMOs) together with community DMOs worked with Victoria-based creative agency, The Number, to create a new brand identity for Highway 3.
The new brand features a bold, modern take on the crow, inspired by the history of the Crowsnest Highway. Market research informed the website design and a digital campaign subsequently launched on September 5, 2023 to encourage autumn travel.
A corridor-long Festivals and Events strategy is also underway and the group hopes to continue their work together to secure funding and implement branded signage and wayfinding at key gateways and stops of interest.
Learn more and start exploring Hwy3BC.ca
FOR MORE INFORMATION:
Kootenay Rockies Tourism
Wendy Van Puymbroeck
Wendy@kootenayrockies.com
Thompson Okanagan Tourism Association
Mike Overend
Mike@TOTABC.com
Vancouver, Coast & Mountains
Allison Picard
Allison.Picard@destinationbc.ca
Okanagan Crush Pad Switches to 100% Renewable Natural Gas
Okanagan Crush Pad Group of Wineries Transition to 100% Renewable Natural Gas
Thompson Okanagan Tourism Association Initiative Significantly Reduces Industry Carbon Footprint
Thompson Okanagan Tourism Association Initiative Significantly Reduces Industry Carbon Footprint
Kelowna, B.C. - In an industry leading shift towards a more sustainable future, Summerland’s Okanagan Crush Pad Winery, parent company to Haywire and Garnet Valley Ranch Winery, has joined forces with the Thompson Okanagan Tourism Association (TOTA) and FortisBC to transition to 100% Renewable Natural Gas (RNG). This partnership underlines an ongoing and unwavering commitment to sustainability, adding another chapter to its legacy of responsible winemaking.
Owned by Christine Coletta and Steve Lornie, Okanagan Crush Pad’s group of wineries have long been a beacon of sustainability and land stewardship. Okanagan Crush Pad has been an organic winemaking facility since 2011 and was the first Canadian winery to join International Wineries for Climate Action (IWCA) in 2022. By partnering with TOTA and FortisBC, the wineries are taking their commitment to sustainability further by integrating RNG into all aspects of their business.
“TOTA’s RNG initiative takes meaningful and measurable steps to reduce the region's carbon footprint. It enables stakeholders like Okanagan Crush Pad to make an immediate change to a more sustainable fuel source, and is a practical step towards a cleaner future for British Columbia,” said Ellen Walker-Matthews, TOTA CEO. “In the face of escalating climate crises, RNG is a vital tool that businesses and individuals can adopt today to lessen their current carbon footprints.”
By embracing RNG, Okanagan Crush Pad is putting their climate change goals into measurable action. And in this one move alone, they are drastically reducing their C02 emissions from 30,000 kilograms to 100 kilograms.
This huge reduction in CO2 emissions also contributes to the province’s commitment to the CleanBC Roadmap to 2030. With results like this, the team at Okanagan Crush Pad seeks to inspire industry leadership and actively encourage the entire region to reduce their harmful emissions.
“We are proud to make the switch to RNG and are especially excited to see an immediate positive impact that is very much in line with our commitment to reduce our greenhouse gas footprint,” said Craig Pingle, General Manager, Okanagan Crush Pad Winery, the parent company to Haywire Winery and Garnet Valley Ranch Winery. “This simple action supports our commitment to achieve net zero emissions by 2050. Making the move to RNG required no new infrastructure and yields an enormous drop in our annual emissions.”
To inspire action and raise awareness about this crucial climate action initiative, Okanagan Crush Pad is offering a two-night stay at the new Garnet Valley Ranch Winery. Learn more and enter to win.
Signing up for RNG is a straightforward process that does not require any new equipment, upgrades, or installations. Existing FortisBC customers can log in to their account, navigate to 'manage services,' and choose the percentage of natural gas to be switched to RNG (5%, 10%, 25%, 50%, or 100%).
Tourism businesses interested in learning more about the benefits of making the switch have been invited to schedule an energy audit with TOTA’s Energy Analyst, Harshit Srivastava at Harshit@TOTABC.com
Funding provided by Natural Resources Canada
Natural Resources Canada (NRCAN) is the department of the Government of Canada responsible for natural resources, energy, minerals and metals, forests, earth sciences, mapping, and remote sensing. NRCAN is committed to improving the quality of life for Canadians by ensuring the country’s abundant natural resources are developed sustainably, competitively, and inclusively. NRCAN develops policies and programs that enhance the contribution of the natural resources sector to the economy and conducts innovative science in facilities across Canada to generate ideas and transfer technologies. Natural Resources Canada has provided TOTA with funding to spread awareness about the benefits, availability, and accessibility of Renewable Natural Gas to regional tourism stakeholders.
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About Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership and growth role in the tourism industry for this region. It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include: Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.
For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com. Connect socially on Instagram at @Thompson_Okanagan
Media Contact:
Krista Lochhead
778.227.2396
Recap of the Thompson Okanagan Tourism AGM & Summit 2023
A recap of the Thompson Okanagan Tourism Association AGM & Summit in Penticton on October 23 and 24, 2023, with photos, inspiration, and learnings.
On October 23 and 24, TOTA hosted the 2023 Thompson Okanagan Tourism Association AGM & Summit in Penticton, with 14 speakers, sharing inspiration and key learnings with over 140 attendees.
The theme, “Now is the Time,” reflected the focus on continuous preparation to ensure readiness of tourism professionals and businesses, which will ultimately elevate visitor experiences, strengthen businesses, and regenerate communities.
Attendees finished the event with many insights and connections to take back to their companies and communities.
The Summit raised over $6,000 to donate to regional wildfire relief efforts.
In case you missed it (or want to relive it), here are some of the highlights:
Welcome Reception
The Welcome Reception was an evening of networking, learning, and reconnecting with industry members at the Okanagan College Jim Pattison Centre of Excellence (JPCE), hosted by Travel Penticton.
TOTA CEO, Ellen Walker-Matthews and Travel Penticton Executive Director, Thom Tischik shared a warm welcome.
The event included tours of this LEED Platinum Certified building, which aligns with TOTA’s current sustainability initiatives and the Summit theme, Now is the Time.
Okanagan College chef, Israel Alvarez, prepared locally crafted Mexican cuisine, while Naramata Bench Wineries Association and Penticton Beer Blocks poured tastings of local beverages.
Several businesses showcased their services, including:
As well, Ebus provided a shuttle to and from the event venue and Nespresso showcased their recyclable single use coffee products.
The TOTA Destination Stewardship team shared information about the Thompson Okanagan Biosphere Destination Certification and how tourism businesses can get involved.
AGM
The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Penticton Indian Band, home of the Syilx (Okanagan) People.
The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities, and the Board Election Results.
Summit
Opening
The day began with a welcome by Penticton Indian Band members, who sang the Okanagan Song and debuted a youth pow wow dancer.
TOTA CEO Ellen Walker-Matthews shared opening remarks, about the theme “Now is the Time” and including words of appreciation for the community host, Travel Penticton, the event sponsors, and the TOTA board directors and staff.
“We are faced with unbelievable changes and challenges in our world today and there is no question they are daunting. I know many ask the question: what possible difference can I make? But if each of us works at making an adjustment, little by little, progress and change can and will come.
Now is the Time for Collaborative Change.”
go2HR Zen Room
go2HR offers many mental health and other resources to the Thompson Okanagan tourism industry. To highlight this focus on mental health, go2HR hosted a Zen Room to create space for calm and prioritizing wellness.
The calming space provided a place for participants to take a break from the bustle and energy of the Summit sessions.
While there, participants could learn and practice quick, accessible techniques that they and their employees can use to help ease stress and anxiety as well as encourage a positive mindset.
Opening Keynote by Destination BC
Destination BC Maya Lange, Vice President, Global Marketing and Ali McKay, Vice President, Destination Stewardship shared Destination BC’s new corporate strategy, the upcoming Iconics rollout, and insights from the past year on crisis communications and recovery.
Destination BC works closely with the regions and impacted communities to provide timely, accurate information and develop campaigns and strategies that encourage travel when it is safe to do so.
FortisBC & Renewable Natural Gas (RNG)
As a strong TOTA partner and supporter of Thompson Okanagan tourism businesses, FortisBC’s Vlad Kostka was invited to say a few words about their current partnership to reduce the carbon footprint in the Thompson Okanagan region.
The partnership aims to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire businesses and residents to take action.
Emergency Management, Planning, and Preparedness Panel
Prompted by this year’s environmental challenges we’ve faced as a region, this panel addressed BC’s current emergency management framework and explored ways to improve the system.
Walt Judas, Tourism Industry Association of British Columbia (TIABC) CEO and BC Tourism Emergency Management Committee member shared information about BC's emergency management system and how we can collaborate to become stronger when facing challenges.
As CEO, Walt leads multiple advocacy/policy files, sets the strategic course for TIABC, builds relationships with members and industry stakeholders, and communicates the value of BC’s visitor economy to various constituents.
Ingrid Jarrett, President & CEO of the BC Hotel Association (BCHA) discussed the role of accommodation in moments of crisis, including the efforts to implement a modern solution to an evolving issue.
Ingrid channels her extensive knowledge and acute insights into supporting, and advocating for, members of the hotel industry province-wide. She has been instrumental in leading the hospitality sector out of crisis caused by COVID-19, delivering hundreds of millions in financial relief, while also rebuilding the sector’s workforce and providing solutions for long-term tourism growth.
Wendy Magnes, Director, Economics and Corporate Initiatives, Province of BC, Ministry of Tourism, Arts, Culture, and Sport - Tourism Sector Strategy shared an overview on tourism in BC:
BC’s Competitive Advantages
Hazards
2023 Overview
Power of Partnerships and Emergency
Management
Progress
Resources
Wendy joined the Ministry of Tourism, Arts, Culture and Sport in May 2022, and currently has oversight for Crown corporate reporting for Destination BC and the BC Pavilion Corporation (BC Place and the Vancouver Convention Centre), industry economic data and research, Federal Provincial and Territorial tables for Tourism as well as several key industry initiatives including emergency management.
Garnet Mierau, Director of Forest Professionals of BC, shared insights on the the Forest Professional’s Role and FireSmart Efficacy.
As a registered professional forester, Garnet has over 30 years of experience in forest management in British Columbia, much of this within the wildfire niche.
He led a team of professionals working for the District of Logan Lake to prepare for and respond to the Tremont Wildfire in 2021, including years of wildfire risk reduction and FireSmart program management as well as community forest tenure management.
Recently, Garnet became the Director of Practice with the provincial regulator Forest Professionals BC (FPBC). FPBC works in the public interest by ensuring only those with the requisite education, experience, knowledge, and competence practise professional forestry.
Mathieu Bourbonnais, lead of the Earth Observation & Spatial Ecology Lab and an Assistant Professor in the Department of Earth, Environmental and Geographic Sciences at the University of British Columbia Okanagan, shared his work developing new sensor networks for monitoring and predicting fire risk and fire behaviour, understanding ecological responses to changing fire regimes, and developing tools and training for proactive mitigation.
Regional Transportation Opportunities Panel
The beautiful landscape of the Thompson Okanagan presents transportation challenges, as well as opportunities. This panel of transportation experts addressed transportation challenges and alternative ways to connect the region.
Steve Sirett, Executive Director, Province of BC, Ministry of Transportation and Infrastructure (MOTI), has over 15 years’ experience with MOTI, including 4 years in the Construction branch building roads across the province and 7 years leading the Okanagan-Shuswap District.
Steve shared MOTI’s guiding principles, themes, and priorities.
Johnathan Richardson, Vice President, Customer & Commercial of Pacific Coastal Airlines, oversees the teams that are accountable for all planning and service delivery aspects for Pacific Coastal Airlines serving 18 destinations across British Columbia with scheduled flight service, charter, and cargo solutions. Collectively these teams work together to provide safe and reliable air service to many communities throughout British Columbia supporting leisure, medical, and business travellers.
Dr. Gord Lovegrove, Associate Professor, UBCO School of Engineering, University of British Columbia Okanagan teaches and researches sustainable community development, including land use and transportation systems that promote a more sustainable quality of life for all.
Dr. Gord shared a transportation opportunity that could transform the Thompson Okanagan: the Okanagan Valley Electric Regional Passenger Rail (OVER PR).
Laurel Douglas, CEO of Economic Trust of the Southern Interior (ETSI-BC), shared:
The Regional Transportation Study, a comprehensive study of the region’s ground passenger transportation gaps and opportunities.
RTE Funding Program to help strengthen the economy of the Southern Interior through enhanced connections
ETSI-BC is an important organisation for development of the region. Their role includes:
Helping to strengthen and diversify the economy of the BC Southern Interior.
Assisting communities to realize their economic development aspirations by providing funding, resources and knowledge.
Working with local governments, First Nations, business support organizations, industry groups.
Peter Truch, Professional Transportation Engineer, Independent Consultant, is a senior transportation planning, mobility, and operations engineer with more than two decades of experience. His practice focuses on master planning, universal design, and active transportation in the built environment and advises on the entire lifecycle of active transportation related projects, from planning and design to operational issues, financial implications, and the numerous links and associations to other fields.
Peter shared a presentation on Why In-Town Mobility Needs to Evolve.
Sustainability Keynote - Kelly Galaski, The Travel Foundation
The increasing impacts of climate change have greatly impacted the future of tourism in our region and far beyond.
Kelly Galaski, Sustainable Tourism Specialist from The Travel Foundation, shared how global destinations are working towards climate-positive and equitable tourism goals and TOTA stakeholders can follow suit via destination stewardship strategies and capacity building programs.
Now is the Time to listen, learn, and act to ensure prosperity for generations to come.
AGM & Summit 24 Location Announcement
Near the end of the event, the destination for the next TOTA AGM & Summit was announced. We are pleased to announce that the 2024 TOTA AGM & Summit will be held in the North Okanagan, in partnership with Tourism Vernon and Destination Silver Star on the unceded and traditional territory of the Okanagan Indian Band, home of the Syilx Okanagan People.
Be sure to subscribe to the TOTA Newsletter to get the registration details when they are announced.
Wildfire Relief Efforts
The event and silent auction raised over $6,000 to donate to regional wildfire relief efforts. The funds will be donated equally to the following charities:
Central Okanagan Fire Relief Fund, a group of professional firefighters from Kelowna, West Kelowna and Lake Country distributing funds to those impacted by wildfires in the area.
Shuswap Community Foundation Emergency Response Fund, to support the communities affected by the Bush Creek East wildfire in North Shuswap by assisting community-based organizations to recover and rebuild.
Thank you to those that donated silent auction items:
Thank you to the event sponsors
Tourism Businesses Offering Travel Solutions Around the Hwy 97 Slide
The Thompson Okanagan Tourism Association (TOTA) is commending Thompson Okanagan businesses and those that service the region for offering solutions for residents and visitors in response to the ongoing Highway 97 road closure between Peachland and Summerland due to the August 28th landslide.
The Thompson Okanagan Tourism Association (TOTA) is commending Thompson Okanagan businesses and those that service the region for offering solutions for residents and visitors in response to the ongoing Highway 97 road closure between Peachland and Summerland due to the August 28th landslide. These services are being offered to avoid travel disruptions and provide options for travellers to easily be able to come enjoy autumn in a region that desperately needs tourism support after the recent climate crises.
Air Travel:
Air Canada is waiving fees for those travellers with existing bookings impacted by the landslide to change their arrival destination to Penticton or Kelowna by calling the customer support centre.
WestJet is offering flexible changes and cancellation for those with trips at Kelowna International Airport (YLW) for travel between Sept. 7 through 10. For more details visit WestJet.com.
Water Shuttle
Luxury Lake Tours is offering a weekday Rock Slide Shuttle Service between Peachland and Summerland with one way and return options. Departing Peachland at 6:30am and 4pm; and Summerland at 7:15am and 4:45pm.
Shuttle Service:
Hoodoo Adventures offers a daily shuttle service between Penticton to Kelowna via the Myra Canyon Trestles for those that need to return to their destination. Departing Penticton at 7am; and departing Kelowna between 10:30am-12:30pm *depending on bookings.
“During this trying time, we appreciate all the support of partners and businesses in the region as we deal with the slide on Highway 97 north of Summerland,” shares Michael J. Ballingall, TOTA Board Chair. “The Thompson Okanagan Tourism Association has been working closely with our airline partners and want to recognize the tremendous support to keep residents and visitors travelling through the entire region.”
The Thompson Okanagan from the peak of Mount Robson down to the semi-arid desert in Osoyoos is open and ready to welcome visitors. Fall is one of the best times to explore the region - the leaves are changing colour, the air is crisp, and the sky is clear with the sun shining bright. Offering the perfect conditions for wine touring, culinary journeys, paired with hiking, biking, fishing in between. Kelowna International Airport (YLW), Penticton Airport (YYF), and the Kamloops Airport (YKA), service the region and offer rental cars, or shuttle service.
Visitors can get trip inspiration at thompsonokanagan.com
TOTA would like to thank the Ministry of Transportation for their ongoing efforts to stabilize the slide site and build a 150-metre wall to prevent further rock fall. They have indicated that this solution may allow single lane traffic by September 16th. To accommodate the road closure while these upgrades are made, there are four options for motorists to get to their destinations:
Two forest service roads between Penticton and Kelowna have been
improved to accommodate the influx of motorists. These routes add an
additional 60 to 90 minutes to the normal Central Okanagan to South
Okanagan commute.
*Drivers who choose to travel these options should
ensure their vehicles are properly equipped for conditions.
Two alternate highway detours are available through Princeton via Highways 3, 5A and 97C to the West, and through Highway 33 to the East, also resulting in multi-hour commutes.
TOTA would like to acknowledge the many partners who have come together to ensure the safety and seamlessness of travel through the Okanagan.
If you or a business you know is offering an alternative mode of transportation around the road closure, please share by filling out the Good News Form
Travel Restrictions Order Lifted for Most of Thompson Okanagan
The order restricting travel to the Thompson Okanagan region has been lifted, except for the community of West Kelowna.
To ensure we can bring concerns and challenges the industry faces to the government, we encourage you to share your insights and feedback on how the wildfires and travel restrictions have impacted your business through TOTA's Voice Your Concerns form.
Premier Eby and Minister Ma, the Minister of Emergency Management and Climate Readiness, toured many parts of the Thompson Okanagan region to speak with residents and view the impacts of recent and continuing wildfires.
In a press conference late yesterday afternoon, Minister Ma, together with Premier Eby lifted the order restricting travel to the Thompson Okanagan region, except for the community of West Kelowna, where there are still many residents out of their homes and much work ahead. Non-essential travel to West Kelowna continues to be prohibited for the purpose of staying in temporary accommodation, including hotels, motels, inns, bed and breakfasts, hostels, RV parks, and campgrounds, to ensure accommodations are available for those who have been evacuated and are still unable to return home.
We appreciate the efforts of the Premier and Minister Ma to work with industry and communities to reopen the region sooner than anticipated. We also extend our sincere gratitude to the firefighters, first responders, emergency workers, and volunteers who have worked tirelessly to help the communities of the Thompson Okanagan impacted by wildfires. Our hearts go out to all those affected by these wildfires throughout the region.
Additionally, we want to acknowledge the accommodation providers in the Thompson Okanagan region who have been diligently reporting their availability to provide safe shelter for evacuees and emergency responders.
Although the non-essential travel restriction is now largely lifted, we are also acutely aware of the effect this restriction has had and continues to have on tourism businesses in the region. Besides the obvious financial impacts of losing visitors during the last few weeks of the peak tourism season, operators face uncertainty regarding labour, cancellation of significant events and product loss.
Lifting the order is an important first step in recovery, and while our industry remains steadfast in our commitment to support our communities and the evacuees, TOTA, along with the BC Hotel Association (BCHA), continues to work closely with the Ministry of Tourism, Arts, Culture and Sport, and the Government of British Columbia to advocate for financial supports necessary to ensure full recovery.
We Want to Hear From You
To ensure we can bring concerns and challenges the industry faces to the government, we encourage you to share your insights and feedback on how the wildfires and travel restrictions have impacted your business through TOTA's Voice Your Concerns form.
Industry Shout Out & Enter to Win: Moon Curser Vineyards Celebrates 20 Years
Moon Curser Vineyards is a boutique, family-owned winery on the East Bench of Osoyoos with a focus on making premium wines from old-world grape varieties not previously planted in the Okanagan, such as Tannat, Dolcetto, and Touriga Nacional.
Moon Curser Vineyards is a boutique, family-owned winery on the East Bench of Osoyoos, a South Okanagan border town known for its hot summers, lakeside fun, and vineyards.
Chris and Beata Tolley, founders of Moon Curser
Moon Curser has been in operation for 20 years, since 2004 when Chris and Beata Tolley purchased an old orchard in need of replanting and set about converting it into what is now the Moon Curser Home Vineyard block, winery, and tasting room.
The Moon Curser name pays tribute to the gold smuggling history of Osoyoos. The Moon Curser wines, however, break from tradition – the winery’s focus has always been on making premium wines from old-world grape varieties not previously planted in the Okanagan such as Tannat, Dolcetto, and Touriga Nacional. These varieties have not historically been a part of the South Okanagan viticulture, but thrive in the distinctive terroir of the Osoyoos East Bench and continue to deliver unique, world class interpretations of these wines.
Moon Curser was recognized as #1 Best Performing Small Winery at the 2019 WineAlign National Wine Awards of Canada.
The Moon Curser team is proud to make delicious wines, provide excellent wine tasting experiences, and also create a professional, flexible and welcoming work environment for employees. They are fortunate to have a long-term team of staff who have been working at Moon Curser for 8 or more years on average.
Planning a trip? You can reserve a Wine Tasting or Private Winemaker Tour & Tasting for your next visit.
Tasting room and vineyards overlooking Osoyoos Lake
Enter to Win a Wine Tasting for 4
Want to taste some of these rare Okanagan grape varietals for yourself? Moon Curser has generously donated 3 prizes of a Wine Tasting Experience for up to 4 people, including a 10% discount on wine purchases made in the tasting room.
Thompson Okanagan tourism and hospitality professionals in the Thompson Okanagan (View Eligibility Details) can enter to win by Friday, July 14, 11:59 PM through the form below.