News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Save the Date for the 2025 TOTA AGM & Summit
Save the date for the 2025 AGM & Summit!
Save the date for the 2025 TOTA AGM & Summit on October 22 & 23, 2025 in partnership with Tourism Kelowna and the KF Centre for Excellence.
Visit the Summit website for event information and updates. See you all next year!
Media Coverage as a Result of Hosting Traditional Travel Media
The TOTA Travel Media team works with Destination BC, Communities Destination Management Organizations, and businesses to host media in the Thompson Okanagan Region. This effort results in the region being highlighted in worldwide outlets that will attract visitors. Please find the coverage as a result of hosting opportunities below.
The TOTA Travel Media team works with Destination BC, Communities Destination Management Organizations, and businesses to host traditional travel media in the Thompson Okanagan Region. This effort results in the region being highlighted in worldwide outlets that will attract visitors. Please find the coverage as a result of hosting opportunities below.
TIABC’s Voice of Tourism Episode 31 - Ellen Walker-Matthews
Listen as TOTA CEO Ellen Walker-Matthews chats with TIABC’s Voice of Tourism host Walt Judas about her career path, her work in sustainable tourism, and what challenges tourism business owners & operators are facing in the Thompson Okanagan.
Listen as TOTA CEO Ellen Walker-Matthews chats with TIABC’s Voice of Tourism host Walt Judas about her career path, her work in sustainable tourism, and what challenges tourism business owners & operators are facing in the Thompson Okanagan.
Inter-Community Transportation Study
A study of the results from the Inter-Community Transportation Survey, including the methodology, findings, and recommendations are available to download.
The Thompson Okanagan Tourism Association recently hosted “Community Voices Heard” in partnership with the Okanagan Transit Alliance and the University of British Columbia Okanagan. During this forum, the results of the Inter-Community Transportation Survey were discussed revealing the insights gathered from the survey conducted this summer.
A study of the results, including the methodology, findings, and recommendations is available to download.
TOTA Team Attends the BRC 2024 Building Resilient Communities Conference
The BC Regional Tourism Emergency Management Specialists, including the specialist from the TOTA team, attended the Building Resilient Communities conference in Penticton from November 18th to 21st.
The BRC 2024 Building Resilient Communities Conference, focused on fostering collaboration among local governments, First Nations, organizations, agencies, and businesses to enhance community resilience. The event featured a mix of presentations, training sessions, and workshops designed to encourage active participation and knowledge sharing. It emphasized the evolution of emergency preparedness and business continuity, expanding its scope to address broader aspects of community resilience. Attendees were provided a unique venue for learning and networking to encourage partnership and drive innovation and transformation.
For more details, visit the BRC Conference website.
TOTA 2024 AGM & Announcement of Board Directors
The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Syilx (Okanagan) People.
The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities, and the Board Election Results.
Please join us in congratulating the new and returning board of directors.
The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 29, 2024, at the Prestige Vernon Lodge & Conference Centre, on the traditional, unceded, and ancestral territory of the Okanagan Indian Band and the syilx (Okanagan) People.
The meeting reviewed the fiscal year ending March 31, 2024, including a presentation of the Audited Financial Statements, Governance Report, and TOTA Activities, as well as the announcement of the Board Election Results.
Board Director Election
We would like to thank all of those in attendance as well as the candidates that let their names stand in this year's election.
Please join us in congratulating the new and returning board of directors:
Executive Directors
Chair:
Sandra Oldfield, Elysian Projects (Continuing Term)
South Okanagan | Sector: Other
Vice-Chair:
Kimo Linders, ERTCU Travel Group (Elected for Additional Term)
All sub regions | Sector: Other
Secretary-Treasurer:
Cassandra Zerebeski, Destination Silver Star (Elected for Additional Term) North Okanagan | Sector: DMO
Past Chair:
Michael J. Ballingall, Big White Ski Resort
Boundary Country | Sector: Attraction
Directors
Mandi Carroll, Westbank First Nation (Elected for Additional Term)
Central Okanagan | Sector: Other
Vicki Dalgleish, Sandman Hotel Group (New)
North Thompson, South Thompson, Gold Country, North Okanagan, Central Okanagan, South Okanagan, and Similkameen | Sector: Accommodation
Kelley Glazer, Destination Osoyoos (Elected for Additional Term)
South Okanagan | Sector: DMO
Morgen Matheson, Tourism Shuswap / Columbia Shuswap Regional District (Elected for Additional Term) Shuswap | Sector: DMO
Lumin McCutcheon, Trails to the Boundary Society (New)
Boundary Country | Sector: Other
Lara Pethybridge, Andrew Peller Ltd (New)
Central, South Okanagan | Sector: Wine
Ed Ratuski, YKA Kamloops Airport (Elected for Additional Term)
South Thompson | Sector: Transportation
Colin Ross, Peak Cellars (New)
Central Okanagan | Sector: Wine & Culinary
Monica Seys, Shuswap Marina (Continuing Term)
Shuswap | Sector: Speciality retail
Dale Sivucha, Coast Capri Hotel (Continuing Term)
Central Okanagan | Sector: Accommodation
Thom Tischik, Travel Penticton Society (Continuing Term)
South Okanagan | Sector: DMO
Welcome to all of the new and continuing board members. We thank you for your dedication and commitment to the Thompson Okanagan tourism industry and the region.
Learn more about the directors at TOTABC.org/Board.
The Thompson Okanagan Tourism Association Is Biosphere Certified
The Thompson Okanagan Tourism Association is thrilled to have once again completed its annual Biosphere Certification Audit.
The Thompson Okanagan Tourism Association is thrilled to have once again completed its annual Biosphere Certification Audit. This annual reporting provides the opportunity to review and confirm continuous improvement against the 17 Sustainable Development Goal Measures.
"The time to consider making change is behind us; our industry must work together to adopt practices and policies now that will protect and preserve the very experiences our residents value and that we invite visitors to enjoy," notes Walker-Matthews, "The responsibility is ours, individually, collectively and urgently."
Tourism businesses within the region can participate in the Thompson Okanagan Biosphere Commitment Program, which equips tourism businesses with tools and resources to continuously measure, manage, and report sustainability management efforts.
Board Director Election Voting Begins October 1, 2024
The TOTA board director election will be open October 1 to 14, 2024. Learn about the candidates and how voting members can vote.
Electronic voting for the TOTA Board Election will be open from October 1 to October 14, 4:30 pm.
Voting stakeholders received an email invite on October 1 from TOTA through Election Runner (noreply@electionrunner.com) with a link and instructions to vote for the board of directors.
There are a total of 12 board candidates for the 10 open positions. Each individual would be a tremendous asset to the TOTA board.
Candidates
For profiles of each candidate, go to TOTABC.org/agm.
Current directors, running for an additional term:
AJ Bachhal, Best Western Plus Gateway to the Falls
North Thompson
Accommodation
Mandi Carroll, Westbank First Nation
Central Okanagan
Other: Community
Kelley Glazer, Destination Osoyoos
South Okanagan
DMO
Kimo Linders, ERTCU Travel Group
All sub regions
Other: Receptive tour operator
Morgen Matheson, Tourism Shuswap / Columbia Shuswap Regional District
Shuswap
DMO
Ed Ratuski, YKA Kamloops Airport
South Thompson
Other - Transportation
Cassandra Zerebeski, Destination Silver Star
North Okanagan
DMO
New candidates:
Vicki Dalgleish, Sandman Hotel Group
North Thompson, South Thompson, Gold Country, North Okanagan, Central Okanagan, South Okanagan, and Similkameen
Accommodation
Lumin McCutcheon, Trails to the Boundary Society
Boundary Country
Other
Lara Pethybridge, Andrew Peller Ltd (Gray Monk, Sandhill, Black Hills, Tinhorn Creek, Red Rooster)
Central Okanagan, South Okanagan
Wine & Culinary
Natasha Rojas, Wine Tours Gone South
South Okanagan
Other - Tour operator
Colin Ross, Peak Cellars
Central Okanagan
Wine & Culinary
This is an outstanding list of candidates, and we look forward to announcing and welcoming the new board directors at the TOTA AGM on October 29.
More Information
For questions, please email the TOTA Board Liaison at BoardLiaison@TOTABC.com.
Spring 2024 Beverage Industry Training Program Summary
The "Beverage Industry Training" (BIT) program, a collaborative initiative between the Thompson Okanagan Tourism Association (TOTA), Okanagan College, and an independent consultant, recently concluded with notable success. This comprehensive, two-week program aimed to enhance the skills and knowledge of 20 participants within the South Okanagan beverage industry, covering wine, beer, and spirits and providing essential industry certifications.
The "Beverage Industry Training" (BIT) program, a collaborative initiative between the Thompson Okanagan Tourism Association (TOTA), Okanagan College, and an independent consultant, recently concluded with notable success. This comprehensive, two-week program aimed to enhance the skills and knowledge of 20 participants within the South Okanagan beverage industry, covering wine, beer, and spirits and providing essential industry certifications. The BIT program participants included new hires in wineries, breweries, distilleries, and tasting rooms, owners of small wineries, and existing staff seeking foundational knowledge and opportunities for career advancement.
The BIT program combined practical skills, industry insights, and career development opportunities to address the critical need for skilled personnel retention and enhancement. Participants were taught and immersed in the South Okanagan beverage community, gaining exposure to grape varieties, production methods, and the regional context.
A panel of industry experts was consulted to develop the program’s curriculum, ensuring it met the current needs and standards of the South Okanagan beverage industry. The program also utilized Roots & Vines to transport participants to wineries, breweries, distilleries, and cideries. This arrangement allowed participants to gain hands-on learning experiences in various beverage production environments.
The program's comprehensive curriculum covered several key modules designed to equip participants with a broad spectrum of skills and knowledge essential for the beverage industry.
Foundations for Industry Professionals
This module explored the unique flavor profile of the South Okanagan's beverage scene, delving into the region's history, terroir, and community connections. Emphasis was placed on customer service excellence to enhance guest experiences through effective communication and hospitality, preparing participants to handle challenging situations with professionalism. Additionally, this segment provided essential knowledge on financial literacy, compliance with regulations, and navigating licensing and safety protocols.
Teamwork and Collaboration
The Teamwork and Collaboration module focused on fostering positive relationships with colleagues and industry partners. Training included conflict resolution and team-building techniques, enabling participants to work cohesively in a professional environment.
Storytelling and Sales
This segment highlighted the construction of compelling sales narratives using traditional storytelling techniques. Participants learned to share regional stories effectively, engaging customers and enhancing their sales strategies.
Retention Strategies for Employers
In this module, strategies for employee engagement, career pathways, and promoting work-life balance were discussed to enhance job satisfaction and retention. The content aimed at helping employers develop a supportive and motivating work environment.
Challenges and Adaptability
Lastly, the Challenges and Adaptability module prepared participants to handle emergency protocols during wildfire seasons, manage air quality issues, and support community resilience during challenging times. This training was crucial for ensuring that participants could maintain operations and support their communities in the face of adversity.
Feedback from participants was overwhelmingly positive. One participant remarked, "Such a great introduction to the field of the Beverage Industry. Can’t say enough about the two weeks of classes and field trips. Everything about this course was perfect!! Loved it!"
Participants completed the program with a robust understanding of the beverage industry specific to the South Okanagan region. They were equipped to solve real-world challenges in winemaking, brewing, and distillation, manage beverage-related projects effectively, and appreciate the significance of sustainable practices for long-term success.
Building on the initial program's success, plans are underway for a Tier 2 program that will offer more advanced skills and leadership development. This upcoming program will explore craftsmanship and quality assurance, covering advanced winemaking, brewing, and distillation techniques to ensure precision, consistency, and excellence. Participants will stay updated on industry trends and innovation and learn to implement the best product development and marketing practices. Leadership and mentorship will be key components, focusing on effective management strategies, developing mentorship programs, and fostering a learning culture. Business sustainability and succession planning will be emphasized to ensure business continuity and growth, preparing participants for leadership transitions. Advanced retention strategies for employers will also be included, covering talent development, recognition programs, and employee wellness initiatives. Additionally, the program will address challenges and resilience, helping participants adapt to climate variability, plan for emergency preparedness, and strengthen community support during difficult times.
The successful completion of the Beverage Industry Training program highlighted its value in cultivating an appreciation for the beverage industry and its impact on local culture. By equipping participants with the necessary skills and knowledge, the BIT program has significantly contributed to the professional growth of individuals and the overall enhancement of the South Okanagan beverage industry.
Future Programs
Based on the success of the Spring 2024 Beverage Industry Training Program, a secondary Fall 2024 intake has been created. Interested parties are invited to watch the TOTA Industry Training Centre to learn about ongoing, and future upcoming training programs.
AGM & Board Director Call for Nominations
The Thompson Okanagan Tourism Association (TOTA) will hold the 2024 Annual General Meeting (AGM) on October 29, 2024, at 3:30-4:30 pm, in the Prestige Vernon Lodge & Conference Centre.
We invite Thompson Okanagan Tourism Association voting stakeholders to put their name forward or to nominate a qualified candidate to serve as a member of the TOTA Board of Directors for a two-year term, effective October 29, 2024, to the 2026 AGM.
The Thompson Okanagan Tourism Association (TOTA) will hold the 2024 Annual General Meeting (AGM) on October 29, 2024, at 3:30-4:30 pm, in the Prestige Vernon Lodge & Conference Centre in Vernon, home of the Okanagan Indian Band and the unceded, traditional territory of the Syilx People.
On behalf of TOTA Vice-Chair and Governance Committee Chair, Sandra Oldfield, we invite Thompson Okanagan Tourism Association voting stakeholders to put their name forward or to nominate a qualified candidate to serve as a member of the TOTA Board of Directors for a two-year term, effective October 29, 2024, to the 2026 AGM.
Leading up to the AGM, the Board Election will take place as follows:
Deadline to become a Voting Member: August 29
Call for Nominations: August 30 - September 20 (3 weeks)
Electronic Voting: October 1 - 15 (2 weeks)
Election results announced at TOTA AGM and first board meeting: October 29
TOTA is committed to assisting and supporting tourism stakeholders and working closely with Destination BC to put the Thompson Okanagan region and the Province of BC at the forefront of innovation as we maneuver through the tourism industry’s changing landscape.
This year, there are 10 openings. 7 directors are letting their names stand for re-election. 4 directors moving into the second year of their 2-year term.
Directors continuing their term:
Owner & Manager
Blind Bay | Shuswap
Executive Director, Travel Penticton Society
Penticton | South Okanagan
Sandra Oldfield, Vice-Chair
Founder
Elysian Projects & Fortify Conference & Tradeshow
South Okanagan
General Manager, Coast Capri Hotel
Kelowna | Central Okanagan
Current directors standing for re-election:
Economic Development & Communications
Westbank | Central Okanagan
Co-Founder / Director, Business Development
Penticton | South Okanagan
Managing Director
Kamloops | Thompson Valleay
General Manager, Best Western Plus Gateway to the Falls
Clearwater | North Thompson
Executive Director
Osoyoos | South Okanagan
Team Leader, Tourism and Film
Tourism Shuswap / Columbia Shuswap Regional District
Salmon Arm | Shuswap
Executive Director
Destination Silver Star / Silver Star Resort Association
Vernon | North Okanagan
Thank you to the exiting directors:
Michael J. Ballingall, Chair (moving into position of Past Chair)
Senior Vice President
Boundary Country
Business Development Officer
Kamloops | South Thompson
Patricia Leslie, Secretary-Treasurer
National People & Culture Business Partner, for the Estate Wine Group of Andrew Peller properties
Okanagan Valley
Submit a Nomination
We look forward to having candidates representing various communities and sectors, with a wide variety of backgrounds and experiences.
Voting members are eligible to put a name forward as a candidate in the election. Candidates must complete the nomination form which includes signatures from 4 voting stakeholders - see details below.
If you or someone you know is interested to run in the TOTA board election and is on the current Voting Stakeholder List, please:
Collect signatures for the nomination form
Submit the nomination form to TOTABC.org/AGM/election by 11:59 pm, September 20, 2024
For questions, please email BoardLiaison@TOTABC.com.
Register for the TOTA AGM & Summit
October 29 - 30, 2024
Hosted with Tourism Vernon & Destination Silver Star
TOTA’s Corporate Carbon Inventory & Thompson Okanagan’s Destination Carbon Inventory
This Carbon Inventory was done to get a comprehensive assessment of our Destination and Corporate carbon emissions and to set the stage for future coordinated action based on accurate data.
With sustainability as one of our guiding principles, and as a signatory of the Glasgow Declaration, TOTA has committed to net zero by 2050 and 50% reduction by 2030. This Carbon Inventory was done to get a comprehensive assessment of our Destination and Corporate carbon emissions and to set the stage for future coordinated action based on accurate data.
A carbon footprint - or Carbon Inventory - measures the amount of greenhouse gasses released by an activity, such as TOTA's business operations. It's expressed in tonnes of carbon dioxide equivalent (tCO2e), which shows the impact on global warming.
To calculate TOTA's corporate carbon footprint, the GHG Protocol’s Corporate Standard was used, a widely accepted method that ensures consistency in measuring and comparing greenhouse gas emissions across different organizations globally.
If you run a tourism business and have taken actions to decarbonize your business, please let us know by emailing eve@totabc.com
Help Steer the Future of Transportation in the Thompson Okanagan with Inter-Community Transportation Survey
As the region continues to grow input from the public is crucial in shaping the future of transportation. The survey results will guide planning and advocacy efforts to enhance transportation options between communities, ensuring a connected and sustainable future for the Thompson Okanagan.
The Thompson Okanagan Tourism Association (TOTA) and the University of British Columbia Okanagan (UBCO), with support from the Economic Trust of the Southern Interior, have launched the Inter-Community Transportation Survey. This important initiative invites businesses, residents, and visitors to share their thoughts on transportation needs and preferences within the Thompson Okanagan region.
As the region continues to grow— with StatsBC projecting an increase of 250,000 people by 2046—input from the public is crucial in shaping the future of transportation. The survey results will guide planning and advocacy efforts to enhance transportation options between communities, ensuring a connected and sustainable future for the Thompson Okanagan.
“We encourage all business owners, residents, and visitors in the Thompson Okanagan region to participate in this important survey,” said Ellen Walker-Matthews, CEO of TOTA. “Feedback will play a crucial role in shaping the future of transportation, making travel between our communities more efficient, sustainable and accessible for everyone.”
The survey is quick and easy, taking just five minutes to complete. To thank participants for their time, they will be entered into a draw to win one of several incredible prizes, including:
3-night stay at Big White Ski Resort.
2-night stay at Summerland Waterfront Resort.
Predator Ridge Golf Experience.
Read the Release here: www.hatchcomms.ca/post/thompson-okanagan-transportation-survey
Thompson Okanagan Launches the “Travel Now to the Thompson Okanagan On Us” Campaign
The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to enjoy lazy days at the beach, picturesque landscapes, and all the charming communities nestled within the region with its latest campaign entitled Travel Now to the Thompson Okanagan - On Us.
Visitors to the region and locals enjoying a staycation can share their vacation photos within the region to be entered to win one of ten $1,000 cash prizes toward a 2024 trip.
Visit thompsonokanagan.com/on-us for full contest details and share the campaign via social media via @Thompson_Okanagan post on Facebook and Instagram.
Read the full press release by Hatch Comms for full campaign details.
TOTA is now a member of the Outdoor Recreation Council of BC
The Thompson Okanagan Tourism Association has joined over 100 member organizations across the province and is now an Outdoor Recreation Council of BC (ORCBC) member.
The Thompson Okanagan Tourism Association has joined over 100 member organizations across the province and is now an Outdoor Recreation Council of BC (ORCBC) member.
This partnership will help TOTA promote and protect outdoor recreation opportunities and outdoor spaces across British Columbia.
Interested businesses can learn more about and join the ORCBC in preserving the outdoor spaces that we work and play on throughout the province. There are many ways to get involved including BC Rivers Day on September 22, 2024.
About the ORCBC
The Outdoor Recreation Council of British Columbia (ORCBC) is a charitable organization that works with its members, government agencies, Indigenous communities, other organizations, and the public to address issues related to outdoor recreation access, environmental stewardship, and public policy.
TOTA Awarded North America's Responsible Tourism Award 2024
The Thompson Okanagan Tourism Association (TOTA) has been awarded the 2024 North America’s Responsible Tourism Award in the annual World Travel Awards.
The Thompson Okanagan Tourism Association (TOTA) has been awarded the 2024 North America’s Responsible Tourism Award in the annual World Travel Awards.
The World Travel Awards acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.
TOTA has received the North America’s Award for Responsible Tourism for six consecutive years, in 2018, 2019, 2020, 2022, 2023, and 2024 (there was no NA competition in 2021) and is honoured to win once again in this category.
As well, TOTA received the World Travel Award for Responsible Tourism in 2018, 2019, and 2020.
Achieving this recognition helps TOTA spread the word on how the Thompson Okanagan tourism industry and our organization are working to offer tourism services in a responsible and sustainable manner.
As the winner of the North America award, TOTA is nominated for the World Travel Award for Responsible Tourism contest in autumn 2024. Voting information will be shared then.
Background
BetterTable Shortcast with Ellen Walker-Matthews
BetterTable created a shortcast series for hospitality leaders to learn about food, sustainability and diversity from some of the brightest minds in the tourism and hotel industry.
In the latest episode, Thompson Okanagan Tourism Association (TOTA) CEO Ellen Walker-Matthews shared insights about the Thompson Okanagan region and dives into how TOTA is leading the way in sustainability by supporting local food, farm to table experiences, and food waste training and audits for tourism stakeholders.
BetterTable created a shortcast series for hospitality leaders to learn about food, sustainability and diversity from some of the brightest minds in the tourism and hotel industry.
In the latest episode, Thompson Okanagan Tourism Association (TOTA) CEO Ellen Walker-Matthews shared insights about the Thompson Okanagan region and dives into how TOTA is leading the way in sustainability by supporting local food, farm to table experiences, and food waste training and audits for tourism stakeholders.
Listen to BetterTable shortcast episode
TOTA is now Rainbow Registered
The Thompson Okanagan Tourism Association is a Rainbow Registered business. This accreditation, administered by Canada’s 2SLGBTQI+ Chamber of Commerce(CGLCC), is a testament to our commitment to creating a safer, more welcoming, and inclusive space for the 2SLGBTQI+ community.
We are excited to announce that The Thompson Okanagan Tourism Association is a Rainbow Registered business. This accreditation, administered by Canada’s 2SLGBTQI+ Chamber of Commerce(CGLCC), is a testament to our commitment to creating a safer, more welcoming, and inclusive space for the 2SLGBTQI+ community.
By achieving the Rainbow Registered accreditation, we are recognized for ensuring that our 2SLGBTQI+ visitors and staff feel valued and respected. This aligns with our core values of diversity and inclusion, and we are proud to be a part of this important national initiative.
Tourism businesses in the Thompson Okanagan region can join over 300 other businesses in Canada that are committed to creating a diverse and inclusive community by becoming Rainbow Registered.
We encourage you to visit RainbowRegistered.ca to learn more about the program.
Last chance: Register for TOTA Golf Tournament and enter win great prizes
This year, the 30th on the 30th TOTA Annual Golf Tournament, will the biggest and best golf tournament yet - and there's still time to register and be entered to win 2 Air Canada Round-Trip economy tickets to anywhere Air Canada flies within North America including Hawaii.
Register for the TOTA Golf Tournament & enter for chance to win 2 Air Canada Round-Trip Tickets
Golfers registered by Friday, May 24 will have a chance to win 2 Air Canada Round-Trip economy tickets to anywhere Air Canada flies.
TOTA Golf Tournament Sponsors and Prizes | Join us May 30, 2024 in Kamloops
For 30 years, the TOTA Golf Tournament has brought together people of the Thompson Okanagan tourism industry for a day of connection and comradery, and, of course, fun!
This year, Bighorn Golf & Country Club in Kamloops is playing host to the Thompson Okanagan Tourism Association’s 30th Annual Golf Tournament on Thursday, May 30.