Thompson Rivers University (TRU) and the Thompson Okanagan Tourism Association (TOTA) have signed a memorandum of understanding (MOU) to benefit students in TRU’s tourism management program and support the TRU Tourism Innovation Lab.
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The online self-guided Tourism Digital Academy program is available until the end of March. This condensed version of Destination BC’s digital marketing program offers B.C.-based tourism businesses maximum flexibility to fit the course into their schedules with unlimited access for six months to digital marketing instruction videos, templates, and resources. Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan.
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As tourism and hospitality businesses kick start their operations, retaining skilled employees and attracting new workers will be critical to their success. The Tourism and Hospitality Emergency Recovery project is developing tools and resources to help operators respond to this enormous challenge.
Tools include:
Free self-guided training guides for employees
Labour force survey results
Resource listings for individuals and businesses