Destination development case studies showcase the positive impact of tourism's social, cultural, and economic advantages through destination development initiatives.
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There are partnership opportunities available for Regional and City Destination Management Organizations in BC to better understand how residents view tourism in their communities.
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Ten wineries across the province have developed completely new wine tourism experiences as part of the Cultivating Experiences: Elevating BC Wine Tourism program.
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Destination BC (DBC) announced $4.38M in funding to help partners drive consumer demand, educate visitors on responsible travel practices, and increase tourism revenues in communities through destination and activity sector marketing initiatives across the province, including in the Thompson Okanagan.
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Emergency Preparedness Week is May 5 to 11 in 2024, and is a great time to learn about getting prepared for emergencies, such as reviewing the updated resources from the Province of BC and Destination BC.
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Destination BC released a on report on the 2023 Resident Perceptions of BC’s Tourism Industry survey, launched in November 2023 to understand the perceptions BC residents have of the tourism industry on both community and provincial levels. The survey found that the majority of BC residents continue to value the impact that tourism has on their communities.
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A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.
The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.
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Through the BC Tourism Climate Resiliency Initiative (BCTCRI), BC's tourism industry can apply for sustainability adaptation planning support and micro-grants from Destination BC.
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The first Iconic brand to launch from Destination BC’s Invest in Iconics strategy is now live for the world to see. Rainforest to Rockies, is an iconic Canadian journey along ever-changing landscapes, inspiring travellers to visit more places in the province.
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The Highway 3 Tourism Alliance - a collaboration led by three regional destination marketing organizations (Kootenay Rockies Tourism Association, Thompson Okanagan Tourism Association, and Vancouver, Coast & Mountains) - launched a new website Hwy3BC.ca encouraging travellers to take the ‘winding route to adventure’.
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Three finalists who made winning pitches for the Thompson Nicola “Spark” Program were each awarded a $3,000 seed grant and mentorship to help them get started with their new tourism ideas.
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A new program aimed at sparking and supporting innovative tourism ideas in the Thompson Nicola area of the Thompson Okanagan tourism region in British Columbia was officially announced by local and provincial tourism partners.
The “Spark” Mentorships & Grants Program will match selected applicants from the area with a tourism mentor and provide a $3,000 grant to supplement additional partner support, to help bring new tourism ideas to the next level of development.
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Registration for the October intakes of the Tourism Digital Academy, now with learning modules that combine self-directed and live interactive sessions, is NOW OPEN!
It is a free, eight-week digital marketing program for BC tourism businesses seeking to elevate their knowledge and skills in digital marketing to an intermediate level.
More Information and Application→
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Destination BC has partnered with Small Business BC to provide tourism stakeholders across the province with free access to Small Business BC’s Advisory Services and Education Offerings. Services are delivered online, by phone, email, webinar or in person.
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With the arrival of summer and many people looking to Explore BC, Destination BC is encouraging all operators to remind visitors how to enjoy our beautiful province safely and responsibly.
This summer, help spread the word about safe travel practices by sharing responsible travel graphics on your social media channels. Access updated responsible travel graphics below
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Tourism Week is an annual invitation for all tourism partners to come together to champion and promote Canada’s destinations, tourism businesses, and employees – from coast to coast to coast.
Operators and communities around BC are encouraged to share their Tourism Week celebrations on social media using the hashtags #BCTourismCounts and #GreenMeansGo.
The Tourism Industry Association of Canada has created a toolkit with resources to make it easy to share Tourism Week.
Destination BC and TIABC have provided a toolkit with B.C. specific resources.
TIABC created a series of Value of Tourism Videos that you can share through your channels. Videos range from about 0:35 seconds to 2:57 minutes, and feature different parts of the province.
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The online self-guided Tourism Digital Academy program is available until the end of March. This condensed version of Destination BC’s digital marketing program offers B.C.-based tourism businesses maximum flexibility to fit the course into their schedules with unlimited access for six months to digital marketing instruction videos, templates, and resources. Designed for business owners or their marketing team members, this comprehensive program is focused on providing practical, actionable guidance to complete your digital marketing plan.
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The Thompson Okanagan Tourism Association (TOTA) is taking part in the upcoming virtual Green Wine Future Conference from May 23 to May 26.
Registration for one day of the conference is $47 USD. Through TOTA’s partnership, Thompson Okanagan stakeholders get a 55% discount by using the code TOTA55.
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Over 500 tourism businesses have added the Accessibility feature to their business listing on HelloBC.com.
BC tourism businesses can add accessible attributes to their HelloBC.com listing at any time. If your business has mobility, vision, hearing and/or cognitive accessible attributes, let consumers know by adding this feature to your HelloBC.com listing today, at no cost.
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Destination BC, together with strategic industry advisory groups, and ITBC are in the midst of developing new brand strategies for the various Iconic routes and places across the province. The Invest in Iconics Strategy for British Columbia is focused on creating globally compelling brands for routes and places across the province that will help disperse visitors as well as help BC stand out amongst the vast array of travel choices around the world. Place Branding will present the province in a new way to create storylines about destinations that will ignite the imaginations of travellers for years to come.
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