News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Ski the Thompson Okanagan Press Release
The Thompson Okanagan Tourism Association is encouraging people to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media. The press release is designed to raise awareness of ski resorts, passes, and activities in the Thompson Okanagan, inspiring them to plan a trip.
The Thompson Okanagan Tourism Association is encouraging Canadians and Americans to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media.
Hatch Comms on behalf of TOTA, shared a press release with Canadian and American media on February 7, 2024, that included a list of ski resorts and information related to their winter offerings and pass programs to raise awareness about the current snowy winter conditions. TOTA's social media continues to share winter themed posts on ThompsonOkanagan.com and social media.
The press release is designed to raise awareness of ski resorts in the Thompson Okanagan, inspiring them to plan a trip, with the target audiences in BC, Alberta, and Washington. Information included downhill ski information, unique indoor and outdoor experiences, pass programs, upcoming events, and travel times from the closest airports.
Release:
The Thompson Okanagan is home to world class skiing and snowboarding along with a variety of other snow activities at eight mountain resorts with some reporting bases close to 160cm. The region’s well-known winter conditions and diverse terrain promises snow sport lovers the best time ever. Adventures include skiing, snowboarding, tubing, skating, fat biking, cross country skiing, snowshoeing and more. Snow pursuits aside, visitors can enjoy all kinds of mountain, recreation, culinary and cultural activities, festivals and events in the months ahead.
Affordable alpine adventures await thanks to the region’s numerous global reciprocal pass programs and wallet-friendly day passes. The Indy Pass grants two days access at each of the following mountains: Apex Mountain Resort, Baldy Mountain Resort, and Big White Ski Resort, Manning Park, along with 180+ resorts spanning three continents. Sun Peaks Resort is included in the IKON Pass, giving skiers and riders access to 50+ destinations worldwide. SilverStar is home to MY1PASS, an inclusive ticket that provides access to seven activities: downhill skiing, cross country skiing (XC), night skiing, tubing, snowshoeing, skating and fat biking. Family-owned resort Harper Mountain’s day passes are under $70 per day.
Continue to follow mountain conditions and updates by visiting the resort websites and social media along with OnTheSnow.com.
Explore the Slopes
Nestled in the heart of the Okanagan Valley at an impressive 7,200 feet above sea level, Apex is an awesome destination for every skill level from novice to intermediate to advanced. Some say, Apex’s post-ski experiences are the best part with its popular Gunbarrel Saloon earning the title of Best Apres Ski Bar by Ski Canada for ten consecutive years. The resort also boasts an enchanting kilometre-long Adventure Skating Loop through the forest, as well as nordic skiing, snowshoeing and tubing.
Upcoming events: Western Day, Brewski, and Retro Day.
Elevate winter expeditions at British Columbia’s third-highest elevation ski resort. Located where the Nk’mip Desert meets the inland rainforest of the West Kootenays, Baldy Mountain Resort was a dream turned reality for its committed winter enthusiasts in 1968. The South Okanagan locale offers 35 runs with 600 acres of skiable terrain and an additional 240 acres dedicated to exhilarating gladed tree skiing. Off the slopes, Baldy offers 13 kilometres of snowshoeing, cross-country skiing, disc golf, and tubing.
Upcoming events: KR Academy Snowboard Camp, 16th Annual Winemakers Cup, and Slackcountry Cup.
An icon in the Thompson Okanagan skyline, the resort resides in British Columbia's famed powder belt. Encompassing a vast ski area of 7,355 acres of diverse terrain with 119 designated trails and vertical drop of 2,550 feet, the second-largest lift system in BC keeps skiers moving. The slopes at Big White Ski Resort cater to every skill level - from beginner to extreme and everything in between. The ski hill has been ranked 10th on The Times UK’s list of “best ski resorts for beginners,” boasts Western Canada’s largest night area and Canada’s largest ski-in, ski-out village. Big White is more than just alpine thrills with its access to Nordic skiing, snowshoeing, tubing, dog sledding, snowmobiling, horse-drawn sleigh rides, and Canada's highest elevation skating rink in Happy Valley.
Upcoming events: Saturday Fireworks, Jr Chef Challenge, TELUS Kelowna Cup, Family Day Weekend, and AltiTunes Music Festival.
A winter wonderland awaits at this South Thompson ski hill. Celebrating 50 years, the traditional ski area offers 16 runs with 1,400 vertical feet of elevation across 400 acres of terrain all adorned by champagne powder. The resort also offers 16 kilometres of dog-friendly snowshoe trails, a 3 kilometre nordic loop, and tubing.
Pro-tip: try the poutine and Gluhwein in the cozy Log Day Lodge.
Adventure starts in the heart of the Cascade Mountains. Winter enthusiasts will enjoy the fresh mountain air and all kinds of exciting activities surrounded by majestic peaks. The laid back resort offers more than 346 acres of skiable terrain, 64 kilometres of nordic terrain, 300 kilometres of snowshoe trails, tubing and ice skating.
Upcoming events: Guided Snowshoe Tours: S'mores, Wine & Cheese, and Fondue.
The Monashee Mountain resort’s bottomless champagne powder is a hit with snow lovers. Its 3,282 acres of skiable terrain over 4 distinct mountain faces, features 132 runs with a 760m vertical drop. There’s a reason Canadian ski pioneers, Olympians, and world champions across the globe call Silver Star home. In addition to all the downhill fun it also has the most expansive cross-country trail network in North America with 105km of nordic trails that connect the peak of SilverStar Mountain Resort to Sovereign Lake’s subalpine. What else? Mini snowmobiles, ice skating, fat baking, snowshoeing, tubing and lots of fun and delicious apres.
Upcoming events: SEISMIC Spring Festival, and Sovereign2SilverStar Ski Marathon.
Canada’s 2nd largest ski area spans 4,270 acres of winter paradise featuring an impressive 882 metres of skiable vertical descent and - wait for it - 2,000 annual hours of sunshine. Winter warriors enjoy its 3 skiable peaks, 139 trails, 19 glades, the record-setting 8 kilometre run, and 13 lifts.. Beyond the slopes, Sun Peaks is known for its charming alpine village, diverse dining offerings and fun activities like yoga, axe throwing, horse-drawn sleigh rides and more than 34 kilometres of Nordic trails for snowmobiling, fat biking and snowshoeing.
Upcoming events: Sun Peaks Demo Days, Peak Pride, Elleboard All Girls Snowboard Camp, Sip, Savour & Ski Culinary Festival, Easter Extravaganza, and Slush Cup.
A not-for-profit, community-run ski area carved into the hills of Southern British Columbia, Phoenix Mountain is a haven for snow sport lovers offering 800 feet of vertical. The iconic T-bar gives riders a breathtaking bird’s eye view of the winter wonderland on the 6-minute ride up to access its 17 official downhill runs.
All mountain villages are all accessible within under an hour from the nearest city and under two hours from the nearest airports: Penticton Airport (YYF), Kelowna International Airport (YLW) and Kamloops Airport (YKA).
Silver Star Resort Association Launches Destination Silver Star
Silver Star Resort Association launched Destination Silver Star to increase business opportunities for the Silver Star community while making it easier for visitors to discover all the family-friendly mountain adventures the destination offers. Destination Silver Star has a fresh new website full of engaging My Silver Star digital stories as well as the announcement of a series of summer activities that is sure to impress. This community and consumer-focused brand exists to maintain and enhance the Silver Star experience by growing the local economy, and increasing engagement through marketing, sales, media relations, events, research, and destination development.
SilverStar Resort Association launched Destination Silver Star to increase business opportunities for the Silver Star community while making it easier for visitors to discover all the family-friendly mountain adventures the destination offers.
Destination Silver Star has a fresh new website full of engaging My Silver Star digital stories as well as the announcement of a series of summer activities that is sure to impress. This community and consumer-focused brand exists to maintain and enhance the Silver Star experience by growing the local economy, and increasing engagement through marketing, sales, media relations, events, research, and destination development.
Men’s Journal Lists Best Ski Resorts in Canada to Visit This Season, Including Sun Peaks , Big White, and SilverStar
Men's Journal published a list of the best ski resorts in Canada and listed three Thompson Okanagan destinations: Sun Peaks Resort at #2, Big White Ski Resort at #3, and SilverStar Mountain Resort as #4. Congratulations to the resorts for earning this national recognition!
Sun Peaks , Big White, and SilverStar
Men's Journal published a list of the best ski resorts in Canada and listed three Thompson Okanagan destinations: Sun Peaks Resort at #2, Big White Ski Resort at #3, and SilverStar Mountain Resort as #4.
Excerpts from the article:
2. Sun Peaks Resort
"Tucked deep in interior B.C., Sun Peaks Resort will be celebrating its 60th anniversary this winter. It’s Canada’s second-largest ski area, with 4,270 acres of skiable terrain, two alpine bowls, 138 runs, and 13 lifts. New activities here this season include Sun Peaks Backcountry Tours and avalanche training courses—plus public skating at a new Sun Peaks Centre featuring an NHL-sized ice rink."
3. Big White Ski Resort
"This family-friendly destination boasts Canada’s largest ski-in/ski-out resort village. With an annual average snowfall of 25 feet, this mountain is covered in dry, Okanagan Champagne Powder. There are 119 designated runs, 16 lifts, and 2,765 acres of skiable terrain. All lift tickets of three days or more include a flex day off—and online lift tickets are 25% off."
4. Silverstar Mountain Resort
"Silverstar boasts great powder, a festive mid-mountain ski village with ski-in/ski-out access, and Canada’s first all-inclusive lift ticket. There are four distinct mountain faces with 3,282 skiable acres. The mountain offers 132 runs, 12 lifts, and, on its backside, more 1,900 acres of black and double black diamond runs. Nordic skiers can head to the 60 miles of trails. The nearby Sovereign Lake Nordic Centre has a 2.5-mile lit track for night skiing, lift access to upper trails, and two certified biathlon ranges."