News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Help Steer the Future of Transportation in the Thompson Okanagan with Inter-Community Transportation Survey
As the region continues to grow input from the public is crucial in shaping the future of transportation. The survey results will guide planning and advocacy efforts to enhance transportation options between communities, ensuring a connected and sustainable future for the Thompson Okanagan.
The Thompson Okanagan Tourism Association (TOTA) and the University of British Columbia Okanagan (UBCO), with support from the Economic Trust of the Southern Interior, have launched the Inter-Community Transportation Survey. This important initiative invites businesses, residents, and visitors to share their thoughts on transportation needs and preferences within the Thompson Okanagan region.
As the region continues to grow— with StatsBC projecting an increase of 250,000 people by 2046—input from the public is crucial in shaping the future of transportation. The survey results will guide planning and advocacy efforts to enhance transportation options between communities, ensuring a connected and sustainable future for the Thompson Okanagan.
“We encourage all business owners, residents, and visitors in the Thompson Okanagan region to participate in this important survey,” said Ellen Walker-Matthews, CEO of TOTA. “Feedback will play a crucial role in shaping the future of transportation, making travel between our communities more efficient, sustainable and accessible for everyone.”
The survey is quick and easy, taking just five minutes to complete. To thank participants for their time, they will be entered into a draw to win one of several incredible prizes, including:
3-night stay at Big White Ski Resort.
2-night stay at Summerland Waterfront Resort.
Predator Ridge Golf Experience.
Read the Release here: www.hatchcomms.ca/post/thompson-okanagan-transportation-survey
Predator Ridge Announces Ritz-Carlton Residences
Predator Ridge is bringing the Ritz-Carlton Residences to the Okanagan region in 2026. This is the first Ritz-Carlton standalone branded residential development in Western Canada.
Congratulations to Predator Ridge as they bring a luxury brand to the Okanagan Region. Predator Ridge, owned by Wesbild Holdings Ltd., will build the prestigious Ritz-Carlton Residences, Okanagan, in 2026. This will be the first Ritz-Carlton standalone branded residential development in Western Canada.
The development will be situated above the Outlook neighborhood and feature high-end luxury homes and villas. The Residences are a major step forward for Predator Ridge and the surrounding area, providing ample opportunities to stimulate growth within the Canadian economy.
There has been a growing consumer demand for branded, standalone properties within resort-style, amenity-rich communities with Residences currently in Montreal and Toronto. The Ritz-Carlton is a world-renowned luxury brand that is continuing to grow in Canada.
For more information, see the Predator Ridge Media Release.
Destination BC Co-op Tourism Marketing Partnerships and Thompson Okanagan Travel Resources
Destination BC (DBC) announced $4.38M in funding to help partners drive consumer demand, educate visitors on responsible travel practices, and increase tourism revenues in communities through destination and activity sector marketing initiatives across the province, including in the Thompson Okanagan.
Destination BC (DBC) announced $4.38M in funding to help partners drive consumer demand, educate visitors on responsible travel practices, and increase tourism revenues in communities through destination and activity sector marketing initiatives across the province.
The Co-operative Marketing Partnerships Program invests resources into marketing that supports responsible, short-haul visitation in more seasons, and more areas of the province. This year, the program expanded its initiative eligibility criteria to include visitor education marketing, emphasizing Destination BC’s – and the BC tourism industry’s – commitment to responsible tourism.
Thompson Okanagan projects include:
The communities of Vernon, Lumby, the Okanagan Indian Band, and Destination Silver Star are embodying the spirit of the Co-op program for their latest venture, collaborating this year to create Explore North Okanagan. This new collective, led by Destination Silver Star, aims to create a cohesive way to move all travellers throughout the region, create educational messaging around minimizing impacts to communities and nature, and share the living history and stories of local Indigenous cultures.
Led by the Fishing Highway Tourism Association and partnered with Cariboo Chilcotin Coast Tourism Association, Tourism Wells Gray, and Tourism Kamloops, Land of Hidden Waters promotes the unique beauty, natural wonders and road trip experiences along the corridor and connectors of Hwy 25, Hwy 5, Hwy 97, and Wells Gray Park. With a focus on sustainable travel, freshwater experiences are now more accessible than ever with EV road trip itineraries that include practical tips such as charging station locations, charging etiquette, and places to stay along the way.
As well as:
Sector projects include:
The BC Ale Trail’s immersive self-guided experiences for foodies, adventurers, and nature lovers provides beer enthusiasts with over 225 breweries to discover across the province in all seasons. A visit to the BC Ale Tail website provides travellers with information on different regions, food and beverage offers, and experiences, as well as a link to download the BC Ale Trail mobile app, which highlights partner liquor stores, tap houses, sip & stays, tours, Visitor Centres, attractions, and more.
The Fishing BC marketing initiative brings together the fresh and saltwater fishing sectors under one provincial collaborative marketing effort to get more anglers fishing in BC. A visit to the Fishing BC website takes travellers through a broad range of year-round fishing experiences destinations across BC. They have raised awareness of fishing opportunities for people with mobility challenges, and this year, the sector will also create visitor education marketing campaigns that promote safe, respectful, and sustainable use of resources, including boat and river safety.
As well as:
A notable example related to sustainable tourism:
Now in its second year, Don’t Love it to Death has become a leader in visitor education marketing. Through social ads, videos, ambassador partnerships, community installations, and more, it aims to educate residents and visitors in the Sea-to-Sky corridor to be mindful of the impact they can have, providing tips and tongue-in-cheek calls to action for responsible outdoor recreation. The Co-op initiative is led by Tourism Whistler, with partners Tourism Squamish, Vancouver’s North Shore Tourism Association, Discover Surrey, Sunshine Coast Tourism, Tourism Abbotsford, Tourism Burnaby, Tourism Pemberton, Tourism Hope, Cascades & Canyons, and Tourism Harrison River Valley.
For more information, see the Destination BC announcement.
Risk of Invasive Mussels to Okanagan Lakes & Waterways
The Okanagan Basin Water Board (OBWB) has increased calls for action after the announcement of invasive mussels in a tributary to the Columbia River, which connects to the Okanagan. The OBWB began calling for a temporary moratorium on watercraft coming into BC. Support for the moratorium has been gathering steam with letters coming in from BC municipalities, chambers of commerce, TOTA, and others.
The Don't Move a Mussel campaign website has resources to learn more about risks and prevention, and to raise awareness.
The Okanagan Basin Water Board (OBWB) has been stepping up calls for action after last September’s announcement of quagga mussels in the Idaho’s Snake River, a tributary to the Columbia River which connects to the Okanagan, and only an 11-hour drive to the BC and Alberta border.
Idaho’s desperate response was to spread toxic copper chelate into the river, killing almost seven tonnes of fish and poisoning a 26 km stretch of the river. The effectiveness won’t be known until this spring.
In October, the OBWB began calling for a temporary moratorium on watercraft coming into BC until results from Idaho’s efforts are known and the Province has closed any gaps in its Invasive Mussel Defence Program. Support for the moratorium has been gathering steam with letters coming in from BC municipalities, chambers of commerce, the Thompson Okanagan Tourism Association, and others.
Tourism businesses and residents can review the Don't Move a Mussel campaign website to learn more about risks and prevention, and access resources to raise awareness.
Ski the Thompson Okanagan Press Release
The Thompson Okanagan Tourism Association is encouraging people to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media. The press release is designed to raise awareness of ski resorts, passes, and activities in the Thompson Okanagan, inspiring them to plan a trip.
The Thompson Okanagan Tourism Association is encouraging Canadians and Americans to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media.
Hatch Comms on behalf of TOTA, shared a press release with Canadian and American media on February 7, 2024, that included a list of ski resorts and information related to their winter offerings and pass programs to raise awareness about the current snowy winter conditions. TOTA's social media continues to share winter themed posts on ThompsonOkanagan.com and social media.
The press release is designed to raise awareness of ski resorts in the Thompson Okanagan, inspiring them to plan a trip, with the target audiences in BC, Alberta, and Washington. Information included downhill ski information, unique indoor and outdoor experiences, pass programs, upcoming events, and travel times from the closest airports.
Release:
The Thompson Okanagan is home to world class skiing and snowboarding along with a variety of other snow activities at eight mountain resorts with some reporting bases close to 160cm. The region’s well-known winter conditions and diverse terrain promises snow sport lovers the best time ever. Adventures include skiing, snowboarding, tubing, skating, fat biking, cross country skiing, snowshoeing and more. Snow pursuits aside, visitors can enjoy all kinds of mountain, recreation, culinary and cultural activities, festivals and events in the months ahead.
Affordable alpine adventures await thanks to the region’s numerous global reciprocal pass programs and wallet-friendly day passes. The Indy Pass grants two days access at each of the following mountains: Apex Mountain Resort, Baldy Mountain Resort, and Big White Ski Resort, Manning Park, along with 180+ resorts spanning three continents. Sun Peaks Resort is included in the IKON Pass, giving skiers and riders access to 50+ destinations worldwide. SilverStar is home to MY1PASS, an inclusive ticket that provides access to seven activities: downhill skiing, cross country skiing (XC), night skiing, tubing, snowshoeing, skating and fat biking. Family-owned resort Harper Mountain’s day passes are under $70 per day.
Continue to follow mountain conditions and updates by visiting the resort websites and social media along with OnTheSnow.com.
Explore the Slopes
Nestled in the heart of the Okanagan Valley at an impressive 7,200 feet above sea level, Apex is an awesome destination for every skill level from novice to intermediate to advanced. Some say, Apex’s post-ski experiences are the best part with its popular Gunbarrel Saloon earning the title of Best Apres Ski Bar by Ski Canada for ten consecutive years. The resort also boasts an enchanting kilometre-long Adventure Skating Loop through the forest, as well as nordic skiing, snowshoeing and tubing.
Upcoming events: Western Day, Brewski, and Retro Day.
Elevate winter expeditions at British Columbia’s third-highest elevation ski resort. Located where the Nk’mip Desert meets the inland rainforest of the West Kootenays, Baldy Mountain Resort was a dream turned reality for its committed winter enthusiasts in 1968. The South Okanagan locale offers 35 runs with 600 acres of skiable terrain and an additional 240 acres dedicated to exhilarating gladed tree skiing. Off the slopes, Baldy offers 13 kilometres of snowshoeing, cross-country skiing, disc golf, and tubing.
Upcoming events: KR Academy Snowboard Camp, 16th Annual Winemakers Cup, and Slackcountry Cup.
An icon in the Thompson Okanagan skyline, the resort resides in British Columbia's famed powder belt. Encompassing a vast ski area of 7,355 acres of diverse terrain with 119 designated trails and vertical drop of 2,550 feet, the second-largest lift system in BC keeps skiers moving. The slopes at Big White Ski Resort cater to every skill level - from beginner to extreme and everything in between. The ski hill has been ranked 10th on The Times UK’s list of “best ski resorts for beginners,” boasts Western Canada’s largest night area and Canada’s largest ski-in, ski-out village. Big White is more than just alpine thrills with its access to Nordic skiing, snowshoeing, tubing, dog sledding, snowmobiling, horse-drawn sleigh rides, and Canada's highest elevation skating rink in Happy Valley.
Upcoming events: Saturday Fireworks, Jr Chef Challenge, TELUS Kelowna Cup, Family Day Weekend, and AltiTunes Music Festival.
A winter wonderland awaits at this South Thompson ski hill. Celebrating 50 years, the traditional ski area offers 16 runs with 1,400 vertical feet of elevation across 400 acres of terrain all adorned by champagne powder. The resort also offers 16 kilometres of dog-friendly snowshoe trails, a 3 kilometre nordic loop, and tubing.
Pro-tip: try the poutine and Gluhwein in the cozy Log Day Lodge.
Adventure starts in the heart of the Cascade Mountains. Winter enthusiasts will enjoy the fresh mountain air and all kinds of exciting activities surrounded by majestic peaks. The laid back resort offers more than 346 acres of skiable terrain, 64 kilometres of nordic terrain, 300 kilometres of snowshoe trails, tubing and ice skating.
Upcoming events: Guided Snowshoe Tours: S'mores, Wine & Cheese, and Fondue.
The Monashee Mountain resort’s bottomless champagne powder is a hit with snow lovers. Its 3,282 acres of skiable terrain over 4 distinct mountain faces, features 132 runs with a 760m vertical drop. There’s a reason Canadian ski pioneers, Olympians, and world champions across the globe call Silver Star home. In addition to all the downhill fun it also has the most expansive cross-country trail network in North America with 105km of nordic trails that connect the peak of SilverStar Mountain Resort to Sovereign Lake’s subalpine. What else? Mini snowmobiles, ice skating, fat baking, snowshoeing, tubing and lots of fun and delicious apres.
Upcoming events: SEISMIC Spring Festival, and Sovereign2SilverStar Ski Marathon.
Canada’s 2nd largest ski area spans 4,270 acres of winter paradise featuring an impressive 882 metres of skiable vertical descent and - wait for it - 2,000 annual hours of sunshine. Winter warriors enjoy its 3 skiable peaks, 139 trails, 19 glades, the record-setting 8 kilometre run, and 13 lifts.. Beyond the slopes, Sun Peaks is known for its charming alpine village, diverse dining offerings and fun activities like yoga, axe throwing, horse-drawn sleigh rides and more than 34 kilometres of Nordic trails for snowmobiling, fat biking and snowshoeing.
Upcoming events: Sun Peaks Demo Days, Peak Pride, Elleboard All Girls Snowboard Camp, Sip, Savour & Ski Culinary Festival, Easter Extravaganza, and Slush Cup.
A not-for-profit, community-run ski area carved into the hills of Southern British Columbia, Phoenix Mountain is a haven for snow sport lovers offering 800 feet of vertical. The iconic T-bar gives riders a breathtaking bird’s eye view of the winter wonderland on the 6-minute ride up to access its 17 official downhill runs.
All mountain villages are all accessible within under an hour from the nearest city and under two hours from the nearest airports: Penticton Airport (YYF), Kelowna International Airport (YLW) and Kamloops Airport (YKA).
Travel Restrictions Order Lifted for Most of Thompson Okanagan
The order restricting travel to the Thompson Okanagan region has been lifted, except for the community of West Kelowna.
To ensure we can bring concerns and challenges the industry faces to the government, we encourage you to share your insights and feedback on how the wildfires and travel restrictions have impacted your business through TOTA's Voice Your Concerns form.
Premier Eby and Minister Ma, the Minister of Emergency Management and Climate Readiness, toured many parts of the Thompson Okanagan region to speak with residents and view the impacts of recent and continuing wildfires.
In a press conference late yesterday afternoon, Minister Ma, together with Premier Eby lifted the order restricting travel to the Thompson Okanagan region, except for the community of West Kelowna, where there are still many residents out of their homes and much work ahead. Non-essential travel to West Kelowna continues to be prohibited for the purpose of staying in temporary accommodation, including hotels, motels, inns, bed and breakfasts, hostels, RV parks, and campgrounds, to ensure accommodations are available for those who have been evacuated and are still unable to return home.
We appreciate the efforts of the Premier and Minister Ma to work with industry and communities to reopen the region sooner than anticipated. We also extend our sincere gratitude to the firefighters, first responders, emergency workers, and volunteers who have worked tirelessly to help the communities of the Thompson Okanagan impacted by wildfires. Our hearts go out to all those affected by these wildfires throughout the region.
Additionally, we want to acknowledge the accommodation providers in the Thompson Okanagan region who have been diligently reporting their availability to provide safe shelter for evacuees and emergency responders.
Although the non-essential travel restriction is now largely lifted, we are also acutely aware of the effect this restriction has had and continues to have on tourism businesses in the region. Besides the obvious financial impacts of losing visitors during the last few weeks of the peak tourism season, operators face uncertainty regarding labour, cancellation of significant events and product loss.
Lifting the order is an important first step in recovery, and while our industry remains steadfast in our commitment to support our communities and the evacuees, TOTA, along with the BC Hotel Association (BCHA), continues to work closely with the Ministry of Tourism, Arts, Culture and Sport, and the Government of British Columbia to advocate for financial supports necessary to ensure full recovery.
We Want to Hear From You
To ensure we can bring concerns and challenges the industry faces to the government, we encourage you to share your insights and feedback on how the wildfires and travel restrictions have impacted your business through TOTA's Voice Your Concerns form.
Thompson Okanagan Communities Receive Over $5.5 million in Funding from PacifiCan to Revitalize Public Spaces and Enhance Tourism Experiences
PacifiCan funding for 17 projects in the Thompson Okanagan through the Canada Community Revitalization Fund and the Tourism Relief Fund. Communities benefiting from funding include Kelowna, Penticton, Peachland, Vernon, Summerland, Keremeos, and Osoyoos.
TOTA received funding to conduct sustainability assessments for tourism businesses to help them implement sustainable and environmentally responsible operational practices. More details will be shared shortly.
The Honourable Harjit S. Sajjan, Minister of International Development and Minister responsible for the Pacific Economic Development Agency of Canada (PacifiCan), announced over $5.5 million in PacifiCan funding for 17 projects in the Thompson Okanagan through the Canada Community Revitalization Fund and the Tourism Relief Fund.
TOTA received funding to conduct sustainability assessments for tourism businesses to help them implement sustainable and environmentally responsible operational practices. More details will be shared shortly.
Upgrading existing infrastructure and building new public assets will mean British Columbians will have better access to recreational programs and facilities; these projects will grow economic opportunities, create jobs, and improve community wellness.
The funding announcement builds on the recent openings of PacifiCan offices in Kelowna and Cranbrook that will help support local economic development for British Columbians in the Southern Interior.
Thompson Okanagan Projects
Communities benefiting from funding include Kelowna, Penticton, Peachland, Vernon, Summerland, Keremeos, and Osoyoos.
Canada Community Revitalization Fund
City of Kelowna
$750,000
Funding will go towards adding accessibility features to Pandosy Waterfront Park in Kelowna, including a floating dock, pedestrian lighting, wayfinding signage, and mobile infrastructure.
City of Penticton
$750,000
Funding will go towards building a new lake-to-lake bike route between Okanagan Lake and Skaha Lake. The safe and dedicated cycling route and pedestrian sidewalk will allow easy public access across the city.
$200,000
Funding will go towards the construction of two accessible community washrooms at Penticton’s Kiwanis Park Safety Village and Riverside Park.
City of Vernon
$639,000
Funding will be used for the continued development of Civic Memorial Park. Project activities include upgrading an existing building to improve energy efficiency and the creation of accessible public washrooms and a community meeting space.
City of West Kelowna
$416,250
Funding will go towards revitalizing four community parks in West Kelowna: Beechnut, Pritchard, Paula and Shetler Park. Upgrades include landscape and parking enhancements, and the installation of new playground equipment, volleyball courts and picnic areas.
District of Peachland
$53,188
Funding will be used to expand and improve the accessibility of multi-use pathways that link Heritage Park to downtown Peachland. Project activities include installing new streetlights, expanding the parking lot, and adding safe trail connections and crosswalks.
O’Keefe Ranch and interior Heritage Society
$94,915
Funding will help create ten glamping accommodation units at the O’Keefe Ranch Historic Site in Vernon. The project will leverage green technology and improve accessibility for persons with disabilities.
Osoyoos Museum Society
$310,530
Funding will go towards redeveloping the lower level of the Osoyoos Museum to include cultural artifact displays and multi-purpose work rooms to host community gatherings and events.
Tourism Relief Fund
Thompson Okanagan Tourism Association
$500,000
Funding will go towards conducting sustainability assessments for rural tourism businesses in British Columbia to help them adopt and implement sustainable and environmentally responsible operational practices.
Argus Properties Ltd.
$99,999
Funding will help build a floating platform and ramp extension for Hotel Eldorado’s marina dock on Okanagan Lake. Improvements will expand existing floatplane services, bringing visitors from Vancouver to Kelowna.
British Columbia Snowmobile Federation
$500,000
Funding will go towards creating a recreational snowmobile trail program, which will support snowmobile clubs in the province and enhance tourism offerings.
Carpe Diem Tours Ltd.
$85,000
Funding will go towards purchasing a new vehicle and facilitate further development of winery tours targeted to francophone and other visitors to the Okanagan.
Elevation Outdoors Experiential Programs Association
$219,600
Funding will go towards expanding operations at Kelowna Bike Rentals, including the purchase of 92 new bikes including adaptive e-bikes, mountain and city bikes, and cycling accessories.
ERTCU Travel Group Ltd
$99,999
Funding will help develop and market a series of new RV tours across rural British Columbia, targeting the international market.
Renedian Adventures Ltd.
$99,999
Funding will go towards purchasing four motorcycles, a van and trailer and hiring additional staff to increase motorcycle tour services in Kelowna.
Vernon Winter Carnival Society
$125,000
Funding will go towards new activities that expand the Vernon Winter Carnival, a 10-day winter festival featuring over 100 local events.
Wine Country Studios
$56,960
Funding will go towards expanding and promoting unique Metis art workshops and classes to tourists visiting West Kelowna.
For the full list of projects, please see the press release and backgrounder.