New Grant and Mentorship Program to "Spark" Innovative Tourism Ideas Along Rainforest to Rockies Iconic Route | Apply by March 1

A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.

The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.

The goal of the program is to find, advance, and support new tourism ideas that will enhance the road trip experience along British Columbia’s Rainforest to Rockies corridors by motivating travellers to stop and explore a unique tourism experience, encouraging them to stay longer, and visit more communities along the way.

Eligible Projects

Rainforest to Rockies is the first Iconic brand to launch from Destination BC’s Invest in Iconics Strategy and takes visitors from the Pacific Coast to the Canadian Rockies, through the Thompson Okanagan through Highways 1, 3, 5, and 99, to Gold Country, Thompson Valley, Similkameen, South Okanagan, Boundary Country, and Shuswap areas.

The Spark Program is seeking new tourism ideas that enhance the experience of the road-trip traveller along British Columbia’s Rainforest to Rockies corridors in one or more of the following ways:

• Motivate travellers to stop their vehicle and explore a unique tourism experience along the Iconic Route

• Motivate visitors to stay longer or visit more communities along the way, 

• Address gaps in tourism products and services by offering something that does not yet exist or is in demand along the route or in the area 

• Share or convey captivating stories about the place, providing an opportunity for the visitor to connect with the destination in a meaningful way

Preference will be given to applications that demonstrate how your tourism idea supports economic, social, and/or environmental sustainability. Ideas that support or advance principles of diversity, equity, inclusion, and accessibility are encouraged.

Learn More and Apply

Applications are open to tourism entrepreneurs, small businesses, and non-profit organizations based in BC until March 1, 2024.

Following a review process, 20 finalists will be invited to four virtual pitch sessions, resulting in a total of 12 “Spark” Program winners.

For more information about the Rainforest to Rockies “Spark” Mentorships & Grants Program and upcoming info sessions, visit TourismInnovation.ca/R2R.

Thompson Nicola Entrepreneurs Awarded Grants and Mentorships to Help Spark New Tourism Ideas

KELOWNA, B.C. – Three finalists who made winning pitches for the Thompson Nicola “Spark” Program were each awarded a $3,000 seed grant and mentorship to help them get started with their new tourism ideas.

The Thompson Nicola “Spark” Program is presented by Destination British Columbia in collaboration with Thompson Okanagan Tourism Association (TOTA), Tourism Valemount, Tourism Kamloops, Tourism Sun Peaks, Explore Gold Country, Tourism Wells Gray, and the Tourism Innovation Lab.

The program’s goal is to find, foster, and support new tourism ideas, experiences, and partnerships that will enhance current offerings, address gaps or challenges, motivate travel and longer stays, and increase year-round visits in the area.

Seven applications were received, with the top five being invited to present their new tourism ideas at the virtual Pitch Session held on December 1. Judge panels of local partner representatives and tourism innovators from outside the region selected the three winning applicants.

The Thompson Nicola “Spark” Program winners are:

• Maveric Northcott - Wells Gray Outfitters

• Matt Sych - Dunn Folkin' Around? Music Festival

• Daphne Spencer - Nicola Valley Rodeo Association

In addition to seed funds, mentorship, and additional partner support, selected applicants gain access to a network of tourism innovators, entrepreneurs, and leaders across the province.

For more information visit https://TourismInnovation.ca/ThompsonNicola.html 

Quotes

Richard Porges, President & CEO, Destination BC

“We are excited to be supporting local tourism entrepreneurs in the Thompson Nicola area by awarding “Spark” grants and mentorships that will create new tourism experiences and offerings. We look forward to seeing all the winners bring their creative and innovative initiatives to life as they strive to enhance the visitor experience and add value to local communities.”

Ellen Walker-Matthews, CEO, Thompson Okanagan Tourism Association

“The “Spark” program has provided an opportunity to learn about many exciting initiatives and ideas in the Thompson Nicola. We congratulate the winners and look forward to watching as their plans unfold and help to grow visitor experiences. We also encourage others to continue to follow their dreams and passions, and bring new experiences to the Thompson Okanagan region.”

Justin Lafontaine, Program Lead, Tourism Innovation Lab

“We congratulate the three winners of the Thompson Nicola “Spark” Program, and are excited to work with them to help develop new and exciting tourism offerings in the region.” 

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Media Contacts

TOTA Communications

Chelsea Travere, Communications Specialist, Thompson Okanagan Tourism Association (TOTA)

Email: News@TOTABC.com

Destination BC Media Relations
Email: Media.Relations@DestinationBC.ca

Justin Lafontaine, Program Lead, Tourism Innovation Lab

Email: Info@TourismInnovation.ca

Social Media

Thompson Okanagan Tourism Association (TOTA)

LinkedIn: @TOTABCNews

Facebook: @TOTABCNews

Twitter: @TOTABCNews

Destination BC
Twitter: @DestinationBC
LinkedIn: @DestinationBritishColumbia

Tourism Innovation Lab
Facebook: @TourismInnovationCanada
Instagram: @TourismInnovationCanada
Twitter: @TourInnovation

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About Thompson Okanagan Tourism Association:

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the BC Ministry of Tourism, Arts, Culture, and Sport.

TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.

Learn more at www.TOTABC.org.

About Destination BC:
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.

For more information about Destination BC’s programs and services, please visit: www.DestinationBC.ca.

About the Tourism Innovation Lab
The Tourism Innovation Lab is a non-profit initiative created to find, foster and support new tourism ideas, experiences and partnerships, to cultivate and propel collaborations between the tourism and tech sectors, and to build a community of tourism innovators, idea makers and entrepreneurs. Launched in Ontario in 2018, the Lab and its "Spark" Mentorships & Grants Program are expanding to new regions across Canada. The Tourism Innovation Lab is a program of Hackforge and has a BC home base in Squamish.

Learn more at www.TourismInnovation.ca.

Monte Creek Ranch Winery Wins Best White Wine of the Year Award

Kamloops, BC – July 29, 2020: Monte Creek Ranch Winery is pleased to announce that nine wines were awarded medals at the 2020 All Canadian Wine Championships, including Best White Wine of the Year for their 2018 Thompson Valley Reserve Riesling in this national level wine competition.

• Best White Wine of the Year: 2018 Monte Creek Ranch Winery, Reserve Riesling

• Gold: 2018 Monte Creek Ranch Winery, Reserve Chardonnay

• Gold: 2018 Monte Creek Ranch Winery, Varietal Series Chardonnay

• Gold: 2018 Monte Creek Ranch Winery, Varietal Series Riesling

• Gold: 2019 Monte Creek Ranch Winery, Hands Up White

• Gold: 2017 Monte Creek Ranch Winery, Hands Up Red

• Silver: N/V Monte Creek Ranch Winery, Fruit Sparkling ‘Split Decision’

• Silver: 2017 Monte Creek Ranch Winery, Reserve Cabernet Sauvignon

• Silver: 2017 Monte Creek Ranch Winery, Varietal Series Cabernet Merlot

Erik Fisher, General Manager of Monte Creek Ranch Winery, said: “I couldn’t be more of proud of our winemaking and viticulture teams. It takes a tremendous amount of focus and precision to make great wines. I see the dedication on a daily basis but this recognition is a testament to the skill and hard work that goes into making a wine this special.”

Winemaker Galen Barnhardt noted: “The 2018 Thompson Valley Reserve Riesling is crafted from fruit grown on our two vineyards here in the South Thompson Valley. Riesling is well adapted to our hot summers and cold winters here in the South Thompson, and we feel the future is bright for this variety in our region.”

About the 2020 All Canadian Wine Championships
The 40th annual judging of the All Canadian Wine Championship 2020 was completed on July 24, 2020. The field of entries included 805 wines from 130 wineries throughout Canada, including those in British Columbia, Ontario, Quebec, Nova Scotia, New Brunswick, Alberta, and Saskatchewan. Judges were comprised of the most experienced and unique pool of wine industry professionals including sommeliers, wine educators, bloggers, and members of the media. For more information visit: AllCanadianWineChampionships.com

About Monte Creek Ranch Winery
The Kamloops, BC area’s largest winery features award-winning wines, seasonal al fresco patio  dining, and stunning river valley views. It was voted Kamloops’ Best Winery and Wedding Venue in 2020. Monte Creek Ranch Winery’s winemaking philosophy is to showcase the terroir of the South Thompson valley, where they produce Riesling, Pinot Noir, Chardonnay, and other premium wines.

Wines are available at the winery, on the Monte Creek Ranch website, and at selected retail locations. The winery is also open for tastings daily until the end of September.

FOR MEDIA INQUIRIES:
Marketing Manager
Danielle Belcourt
danielle@montecreekranch.com
MonteCreekRanch.com