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Welcome to Route 97! Where the freedom of the open road meets the North Central Washington and the Thompson Okanagan of British Columbia regions.. Be curious, explore Route 97 and all it has to offer 2019 Route 97 Road Trip Guide & Map Advertising still available now Book Your Ad Now Deadline for booking is February […]

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The first ever batch of Okanagan Valley maple syrup was boiling at Maple Roch in Summerland Saturday, March 16. The company has been providing maple products to the community for seven years, but just last year came up with the idea of trying to tap local trees for a purely local product. “We have tapped […]

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Get ready for the 8th annual Osoyoos Oyster Festival! Down here at the Beach, we’re cracking open our shells this spring to once again celebrate this most delicious bicuspid. Join us at Watermark Beach Resort, April 24-28! The South Okanagan will be swimming with these pearly delights, as well as other seafood-based creations from some of […]

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It has been a very difficult week for the tourism industry worldwide as we have collectively mourned the loss of the passengers on the Air Ethiopia Flight and are once again reminded of the lives lost in the Lion Air flight just 5 months ago. Our thoughts and prayers are with all the families who have lost […]

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In case you missed it, last month we announced a second consecutive record-breaking year with 21.13 million travellers to Canada in 2018 according to Statistics Canada. Key Highlights: 2018 was the best year for Canadian tourism on record, with arrivals reaching 21.13 million, breaking the 21 million mark for the first time ever. A record […]

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The B.C. wine industry is looking a decade into the future. On the heels of the BC Wine Industry Insight Conference in Penticton this week, the BC Wine Institute has unveiled WineBC2030—a long-term strategic plan for the sector. The conference at the Lakeside Resort brought together 200 stakeholders and speakers to provide a forward-looking overview […]

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The Hotel Association of Canada, in partnership with the British Columbia Hotel Association, would like to share details of our short-term rental social media blitz in Kelowna that is now underway. City Council is moving quickly and we would greatly appreciate your support! The purpose of this blitz is to ensure that the newly proposed […]

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You are invited to BC Hospitality Summit 2019: the annual forum for hotel and liquor businesses in British Columbia. Hosted by the BC Hotel Association and ABLE BC, the fourth annual Summit takes place Monday, April 8 and Tuesday, April 9 at the Delta Hotels by Marriott Grand Okanagan Resort in Kelowna. Early bird deadline […]

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The Cove Lakeside Resort is the perfect location for a family getaway during spring break! Spend your days bonding with your family with plenty of family friendly activities in the Kelowna area and on location at the Resort. From skating and swimming, to movie nights and board games, there is something for everyone of all ages. […]

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Your customers vary in age, race, culture, sexual identity, beliefs, economic status, needs…are you ready to accommodate all of their different needs? Are your staff prepared to interact with people from various backgrounds? SuperHost’s new Service For All online training is here to help! In today’s diverse environment, it’s all the more important that our […]

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It’s hockey time down here at the Beach! The Osoyoos Desert Classic hockey tournament returns this April. Bring your team (and all their fans!) to Watermark Beach Resort for the most comfortable pre- and post-game accommodations. In addition to our well-appointed suites, the players, coaches, and parents will enjoy all of our resort amenities. Treat […]

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Fill your après ski needs with an evening of three comedians and fresh brews from B.C. craft breweries at a new event taking place at Baldy Mountain Ski Resort. That is what is on tap for the inaugural Baldy Brew HAHA! craft beer and comedy festival, presented by Okanagan Comedy Festival, at the Baldy Mountain lodge […]

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Last week, on the heels of a tremendous Tourism Industry Conference in Vancouver, I had the honour to be asked to a private dinner with Calin Rovinescu, President & CEO of Air Canada together with industry, education and sector leaders to discuss the BC economy’s challenges and opportunities.  Being able to share the great work of our […]

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Destination British Columbia has tagged a key member of the Okanagan business community to serve as one of its vice-chairmen. Michael J. Ballingall of Big White Ski Resort has been named vice-chairman of Destination BC’s tourism marketing committee for 2019. Ballingall is Big White’s senior vice-president and has been a driving force for the province’s […]

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The timing couldn’t have worked better. Three Ranges Brewing Company is just releasing their seasonal beer, Mudbogger Dark Lager days after it won fan favorite at the Williams Lake Craft Beer Festival. “That was a good launch party for this year’s Mudbogger,” said Michael Lewis, the head brewer and co-founder of the Valemount based brewery. […]

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It’s no surprise to anyone that Clarence Louie was re-elected as chief of the Osoyoos Indian Band. The recent election saw Louie secure 199 votes, compared to Sandra Falkus with 43, Clifford Louie with 17 and Za Za Hall with 16. “Being voted in as chief for the 17th time is something I don’t take […]

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One of the worst wildfire seasons in B.C. history and numerous evacuation alerts caused by flooding were characterized as “smoke and high water” by Penticton’s tourism organization. Tourism Penticton representative Barb Haynes made the characterizations when she presented to council at city budget deliberations last week. Media coverage of “fires” and “flooding” was listed as one […]

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Tourism Kelowna was the big winner last week when the BC Tourism Industry Awards were held in Vancouver. The organization was named the province’s destination marketing organization (DMO) of the year, which recognized the organization that had the best performance, accountability and commitment to B.C.’s tourism industry. “To be awarded for DMO professional excellence comes […]

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Tourism jobs are still front and centre on TV! go2HR is thrilled to tell you that their Global TV campaign promoting tourism jobs has been extended! Until March 17, these ads are on Global BC and BC 1 and the whole campaign is estimated to earn 3.3 million impressions across BC! How do you take […]

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Participants at Peak Pride

With LGBT+ travel on the rise, it is more important than ever to ensure travellers in this growing market know that Kelowna and its surrounding communities are open and welcoming to everyone. To provide the tourism industry with an understanding of “how to effectively understand, value, and serve LGBT+ customers and employees,” CGLCC (Canada’s LGBT+ Chamber of Commerce), in partnership with Tourism HR Canada […]

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A new strategic framework, launched at the annual Tourism Industry Conference, will guide year-round tourism growth that benefits people and communities while protecting British Columbia’s natural environment. The industry has proven itself as an economic force in B.C., with nearly 6.1 million international visitors from around the globe choosing destinations throughout the province last year […]

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Attending last week’s Tourism Industry Conference in Vancouver, hosted annually by TIABC, it was apparent that our industry has come of age and is definitely being taken seriously. With record attendance, a tremendous line up of speakers and insightful, thought-provoking breakout sessions (many that were standing room only), things felt different. And… the numbers don’t lie.  […]

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TOTA was thrilled to join Fishing BC, as recipients of this years Innovation Award (a tie for the win) at the BC Tourism Industry Awards in Vancouver last Thursday night. It was an evening of recognition for the BC Tourism Industry with an outstanding array of finalists and winners in six overall Categories. It was an exceptional […]

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Sun Peaks is excited to announce free live music with Canadian singer-songwriter Serena Ryder on July 27th from 7:00pm to 8:30pm slopeside at the Annex. Serena Ryder has won six Juno Awards and her single “Stompa” is 4x platinum in Canada. “Stompa” also hit No. 1 at AAA radio in the U.S. for eight weeks and landed in the […]

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Are you looking for the perfect destination to send students this summer? International Gateway Kelowna offers the widest selection of summer ESL camps in Canada for individuals and groups ages 8 to 18. From ESL and activities to soccer, crafts and ice hockey we’ve got it all! Camps run from 1-8 weeks between June 17-August […]

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Accent Inns Inc. has won the coveted 2019 Employees First Award, presented last night at the BC Tourism Industry Conference Gala. The award is sponsored by go2HR, BC’s tourism human resource association, as part of the 2019 Tourism Industry Awards. The Employees First Award recognizes a British Columbia tourism industry employer who has upheld high […]

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Over 150 guests packed the gallery on January 19 for the opening celebration for our current special exhibition, Our Lives Through Our Eyes: Nk’Mip Children’s Art, a unique partnership with the Kelowna Art Gallery. Guests were visibly moved by the words of Jane Stelkia, one of the last living student artists to contribute to this […]

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Tsleil-Waututh, Musqueum and Squamish Territory (Vancouver, BC) Members of the BC Regional Tourism Secretariat were present as the Minister of Tourism, Arts & Culture, Lisa Beare unveiled the new strategic framework for tourism in BC at the annual tourism industry conference in Vancouver. “On behalf of the BC Regional Tourism Secretariat, representing each of the […]

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The Central Okanagan Tourism Industry Showcase is back for a fourth year, and hiring will be a big focus of the event. Tourism Kelowna is hosting the event next Tuesday, March 5, at the Laurel Packinghouse between 10:30 a.m. and 4:30 p.m. The District of Lake Country, City of West Kelowna and Destination Peachland will […]

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