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March 20, 2020 We understand that these are extremely challenging times for you, your business, your staff, and your family. Please know our team is working hard to ensure we are communicating your needs to the Provincial Government, and to support you in any way we can. At this time, we would like to share […]

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Click here to Read the Full Report: Visitor View – Thompson Okanagan Highlights  Research Overview Visitor View Canada provides the insights the tourism industry needs to understand, market to and grow their business with Canadian travelers. Visitor View produces neighborhood-level estimates of overnight Canadian visitors to Canada, the provinces and territories, or one of Canada’s […]

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The Thompson Okanagan Tourism Association is actively monitoring the impact of COVID-19 on the tourism industry through our partnerships with the BC Regional Tourism Secretariat, Environics Analytics, Destination Canada, Destination BC, The UNWTO, the British Columbia Hotel Association and the STR Report. We are sharing information with our stakeholders through this weekly Research Roundup which […]

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Domestic Overnight Visitors – Year over Year Variation 2019 – 2020 Review the Thompson Okanagan Visitor Insight Report here (For week ending August 9, 2020): Thompson Okanagan Measuring Regional Travel Patterns The  Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic […]

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SmallBusinessEveryday.ca is a Canada-wide initiative of the Canadian Federation of Independent Business (CFIB) to encourage support of local businesses during this difficult time. As part of the campaign, Tourism Valemount has produced a series of 12 short video profiles of Valemount businesses with videography from Valemount Community TV (VCTV). Beginning Monday, August 10, the videos will roll out on […]

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Kelowna, BC (August 11th, 2020) – The Thompson Okanagan Tourism Association has signed a formal agreement with Okanagan College to provide one-on-one business training and mentoring sessions to tourism industry businesses and assist in managing COVID-19 related challenges. This collaboration forms part of the Thompson Okanagan Tourism Resiliency Program, which has been established to provide support to the tourism industry to aid […]

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It is hard to believe that we are almost at the midpoint of August and more than halfway through summer. The heat can still be intense, but there are moments when it is clear we are slowly edging toward cooler nights, chillier mornings, and while fall may not yet be in the air, it is […]

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Discover Valemount (DV) is an adventure tourism TV series that takes you along for the ride on all the incredible things to see and do in Valemount, BC and the area! Join DV’s Host and guide, Jennifer Robinson, as she experiences all the fun things that you’d like to do: hiking, horseback riding and pack […]

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For Immediate Release Kelowna, BC (July 31, 2020) – The Thompson Okanagan Tourism Association (TOTA) and go2HR are supporting Biosphere Committed Companies in the region with resources for occupational health and safety, including enhancements specifically pertaining to the COVID-19 pandemic. As part of the Biosphere Commitment Program, go2HR provides Biosphere Committed Companies with added value […]

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For Immediate Release Kelowna, BC (August 5, 2020) –  The Thompson Okanagan Tourism Association (TOTA) is collaborating with Community Futures organizations across the region to assist in providing financial support to the tourism sector as part of the Thompson Okanagan Tourism Resiliency Program. The Community Futures and TOTA taskforce is announcing the “Thompson Okanagan Tourism Micro Loan Program,” an […]

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We are very proud to be releasing our newest Video “Accessibility in a New Light,” this 2020 BC Day long weekend.  For several years, TOTA has been working closely with Spinal Cord Injury BC and Access BC to bring information and attention to the importance of “Access for All.” We are honored and proud to have […]

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FOR IMMEDIATE RELEASE Kamloops, BC, July 29, 2020 – Kamloops Wineries make a statement at the 2020 All Canadian Wine Championships winning a record breaking 17 medals including Best White Wine of the Year awarded to Monte Creek Ranch Winery for their 2018 Reserve Riesling. Established in 1981, the All Canadian Wine Championships marks it 40th year […]

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Monte Creek Ranch Winery Best White Wine of the Year - Riesling Reserve

Kamloops, BC – July 29, 2020: Monte Creek Ranch Winery is pleased to announce that nine wines were awarded medals at the 2020 All Canadian Wine Championships, including Best White Wine of the Year for their 2018 Thompson Valley Reserve Riesling in this national level wine competition. Best White Wine of the Year: 2018 Monte Creek Ranch […]

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TOTA team members wearing Telus masks and physical distance outdoors for a meeting

There is a lot that each of us can learn about teamwork, trust, being together, and the importance of breaking down barriers. This past Friday was the first time in months that the entire TOTA team was together for a physically distanced day of meetings and activities. Since mid-March, we have been together on video […]

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Kelowna, BC (July 23rd, 2020) – The Thompson Okanagan Tourism Association (TOTA) has become a founding signatory with the Future of Tourism Coalition. As world tourism begins recovering from the impacts of the COVID-19 pandemic, the coalition shares a global mission: to place destination needs at the center of tourism’s new future. “TOTA is committed to transforming recent challenges into positive change as we navigate the […]

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TOTA, FortisBC, GreenStep, BC Hotel Association,

The Thompson Okanagan Tourism Resiliency Program has now been in place for just over two months. Our team has worked with over 700 stakeholders since the program launched on April 27th. Through that time we have heard alarming and ongoing concerns related to the COVID-19 crisis. We have gained an understanding of the many issues […]

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TOTA, FortisBC, GreenStep, BC Hotel Association,

For Immediate Release The Eco Efficiency Program will Provide One-On-One Support to Aid Economic Recovery Through Resource Conservation Kelowna, BC (July 9, 2020) – The Thompson Okanagan Tourism Association (TOTA) is working in partnership with FortisBC, GreenStep Solutions, and the BC Hotel Association to reduce costs for tourism businesses and aid economic recovery within the […]

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FOR IMMEDIATE RELEASE Kelowna, BC (July 7, 2020) – The Thompson Okanagan Tourism Association (TOTA) and nine Community Futures offices across the Region have, for the first time, signed a formal agreement to strike a task force committing to develop an active and meaningful relationship on the path to rebuilding a resilient tourism industry in […]

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We are all desperately craving a bit of normal after the past several months of lockdown, so it comes as no surprise to see people starting to relax their behaviors. Social distancing is not as easy as it sounds. Shaking hands and hugging friends, especially those that we haven’t seen for a while, happens almost […]

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Independence Only One Call Away FOR IMMEDIATE RELEASE KELOWNA, BC (July 3, 2020) – Community Recreational Initiatives Society (CRIS) Adaptive Adventures social enterprise business, Adaptive Rentals, will provide everyone the opportunity to cycle trails and paths independently and experience the benefits of outdoor recreation this summer. “We are celebrating this program as so much more than […]

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TOTA has launched a bi-monthly newsletter capturing the latest industry research, Entitled Friday Fast Facts to provide tourism stakeholders with information to make smart business decisions. This publication will provide a regular and timely snapshot of the current state of the regional tourism industry providing in-depth insights. The Thompson Okanagan Tourism Association has been actively monitoring the impact of COVID-19 […]

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For Immediate Release KELOWNA, BC (June 25, 2020) – The Thompson Okanagan Tourism Association is proud to announce that it has been recognized by the World Travel & Tourism Council (WTTC) as a Safe Travel Destination. In response to the COVID-19 crisis, the WTTC, the global body representing the travel and tourism sector, produced safety […]

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It is encouraging to learn that indications from recent surveys, online traveler sentiment research, and direct one to one telephone canvassing strongly suggest a global desire for travel post “lockdown.” While some individuals may already be starting to take short trips and make regional travel plans, others are actively planning and preparing to continue to […]

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On June 17, the Province of British Columbia announced a new consultation process for BC residents to voice their ideas on how the Province should allocate monies set aside for recovery. The province released a paper explaining the consultation process, called “Building B.C.’s Recovery, Together: Share Your Ideas.” Download “Building BC’s Recovery, Together” There are […]

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A housekeeper makes a bed in a hotel room.

I had the opportunity to be part of a very interesting dialogue last week, with a number of senior tourism leaders on the ways in which this industry has been affected by COVID-19 and some of the outcomes that may result in permanent transformations. One specific comment that has remained top of mind was: “COVID-19 […]

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To support businesses and communities, we will be supplying visitor and market insights to support Experience and Market Development for your Recovery Strategy. NEW data is now available through Environics Analytics and we will share highlights as our new baseline report series is released. The updated system now profiles 67 market clusters. These clusters are […]

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The Thompson Okanagan Tourism Association has collected insights from tourism stakeholders since the beginning of the COVID-19 crisis in British Columbia. The reports are now available to the tourism industry on TOTABC.org/research-resiliency. Background Together with the British Columbia Regional Tourism Secretariat, British Columbia Hotel Association, and the British Columbia Destination Marketing Organization Association, the survey data has […]

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If we cannot get the human factor handled correctly the end result will be inevitable and no one will be the better for it. We are living through an interesting and most unusual moment in the world’s history. As we begin to reopen our economy and open our world, some of us are very ready […]

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Resiliency at the Heart of the Thompson Okanagan Regional Pledge   In November 2019 we launched the Thompson Okanagan Tourism Pledge entitled “Seven Affirmations for Seven Generations” drawing from rich indigenous values    1 |  TRUE ROOTS 2 |  TREAD LIGHTLY 3 |  GOOD NEIGHBOUR 4 |  TRAVEL SAFELY 5 |  LIVE IN HARMONY 6 […]

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It is with great pleasure that the Board of Directors, Management, and Staff at Thompson Okanagan Tourism Association would like to recognize one of our own, Sonja Gaudet, TOTA’s Accessible Tourism Specialist, on her latest accomplishment for being inducted into the Canadian Sports Hall of Fame! Sonja’s journey is an inspiring one. A horseback riding accident left her paralyzed […]

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