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March 20, 2020 We understand that these are extremely challenging times for you, your business, your staff, and your family. Please know our team is working hard to ensure we are communicating your needs to the Provincial Government, and to support you in any way we can. At this time, we would like to share […]

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TOTA, FortisBC, GreenStep, BC Hotel Association,

For Immediate Release The Eco Efficiency Program will Provide One-On-One Support to Aid Economic Recovery Through Resource Conservation Kelowna, BC (July 9, 2020) – The Thompson Okanagan Tourism Association (TOTA) is working in partnership with FortisBC, GreenStep Solutions, and the BC Hotel Association to reduce costs for tourism businesses and aid economic recovery within the […]

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FOR IMMEDIATE RELEASE Kelowna, BC (July 7, 2020) – The Thompson Okanagan Tourism Association (TOTA) and nine Community Futures offices across the Region have, for the first time, signed a formal agreement to strike a task force committing to develop an active and meaningful relationship on the path to rebuilding a resilient tourism industry in […]

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We are all desperately craving a bit of normal after the past several months of lockdown, so it comes as no surprise to see people starting to relax their behaviors. Social distancing is not as easy as it sounds. Shaking hands and hugging friends, especially those that we haven’t seen for a while, happens almost […]

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Independence Only One Call Away FOR IMMEDIATE RELEASE KELOWNA, BC (July 3, 2020) – Community Recreational Initiatives Society (CRIS) Adaptive Adventures social enterprise business, Adaptive Rentals, will provide everyone the opportunity to cycle trails and paths independently and experience the benefits of outdoor recreation this summer. “We are celebrating this program as so much more than […]

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Domestic Overnight Visitors – Year over Year Variation 2019 – 2020 Review the Thompson Okanagan Visitor Insight Report here (For week ending June 28, 2020): Thompson Okanagan Measuring Regional Travel Patterns The  Measuring Canadian Travel Patterns research data created by Environics Analytics helps the Canadian travel and tourism industry understand the impact of the worldwide COVID-19 pandemic […]

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TOTA has launched a bi-monthly newsletter capturing the latest industry research, Entitled Friday Fast Facts to provide tourism stakeholders with information to make smart business decisions. This publication will provide a regular and timely snapshot of the current state of the regional tourism industry providing in-depth insights. The Thompson Okanagan Tourism Association has been actively monitoring the impact of COVID-19 […]

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For Immediate Release KELOWNA, BC (June 25, 2020) – The Thompson Okanagan Tourism Association is proud to announce that it has been recognized by the World Travel & Tourism Council (WTTC) as a Safe Travel Destination. In response to the COVID-19 crisis, the WTTC, the global body representing the travel and tourism sector, produced safety […]

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It is encouraging to learn that indications from recent surveys, online traveler sentiment research, and direct one to one telephone canvassing strongly suggest a global desire for travel post “lockdown.” While some individuals may already be starting to take short trips and make regional travel plans, others are actively planning and preparing to continue to […]

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On June 17, the Province of British Columbia announced a new consultation process for BC residents to voice their ideas on how the Province should allocate monies set aside for recovery. The province released a paper explaining the consultation process, called “Building B.C.’s Recovery, Together: Share Your Ideas.” Download “Building BC’s Recovery, Together” There are […]

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A housekeeper makes a bed in a hotel room.

I had the opportunity to be part of a very interesting dialogue last week, with a number of senior tourism leaders on the ways in which this industry has been affected by COVID-19 and some of the outcomes that may result in permanent transformations. One specific comment that has remained top of mind was: “COVID-19 […]

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To support businesses and communities, we will be supplying visitor and market insights to support Experience and Market Development for your Recovery Strategy. NEW data is now available through Environics Analytics and we will share highlights as our new baseline report series is released. The updated system now profiles 67 market clusters. These clusters are […]

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The Thompson Okanagan Tourism Association has collected insights from tourism stakeholders since the beginning of the COVID-19 crisis in British Columbia. The reports are now available to the tourism industry on TOTABC.org/research-resiliency. Background Together with the British Columbia Regional Tourism Secretariat, British Columbia Hotel Association, and the British Columbia Destination Marketing Organization Association, the survey data has […]

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If we cannot get the human factor handled correctly the end result will be inevitable and no one will be the better for it. We are living through an interesting and most unusual moment in the world’s history. As we begin to reopen our economy and open our world, some of us are very ready […]

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Resiliency at the Heart of the Thompson Okanagan Regional Pledge   In November 2019 we launched the Thompson Okanagan Tourism Pledge entitled “Seven Affirmations for Seven Generations” drawing from rich indigenous values    1 |  TRUE ROOTS 2 |  TREAD LIGHTLY 3 |  GOOD NEIGHBOUR 4 |  TRAVEL SAFELY 5 |  LIVE IN HARMONY 6 […]

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It is with great pleasure that the Board of Directors, Management, and Staff at Thompson Okanagan Tourism Association would like to recognize one of our own, Sonja Gaudet, TOTA’s Accessible Tourism Specialist, on her latest accomplishment for being inducted into the Canadian Sports Hall of Fame! Sonja’s journey is an inspiring one. A horseback riding accident left her paralyzed […]

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COVID-19 has changed the way businesses in the tourism industry operates, both in the short term and long term. Admittedly, adjusting to various new health guidelines and regulations has been challenging. However, businesses and organizations in the tourism sector have displayed a tremendous amount of initiative and creativity to provide their products and services to the communities […]

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Midnight Musings from our CEO NATIONAL TOURISM WEEK #BCTourismMatters   May 24th – 31st, we celebrate National Tourism Week in Canada, and this year more than ever we need to highlight the importance of our tourism industry in the Canadian economy. The trickle-down effect of tourism businesses and operators unable to open or struggling to […]

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UPCOMING WEBINARS WEEK 5/25/2020   Webinar on Using Social Media to Support Re-Opening – 2:00 p.m. on Tuesday 5/26/2020 Social has been and will continue to be, the most effective way to educate, inspire, and communicate with our audience of guests. Now, however, is a special time with special considerations Our communities are more important […]

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WorkSafeBC Health & Safety Guidelines Webinar Friday May 22nd, 2020 – 1:00 p.m. The Thomson Okanagan Tourism Association (TOTA) invite you to join us for a WorkSafeBC Health & Safety Guidelines Webinar as part of our ongoing industry support in response to the COVID-19 pandemic through the Tourism Resiliency Network Program. In advance of WorkSafeBC’s development of health […]

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UPCOMING WEBINARS WEEK 5/11/2020   Return to Work Webinar: Employment Law and COVID-19 – 10:00 a.m. on Wednesday 5/13/2020 This Webinar will be featuring a team of lawyers from the law firm Fasken, who will provide information and advice on how to respond to changes employers are facing and how to properly prepare for the ‘new normal’ […]

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Return to Work Webinar: Employment Law & COVID-19  Wednesday May 13th, 2020 – 10:00 a.m. The Thompson Okanagan Tourism Association (TOTA) invite you to join us for a Return to Work Webinar focusing on Employment Law and COVID-19 as part of our ongoing industry support in response to the COVID-19 pandemic through the Tourism Resiliency Network Program. This Webinar […]

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Register Now for this upcoming Tourism Industry Webinar presented by Now Media Group and hosted by Rob Cupello,  live streaming on Thursday May 7th, 2020 at 10:00 a.m. Featured Panelists including Ingrid Jarrett, BC Hotel Association, Michael J Ballingall, Big White Ski Resort and Miles Prodan, BC Wine Institute. ***Click this link to Register *** […]

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Reputation Management Webinar – Tuesday May 5th, 2020 – 10:00 am. The Thompson Okanagan Tourism Association (TOTA) invite you to join us for a Reputation Management Webinar hosted by the BCRTS as part of our ongoing industry support in response to the COVID-19 pandemic through the Tourism Resiliency Network Program. This webinar, presented by Deirdre Campbell, Managing Director, Canada […]

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We are cautiously optimistic that this is the beginning of a careful, but positive opportunity for our accommodation businesses to implement a “new” normal approach as they find alternate ways to welcome guests. It cannot be stated enough that our industry must practice rigorous adherence to these guidelines as we continue to monitor and work to minimize the impacts of COVID-19.   Updated […]

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Midnight Musings from our CEO New Program to Support Tourism Industry For most of our tourism industry, this is the 8th week of our provincial shut down as we all do our best to follow the direction of  Health Minister Adrian Dix and Dr. Bonnie Henry in response to the COVID-19 Pandemic. Over the initial few […]

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History Assures Us This Too Will End It is Easter Monday and no matter how you might normally celebrate this holiday weekend, whatever your beliefs, rituals or plans most of us have had to find alternatives to long-standing traditions. Travel is at a standstill, we are not visiting family or friends, gatherings whether in a formal […]

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For every one of us, no matter where we live or what industry we are working in, there is tremendous anxiety as we navigate this current and developing pandemic situation. Business losses are mounting daily, while people’s livelihoods, savings, and futures are all in question. We are worried about our financial health, personal health, mental health and […]

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Amidst the uncertainty surrounding the COVID‑19 pandemic we remained heartened by Canada’s business community and the stories of people, institutions, businesses and governments coming together to support each other. Normally in springtime we are on the road, sharing the message of why Canada is the best place to host business events, but this year, like […]

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