TOTA Team Represents the Thompson Okanagan Region at the International Media Marketplace (IMM)

The TOTA marketing team represented the Thompson Okanagan region at the International Media Marketplace (IMM) in New York in January 2024. There, along with 525 North American media and 390 international travel brands, they attended a full day educational summit, discussing topics such as AI best practices, the relevance of podcasts, the changing media landscape, and a panel with travel editors.

As well, the team met with 25 top tier media in the media marketplace where they got to know the individual writers and creators and discussed various topics related to the key pillars TOTA’s media team works to amplify. These pillars are Accessibility, Indigenous Culture, Year-round Travel, the Variety of Activities and Adventures in the Region, Wellness Travel, and Road Trips.

These conferences are important to create connections with top tier media in the hopes of eventually inviting them to the region for excellent media coverage. Team Canada had one of the largest turnouts at the conference with the BC team being the largest province represented.

Learn more about the International Media Marketplace.

Team BC - DMO Representatives from throughout BC

IMM Marketplace