TOTA Team Represents the Thompson Okanagan Region at the International Media Marketplace (IMM)

The TOTA marketing team represented the Thompson Okanagan region at the International Media Marketplace (IMM) in New York in January 2024. There, along with 525 North American media and 390 international travel brands, they attended a full day educational summit, discussing topics such as AI best practices, the relevance of podcasts, the changing media landscape, and a panel with travel editors.

As well, the team met with 25 top tier media in the media marketplace where they got to know the individual writers and creators and discussed various topics related to the key pillars TOTA’s media team works to amplify. These pillars are Accessibility, Indigenous Culture, Year-round Travel, the Variety of Activities and Adventures in the Region, Wellness Travel, and Road Trips.

These conferences are important to create connections with top tier media in the hopes of eventually inviting them to the region for excellent media coverage. Team Canada had one of the largest turnouts at the conference with the BC team being the largest province represented.

Learn more about the International Media Marketplace.

Team BC - DMO Representatives from throughout BC

IMM Marketplace

Thompson Okanagan Showcased at GoMedia Canada

The TOTA team represented the Thompson Okanagan region at GoMedia Canada in Saskatoon, Saskatchewan, September 25–27, 2023.

GoMedia offers a chance for top tier media and editors from multiple well known outlets to meet and learn about destinations throughout Canada. At this event, the TOTA team met with media delegates at a marketplace event and throughout the conference sharing stories and pitches of the region with the hope of resulting in media coverage.

Men’s Journal Lists Best Ski Resorts in Canada to Visit This Season, Including Sun Peaks , Big White, and SilverStar

Sun Peaks , Big White, and SilverStar

Men's Journal published a list of the best ski resorts in Canada and listed three Thompson Okanagan destinations: Sun Peaks Resort at #2, Big White Ski Resort at #3, and SilverStar Mountain Resort as #4.

Excerpts from the article:

2. Sun Peaks Resort

"Tucked deep in interior B.C., Sun Peaks Resort will be celebrating its 60th anniversary this winter. It’s Canada’s second-largest ski area, with 4,270 acres of skiable terrain, two alpine bowls, 138 runs, and 13 lifts. New activities here this season include Sun Peaks Backcountry Tours and avalanche training courses—plus public skating at a new Sun Peaks Centre featuring an NHL-sized ice rink."

3. Big White Ski Resort

"This family-friendly destination boasts Canada’s largest ski-in/ski-out resort village. With an annual average snowfall of 25 feet, this mountain is covered in dry, Okanagan Champagne Powder. There are 119 designated runs, 16 lifts, and 2,765 acres of skiable terrain. All lift tickets of three days or more include a flex day off—and online lift tickets are 25% off."

4. Silverstar Mountain Resort

"Silverstar boasts great powder, a festive mid-mountain ski village with ski-in/ski-out access, and Canada’s first all-inclusive lift ticket. There are four distinct mountain faces with 3,282 skiable acres. The mountain offers 132 runs, 12 lifts, and, on its backside, more 1,900 acres of black and double black diamond runs. Nordic skiers can head to the 60 miles of trails. The nearby Sovereign Lake Nordic Centre has a 2.5-mile lit track for night skiing, lift access to upper trails, and two certified biathlon ranges."