Thompson Rivers University (TRU) and TOTA partner to benefit students in TRU’s tourism management program and support the TRU Tourism Innovation Lab

KAMLOOPS – Thompson Rivers University (TRU) and the Thompson Okanagan Tourism Association (TOTA) have signed a memorandum of understanding (MOU) to benefit students in TRU’s tourism management program and support the TRU Tourism Innovation Lab.

The partnership prioritizes collaboration between TRU and TOTA to support students entering the tourism field through learning resources and opportunities, industry mentorship and referrals. TOTA’s support for the TRU Tourism Innovation Lab also fuels business development in the tourism sector.

“I am thrilled to affirm our commitment to fostering the next generation of tourism leaders through our partnership with Thompson Rivers University. Together, we are empowering students with invaluable resources, mentorship and opportunities to innovate within the dynamic tourism sector. This collaboration not only enriches the educational experience but also fuels entrepreneurial spirit, driving forward the future of tourism in our region,” said Ellen Walker-Matthews, CEO of TOTA.

TRU, in partnership with Tourism Kamloops and the Kamloops Innovation Centre, launched the TRU Tourism Innovation Lab in February 2020. The entrepreneurship program leverages an existing tourism management course at the university and supports students to develop an innovative tourism product through research and industry mentorship.

Students can further develop their business ideas through the Tourism Venture Acceleration Program with support from the TRU Generator and Kamloops Innovation Centre to produce market-ready tourism products that fill current gaps.

“Industry partnership is critical to the success of our program, students and alumni because it keeps education up to speed with market activity and gaps, especially in BC,” said David Carter, assistant teaching professor and director of the Tourism Innovation Lab. “Our partnership with TOTA ensures students have access to resources that are current and reflect the state of the industry today.”

Success stories from the TRU Tourism Innovation Lab include:

• Pilot tour to the McAbee Fossil Beds Heritage Site with Jada Glen

• Guided hiking in Kamloops with Alex Page

• ShredLoops with Steffen Masaites (watch the video here)

Additionally, TOTA has renewed funding for the Tourism Excellence Award first established in 2014 to provide a $1,500 annual scholarship for the top academic student on the Bachelor of Tourism Management Program.

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Contacts:

David Carter, Director, Tourism Innovation Lab
Thompson Rivers University
DCarter@TRU.ca

Ellen Walker Matthews, President and CEO
Thompson Okanagan Tourism Association
Ellen@TOTABC.com

TOTA to Host "7 Celebrations" Series of Themed Local Festivals to Reconnect in the Thompson Okanagan

Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) announced a line-up of seven diverse and dazzling events to officially commemorate the reopening of the Thompson Okanagan region post-pandemic, and to celebrate its people and cultures. The 7 Celebrations - Reconnect in the Thompson Okanagan is an invitation to revisit the sights, sounds, people, and culture through a region-wide celebration set to take place now through March 2023. The festivals are set in various areas of the Thompson Okanagan, in the Shuswap, the North and South Okanagan, Boundary Country, North Thompson, and Gold Country.

The Thompson Okanagan is renowned for its breathtaking landscapes: from tall mountains, rolling hills, raging rivers, peaceful lakes, a dry desert, and a temperate rainforest. The region is also home to diverse communities - each with unique people, cultures, stories, and traditions.

TOTA invites locals and visitors alike to join in celebration and reconnection, and to discover a taste of what each host community has to offer. Highlights include live performances; a welcome home to the sockeye salmon; a winter season kick off with the Fire & Ice Light Up; the legend and lore of the lake; a Winter Carnival; a celebration of women in sport and mountain culture; a visit to Gold Country’s roots; and a celebration of local products and businesses.

The series 7 Celebrations was named to pay tribute to one of TOTA’s core mandates - the 7 Affirmations for 7 Generations Thompson Okanagan Pledge. This pledge was inspired by the Indigenous philosophy that recognizes the “actions made today have a lasting impact for the seven generations that follow.” In the spirit of invested and purposeful travel, the series focuses on the traditions, stories, and cultures of a selection of the region’s communities in an effort to give them life for years to come. Read more about the pledge below.

The 7 Celebrations event schedule and details can be found at ThompsonOkanagan.com/7-Celebrations

This series of events was made possible with support from the Ministry of Canadian Heritage and the support of the hosting City Destination Management Organizations (CDMO).

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About 7 Generation Pledge:

The 7 Affirmations for 7 Generations Pledge was created by TOTA out of a need to develop guidelines for sustainable tourism and conscious travel. Based on the Seven Generations Principle, rooted in Indigenous philosophy: The decisions we make today will have an impact for as many as seven generations to come.

Learn More & Take the Pledge →

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About Thompson Okanagan Tourism Association:

The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include; Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.

For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com.

Media Contact:

Krista Lochhead

krista@hatchhos.com

778.227.2396

Hatch Hospitality Inc. dba hatchcomms.ca

Thompson Okanagan Tourism Association Supports Women of Recreation, Tourism, and Hospitality through Sponsorship of Empower Her Event by WORTH Association

Date: Tuesday, October 18, 2022
Time: 6 - 9:30 PM
Location: Coast Capri Hotel, Kelowna

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The Thompson Okanagan Tourism Association (TOTA) has signed on as a Bronze Sponsor for the Empower Her series of events, organized by the Women of Recreation, Tourism and Hospitality (WORTH) Association. This sponsorship demonstrates TOTA’s commitment to supporting initiatives that elevate, educate, and empower women in the tourism industry.

TOTA and WORTH Association are in consultation to examine their roles as non-profit organizations in promoting diversity, equity, inclusion, and reconciliation efforts across the province of British Columbia.

“As an association, we envision a future free of bias, discrimination, and sexism,” said TOTA CEO Ellen Walker-Matthews. “This sponsorship is an investment to support WORTH Association in their work to advance gender equity initiatives.”

Empower Her is WORTH’s signature networking and panel discussion event for women in hospitality and tourism. After a two-year hiatus, WORTH is hosting the fifth edition of the event in 2022 and 2023 to educate, elevate, and empower women in the industry - and first in the Thompson Okanagan region.

The Thompson Okanagan event will be held on Tuesday, October 18 at the Coast Capri Hotel in Kelowna at 6 PM to 9:30 PM. Moderated by TOTA CEO Ellen Walker-Matthews, the panel will feature inspiring women working in the Okanagan tourism industry and will examine ways organizations and individuals can accelerate women into leadership roles at the senior level.

The panelists include:

• Lisanne Ballantyne, CEO, Tourism Kelowna

• Christina Ferreira, Owner, Impact Events & Project Management

• Sandy Leier, Winemaker, Laughing Stock Vineyards

• Shelley Robinson, Chef/Owner, Golden Lucky Peach Enterprises

Tickets are now available at WORTHAssociation.com/empower-her-kelowna-2022. Other Empower Her events are planned for Victoria, Vancouver, and Whistler.

WORTH’s mentorship, leadership, and empowerment programs have supported many women since 2019 and significant expansion is planned through support from partners such as TOTA.  

Previously, TOTA has supported WORTH by sharing resources, such as the WORTH Association Gender Equity Audit, hosting a webinar on Retaining and Developing Women of Recreation, Tourism & Hospitality, and donating funds towards programs.

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Background

About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.

TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. 

For more information, visit TOTABC.org.

About WORTH Association:

WORTH Association was incorporated in 2018 to combat inequities in the industry and provide opportunities for networking, mentorship, education, and leadership development for women of WORTH across British Columbia. WORTH advocates with industry associations to ensure a more equal future for women in industry leadership. WORTH Association is a non-profit society run 100% by volunteers, relying on donations from partners and friends to educate, elevate, and empower women.

For more information, visit WORTHAssociation.com.

Become a member for free (for a limited time) to stay connected and supported through WORTH’s newsletter, events and resources.

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For more information, contact:

Chelsea Travere
Corporate Communications Specialist
Thompson Okanagan Tourism Association (TOTA)
E: News@TOTABC.com

Joanna Jagger
President & Founder
WORTH Association
E: Info@WORTHAssociation.com

New Program Aims to "Spark" Innovative Tourism Ideas in Thompson Nicola

For Immediate Release: September 27, 2022

KELOWNA, B.C. – A new program aimed at sparking and supporting innovative tourism ideas in the Thompson Nicola area of the Thompson Okanagan tourism region in British Columbia was officially announced today by local and provincial tourism partners.

The “Spark” Mentorships & Grants Program will match selected applicants from the area with a tourism mentor and provide a $3,000 grant to supplement additional partner support, to help bring new tourism ideas to the next level of development.

The goal is to find, foster, and support new tourism ideas, experiences, and partnerships that will enhance current offerings, address gaps or challenges, motivate travel and longer stays, and increase year-round visits.

Applications can be submitted from September 27 to November 4, 2022 and are encouraged from entrepreneurs, small businesses, and non-profit organizations based in the Thompson Nicola area including the communities of Kamloops, Sun Peaks, Valemount, Clearwater, Blue River, Merritt, Lytton, Cache Creek, Clinton, and surrounding areas. Following a review process, five finalists will be invited to a virtual Pitch Session where three winners will be selected.

The “Spark” Program will support businesses and entrepreneurs in the area to bring new tourism experiences to life, which will help visitors experience the Thompson Nicola, benefitting the local community and residents.

The “Spark” Program was first launched in Ontario in 2018 by the Tourism Innovation Lab and has expanded to several regions across British Columbia.

The Thompson Nicola “Spark” Program is presented by Destination British Columbia in collaboration with Thompson Okanagan Tourism Association (TOTA), Tourism Valemount, Tourism Kamloops, Tourism Sun Peaks, Explore Gold Country, Tourism Wells Gray, and the Tourism Innovation Lab.

For more information on the “Spark” Mentorships & Grants Program, including eligibility and upcoming Information sessions, visit TourismInnovation.ca/ThompsonNicola

Quotes

Richard Porges, President & CEO, Destination BC
“We are thrilled to be awarding Spark grants and mentorships to three local tourism entrepreneurs in the Thompson Nicola area. It will be rewarding to see the winning initiatives come to life and enhance the availability of diverse tourism offerings in the local area.”

Ellen Walker-Matthews, CEO, Thompson Okanagan Tourism Association
“This is a tremendous opportunity for new tourism ideas to be realized in the Thompson Nicola area of the Thompson Okanagan region. The “Spark” program enables and encourages those with innovative tourism concepts to have the chance to see them come to life. We are very excited that Destination BC has brought this opportunity to the Thompson Okanagan.”

Justin Lafontaine, Program Lead, Tourism Innovation Lab
“We are excited to be launching the “Spark” Program in British Columbia in the Thompson Nicola area,” said Justin Lafontaine, Program Lead of the Tourism Innovation Lab. “We are keen to spark and support new tourism ideas that will enhance the region’s tourism offerings and drive innovation.”

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Media Contacts

TOTA Communications

Chelsea Travere, Communications Specialist
Thompson Okanagan Tourism Association (TOTA)
Email: News@TOTABC.com

Destination BC Media Relations
Email: Media.Relations@DestinationBC.ca

Justin Lafontaine, Program Lead
Tourism Innovation Lab
Email: info@tourisminnovation.ca

Social Media

Thompson Okanagan Tourism Association (TOTA)

• LinkedIn: @TOTABCNews

• Facebook: @TOTABCNews

• Twitter: @TOTABCNews

Destination BC

• Twitter: @DestinationBC

• LinkedIn: @DestinationBritishColumbia

Tourism Innovation Lab

• Facebook: @TourismInnovationCanada

• Instagram: @TourismInnovationCanada

• Twitter: @TourInnovation

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About

About Thompson Okanagan Tourism Association:

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the BC Ministry of Tourism, Arts, Culture, and Sport.

TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.

Learn more at www.TOTABC.org.

About Destination BC:
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.

For more information about Destination BC’s programs and services, please visit: www.DestinationBC.ca.

About the Tourism Innovation Lab
The Tourism Innovation Lab is a non-profit initiative created to find, foster and support new tourism ideas, experiences and partnerships, to cultivate and propel collaborations between the tourism and tech sectors, and to build a community of tourism innovators, idea makers and entrepreneurs. Launched in Ontario in 2018, the Lab and its "Spark" Mentorships & Grants Program are expanding to new regions across Canada. The Tourism Innovation Lab is a program of Hackforge and has a BC home base in Squamish.

Learn more at www.TourismInnovation.ca.

Thompson Okanagan Tourism Board of Directors Working On Moving Tourism Forward

(Kelowna, B.C.) June 9, 2022 - The Thompson Okanagan Tourism Association (TOTA) Board of Directors and Senior Staff members of the association met on June 8, 2022 at the Summerland Waterfront Resort for their first in-person board meeting since October 2021 and only their second in-person meeting since February 2020.

"While the board has continued to meet virtually and work tirelessly over the past two years, nothing can replace the dynamics and creativity of face-to-face dialogue," said TOTA Board Chair Michael J. Ballingall.

"The challenges the tourism industry has faced and continues to deal with are immense and will take innovation, collaboration, and partnership to help deal with post-pandemic recovery, supply shortages, and labour challenges. It has never been more important to come together to build a resilient and sustainable industry," said Ballingall. "We have to recognize that things are not going back to "how they once were" nor, in fact, do we want them to. We must incorporate a new way of thinking to build forward and better for the long term."

TOTA has been a leader in encouraging the implementation of sustainability plans and practices since the release of its 10-year Regional Strategy "Embracing Our Potential" in 2012. In 2017, the Thompson Okanagan region became the first Biosphere Certified Destination in the Americas, a program that is part of the Responsible Tourism Institute and built around the United Nations Sustainable Development Goals.

Since then, the other regions that form the British Columbia Regional Tourism Secretariat (BCRTS) including Kootenay Rockies Tourism, Cariboo Chilcotin Coast Tourism, Northern BC Tourism and 4VI (previously Tourism Vancouver Island) have all become Biosphere Certified Destinations, as well as Destination Greater Victoria.

There are several ways to get involved with the Thompson Okanagan Tourism Association, including:

• Register as a stakeholder

• Join the Biosphere Commitment Program

• Run in the Board of Directors Election

For more information, visit TOTABC.org or contact TOTA at Info@TOTABC.com.

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Background

Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.

TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.

Learn more at TOTABC.org.

TOTA Launches Community Well-Being Survey on International Day of Happiness

Kelowna, BC - The Thompson Okanagan Tourism Association (TOTA) launched a Community Well-Being Survey, on the International Day of Happiness, March 20, 2022. The survey, a partnership with Planet Happiness (a project of the Happiness Alliance), is meant to strengthen the relationship between the tourism industry and residents of the Thompson Okanagan region of British Columbia.

The survey includes questions about mental health, lifestyle, hobbies, feelings toward tourism, and daily activities. The responses gathered will help to inform strategies for improving resident well-being in the region. This evidence based survey has been peer reviewed, is completely private, and is General Data Protection Regulation (GDPR) compliant.

The residents of this region have proven their capacity for resiliency and moving forward together throughout the pandemic. As the world begins to resume to its normal ways, TOTA wants to include resident well-being  at the forefront of reintegrating tourism to the communities in the region. People make a great destination and a great destination contributes to the well-being of its people.

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Take the Survey

Thompson Okanagan residents, including tourism professionals, are invited to complete the survey. Once completed you will receive a personal report highlighting your results compared to the average results of other residents in the region.

Learn More & Take Survey →

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Help Spread the Word

Individuals and companies are encouraged to share the survey with team members and communities before the survey closes on the 30th of April, 2022. To make sharing easy, TOTA has prepared a Media Kit with sample promotion materials for email and social media.

View Media Kit →

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About International Day of Happiness

The International Day of Happiness was created with the mission to “serve as a beacon of light, inspiration, and hope for all who aspire to live happy and fulfilling lives.”

The non-profit organization works towards this mission by hosting events and sharing their efforts through the official hashtag #InternationalDayOfHappiness in order to spread awareness about the Ten Steps to Global Happiness and by work to promote and advance the following:

1. Happiness as a fundamental human right and goal for all

2. Happiness as a universal aspiration in the lives of all

3. Happiness as a way of living, being, and serving communities and society

4. Happiness as a north star for individuals, communities, governments, and society.

5. Happiness path toward achieving the sustainable development goals

6. Happiness as a “new paradigm’ for human development

7. Worldwide celebration of the international day of happiness that is democratic, diverse, organic, and inclusive

The Ten Steps to Happiness 2022 are as follows:

1.  Tell Everyone.

2.  Do What Makes You Happy.

3. Give and Spread Happiness to Others.

4. Attend a World Happiness Event.

5. Celebrate.

6. Share What Makes You Happy on Social Media.

7. Promote the Resolutions.

8. Advance the United Nations Global Goals for Sustainable Development.

9. Enjoy Nature. 

10. Hapitalism.

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For more information about the International Day of Happiness and the Ten Steps to Happiness 2022, visit HappinessDay.org.

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Background

About the Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.

TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.

Learn More

About Happiness Alliance

Happiness Alliance is a non-profit organization with a mission to contribute to the transformations of economies and societies so that the happiness of people, the well-being of communities, and the sustainability if ecosystems is the primary aim of governance, enterprise, and people. Since 2010, the Happiness Alliance has provided happiness and well-being tools and resources, including the Happiness Index. Executive director Laura Musolanski has authored multiple books and articles, and is also the co-author of the Happiness Policy Handbook.

Learn More

About Planet Happiness

Planet Happiness is a grassroots, big data project to introduce happiness and well-being science, policy and practice to local communities, governments, and businesses connected to the travel and tourism industry. Dr. Paul Rogersm co-founder and director of Planet Happiness, has over 20 years of experience as a tourism advisor to national and local government and has worked in more than a dozen countries across Asia, Africa, and Australia.

Learn More

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For more information, contact:

Claim Your bookeco Sustainable Tourism Listing

The Thompson Okanagan Tourism Association (TOTA) and bookeco have formed a strategic alliance and partnership to promote sustainable tourism products and services in the Thompson Okanagan.

bookeco is a fast growing, customer focused platform that connects customers to businesses that care about the planet. Launched in November of 2021 with an initial focus on the Canadian market, bookeco already has over 1,200 sustainability focused businesses listed on its platform along with a rapidly growing eco-conscious customer base.

bookeco will feature the Thompson Okanagan as a sustainable destination and home to many responsible places to stay, things to do, and places to eat and drink.

Tourism businesses who demonstrate sustainable practices can register to be featured on the bookeco website, which will increase bookings and revenue by attracting sustainability focused customers to their business.

TOTA encourages all businesses taking sustainable actions to create a profile on bookeco to help customers easily find sustainable tourism providers in the Thompson Okanagan region.

Register for bookeco listing

Businesses can register for the free Basic Plan and link customer bookings through external booking partners websites, or the Advantage Plan to eliminate external booking partner fees.

With the Advantage Plan, companies will:

• Drive bookings directly to your website.

• Stop paying high booking partner fees.

• Gain access to a sustainability focused customer base.

• Showcase your sustainability initiatives to the world.

• Add video content to your profile to increase booking conversion rates.

• Receive priority email support.

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bookeco Biosphere Discount

As part of TOTA’s partnership, Thompson Okanagan Biosphere Committed Companies will receive a discount when they sign up for the bookeco Advantage Plan. The discount is 3 months free on the monthly plan or 4 months free on the yearly plan.

The Biosphere Commitment Program is open to Thompson Okanagan tourism businesses taking action towards sustainability and costs $250/year to participate.

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bookeco Plans

When registering for the Advantage Plan, companies can choose their business category and either a monthly or yearly subscription:

$9.99 CAD / month or $99 CAD / year

$14.99 CAD / month or $149 CAD / year

$24.99 CAD / month or $249 CAD / year

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If you have any questions or to receive the discount code, email Biosphere@TOTABC.com.

British Columbia Tourism Resiliency Network Wins BC Tourism & Hospitality Award for Community Contribution

BC Tourism Resiliency Network RDMO CEOs with BC Tourism & Hospitality Conference Community Impact Award 2022 - Clint Fraser, Kathy Cooper, Anthony Everett, and Ellen Walker-Matthews. Amy Thacker not pictured.

(Richmond, B.C.) March 11, 2022 - The British Columbia Tourism Resiliency Network (BCTRN) has been recognized with a 2022 BC Tourism & Hospitality Award in the category of Community Contribution & Impact.

The 2022 BC Tourism & Hospitality Awards recognize and celebrate excellence, leadership, and innovation within British Columbia’s tourism and hospitality industry, showcasing the province’s most exceptional leaders and positive change-makers. See the full list of nominees.

“We are honoured to have served B.C. tourism businesses and communities throughout the COVID-19 pandemic and support their survival,” said Anthony Everett, President & CEO, Tourism Vancouver Island and Chair, British Columbia Regional Tourism Secretariat. “This program was designed by the tourism industry for the tourism industry, utilizing our sector’s specialized understanding of our own needs to guide the recovery of B.C.’s visitor economy.”

Evolving from a program initiated by Tourism Vancouver Island shortly after the beginning of the pandemic in 2020, the British Columbia Tourism Resiliency Network is a long-term resiliency program led by the British Columbia Regional Tourism Secretariat (BCRTS), providing B.C. tourism businesses with meaningful, one-on-one support to navigate the impact of the COVID-19 pandemic, adapt, and work towards eventual recovery.

The British Columbia Tourism Resiliency Network has helped 2,033 tourism businesses to date, including 158 Indigenous-owned, 440 women-owned, and six youth-owned businesses in communities spanning the province. 1,333 participants have successfully secured aid from government relief programs and an estimated 3,694 jobs have been preserved.

“By working together across the province, the British Columbia Regional Tourism Secretariat is maximizing our collective expertise and resources, and leveraging the local knowledge and long-standing relationships we’ve held with stakeholders in our five regions for over 50 years,” said Ellen Walker-Matthews, CEO, Thompson Okanagan Tourism Association, and Treasurer, British Columbia Regional Tourism Secretariat. “The British Columbia Tourism Resiliency Network provided a vehicle for us to work together like never before and allowed the development of infrastructure that can be repurposed into managing other crises, but also future partnerships for the betterment of B.C.’s tourism industry.”

The British Columbia Regional Tourism Secretariat is a partnership between five of B.C.’s not-for-profit Regional Destination Management Organizations (RDMO), including: Tourism Vancouver Island, Thompson Okanagan Tourism Association (TOTA), Cariboo Chilcotin Coast Tourism Association (CCCTA), Kootenay Rockies Tourism Association (KRTA), and Northern British Columbia Tourism Association (NBCTA).

The British Columbia Regional Tourism Secretariat gratefully acknowledges funding for the British Columbia Tourism Resiliency Network from Island Coastal Economic Trust and Western Economic Diversification Canada, and support from numerous additional partners.

The 2022 BC Tourism & Hospitality Awards were announced and presented at an awards gala on Thursday, March 10, 2022, as part of the 2022 BC Tourism & Hospitality Conference hosted by the Tourism Industry Association of BC and British Columbia Hotel Association.

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About the BC Regional Tourism Secretariat (BCRTS)

The British Columbia Regional Tourism Secretariat is a partnership between five of B.C.’s not-for-profit Regional Destination Management Organizations (RDMO), including: Tourism Vancouver Island, Thompson Okanagan Tourism Association (TOTA), Cariboo Chilcotin Coast Tourism Association (CCCTA), Kootenay Rockies Tourism Association (KRTA), and Northern British Columbia Tourism Association (NBCTA). The BC Tourism Resiliency Network is a long-term resiliency program providing BC tourism businesses with meaningful, one-on-one support to navigate the impact of the COVID-19 pandemic, adapt, and work towards eventual recovery.

Learn more at TourismResiliency.ca.

Thompson Okanagan & bookeco Join Forces to Connect People with Eco-Friendly Tourism Providers

The Thompson Okanagan Tourism Association (TOTA) and bookeco have formed a strategic alliance and partnership to promote sustainable tourism products and services in the Thompson Okanagan region of British Columbia, Canada. 

bookeco is an online platform that connects people to eco-friendly places to stay, things to do, and places to eat and drink. Launched in November of 2021 with an initial focus on the Canadian market, bookeco already has over 1,200 sustainability focused businesses listed on its platform and boasts a rapidly growing eco-conscious customer base. As a map-based platform, bookeco also gives the added advantage of highlighting eco-friendly businesses that are local to users.

bookeco is helping to rebuild the tourism industry by implementing a subscription based model to save sustainability focused businesses on high third party booking fees, and giving businesses the option to drive customers directly to their website. bookeco is focused on helping the tourism industry fight climate change through sustainability, which includes planting trees for every booking made.

“The bookeco platform makes it easy for people to find and select eco-conscious travel options in order to minimize the impact of tourism on the planet,“ said Ellen Walker-Matthews, TOTA CEO. “We look forward to sharing the Thompson Okanagan’s sustainable travel providers with people planning a trip.”

The Thompson Okanagan region is nestled in the Southern Interior of British Columbia, Canada. Home to over 120 communities, including 33 Indigenous communities, the landscape is as varied as the tallest peak in the Canadian Rockies to the semi-arid climate of the Okanagan Desert. This diverse area with 9 sub-regions ranges from Christina Lake and the Shuswap to the east, Cache Creek and Princeton to the west, Valemount and Mount Robson in the north, and Osoyoos and Midway in the south near the Canada-US border.

“We are excited to partner with TOTA, an organization which shares a similar sustainability vision to bookeco,” said Liam Duffy, bookeco Co-Founder. “The Thompson Okanagan region being a Biosphere Certified Gold Destination is a testament to TOTA’s sustainability focus. This partnership offers an exciting opportunity to connect bookeco’s eco-conscious customers to the incredible sustainability focused businesses in the Thompson Okanagan region.”

As part of the partnership, bookeco will feature the Thompson Okanagan as a sustainable destination. 

Thompson Okanagan tourism businesses who demonstrate sustainable practices will have the opportunity to be featured on the bookeco website. TOTA Biosphere Committed Companies will receive up to 4 months free when they sign up for the bookeco Advantage Plan.

The partnership agreement will also include a series of projects to promote sustainable tourism and responsible tourism providers through email and social media initiatives.

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About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.

TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.

Learn more at TOTABC.org.

 

About bookeco:

Founded in Canada, bookeco was launched in November 2021 with a goal to help neutralize tourism’s negative impact on the planet. As a map-based platform, bookeco connects people to eco-friendly places to stay, things to do and places to eat and drink. For every booking made, bookeco plants trees.

Learn more at bookeco.com.

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For more information, contact:

Ellen-Walker Matthews

Chief Executive Officer (CEO)

Thompson Okanagan Tourism Association (TOTA)

E: Ellen@TOTABC.com

For information on the Thompson Okanagan Biosphere Commitment Program:

Kavan Vijayakumar

Industry Relations & Stewardship Specialist

Thompson Okanagan Tourism Association (TOTA)

E: Kavan@TOTABC.com

Thompson Okanagan Tourism Association Collaborates with Green Wine Future 2022

Miami, Florida, USA - The Thompson Okanagan Tourism Association (TOTA), to show its commitment to protecting the environment and sustainability, has joined with Green Wine Future (GWF) as one of its corporate sponsors and strategic partners. The event is the most ambitious environmental conference ever organized for the wine community and will launch as a fully online gathering May 23-26, 2022.

“Because Green Wine Future is an international summit which will be broadcast around the globe and from eight different time zones, we will be able to show the entire planet, why and how the Thompson Okanagan region of British Columbia, Canada became the first destination in the Americas to successfully achieve the Biosphere Certified designation distinction from the Responsible Tourism Institute,” said Ellen Walker-Matthews, CEO for TOTA.

As part of TOTA’s participation in the conference, TOTA is supported by several provincial and regional funding partners: Destination British Columbia, Wine Growers British Columbia, Sustainable Winegrowing British Columbia; and host wineries who will showcase the Thompson Okanagan wine region: Mission Hill Family Estate Winery, CedarCreek Estate Winery, and Monte Creek Winery.

To address critical topics of sustainability, wine, and matters related to the climate crisis and the environment, Chrand Events has created Green Wine Future as the culmination of its Climate Change & Wine and Wine Future conferences. The conference will be broadcast in four languages simultaneously (English, Spanish, French, Italian) from 8 different parts of the planet in their respective time zones: USA, Chile, Portugal, Spain, France, South Africa, Australia, and New Zealand.

In 2006, Chrand Events pioneered the world’s first international conference on Climate Change and Wine, and the first event examining the impacts of the climate crisis upon any one industry. Since that edition in Spain, Chrand Events has organized numerous other international conferences in Hong Kong, Portugal, and other parts of the world featuring the most influential names of the wine industry and such visionary global leaders as US President Barack Obama, Nobel Laureate Al Gore, and UN Secretary-General Kofi Annan amongst many others.

“Green Wine Future will share with wine professionals innumerable, valuable aspects of how their peers are addressing sustainability issues in creating solutions to problems in the vineyard, winery, supply, and sales streams,” said David Furer, host and co-organizer of this unique international event. 

In response to current world conditions, the premiere edition of Green Wine Future will offer a totally new way to attend a conference and for speakers to present their information: a hands-on and practical approach through video footage, and documentaries. Live broadcast from vineyards, footage from innovative solutions to the climate crisis, interactive documentaries specially recorded for the event are just a few highlights of GWF.

This virtual technology will allow wineries and wine companies to be present at the GWF Virtual Expo, showcasing their wines, products, and services. The innovative technology will also allow delegates, speakers, and exhibitors to network virtually for a period of 2 weeks prior to the conference.

GWF also announces the addition of “Wine for the Planet” (W4P) docuseries which will showcase the wine industry’s work in protecting areas of the Earth most sensitive to the climate crisis, including:

1. Antarctica, Iceland, Greenland, the Arctic;

2. Coral reefs in different parts of our planet;

3. The Amazon and other rainforests;

4. Regions already suffering from water shortages and floods;

5. Areas implementing sustainable initiatives, such as the Thompson Okanagan region in British Columbia, Canada.

Recorded and presented by GWF and W4P founder Pancho Campo and his team from the above listed regions, W4P will stream free globally during regular breaks of GWF. Documentaries will be available through Facebook, YouTube, and Instagram, where the team will highlight wine tastings in Greenland, Iceland, Antarctica, the Amazon, and the Great Coral Reef. 

As part of these documentaries, Pancho will travel to the Thompson Okanagan region of British Columbia at the beginning of April to record a documentary that will showcase the region’s wine industry, sustainable tourism commitments, and environmentally friendly strategies and initiatives that are being undertaken as part of the provincial focus to address the global climate crisis.

The event has obtained the support of many key wine organizations and allies including the International Institute of Vine and Wine, Wine Institute of California, Napa Valley Vintners, Interprofesional del Vino de España, Barossa Australia, Wines of Chile, Wines of Portugal, and the Porto Protocol.

Registrations and all information regarding GWF’s speakers and program, as well as the program for W4P, are available at GreenWineFuture.com.

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About Thompson Okanagan Tourism Association (TOTA)

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by and representative of Destination British Columbia British Columbia Ministry of Tourism, Arts, Culture, & Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.

For more information, visit TOTABC.org.

About Chrand Events

Chrand Events, founder of Green Wine Future, is an agency founded by former tennis professional and Olympic captain Pancho Campo. Chrand has organized world-class events for over 30 years in more than 20 countries. Chrand has managed and produced concerts, sporting events, summits, and conferences with some of the most important world leaders, celebrities, and Nobel Prize winners including: US President Barack Obama, US Vice-President Al Gore, UN Secretary-General Kofi Annan, film director Francis Ford Coppola, Sting, Pink Floyd, Andre Agassi and Enrique Iglesias amongst other notables.

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For more information, contact:

Pancho Campo

Founder / Conference Director

Sponsorships

CEO@Chrand.es

Michael Wangbickler

Publicity & Communications Director

Balzac Communications & Marketing

Mike@Balzac.com

David Furer

Host / Program Director

DF Consults

Rerufd@gmail.com

Ellen Walker-Matthews

Chief Executive Officer (CEO)

Thompson Okanagan Tourism Association (TOTA)

Ellen@TOTABC.com

Kavan Vijayakumar

Industry Relations & Stewardship Specialist

Thompson Okanagan Biosphere Commitment Program Winery Virtual Trade Booths

Kavan@TOTABC.com

Wendy Vallaster

Certified ISG Sommelier & Professional Wine Consultant

Green Wine Future Virtual Trade Booths

WendyVallaster@gmail.com

BCRTS Tourism Summit Brings Industry Together to Create a Stronger, More Resilient, and Inclusive Future

The BCRTS Tourism Summit 2021 will provide an opportunity for the sector to come together as a tourism community, learn from the challenges of the past two years, and think differently about how to co-create a more vibrant and resilient tourism industry in BC.

Reimagining the Future of Tourism: Rebuild, Reframe and Rethink is the theme of the joint virtual Summit, taking place November 3rd and 4th, 2021. The no-cost event for tourism businesses is a collaboration between the five regional destination management organizations of the British Columbia Regional Tourism Secretariat (BCRTS) and the Global Sustainable Tourism Council (GSTC). The event will feature more than 40 tourism experts who will share their global, regional, and local expertise. 

The BCRTS and its five regional associations have a decades-long relationships with tourism operators who are represented in Northern BC, the Cariboo Chilcotin Coast, the Thompson Okanagan, the Kootenay Rockies, and Vancouver Island. For much of the past two years, a large part of their focus has been on supporting businesses manage their way through the pandemic – while also collaborating to stage events such as this that are aimed at creating an even stronger tourism industry in this province.

“As we create a path forward, we have both an opportunity and a duty to address issues of climate change and the environmental impacts of our industry - as individual businesses, communities and regions,” said BCRTS Chair Anthony Everett. “We have an opportunity to support and celebrate Indigenous cultures through tourism and take steps to demonstrate our commitment to equity, diversity, and inclusion. And, as we chart a future course, we must remain cognizant of how tourism impacts residents in our communities.”

Marsha Walden (President and CEO of Destination Canada), Walt Judas (CEO of Tourism Industry Association of BC), and Richard Porges (CEO of Destination BC) will speak to Shaping the Future of Tourism and how their organizations are charting a path forward.

Other panel discussions will include: Diversity, Equity and Inclusion in Tourism which emphasizes how to foster a visitor economy that represents a wide variety of individuals at all levels; Tourism Operators Creating a Positive Net Impact which will focus on innovative programs and approaches that BC operators have adopted to create a better tomorrow; Truth, then Reconciliation, exploring how storytelling and truth telling in tourism can support Canadians and visitors alike to gain a better understanding of Indigenous history and move towards authentic reconciliation; and, Access for All, will emphasize the need to create opportunities for people of all abilities, both within the sector and as guests.

The Global Sustainable Tourism Council will also facilitate a series of workshops where participants will learn how tourism-related emissions can be measured effectively and be taken into consideration when planning tourist activities; how destination management organizations can better engage the private sector and drive sustainability certification; and learn about strategies for visitor management in natural areas.

About the BC Regional Tourism Secretariat: The BC Regional Tourism Secretariat (BCRTS) is a collaboration between five regional destination management organizations (Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern British Columbia Tourism Association, Thompson Okanagan Tourism Association, and Tourism Vancouver Island) representing more than 8,000 tourism businesses and organizations.

About the Global Sustainable Tourism Council: The Global Sustainable Tourism Council (GSTC) establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria, global standards for sustainable travel and tourism; as well as providing international accreditation for sustainable tourism Certification Bodies.

New and Improved BC Rail Trails Website Launched on June 15th

Kelowna, B.C. - The updated B.C. Rail Trails website was launched on June 15th. After incorporating stakeholder feedback and improving the usability of the site, you will now find a more user friendly platform with updated accessibility information, interactive maps and quiz, and finally announcement boxes to inform users of trail maintenance. 

 "After many months of work behind the scenes, TOTA is happy to share the new Rail Trails Website. bcrailtrails.com will provide residents and visitors a hub of information pertaining to local rail trails. We want to thank local businesses and trail enthusiasts for their help refining the site." said Mike Overend, TOTA’s Director of Destination Development.

The Kettle Valley Rail (KVR) Trail and the Columbia & Western Rail Trail is the longest rail trail network in British Columbia extending from Hope to Castlegar. This website was created with the intent to streamline the planning of a bike ride or trip along this trail network. 

“Many of our residents and visitors alike don’t realize how long and accessible the Rail Trails really are. We hope that the new interactive website will help trail users realize the potential of everything from incredible multi day bike trips to the enjoyment of a few hours on the trail.” Said Ellen Walker-Matthews, Vice President and acting President & Chief Executive Officer .

 The B.C. Rail Trail website has come together with the partnership with Kootenay Rockies, and with help from the team at Navigator Multimedia Inc. We will be continuing to add relevant business listings and locations post-launch.

 Explore the new Rail Trail website at bcrailtrails.com.

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About TOTA 

 The Thompson Okanagan Tourism Association (TOTA) provides destination development, marketing, industry and experience development, and research services in an effort to minimize the industry's impact on our natural and cultural resources. Find out more information at TOTABC.org.

About Kootenay Rockies

Promoting responsible travel in the Southeast corner of British Columbia by showcasing the natural, clean, uncrowded activities and experiences that reflect the lifestyle, the culture and the community of Canada’s West. Find out more information at KootenayRockies.com.

Thompson Okanagan Tourism Association partners with Peter B. Gustavson School of Business to offer new virtual Tourism Skill Training Program

Victoria, British Columbia (Jan 28 , 2021) – The Thompson Okanagan Tourism Association (TOTA) has teamed up with the Peter B. Gustavson School of Business, University of Victoria, BC to provide job readiness training for Thompson Okanagan residents through a new, free certificate program.

In this fully funded, online learning program, participants will receive instruction, mentorship, employment coaching, and job placement support delivered full-time over 13 weeks. The new Thompson Okanagan Tourism Skills Training Program will prepare participants to work within all areas of the tourism and hospitality industry. Blending live virtual learning sessions and self-led online industry certificate programs, the program covers the changing landscape of the tourism industry, with featured guest speakers and virtual tours to connect participants to the typically dynamic and growing Thompson Okanagan tourism industry.

“During this unfortunate tourism slowdown, this is a great opportunity for tourism workers to upskill,” said Saul Klein, Dean of the Gustavson School of Business. “We are proud to be partnering with the Thompson Okanagan Tourism Association to help provide opportunities for those working in industries hard-hit by the pandemic.”

“Once we are finally in the recovery stage of tourism opening up once again across the Thompson Okanagan, we know that labour will be in high demand,” said Ellen Walker-Matthews, TOTA Sr. Vice President and Acting CEO . “We hope people see this as a tremendous opportunity to learn about the many career opportunities in the tourism industry that are available today and for the future.”

Developed in response to the decline of international tourism and the increase in domestic tourism in 2021, this program will support people whose jobs have been impacted by COVID-19, as well as help Thompson Okanagan businesses capitalize on domestic tourism through skills development for the region’s tourism labour force.

The program hopes to attract new Canadians, persons with disabilities and Indigenous people. Workers over 55 years of age are also encouraged to apply. Applicants also must be currently unemployed or precariously employed (casual, seasonal, or part-time). The application deadline is February 3, 2021, with classes held February 8 to May 5, 2021. Up to 60 students will be accommodated, with a second similar program being planned for March. For more information about the Thompson Okanagan Tourism Skills Training Program, please visit TOTABC.org/Training.

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About the Thompson Okanagan Tourism Association (TOTA)

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the Thompson Okanagan region of British Columbia. Supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport, TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About the Peter B. Gustavson School of Business

The Peter B. Gustavson School of Business at the University of Victoria is dedicated to providing a non-traditional business education and a dynamic learning environment that develops principled managers and leaders who can drive innovation and social change. Located in Victoria, BC at the University of Victoria, Gustavson is among the fewer than one percent of the world's business schools that hold both AACSB (Association to Advance Collegiate Schools of Business) and EQUIS (European Quality Improvement System) accreditation. Gustavson offers BCom, MBA, MGB, MM and PhD programs, and has 104 international exchange partners. For more information, visit: uvic.ca/gustavson.

Media Contact

Kathryn Wu
Account Manager
Beattie Tartan
C: 604-968-5153
E: Kathryn.Wu@beattiegroup.com

The Travel Foundation and TOTA Join Forces to Develop New Approaches for Destination Management and Regenerative Tourism

FOR IMMEDIATE RELEASE

Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) is announcing a formal partnership with the Travel Foundation under the shared vision that, if managed well, tourism is a force for good. With the considerable combined experience and expertise of both parties, the focus of this partnership will be supporting the Thompson Okanagan region and global community through the development of new approaches, destination management strategies, tools, and knowledge products.

"Tourism is undoubtedly facing monumental challenges, calling for innovative approaches, alliances, and continued dedication to best practices," said Glenn Mandziuk, TOTA President and CEO. "We are proud to partner with the Travel Foundation, knowing the strong alignment of visions and values will catalyze change and consequently support the region, its residents, visitors, and natural resources."

Specifically, TOTA and the Travel Foundation plan to develop and trial ground-breaking new methodologies to develop tourism as a regenerative force that adds value to the people and places of the Thompson Okanagan while managing its burden on communities, public services, infrastructure, and the environment.

“This partnership is set to break new ground, and to inspire many other destinations to take a data-driven approach to managing their visitor economy," said Jeremy Sampson, CEO of the Travel Foundation. "Understanding benefits and burdens of different aspects of tourism is the key to optimising its regenerative force, ensuring quality experiences for visitors and quality of life for residents. TOTA is in a great position to demonstrate this through innovative pilot projects we'll explore together.”

Jeremy Sampson recently took part in the TOTA and Cariboo Chilcotin Coast Tourism Association (CCCTA) Virtual Summit on November 25 & 26, 2020 with a keynote presentation "No Tourism is an Island" and panel centered around the Future of Tourism Coalition.

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Background

About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About the Travel Foundation:

The Travel Foundation is an international sustainable tourism charity that brings together the private and public sector to create concrete, practical and collaborative solutions to alleviate current and future risks to tourism destinations and their communities. For more information, visit TheTravelFoundation.org.uk.

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For More Information:

Ellen Walker-Matthews
Vice President, Stewardship

Thompson Okanagan Tourism Association
e: Industry@TOTABC.com
p: (236) 361-4433

Thompson Okanagan Wins World's Responsible Tourism Award for the Third Consecutive Year

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FOR IMMEDIATE RELEASE

Kelowna, B.C. - Among the world's leading travel, tourism, and hospitality brands, the Thompson Okanagan Tourism Association (TOTA) was named the 2020 World’s Responsible Tourism Award Winner for the third consecutive year at the 27th Annual World Travel Awards. This announcement follows TOTA’s win of North America’s Responsible Tourism Award in November, and recognizes many years of continued leadership efforts to exceed global standards of sustainable tourism.

World Travel Awards Announcement Video

The Thompson Okanagan Tourism Association (TOTA) is honoured to receive the World's Responsible Tourism Award from the 2020 World Travel Awards.

"We are honoured and grateful to be recognized for a third time with this prestigious global award for our continued commitment to responsible destination management and stewardship," said Glenn Mandziuk, TOTA President and CEO. "I would like to sincerely thank the World Travel Awards for this recognition, as well as our board, staff, partners, and stakeholders, without whom this would not have been possible.”

The World Travel Awards is the international benchmark for recognizing excellence in the travel industry, with voting conducted by industry professionals from around the globe.

The concept of "responsible tourism" has gained new meaning this year and, alongside continued sustainability efforts, TOTA pivoted resources to support local tourism businesses through the COVID-19 pandemic by providing one-on-one support, training, education, and advocacy through the Tourism Resiliency Program.

"It has been a truly challenging year for the travel and tourism industry. Through new trials and tribulations, the well-being and resiliency of our natural, social, and cultural environment remains at the core of our efforts," said Mandziuk. "The tourism operators of the Thompson Okanagan region have displayed impressive resiliency."

The Thompson Okanagan looks forward to welcoming and hosting the World Travel Awards North America Gala Ceremony at Predator Ridge Resort in Vernon this Autumn 2021, marking the first time that the World Travel Awards will be hosted in Canada. The 2020 World Travel Awards were planned to take place in the Thompson Okanagan in November 2020, however were moved to a virtual stage due to the COVID-19 pandemic.

TOTA has achieved local and international recognition in the form of designations, certifications, affiliations, and awards. For a full list, visit TOTABC.org/Recognition.

For a complete list of 2020 World Travel Award Winners, visit WorldTravelAwards.com.

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Background

About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, Culture, and Sport. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About the World Travel Awards (WTA):

The World Travel Awards (WTA) was established in 1993 to acknowledge, reward and celebrate excellence across all sectors of the tourism industry. Today, the WTA brand is recognized globally as the ultimate hallmark of quality, with winners setting the benchmark to which all others aspire. Each year, WTA covers the globe with a series of regional gala ceremonies staged to recognize and celebrate individual and collective success within each key geographical region. For more information, visit WorldTravelAwards.com.

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For More Information:

Ellen Walker-Matthews
Vice President, Stewardship

Thompson Okanagan Tourism Association
e: Industry@TOTABC.com
p: (236) 361-4433

TOTA Joins Forces with Planet Happiness and Thompson Rivers University to Measure Happiness and Well-Being of Thompson Okanagan Residents

Kelowna, BC (October 06, 2020) - The Thompson Okanagan Tourism Association (TOTA), Planet Happiness, and Thompson Rivers University (TRU) have formed a long-term partnership to measure the happiness and well-being of residents and communities within the Thompson Okanagan region through the Happiness Index survey. Strengthening our understanding of the impact of tourism on the well-being of communities, use of the Happiness Index survey aims to demonstrate that measuring destination well-being and happiness is as important as tracking profits and visitor arrivals and supports responsible destination management.

"The long-term viability of destinations depends on tourism improving the quality of life of local communities. Over time, the Happiness Index will help measure how well this is being done by engaging with residents directly," said Glenn Mandziuk, President and CEO of TOTA. "These findings will assist TOTA in assessing how the region is meeting the United Nations Sustainable Development Goals, as well as inform our ongoing efforts toward tourism recovery and resiliency."

Planet Happiness works with tourism organizations and universities, such as TOTA and TRU, to deploy the Happiness Index and focus the attention of everyone involved on using tourism to improve the quality of life in tourism destinations.

“We support destinations to move beyond the narrow tourism dollar and GDP agenda. TOTA is promoting sustainable and quality tourism objectives in the region. We are delighted to join with both TRU and TOTA on the journey to happiness and well-being," said Dr. Paul Rogers, co-founder and director of Planet Happiness.

The Happiness Index is well established as part of a global initiative to measure well-being in tourism destinations linked to UNESCO World Heritage Sites, with partners in 14 tourism destinations across ten countries. Indicators include satisfaction with life, access to nature and arts, community engagement, standard of living, life-long learning, and health. The Thompson Okanagan region includes Mount Robson Provincial Park, a UNESCO World Heritage Site featuring the highest mountain in the Canadian Rockies. The Thompson Okanagan region is the first Planet Happiness partnership in Canada.

"Planet Happiness will support TRU and TOTA by deploying what is perhaps the most progressive, adaptable, and easy to use Happiness Index survey on the planet," said Laura Musikanski, author, lawyer, and co-founder of Planet Happiness, a project of the Happiness Alliance. 

TRU tourism faculty member Dr. John Hull will assist with the project in the Thompson Okanagan region.

"Sustainability is a core value at TRU, where the university has been recognized as Canada's first platinum-ranked sustainable university and where the new vision for the university places priorities on community partnerships, lifelong learning, and research," said Doug Booth, Dean of the Faculty of Adventure, Culinary Arts, and Tourism at TRU. 

Visit TOTABC.org/happiness-index to learn more and stay updated on the launch of the first Thompson Okanagan Happiness Index Survey. 

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an Industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About Planet Happiness:
Planet Happiness is a grassroots, big data project to introduce happiness  and well-being science, policy and practice to local communities, governments, and businesses connected to the travel and tourism industry. Dr. Paul Rogers, co-founder and director of Planet Happiness, has over 20 years of experience as a tourism advisor to national and local governments and has worked in more than a dozen countries across Asia, Africa, and Australia. For more information, visit OurHeritageOurHappiness.com.

About Happiness Alliance:
Happiness Alliance is a non-profit organization with a mission to contribute to the transformation of economies and societies so that the happiness of people, the well-being of communities, and the sustainability of ecosystems is the primary aim of governance, enterprise, and people. Since 2010, the Happiness Alliance has provided happiness and well-being tools and resources, including the Happiness Index. Executive director Laura Musikanski has authored multiple books and articles, and is also the co-author of the Happiness Policy Handbook. For more information, visit HappyCounts.org. 

About Thompson Rivers University (TRU): 
Since 1970, TRU has taken pride in providing an excellent education to students from a wide variety of backgrounds and perspectives, serving more than 25,000 students on campuses in Kamloops and Williams Lake, and via distance or online courses and programs through Open Learning. From traditional academics to trades, from certificates to graduate degrees, TRU offers over 140 on-campus programs and 50-plus Open Learning programs. Research, creation and innovation thrive in TRU’s open, flexible learning environment. For more information, visit TRU.ca.

TOTA and SUNx Malta Announce Launch of Global Climate Friendly Travel Registry & Maurice Strong Climate Friendly Travel Youth Summit

Kelowna, BC (September 25, 2020) - The Thompson Okanagan Tourism Association (TOTA) has partnered with the Strong Universal Network (SUNx), to develop resilient, Climate Friendly Travel, in alignment with the Paris 1.5 Trajectory and the related Sustainable Development Goals (SDGs). Today, during Climate Week NYC 2020, TOTA, SUNx Malta, and the World Travel and Tourism Council announced the launch of the global Climate Friendly Travel Registry for 2050 Climate Neutral & Sustainability Ambitions, as well as the Maurice Strong Climate Friendly Travel Youth Summit.

"Reducing carbon emissions is not an option, it is a necessity," said Glenn Mandziuk, President and CEO of TOTA. "We are all understanding the tremendous threat that Climate Change is to the world and are honored to partner with  SUNx as a charter member of the Climate Friendly Travel Registry for 2050."

The Climate Friendly Travel Registry for 2050 Climate Neutral & Sustainability Ambitions is linked to the UNFCCC Climate Action Portal and is open to all Travel and Tourism companies and communities, anywhere in the world. The idea of a Climate Neutral Ambitions Registry was built into the Paris Agreement as a way for businesses to transparently declare and progressively increase their carbon reduction ambitions through 2050, with the greater mission of stabilizing global temperatures at tolerable levels for human survival.

"We are delighted to have the award winning Thompson Okanagan Tourism Association as a launch partner for our Climate Friendly Travel Registry. Their commitment to sustainability is second to none," said Professor Geoffrey Lipman, President of SUNx Malta. "We are doubly pleased by their agreement to host the Annual Maurice Strong Climate Friendly Travel Youth Summit, not only because it is a lasting legacy to the father of sustainable development, but it will highlight Maurice's intense climate activism nearly half a century before the Paris Agreement."

The SUNx System for Climate Friendly Travel recognizes the importance of placing Climate Resilience at the core of corporate and community planning decisions, with the Travel and Tourism sector as a major contributor and potential leader when it comes to human development and climate action.

To honour Maurice Strong’s legacy as a Sustainable Development pioneer, TOTA and SUNx are also partnering to launch the Maurice Strong Climate Friendly Travel Youth Summit. The inaugural summit will take place on April 29, 2021 as a virtual event, in partnership with the Malta Ministry for Tourism and Consumer Protection, and the Mekong Tourism Coordinating Office.

Show your support for Climate Friendly Travel and join the Registry for 2050 Climate Neutral & Sustainability Ambitions: ClimateFriendly.travel

The announcement was recorded as part of a Climate Week NYC 2020 event. TOTA, SUNx Malta, and the World Travel and Tourism Council made the announcement and followed with a Q&A session.

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About SUNx :
The Strong Universal Network (SUNx) is a global Travel & Tourism Climate Response system, designed to act as a catalyst for the sector to develop Climate Friendly Travel as well as a conduit to the United Nations Framework Convention on Climate Change (UNFCCC) driven New Climate Economy. Operating globally from Malta, with a Registry of Climate Neutral Ambitions; a Climate Friendly Travel Diploma and an SDG17 led Climate Champions outreach program. Established as a legacy to Maurice Strong, Climate Activist and Sustainable Development Pioneer. In 2019, through a partnership with Malta’s Ministry for Tourism and Consumer Protection and Malta Tourism Authority (MTA), SUNx Malta was created to establish Malta as a Global Centre for Climate Friendly Travel. For more information, visit TheSunProgram.com.

TOTA and go2HR Partner to Support Businesses on Occupational Health & Safety Through COVID-19 Pandemic

Kelowna, BC (July 31, 2020) - The Thompson Okanagan Tourism Association (TOTA) and go2HR are supporting Biosphere Committed Companies in the region with resources for occupational health and safety, including enhancements specifically pertaining to the COVID-19 pandemic.

As part of the Biosphere Commitment Program, go2HR provides Biosphere Committed Companies with added value through the go2HR Occupational Health and Safety (OHS) Biosphere Framework. The go2HR OHS Framework offers a roadmap for participating organizations to help them establish and maintain an effective health and safety program. Eligible businesses may choose to progress to the Certificate of Recognition (COR) program, a voluntary audit and incentive program.

"In the midst of a global Pandemic, occupational health and safety are of immeasurable importance for industry and community resiliency. Our partnership with go2HR has been of great value to businesses aligned with the Biosphere Adhesion Initiative," said Glenn Mandziuk, TOTA President and CEO. "go2HR provides best practice training and resources for tourism businesses looking to enhance their workplace health and safety operations, which is now more important than ever. This partnership also helps our region align with several key Sustainable Development Goals as we continue to align with global sustainability objectives."

The go2HR OHS program includes one-on-one consultations, training sessions, online webinars, access to resources, and opportunities to complete certification programs.

“The importance of health & safety cannot be overstated, in the interest of workers, communities, and guests. go2HR is very pleased to partner with TOTA to support tourism employers in the region create and maintain safe workplaces, especially during these challenging times,” said Krista Bax, CEO, go2HR.

TOTA and go2HR have been in partnership for several years to enhance regional efforts and align tourism businesses with the Biosphere Destination Certification and the United Nations 17 Sustainable Development Goals.

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To learn more about this program, please contact:

Mike Overend
industrysupport@totabc.com
(778) 721-5462

Ginger Brunner
gbrunner@go2hr.ca
(250) 469-1032

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About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About go2HR:
goHR is BC's tourism human resource and health and safety association and Certificate of Recognition (COR) certifying partner with WorkSafeBC. A non-profit, industry-led organization, go2HR provides health and safety and HR support and resources for industry employers as well as training and certification programs for prospective and current tourism and hospitality employees. For more information, visit go2.hr.ca.

Thompson Okanagan Tourism Association Founding Signatory Future of Tourism Coalition

Kelowna, BC (July 23, 2020) - The Thompson Okanagan Tourism Association (TOTA) has become a founding signatory with the Future of Tourism Coalition. As world tourism begins recovering from the impacts of the COVID-19 pandemic, the coalition shares a global mission: to place destination needs at the center of tourism’s new future.

"TOTA is committed to transforming recent challenges into positive change as we navigate the way toward long-term recovery and resilience," said Glenn Mandziuk, TOTA President and CEO. "We are truly honoured to be part of this international coalition. Healthy, inclusive communities and environmental stewardship are the keys to realizing our collective success."

Comprised of six non-governmental organizations, the Future of Tourism Coalition has collaboratively developed and launched a set of Guiding Principles. These outline a clear moral and business direction intended to help create a healthier tourism industry while protecting the places and people on which it depends.

“We consider Thompson Okanagan a global frontrunner in sustainable tourism with an exceptional record in creating synergies between local and Indigenous communities and businesses that work in a sustainable way,” said Albert Salman, President of Green Destinations and one of the Coalition’s founders. “We are proud to have Thompson Okanagan on board and look forward to working together with all the great people in the region.”

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About the Thompson Okanagan Tourism Association (TOTA):

The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit totabc.org.

About the Future of Tourism Coalition
The Future of Tourism Coalition is comprised of six non-governmental organizations that have come together for the first time and stand united in their appeal for change. These organizations are: the Center for Responsible Travel (CREST), Destination Stewardship Center, Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation, with the guidance of the Global Sustainable Tourism Council (GSTC). For more information, visit futureoftourism.org.

For more information, contact:

Ellen-Walker Matthews

Vice President, Market Stewardship

Thompson Okanagan Tourism Association

industry@totabc.com

(236) 361-4433

Eco Efficiency Program: TOTA Partners with FortisBC, GreenStep Solutions, and BC Hotel Association to Help Tourism Businesses Cut Costs

For Immediate Release

The Eco Efficiency Program will Provide One-On-One Support to Aid Economic Recovery Through Resource Conservation

Kelowna, BC (July 9, 2020) - The Thompson Okanagan Tourism Association (TOTA) is working in partnership with FortisBC, GreenStep Solutions, and the BC Hotel Association to reduce costs for tourism businesses and aid economic recovery within the Thompson Okanagan region. The overarching goal of our partnership is to support regional tourism businesses by identifying operational inefficiencies, providing tools to address them, and ultimately reducing utility bills. As our industry continues to show incredible resiliency, this program is providing timely support to reduce costs and build a foundation for future utility savings and resource conservation.

A dedicated Energy Analyst, employed by TOTA and funded through FortisBC, will act as a technical resource and energy advocate for tourism stakeholders. The Energy Analyst will work closely with TOTA’s Destination Stewardship Team and GreenStep’s Business Advisors to implement the Eco Efficiency Program, which will include an onsite assessment and analysis of utility bill data. The Eco Efficiency Program will provide businesses with a detailed understanding of utility usage patterns and equipment performance and includes:

• Energy consumption analysis, reporting and rebate opportunities;

• Water consumption analysis and reporting;

• Waste analysis and reporting, and;

• Carbon software training and access to a carbon measurement platform to effectively measure your organization's carbon footprint.

"The business case for sustainability has never been more important. The tourism industry has been one of the hardest hit as a result of COVID-19, and experts agree that a green economic recovery will help businesses to save money while also meeting important environmental goals," said Angela Nagy, CEO of GreenStep Solutions. "We are thrilled to be partnering on this exciting initiative to help businesses identify opportunities to reduce both their costs and their eco footprint."

“We are proud to help Okanagan tourism businesses reach their energy efficiency goals affordably by lower operating costs,” commented Colin Norman, Manager, Conservation and Energy Management Portfolio and Marketing Strategies at FortisBC. “This is one of the ways we're demonstrating that, by working together, we can find ways to meet the province’s climate action goals.”

As a Regional Destination Management Organization, TOTA has committed to long term responsible tourism management as a Biosphere Certified Gold Destination and also the measurement of sustainable practices through the International Network of Sustainable Tourism Observatories (INSTO).

Biosphere Committed companies who are interested in the full Eco Efficiency assessment will receive priority in the first phase of the program. Businesses that are not interested to join the Biosphere Commitment Program at this time and are only seeking an energy assessment can express their interest for a virtual energy-only assessment delivered by TOTA’s Energy Analyst. They will receive a detailed analysis of energy utility data benchmarking against similar properties in Canada, a report summarizing cost saving opportunities, and energy efficiency measures with a list of rebates and incentives available.

The BC Hotel Association is also offering the services of their dedicated Energy Analyst to conduct energy-only assessments for their members.

Through this partnership, regional tourism utility consumption data will also be collected and aggregated to share with the expanded monitoring programs TOTA has committed to, including the Biosphere Destination Gold Certification, the Biosphere Commitment Program, and our newly formed partnership with the United Nations World Tourism Organization as a Sustainable Tourism Observatory. This data will assist in achieving TOTA's goal of developing financial and environmental sustainability for the regional tourism industry.

To get started with the Eco Efficiency Assessment:

• TOTA Biosphere Committed Companies are eligible for a full assessment (energy, water, waste and carbon footprint) at no cost through the Eco Efficiency Program and can register their interest at totabc.org/eco-assessment.

• Tourism businesses in the Thompson Okanagan region can sign up for a complimentary energy assessment at totabc.org/eco-assessment.

• BCHA members can apply through the BC Hotel Association GoGreen Analysis program at bcha.com/gogreen-analysis.html.

About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests throughout the region, and is supported by the British Columbia Ministry of Tourism, Arts, & Culture. It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. For more information, visit TOTABC.org.

About FortisBC:
More than 2,400 employees work hard to provide natural gas and electricity to just over 1.2 million British Columbians, every day. As one of the largest energy providers in BC, FortisBC is putting more than 100 years of knowledge into creating a cleaner, healthier tomorrow. FortisBC understands the importance of a lower-carbon future and is committed to leading the way. For more information, visit FortisBC.com.

About GreenStep:
GreenStep was founded in 2008 to help small to medium sized enterprises reduce their environmental impacts and create a sustainability strategy for the future. To date, the organization has worked with over 2000 organizations of all sizes in a variety of industries such as tourism and hospitality, retail, professional services and manufacturing. Ultimately their goal is to help businesses improve their sustainability performance while also increasing their profits. For more information, visit GreenStepGlobal.com.

About BC Hotel Association:
With over 800 member hotels and associate members representing over 60,000 employees and 80,000 rooms contributing in excess of $3.2 Billion in revenue, the hotel industry’s value to the hospitality sector, the tourism industry, and the BC economy is significant. The BCHA works with the government and regulatory authorities to ensure a positive operating environment for the hotel industry to thrive in, particularly during economically challenging times. As the voice of the hotel industry at the Federal, Provincial and Community level, the BCHA is acknowledged as the champion of hotel related issues, including matters of taxation, tourism, marketing, corporate relations, labour, and consumer services, visit BCHA.com.

For more information, contact:

Ellen-Walker Matthews
Vice President, Market Stewardship
Thompson Okanagan Tourism Association
industry@totabc.com
(236) 361-4433