The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Destination BC (DBC) announced $4.38M in funding to help partners drive consumer demand, educate visitors on responsible travel practices, and increase tourism revenues in communities through destination and activity sector marketing initiatives across the province, including in the Thompson Okanagan.
Read MoreThe Okanagan Basin Water Board (OBWB) has increased calls for action after the announcement of invasive mussels in a tributary to the Columbia River, which connects to the Okanagan. The OBWB began calling for a temporary moratorium on watercraft coming into BC. Support for the moratorium has been gathering steam with letters coming in from BC municipalities, chambers of commerce, TOTA, and others.
The Don't Move a Mussel campaign website has resources to learn more about risks and prevention, and to raise awareness.
Read MoreA new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.
The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.
Read MoreSong Sparrow Hall is a concert hall and event venue located in the historic Newnes Building in downtown Salmon Arm. Operated as a social venture, the team aims to bring people together and inspire them toward a kinder, more inclusive, and regenerative world.
Read MoreTOTA and Spinal Cord Injury BC have partnered to share 22 Virtual Venue Tours of Thompson Okanagan accommodation and attractions. The virtual tours showcase priority accessible features to help people easily plan a visit based on their specific requirements.
View tours: https://ThompsonOkanagan.com/virtual-tours
Read MoreThe South Shuswap Chamber of Commerce launched a new website on May 6 at its annual Tourism Kickoff Breakfast. The website was developed in collaboration with the Chase Chamber of Commerce and the North Shuswap Chamber of Commerce.
The website is an economic development initiative for the western gateway to the Shuswap, developed through grants received from the Government of Canada, the Thompson Okanagan Tourism Association, and the Economic Trust of the Southern Interior.
The website has been introduced to inform residents or visitors of the area and to ensure their time spent in the region will meet or exceed their expectations.
Read MoreThe Tourism Sentiment Index has released a report, Leading Places: The 100 Most Loved Destinations Around the World for 2021. For the first time ever, destinations around the world have been ranked to uncover those that are truly most loved, according to the Tourism Sentiment Score. To produce the rankings, Tourism Sentiment Index conducted a study of a massive volume of online data – more than 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations.
In the Thompson Okanagan, the following destinations were in the Top 100:
96. Kelowna
99. Shuswap
Congratulations to Kelowna and the Shuswap for earning some of the world's most positive feedback and content in 2021.
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