TOTA News

Save the date for the 2025 AGM & Summit!

The Thompson Okanagan Tourism Association is thrilled to have once again completed its annual Biosphere Certification Audit.

BC Hotel Association is offering crisis communications training for hotels to ensure teams are prepared to face the unforeseen with resilience and professionalism. This online training is held over 3 sessions in June.

Learn more and register

The Thompson Okanagan Tourism Association is encouraging people to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media. The press release is designed to raise awareness of ski resorts, passes, and activities in the Thompson Okanagan, inspiring them to plan a trip.

The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to go deeper and explore the region’s most enriching experiences with its latest campaign and video entitled, Stay a While. Designed to showcase the Thompson Okanagan's hidden gems, visitors are encouraged to dive into authentic local culture, stay longer, and make meaningful discoveries.

After a difficult summer of fires, TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.

Thompson Okanagan Tourism Association (TOTA) is leading an initiative that takes meaningful and measurable steps to reduce the region’s carbon footprint. The campaign seeks to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire action.

The British Columbia Regional Tourism Secretariat (BCRTS) announced a partnership with Hatch Comms to provide increased proactive crisis communications support to BC Community Destination Management Organizations for visitors during an emergency event. Visitors to British Columbia can travel with greater confidence knowing their safety and wellbeing are a top priority to tourism destinations.

The Thompson Okanagan Tourism Association (TOTA) has launched the Community Well-Being Survey on International Day of Happiness, March 20, 2023. All B.C. residents are invited to take the Community Well-Being Survey between March 20 and April 30, 2023.

The Thompson Okanagan Tourism Association (TOTA) will hold the 2022 Annual General Meeting (AGM) on September 29, 2022. Voting members are invited to put their name forward or nominate a qualified candidate to serve as a member of the TOTA Board of Directors for a two-year term.

Michael J Ballingall, Board Chair of the Thompson Okanagan Tourism Association, has formally announced the appointment of Ellen Walker-Matthews as the CEO of the destination management organization.

All tourism businesses in our region can gain complimentary access to the Digital Marketing Expert Certification Program by eLearningU, as well as FREE access to 50 live webinars over the course of the year, and a full webinar library of 350+ recordings.

Thompson Okanagan Tourism Association

Listen as TOTA CEO Ellen Walker-Matthews chats with TIABC’s Voice of Tourism host Walt Judas about her career path, her work in sustainable tourism, and what challenges tourism business owners & operators are facing in the Thompson Okanagan.

The Thompson Okanagan Tourism Association (TOTA) has been awarded the 2024 North America’s Responsible Tourism Award in the annual World Travel Awards.

BetterTable created a shortcast series for hospitality leaders to learn about food, sustainability and diversity from some of the brightest minds in the tourism and hotel industry.

In the latest episode, Thompson Okanagan Tourism Association (TOTA) CEO Ellen Walker-Matthews shared insights about the Thompson Okanagan region and dives into how TOTA is leading the way in sustainability by supporting local food, farm to table experiences, and food waste training and audits for tourism stakeholders.

Listen to BetterTable shortcast episode

The Thompson Okanagan Tourism Association is a Rainbow Registered business. This accreditation, administered by Canada’s 2SLGBTQI+ Chamber of Commerce(CGLCC), is a testament to our commitment to creating a safer, more welcoming, and inclusive space for the 2SLGBTQI+ community.

The BC Fairs Learning Exchange took place in Penticton on April 14-16, bringing together a diverse community of thought leaders, professionals, and enthusiasts from across the realms of business, culture, and innovation. TOTA CEO Ellen Walker-Matthews delivered the opening presentation and took part in a panel on crisis communications for BC fairs.

Harshit Srivastava is TOTA's dedicated Energy Analyst, collaborating closely with FortisBC to introduce energy efficiency solutions to the tourism industry. Learn more about Harshit’s professional background and his work delivering opportunities that lead to cost savings and a reduction in carbon footprints.

A study of the results from the Inter-Community Transportation Survey, including the methodology, findings, and recommendations are available to download.

The Thompson Okanagan Tourism Association is thrilled to have once again completed its annual Biosphere Certification Audit.

The "Beverage Industry Training" (BIT) program, a collaborative initiative between the Thompson Okanagan Tourism Association (TOTA), Okanagan College, and an independent consultant, recently concluded with notable success. This comprehensive, two-week program aimed to enhance the skills and knowledge of 20 participants within the South Okanagan beverage industry, covering wine, beer, and spirits and providing essential industry certifications.

This Carbon Inventory was done to get a comprehensive assessment of our Destination and Corporate carbon emissions and to set the stage for future coordinated action based on accurate data.

As the region continues to grow input from the public is crucial in shaping the future of transportation. The survey results will guide planning and advocacy efforts to enhance transportation options between communities, ensuring a connected and sustainable future for the Thompson Okanagan.

The Thompson Okanagan Tourism Association has joined over 100 member organizations across the province and is now an Outdoor Recreation Council of BC (ORCBC) member.

TOTA continues its commitment to destination stewardship and sustainability through a partnership with GreenStep and its EcoFund program. Tourism businesses that join the EcoFund program, collect an EcoFee that helps their businesses to cut down on the consumption of energy, waste and water, by investing in more efficient technologies and renewable energy.

TOTA Destination Stewardship team members, Mike Overend and Eve Layman, joined 43 tourism observatories on November 21-22 at the UN World Tourism Organization headquarters in Madrid, Spain for the annual International Network of Sustainable Tourism Observatories (INSTO) meeting.

The Thompson Okanagan Tourism Association (TOTA) has introduced a new climate action plan to facilitate sustainable industry and community development in the Thompson Okanagan region. As part of TOTA’s signing of the Glasglow Declaration on Climate Action In Tourism, the plan outlines a series of strategies and initiatives to support the regional and global commitment to cut emissions in half by 2030 and reach Net Zero as soon as possible before 2050.

In honour of International Bat Appreciation Day on April 17, the Thompson Okanagan Tourism Association (TOTA) and the BC Community Bat Program (BCCBP) are pleased to announce a partnership to assist and educate accommodators throughout the region on the importance of protecting the bat populations in the Okanagan. TOTA and the BCCBP have created a resource for accommodators with bats on their property that details the importance of bats, how to protect them, and how best to manage them at your accommodation whether you are looking to incorporate them into your operations or relocate them somewhere else.

TOTA and Spinal Cord Injury BC have partnered to share 22 Virtual Venue Tours of Thompson Okanagan accommodation and attractions. The virtual tours showcase priority accessible features to help people easily plan a visit based on their specific requirements.

View tours: https://ThompsonOkanagan.com/virtual-tours