TOTA Marketing Team Showcased Thompson Okanagan at Travel Classics West Conference

The Thompson Okanagan Tourism Association was recently involved with the Travel Classics West Conference that took place in Vancouver, BC on September 14 to 17, 2023. TOTA, in partnership with local CDMOs and businesses, were able to host two pre-conference press trips in the North Thompson and the Central to South Okanagan. These trips were attended by editors and writers providing them with a taste of the world class destinations that call this region home.

Along with the press trips, TOTA had a booth at the conference’s opening marketplace where Chef Ned Bell of Buy BC prepared and served a grilled cheese with apple relish topped with apple vinaigrette, all made with locally sourced Thompson Okanagan ingredients. 50 writers and editors from across North America attended the conference.

The Travel Classics West Conference brings writers and editors together, making it an important event for TOTA to showcase the Thompson Okanagan. The conference is an opportunity for TOTA’s marketing team to entice travel media to experience the region for themselves and share it with their readers.