Thompson Okanagan Tourism Association
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Latest Updates

Updates
Financial Capability Workshop for Indigenous Women Entrepreneurs
Financial Capability Workshop for Indigenous Women Entrepreneurs
TOTA and Tourism AI Network are Partnering to Develop a Data-Driven Tool for Tourism
TOTA and Tourism AI Network are Partnering to Develop a Data-Driven Tool for Tourism
Destination BC Beautiful Seats Campaign
Destination BC Beautiful Seats Campaign
TOTA 2025 AGM & Announcement of Board Directors
TOTA 2025 AGM & Announcement of Board Directors
TOTA Research Snapshot - October
TOTA Research Snapshot - October
Michael J. Ballingall named the 2025 Business Leader of the Year
Michael J. Ballingall named the 2025 Business Leader of the Year
BetterTable x Food Mesh Webinar
BetterTable x Food Mesh Webinar
Applications are open for the Valleys and Vineyards “Spark” Program
Applications are open for the Valleys and Vineyards “Spark” Program
Destination Think’s 24 Hours of Tourism Innovation
Destination Think’s 24 Hours of Tourism Innovation
TOTA Research Snapshot - September
TOTA Research Snapshot - September
TOTA Research Snapshot - July
TOTA Research Snapshot - July
Webinar: Breaking Barriers: Navigating Interprovincial Alcohol Trade for B.C. Producers
Webinar: Breaking Barriers: Navigating Interprovincial Alcohol Trade for B.C. Producers
The Consumer Journey: Bringing BC’s Iconic Destination Brands to Life
The Consumer Journey: Bringing BC’s Iconic Destination Brands to Life
Category 1 Campfire Prohibition for the Kamloops Fire Centre
Category 1 Campfire Prohibition for the Kamloops Fire Centre
Tourism Operator Sustainability Training Course
Tourism Operator Sustainability Training Course
Thompson Okanagan Tourism Association seeks new board members
Thompson Okanagan Tourism Association seeks new board members
Registration is open for the BC Music Festival Symposium
Registration is open for the BC Music Festival Symposium
The Canadian Tourism Awards
The Canadian Tourism Awards
Motivating Seasonal Employees to Return Toolkit
Motivating Seasonal Employees to Return Toolkit
Pacific Coastal to offer non-stop flight service between Kelowna and Cranbrook
Pacific Coastal to offer non-stop flight service between Kelowna and Cranbrook
Tourism Industry Association of Canada 2025 Budget Submission
Tourism Industry Association of Canada 2025 Budget Submission
Chief Robert Louie has been appointed to the Order of British Columbia
Chief Robert Louie has been appointed to the Order of British Columbia
Indigenous Tourism BC Employment Opportunity - Director of Development & Governance
Indigenous Tourism BC Employment Opportunity - Director of Development & Governance
Equity, Diversity, and Inclusion Training for Leaders
Equity, Diversity, and Inclusion Training for Leaders
Register today for the Southern Interior Regional Economic Summit
Register today for the Southern Interior Regional Economic Summit
Community Emergency Preparedness Fund
Community Emergency Preparedness Fund
The Contribution of Tourism 2024
The Contribution of Tourism 2024
Kootenay Rockies Tourism is searching for a new Chief Executive Officer
Kootenay Rockies Tourism is searching for a new Chief Executive Officer
The Value of Tourism - Destination Canada’s New Landing Page
The Value of Tourism - Destination Canada’s New Landing Page
Booking.com’s 2025 Sustainable Travel Report
Booking.com’s 2025 Sustainable Travel Report

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TOTA NEWS

Here, find out more about TOTA’s Destination Development and Stewardship initiatives, their marketing, events, and more!

Updates
TOTA and Tourism AI Network are Partnering to Develop a Data-Driven Tool for Tourism
TOTA and Tourism AI Network are Partnering to Develop a Data-Driven Tool for Tourism
Free Beverage Industry Training Program - Tier 2
Free Beverage Industry Training Program - Tier 2
Free Beverage Industry Training Program - Offered in the Shuswap and North Okanagan
Free Beverage Industry Training Program - Offered in the Shuswap and North Okanagan
Save the Date for the 2025 TOTA AGM & Summit
Save the Date for the 2025 TOTA AGM & Summit
Media Coverage as a Result of Hosting Traditional Travel Media
Media Coverage as a Result of Hosting Traditional Travel Media
Winter 2024 TOTA Media Newsletter
Winter 2024 TOTA Media Newsletter
Inter-Community Transportation Study
Inter-Community Transportation Study
TOTA Team Attends the BRC 2024 Building Resilient Communities Conference
TOTA Team Attends the BRC 2024 Building Resilient Communities Conference
The Thompson Okanagan Tourism Association Is Biosphere Certified
The Thompson Okanagan Tourism Association Is Biosphere Certified
Board Director Election Voting Begins October 1, 2024
Board Director Election Voting Begins October 1, 2024
Spring 2024 Beverage Industry Training Program Summary
Spring 2024 Beverage Industry Training Program Summary
AGM & Board Director Call for Nominations
AGM & Board Director Call for Nominations
TOTA’s Corporate Carbon Inventory & Thompson Okanagan’s Destination Carbon Inventory
TOTA’s Corporate Carbon Inventory & Thompson Okanagan’s Destination Carbon Inventory
Help Steer the Future of Transportation in the Thompson Okanagan with Inter-Community Transportation Survey
Help Steer the Future of Transportation in the Thompson Okanagan with Inter-Community Transportation Survey
Thompson Okanagan Launches the “Travel Now to the Thompson Okanagan On Us” Campaign
Thompson Okanagan Launches the “Travel Now to the Thompson Okanagan On Us” Campaign
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Industry NEWS

Here, find out more the Tourism Industry’s Destination Development and Stewardship initiatives, their marketing, events, and more!

Updates
Destination BC Beautiful Seats Campaign
Destination BC Beautiful Seats Campaign
Michael J. Ballingall named the 2025 Business Leader of the Year
Michael J. Ballingall named the 2025 Business Leader of the Year
Registration is open for the BC Music Festival Symposium
Registration is open for the BC Music Festival Symposium
The Canadian Tourism Awards
The Canadian Tourism Awards
Motivating Seasonal Employees to Return Toolkit
Motivating Seasonal Employees to Return Toolkit
Pacific Coastal to offer non-stop flight service between Kelowna and Cranbrook
Pacific Coastal to offer non-stop flight service between Kelowna and Cranbrook
Tourism Industry Association of Canada 2025 Budget Submission
Tourism Industry Association of Canada 2025 Budget Submission
Chief Robert Louie has been appointed to the Order of British Columbia
Chief Robert Louie has been appointed to the Order of British Columbia
Register today for the Southern Interior Regional Economic Summit
Register today for the Southern Interior Regional Economic Summit
Community Emergency Preparedness Fund
Community Emergency Preparedness Fund
The Value of Tourism - Destination Canada’s New Landing Page
The Value of Tourism - Destination Canada’s New Landing Page
Booking.com’s 2025 Sustainable Travel Report
Booking.com’s 2025 Sustainable Travel Report
BC Rivers Day 2025
BC Rivers Day 2025
Okanagan Gondola Breaks Ground
Okanagan Gondola Breaks Ground
Tourism Kamloops Announces the Freeride Fund
Tourism Kamloops Announces the Freeride Fund
Learn More
Updates
Hampton Inn & Suites by Hilton Kelowna Airport is Biosphere Committed
Hampton Inn & Suites by Hilton Kelowna Airport is Biosphere Committed
Four Points by Sheraton Kelowna Airport is Biosphere Committed
Four Points by Sheraton Kelowna Airport is Biosphere Committed
Predator Ridge Resort is now Biosphere Certified
Predator Ridge Resort is now Biosphere Certified
New Biosphere Commitment Program Member: Sovereign Lake Nordic Club
New Biosphere Commitment Program Member: Sovereign Lake Nordic Club
New Biosphere Commitment Program Member: Lakeside Eco-Sports
New Biosphere Commitment Program Member: Lakeside Eco-Sports
New Biosphere Commitment Program Member: Caravan Farm Theatre
New Biosphere Commitment Program Member: Caravan Farm Theatre
New Biosphere Commitment Program Member: Haywire Winery
New Biosphere Commitment Program Member: Haywire Winery
New Biosphere Commitment Program Member: Kelowna Yacht Club
New Biosphere Commitment Program Member: Kelowna Yacht Club
New Biosphere Commitment Program Member: BC Wildlife Park
New Biosphere Commitment Program Member: BC Wildlife Park
New Biosphere Commitment Program Member: Prestige Beach House Kelowna
New Biosphere Commitment Program Member: Prestige Beach House Kelowna
New Biosphere Commitment Program Member: Summerland Waterfront Resort & Spa
New Biosphere Commitment Program Member: Summerland Waterfront Resort & Spa
New Biosphere Commitment Program Member: Baldy Mountain Resort
New Biosphere Commitment Program Member: Baldy Mountain Resort
New Biosphere Commitment Program Member: Destination Osoyoos
New Biosphere Commitment Program Member: Destination Osoyoos
Noble Ridge Vineyard & Winery Becomes First Biosphere Certified Winery in the Thompson Okanagan
Noble Ridge Vineyard & Winery Becomes First Biosphere Certified Winery in the Thompson Okanagan
New Biosphere Commitment Program Member: Watermark Beach Resort
New Biosphere Commitment Program Member: Watermark Beach Resort

Biosphere

Here, find out more about the Thompson Okanagan Tourism Association’s Biosphere Program.

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Updates
DBC - Be Prepared for Emergencies this Summer
DBC - Be Prepared for Emergencies this Summer
DBC’s Welcoming the American & Canadian Visitor This Season Webinar
DBC’s Welcoming the American & Canadian Visitor This Season Webinar
Make the Trip Home: a new domestic marketing campaign - DBC
Make the Trip Home: a new domestic marketing campaign - DBC
Community Futures British Columbia Workshops
Community Futures British Columbia Workshops
How Do You Measure Up? Tourism Sustainability Guide
How Do You Measure Up? Tourism Sustainability Guide
Short-term Accommodation Registration Guidelines Webinar
Short-term Accommodation Registration Guidelines Webinar
Working with Travel Media - Destination BC
Working with Travel Media - Destination BC
Emergency Preparedness Week - British Columbia
Emergency Preparedness Week - British Columbia
WORTH Beneficiary Fund for Single Moms in the Industry
WORTH Beneficiary Fund for Single Moms in the Industry
2SLGBTQI+ Newcomer Entrepreneur Initiative
2SLGBTQI+ Newcomer Entrepreneur Initiative
BC Tourism Week 2025 - April 7 - 11
BC Tourism Week 2025 - April 7 - 11
Resources for Navigating Trade and Tariff Issues
Resources for Navigating Trade and Tariff Issues
BCRFA Introduce Industry Training & Development Fund
BCRFA Introduce Industry Training & Development Fund
$3,500 Hiring Incentive from B.C. Youth in Manufacturing Initiative
$3,500 Hiring Incentive from B.C. Youth in Manufacturing Initiative
Resources for Canadian Workers and Businesses
Resources for Canadian Workers and Businesses
Working Effectively with Indigenous Peoples Workshop
Working Effectively with Indigenous Peoples Workshop
Destination Events Program - New Province of BC Grant
Destination Events Program - New Province of BC Grant
Rogers Youth Grants: Supporting Education and Workforce Development
Rogers Youth Grants: Supporting Education and Workforce Development
ORCBC Grants & Funding Page
ORCBC Grants & Funding Page
Webinar: Recreation and Indigenous Tourism
Webinar: Recreation and Indigenous Tourism
Vernon Youth Job Opportunity with Youth Climate Corps BC (YCCBC) - Applications Closing Soon
Vernon Youth Job Opportunity with Youth Climate Corps BC (YCCBC) - Applications Closing Soon
Tariff Resources from the Central Okanagan Economic Development Commission
Tariff Resources from the Central Okanagan Economic Development Commission
Apply Today for the Culinary Tourism Alliance’s Taste of Place Leadership Program
Apply Today for the Culinary Tourism Alliance’s Taste of Place Leadership Program
The Tourism Data Collective Releases the Traveller Segmentation Program
The Tourism Data Collective Releases the Traveller Segmentation Program
Tourism Digital Academy Spring Intake is Now Open
Tourism Digital Academy Spring Intake is Now Open
Destination British Columbia’s Tourism Industry Dashboard
Destination British Columbia’s Tourism Industry Dashboard
Tourism Industry Association of BC One-Minute Monitor: Impact of Cross-border Tariffs on Your Business
Tourism Industry Association of BC One-Minute Monitor: Impact of Cross-border Tariffs on Your Business
Learn More About Community Futures BC with CF Boundary!
Learn More About Community Futures BC with CF Boundary!
Free Beverage Industry Training Program - Tier 2
Free Beverage Industry Training Program - Tier 2
Small Business and Tourism Operator Preparedness Social Media Package
Small Business and Tourism Operator Preparedness Social Media Package

Resources

Here, find training, tools, research, funding, crisis readiness information and more.

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Industry Events

Attend industry events and connect with collaborators within the region.