The Consumer Journey: Bringing BC’s Iconic Destination Brands to Life

Join Destination BC on Thursday, September 18, 2025 at 10:00am (PT) for an exclusive virtual event showcasing the full consumer launch of our Iconic Destination Brands across the global travel ecosystem.

In this session, you’ll explore how the Iconic brands are coming to life across key touchpoints in the consumer journey. You’ll get a look at the evolution of the Super, Natural British Columbia® brand and the Let the Outside In creative platform, DBC’s media plan, and activations across travel trade, travel media, and access to new tools for industry partners to leverage awareness of the new brands.