Destination BC’s First BC Accelerator Program Hosted in Kelowna
Destination BC hosted their inaugural BC Accelerator Program in Kelowna at the Eldorado Resort from October 20 to 22. This program was launched as a pilot project aimed at furthering growth opportunities for tourism businesses in the province and connecting businesses with top tier tour operators. The event brought together 41 international travel trade buyers and 41 tourism suppliers from across the province for the opportunity to connect and learn more about the travel trade industry and what the province has to offer.
The TOTA team was happy to assist in the planning of this event and appreciated the opportunity to showcase this region to top tier international buyers. The feedback from businesses and buyers has been overwhelmingly positive and we hope to see this program continue in the future.
Photos by Darren Hull and Destination BC
Along with having the conference hosted in the Thompson Okanagan in Kelowna, we had the opportunity to host a Pre FAM (Familiarization Tour) in collaboration with Destination BC. Taking 12 international buyers from from Mexico, China, Canada, United States, and the United Kingdom through the Thompson Okanagan along Highway 97 through the Valleys and Vineyards. The group travelled along Highway 3 to Osoyoos then continued North to Oliver, Penticton, Vernon, and back to Kelowna.
The buyers were thrilled to experience the Highway 97 road trip for their own reference when selling BC road trips to their customers and admired the variety of experiences this region has to offer, along with the warmth and professionalism of the business owners and staff.
Thank you to the communities and businesses that hosted this group.
