Industry Newsletter Nadia Guest Industry Newsletter Nadia Guest

Thompson Okanagan Tourism Newsletter | August 26, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

TOTA Updates

Does it get better than a Thompson Okanagan Vacation with lazy days on the beach, adventures on mountainsides, and world-class food and beverages? 

 

The Travel Now to the Thompson Okanagan...On Us! contest runs from August 12, 2024, to September 30, 2024, with winners announced every five days for cash prizes and the regional prize, a 4-day houseboat trip with Twin Anchors Houseboating announced on October 1st, 2024.

 

You can help spread the word to visitors by sharing the Travel Now content on the Thompson Okanagan social accounts and visiting the contest homepage.


Get Involved with the TOTA Summit

TOTA Summit event sponsors have the opportunity to generate brand awareness and market their business to other industry professionals through multiple channels before and during the event. Businesses will be featured on the event website, branding, and social channels based on the chosen tier. 

The TOTA AGM & Summit silent auction is designed to raise funds for student bursaries that will help support the future of tourism. Registrations and donations over $100 by August 29 may qualify regional organizations as Voting Stakeholders in the 2024 board director election and AGM.


TOTA News Centre

Find the latest newsletters, updates about the TOTA team, industry updates, and resources on the TOTA News Centre and our TOTA social channels. 


Highlights

 
 
 
 

Help Shape the Future of Transportation in the Thompson Okanagan

TOTA and UBCO have partnered with the Economic Trust of the Southern Interior of BC (ETSI BC) to understand business, resident, and visitor needs regarding transportation preferences between communities in the Thompson Okanagan Region.

Survey participants have a chance to win one of the great prizes provided by Predator Ridge, Summerland Waterfront Resort & Spa, Big White Ski Resort, and Tourism Kamloops. 

 

The survey closes on September 12, 2024.


Biosphere Program Updates

 

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

 
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Thompson Okanagan Tourism Newsletter | August 8, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

TOTA Updates

The Thompson Okanagan Tourism Association is part of the BC Tourism Secretariat (BCRTS) which plays an active role in providing crisis communications and management throughout the province in the five regions of the BCRTS. The BCRTS works to ensure visitors to British Columbia travel with confidence knowing that their safety and well-being are a top priority for area tourism organizations.

The BCRTS works in collaboration with Hatch Comms to offer crisis communications support to tourism community leads during emergency events, as part of the Tourism Emergency Management Framework, ensuring that visitors receive timely and accurate information to navigate crises effectively.

These efforts continue in advocacy to the media to help share accurate information about conditions throughout the province in a way that maintains the desire to travel to the province. They are acted upon with press releases, op-eds, and media monitoring. 

The Crisis Management team at TOTA continues to assist tourism community leads with crisis communications and management support. Our Know Before You Go webpage features up-to-date information, links to resources, and live camera feeds to help visitors get the proper information. 


The TOTA Summit is Looking for Sponsors

The Thompson Okanagan Tourism Association hosts the annual Summit as a way to include collaborators and industry professionals in the latest industry news and trends. For some, the Summit may be the only opportunity to network, learn, and share with other industry professionals, so we want to be able to have as many attend this conference to benefit and learn. We know that it is a challenging year to afford to attend, so we need the help of dedicated sponsors to enable us to offer the valuable content of the TOTA Summit at a reasonable price.

TOTA Summit event sponsors have the opportunity to generate brand awareness and market their business to other industry professionals through multiple channels before and during the event. Businesses will be featured on the event website, branding, and social channels based on the chosen tier. 


TOTA News Centre

Find the latest newsletters, updates about the TOTA team, industry updates, and resources on the TOTA News Centre and our TOTA social channels. 


Highlights

 
 
 

Help Shape the Future of Transportation in the Thompson Okanagan

TOTA and UBCO have partnered with the Economic Trust of the Southern Interior of BC (ETSI BC) to understand business, resident, and visitor needs regarding transportation preferences between communities in the Thompson Okanagan Region.

Survey participants have a chance to win one of the great prizes provided by Predator Ridge, Summerland Waterfront Resort & Spa, Big White Ski Resort, and Tourism Kamloops. 


Biosphere Program Updates

 

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

 
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Thompson Okanagan Tourism Newsletter | July 16, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

Take the Inter-community Transportation Survey

TOTA and UBCO have partnered with the Economic Trust of the Southern Interior of BC (ETSI BC) to understand business, resident, and visitor needs regarding transportation preferences between communities in the Thompson Okanagan Region.

Have your say and qualify to win one of several great prizes!


TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 


Early bird registration is now open for the Thompson Okanagan Tourism Association AGM & Summit. Join us on October 29 & 30 in Vernon, BC, hosted in partnership with Tourism Vernon and Destination Silver Star. 


Highlights

 
 
 

New Biosphere Committed & Certified Members

 
 
 

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

 
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Thompson Okanagan Tourism Newsletter | July 2, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

TOTA Team Updates

Raise a glass in celebration! The Thompson Okanagan Tourism Association is honoured to announce that we have been voted the World Travel Awards winner of the 2024 North America's Responsible Tourism Award!

TOTA has received the North America Travel Award for Responsible Tourism for six consecutive years. 

Thank you to everyone who voted. Achieving this recognition again helps TOTA spread the word on how the Thompson Okanagan tourism industry works to offer tourism services responsibly and sustainably.


TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 


TOTA AGM & Summit

The Thompson Okanagan Tourism Association AGM & Summit returns on October 29 & 30 in Vernon, BC, hosted in partnership with Tourism Vernon and Destination Silver Star. Visit the website for upcoming event details, early bird registration opens on July 8. 

Highlights

 
 
 

New Biosphere Committed & Certified Members

 
 
 

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

 
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Thompson Okanagan Tourism Newsletter | June 19, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

TOTA Team Updates

Join TOTA's Regional Access & Inclusion Liaison, Sonja Gaudet, as she races with SCI BC Team Okanagan on June 23 in downtown Kelowna for the 12th Charity Challenge Roll n' Stroll. 

 Sonja works with tourism businesses and promotes the Access BC project that aims to improve accessible outdoor recreation and tourism opportunities for everyone through universal design, access, and inclusion.

 You can donate to Sonja and the other Okanagan team members as they fundraise for SCI BC Peer Support and Information Services in the Okanagan.

 These programs provide answers, social connections, educational opportunities, and unique life experiences for people living with SCI and related disabilities. 


TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

Highlights

 
 

***

 

New Biosphere Committed & Certified Members

 
 
 

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

 
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Thompson Okanagan Tourism Newsletter | June 5, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

TOTA Team Updates

 
 

The TOTA team enjoyed a full day of golf, food, and fun last week at Bighorn Golf & Country Club

The team appreciates the hard work of the TOTA Golf Tournament team - Jacqueline, Chelsea, Alison, Jane, and Kavan who made the 30th Annual TOTA Golf Tournament possible. To learn about future TOTA Golf Tournaments and tourism industry networking events, be sure to subscribe to news updates.

We would like to thank all the tournament sponsors, tournament guests, and the Bighorn Golf & Country Club staff who joined us to celebrate the 30th on the 30th! 


TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

Highlights

 
 
 

Congratulations to Derek Hrynyk! Enjoy your new BBQ! 

 

New Biosphere Committed & Certified Members

 
 
 

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

 
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Thompson Okanagan Tourism Newsletter | May 21, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

TOTA Team Updates

The Tourism Inspiration Centre is officially open, and Barbara, Sam, and Trina are ready to welcome everyone to the Centre this year! Stop by for regional information, events, local goods, scenic views, and more!

This past winter, TOTA and the Tourism Inspiration Centre became Rainbow Registered. This shows our commitment to creating a welcoming environment that respects and celebrates all individuals.

The Tourism Inspiration Centre is located on Highway 97C right above Peachland and is open Wednesday to Saturday from 10 AM - 5 PM and 10 AM - 4 PM on Sundays in May and June. 

Follow the Tourism Inspiration Centre on social media for updates on upcoming events this summer. 


TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 


Highlights

 
 
 

New Biosphere Committed & Certified Members


Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

 
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Industry Newsletter Nadia Guest Industry Newsletter Nadia Guest

Thompson Okanagan Tourism Newsletter | May 8, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

TOTA Team Updates

The TOTA marketing team was on location shooting photos and videos that will be featured in upcoming regional content. 

 

The team loved engaging with people and businesses within the region's communities and wants to thank the talent and crew that they worked with during the two-day shoot. 

 Special thank you to photographer Caroline Peterson and videographer Mayahuel Films By Alex.


TOTA News Centre Quick Links

Find the latest newsletters, TOTA updates, regional news, events, and resources on the TOTA News Centre and our TOTA social channels. 

Highlights

The Thompson Okanagan is gearing up for the annual Golf Tournament at Bighorn Golf & Country Club in Kamloops, BC 

Register today

 

The BC Hotel Association (BCHA) announced the development of the Emergency Management Central Booking Portal 

Read more

 

Emergency Preparedness Week is May 5 to 11 in 2024, and is a great time to learn about getting prepared for emergencies, such as reviewing the updated resources from the Province of BC and Destination BC.

Read more

 

Thompson Rivers University (TRU) and TOTA partner to benefit students in TRU’s tourism management program and support the TRU Tourism Innovation Lab

Read more

 

The BC Fairs Learning Exchange brought together a diverse community of thought leaders, professionals, and enthusiasts from across the realms of business, culture, and innovation. 

Read more


New Biosphere Committed & Certified Members

 
 
 
 

Have you followed the Thompson Okanagan social accounts? Tag #ThompsonOkanagan to have your photos featured in our upcoming content. 

 
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Thompson Okanagan Tourism Newsletter | April 10, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

 

 

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Thompson Okanagan Tourism Newsletter | March 21, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

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Thompson Okanagan Tourism Newsletter | March 7, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

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Thompson Okanagan Tourism Newsletter | February 21, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

 

 

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Thompson Okanagan Tourism Newsletter | February 9, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Highlights of this newsletter include:

  • Grants and resources
  • Share your insights on climate resiliency, accessibility inclusion in the workplace, and bats well-being
  • Report on Canada visitation for November 2023
  • Black History Month
  • Save BC Restaurants campaign
  • Heritage Week events
  • And more...
 

Featured News

BC's tourism industry can apply for sustainability adaptation planning support and micro-grants from Destination BC.

New Grant and Mentorship Program to "Spark" Innovative Tourism Ideas Along Rainforest to Rockies Iconic Route | Apply by March 1

Want to learn more about the Rainforest to Rockies "Spark" Program and how to get $3,000 for your tourism idea? Register for the virtual Info Session on February 22 at 3 PM.

Call for insights to support SFU study on advancing tourism resilience through big data and smart destination practices

TOTA is seeking tourism business owners and operators to share knowledge and insights in the study From panic to planning: Advancing tourism resilience through big data and smart destination practices by participating in a short one-on-one interview in February to April 2024.

To schedule an interview, please contact Scott Peters at Scott_Peters@SFU.ca or +1-778-878-2557

Fairs, Festivals and Events Fund grants | Apply by February 25

BC-based events can apply for one-time grants, up to about 20% of the total event budget, up to a maximum of $250,000 per event.

Industry Resources

Free digital marketing training for BC Tourism Businesses

Registration is open for the next Tourism Digital Academy intake, beginning March 19. In this free, 8-week online Digital Marketing Program for tourism businesses, participants learn practical, actionable guidance through video recordings, live sessions, one-on-one coaching, and audits.
There's also a self-guided version, if you prefer to complete a condensed version at your own pace.
Learn more and apply:

Black History Month Resources & Toolkit

Every February, people across Canada participate in Black History Month events and festivities that honour the legacy of Black people in Canada and their communities. People are invited to learn more about Black Canadian communities, and how they continue to help shape Canada.

In the Thompson Okanagan region, discover Black-owned businesses through the following listings:

If you know of other community listings, blog posts, or other resources, please share with News@TOTABC.com so we can help spread the word.

WorkSafeBC inspections and free consultations with go2HR

In 2024, WorkSafeBC Planned Inspectional Initiatives will promote the effective management of workplace risks through inspections. For tourism and hospitality, musculoskeletal injury (MSI) prevention and psychological health and safety are likely topics for discussion.

go2HR’s team of experts can offer advice on preparing or following a workplace inspection, managing MSIs, workplace psychological health and safety, and much more. For support, request a free consultation.

Outdoor Recreation Council of BC fundraising sources & grant directory

Outdoor Recreation Council of BC (ORCBC) created a list of resources that can help businesses, non-profits, and communities access funding for recreation and outdoor projects. They also developed a Grant Directory spreadsheet aimed at sourcing funding opportunities primarily for recreation and outdoor initiatives, with over 80 funding sources.

November 2023 overnight arrivals to Canada

Canada welcomed 995,000 overnight visitors in November 2023 – a 19% increase over November 2022, bringing November arrivals up to 91% of pre-pandemic levels.

Destination Canada produces regular data, market intelligence, and industry analysis to help businesses market to international travellers and grow Canada’s tourism industry.

View more Destination Canada reports →

Get Involved

Survey on workplace disability inclusion & awareness practices

As part of the Belong project, Tourism HR Canada is conducting a survey to understand how operators currently engage with HR practices aimed at broadening the pool of potential employees. This input will help develop tools and training for tourism operators looking to untapped pools of talent to meet recruitment needs.

Survey to understand bat well-being around awnings & window shades

Got Bats? BC Community Bat Project is conducting a survey in response to reports about bats being squished in power awnings and exterior window shades connected to some businesses and residences.
 
There have been 30 reports from the Okanagan, and it is reported that bats seeking cooler environments during increasingly warmer weather are seeking shelter in these awnings and window shades.
 

BCRFA, Restaurants Canada launch “Save BC Restaurants” campaign, call for policy change to help struggling sector

The new campaign, ‘Save BC Restaurants’, is aimed at raising awareness of the challenges facing BC restaurants and foodservice vendors.

Tourism Kamloops recruiting CEO

Tourism Kamloops is on the hunt for a new CEO, someone who is a passionate leader to champion and drive the visitor economy in Kamloops - to be a spokesperson for this vibrant community.

View Job Posting →.

Attend Heritage Week events

Heritage Week will be celebrated across Canada Feb 19 – 24, 2024, with local heritage-related activities throughout the week. Industry members are invited to join the events to learn more about the rich heritage of the region.

For example, the Central Okanagan Heritage Society coordinates the activities of a dozen Kelowna organizations, creating an exciting schedule of events to share the history of the area.

Marketing

Ski the Thompson Okanagan Press Release

The Thompson Okanagan Tourism Association is encouraging people to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media. The press release is designed to raise awareness of ski resorts, passes, and activities in the Thompson Okanagan, inspiring them to plan a trip.

Highlights 

Featured Photo

Salmon Arm Rainbow Crosswalk. Photo Credit: Kate Watson 

Have a great photo for a TOTA newsletter or social post? 

Submit images and get featured →

Strengthening the Destination

Corporate Sponsors:

Connect with TOTA:

 
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Thompson Okanagan Tourism Newsletter | January 25, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

 

 

 

Highlights of this newsletter include:

  • Tourism climate-readiness planning
  • Grants and scholarships
  • Nominations for industry awards
  • Training and advisory services
  • And more...

Featured News

Register for New Tourism Climate-Readiness Program: BC Tourism Climate Resiliency Initiative (BCTCRI)

Through the BC Tourism Climate Resiliency Initiative (BCTCRI), BC's tourism industry can apply for sustainability adaptation planning support and micro-grants from Destination BC.

Applications for planning support are open until February 23.

Applications for micro-grants up to $15,000 are open January 29 to March 8.

New Grant and Mentorship Program to "Spark" Innovative Tourism Ideas Along Rainforest to Rockies Iconic Route | Apply by March 1

A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.

The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.

Share Your Insights to Enhance Regional Emergency Preparedness and Resilience Planning

Thompson Okanagan tourism business owners and operators are invited to share their perspectives on how the region can advance tourism resilience through big data and smart destination practices. Insights will be collected through an in-person or video interview.

To schedule an interview, please contact Scott Peters at Scott_Peters@SFU.ca or +1-778-878-2557

Industry Resources

Free Webinar on February 1: Navigating 2SLGBTQI+ Diversity & Inclusion in the Tourism Industry

This free 3-hour CGLCC training session helps tourism-based businesses learn about:

  • 2SLGBTQI+ inclusion
  • How to effectively understand, value, and serve 2SLGBTQI+ customers and employees
  • How to develop market-ready products for the global 2SLGBTQI+ travel market, valued at more than US$200B annually.

Workplace Accessibility Grant accepting applications until March 31

The Workplace Accessibility Grant provides direct financial assistance to small business employers in BC looking to create accessible work environments for persons with disabilities. Reimbursement grants are available up to $5,000 for eligible businesses that demonstrate how their project improves accessibility. 

Register for Okanagan College Careers Expo & Employment Fair on February 7 at the Kelowna Campus

Around 1,000 students are expected to attend the event, and job seekers from the public are also welcome.

Les Dames d'Escoffier Scholarship Program applications open until February 12

Les Dames d'Escoffier is now accepting scholarship programs from women and or non-binary persons in any stage of their culinary, beverage, or hospitality careers who are looking to either refine or expand their expertise at an educational institution of their choice anywhere in the world.

Apply for BC Employer Training Grant program

BC Employer Training Grant program, which helps small, medium and large enterprises secure skills training for their workforces, including new hires.  Employers can apply as often as needed and receive 80 percent of the cost of training, up to $10,000 per employee, with a maximum annual amount per employer of $300,000.

Apply for Climate Disaster Response Fund

The Climate Disaster Response Fund is a one-time grant opportunity up to $8,000 to support heritage-focused organizations with heritage resources damaged by recent climate and natural disasters in BC.

New Health & Safety Advisory services for tourism businesses | Book a free consultation

This new go2HR service helps employers create, maintain, and develop safe workplaces, with guidance on a range of topics including:

  • NEW First Aid program requirements
  • NEW duty to maintain employment & cooperate requirements following workplace injuries
  • Workplace mental health and wellness strategies
  • Joint health & safety committee requirements
  • Bullying and harassment
  • Working alone
  • And more...

2024 Marketing Trends & Predictions for DMOs by Crowdriff

Crowdriff surveyed destination marketers all over North America to find out how their 2024 strategies are shaping up; then scrubbed through hundreds of reports, articles, podcasts, and posts to see what the experts are saying. From platform shuffles to a creator economy in flux to the accelerating influence of AI, it’s clear that 2024 will demand not just tactical adjustments, but total evolution.

Labour Market Information Report by go2HR

  • Average hourly earnings in the Thompson Okanagan tourism sector have been steady with fluctuation between $21 to $28 over the past two years.
  • In 2022 and 2023, the average hourly earnings in the Thompson Okanagan tourism sector was $24, which was similar to Vancouver Island and the Kootenays.

For details about BC and Thompson Okanagan hourly earnings, employment rates, hours worked, and more, visit the BC Tourism and Hospitality Employment Tracker.

Get Involved

Take Part in the Great Okanagan Waste Reduction Challenge from January 29 to March 15

GreenStep Solutions is once again hosting the Great Okanagan Waste Reduction Challenge, a valley-wide challenge to significantly and measurably reduce waste generation. Businesses and residents can participate to get resources, understand their waste, and find new ways to reduce it.

And, participants are entered to win prizes!

Help celebrate National Tourism Week on April 15-19

National Tourism Week (NTW) is a weeklong, national, social media campaign orchestrated by the Tourism Industry Association of Canada (TIAC) in partnership with provincial/territorial industry associations such as TIABC. This annual event is a crucial platform for highlighting the pivotal role of tourism in Canada.

There are four easy ways to get involved:

 Go Green, Get Social, Share a Video Message, and Spread the Word.

Sharing the Destination

Have you seen the @Thompson_Okanagan Instagram account lately?

Follow along to see posts like this and more:

Have a great photo for a TOTA newsletter or social post? 

Submit images and get featured →

Strengthening the Destination

International Symposium on Destination Stewardship Event Recap

Destination Canada held the International Symposium on Destination Stewardship event in November 2023 to explore a regenerative approach to tourism and talk about how tourism can positively impact residents, the economy, culture, and the environment.

This remarkable event lives on in the recap, which distills the essence of the event and shares key ideas to implement in organizations and communities.

Navigating the Green Horizon: Unraveling the Nuances of Sustainable Tourism, Regenerative Tourism, and ESG

GreenStep Solutions CEO Angela Nagy wrote an article exploring the differences between the terms sustainable tourism, regenerative tourism, and ESG.

Destination BC is now Rainbow Registered, an accreditation given to 2SLGBTQI+ friendly spaces 👏🏳️‍🌈

It's fantastic to see Destination BC's ongoing commitment and efforts to provide a warm and accepting experience for 2SLGBTQI+ employees and consumers through progressive policies and practices, with a program that promotes 2SLGBTQI+ inclusivity in Canada’s tourism industry.

Want to welcome 2SLGBTQI+ employees and consumers? Businesses and communities can get registered at RainbowRegistered.ca.

Crisis Communication Training for Tourism Organizations

Designed for Destination Management or Marketing Organizations, Visitor Centres, and Provincial Experience Sector Associations, this free, two-day Crisis Communication Planning Training Series will coach participants with a step-by-step approach to developing a crisis communication plan. 

Upcoming workshops will take place February 6 and 8, and April 16 and 18

Zero-Emission Fleets Event | March 6 in Vancouver

A single day forum to experience the newest electric fleet vehicles: boats, buses, trucks, tractors, cars, carts, bikes and more. Hear about the benefits and opportunities of fleet electrification, and learn about Go Electric rebates. Early-bird pricing ends January 31.

Corporate Sponsors:

 
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Thompson Okanagan Tourism Newsletter | January 11, 2024

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

 

 

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Thompson Okanagan Tourism Newsletter | December 15, 2023

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

Greetings,

As we near the end of 2023, on behalf of everyone at the Thompson Okanagan Tourism Association, I want to extend our heartfelt gratitude to all our industry stakeholders and partners. Your ongoing support of our association and your steadfast commitment in continuing to nurture and grow the tourism sector in the Thompson Okanagan region and beyond is instrumental and deeply appreciated.

This past year presented us with more than its fair share of challenges, and the much-anticipated smooth rebound from COVID has been elusive. However, it is your continued perseverance and dedication that moves us forward and helps in shaping and reimagining a resilient, sustainable, inclusive, and thoughtful tourism landscape.

Recognizing that this time of year can evoke a spectrum of emotions—wonder, joy, sadness, and pain—be sure to prioritize self-care, embrace gratitude, and weave precious memories that will accompany you into the year ahead and beyond.

However and with whomever you celebrate the holidays, amid diverse traditions and beliefs, may the enchantment of this season touch your life, fostering peace, happiness, and immense joy. Wishing you safety, good health, and boundless kindness. Treasure laughter, share it generously, and pay it forward as you are able.

Warm wishes for the holidays and a fulfilling 2024.

- Ellen Walker-Matthews

TOTA Office Closed for the Holidays 

The TOTA office will be closed for the holidays as of December 18, returning January 3.

We look forward to seeing you in 2024!

Highlights of this newsletter include:

  • Free Food Waste Prevention Training
  • Destination Canada Tourism Outlook 2023
  • Grants and learning resources
  • New YLW connection to Seattle
  • And more...

Featured News

Free Food Waste Prevention Online Training Certificate by BetterTable.ca

TOTA is offering free food waste prevention training by BetterTable.ca for Thompson Okanagan food preparation professionals to reduce costs. This online certificate program is a cost-saving opportunity, with actionable tips and industry best practices for managers and kitchen staff to reduce food waste. The online program is available on demand for a limited time.

Apply by January 31

Industry Resources

Tourism Outlook 2023: Rebounding Stronger than Expected, Yet Challenges Persist

Destination Canada released its latest Tourism Outlook: Unlocking Opportunities for the Sector, showing total tourism revenue is set to exceed 2019 levels, generating $109.5 billion in 2023. This represents the recovery of the tourism sector from the pandemic, one year earlier than projected. However, recovery across regions and sectors has been uneven. The challenge ahead is creating profitable growth for tourism businesses given current debt loads and inflationary pressures.

Destination BC Learning Centre Resource: Sustainable Tourism Case Study / Video

What does sustainable tourism look like in practice? The Destination BC Learning Centre has a case study on Eagle Wing Tours, a local whale watching company based in Victoria, that has made sustainable tourism an integral and meaningful component to their business.

go2HR Resources

Mental Health Support for Employees

The winter holidays can be a mentally challenging time for workers and seasonal staff. Employers can speak to go2HR's Workplace Psychological Health & Safety coaches to get advice and support for the mental health needs.

Safer Spaces Holiday Toolkit

Workers should feel safe and respected year round, including over the holidays. The Safer Spaces holiday toolkit includes downloadable resources to help employers train staff on how to recognize and respond to inappropriate behaviour at parties and during shifts as they work with guests.

Labour Market Information: Employment Trends for November

In November 2023, BC's Tourism and Hospitality sector confronted persistent challenges in employment and recovery, showing a 3.9% decrease in employment from October 2023, dropping from 343,250 to 330,000. The Thompson Okanagan region experienced increased employment.

Restaurant Culture Shift for Successful Teams & Sustainable Careers

Chefs' Table Society of British Columbia is seeking restaurants (with 1-2 locations) to participate in a 1 month pilot program that will develop pathways to successful teams and sustainable careers. Participants will receive one-on-one support to develop tools that target recruiting, retention, staff development, equity, diversity and inclusion AND systems changes.

Digital Adoption Grant Program

Small and medium businesses can get a grant and access to expert advice to increase online sales, reduce costs, better manage inventory, and more through the Canada Digital Adoption Program.

Outdoor Recreation Roadmap for Community Organizations

An online course for community organizations, providing tools and understanding to invest in outdoor recreation that will create healthier communities, economies, and people.

Weekly sessions begin January 24. Sign up before December 20 for the early bird rate, plus a 20% discount with the code "ORCBC", thanks to the Outdoor Recreation Council of BC.

BC Hospitality Association Resources

Year in Review Advocacy Report

The report details key advocacy wins and significant strides, including new regulations on short-term rentals to protect employee housing, major immigration adjustments to support access to talented workers across the globe, protection of the MRDT tri-party agreement to ensure hotels have a voice in destination development priorities, and emergency preparedness response.

Webinar Recording: Implementing Hotel Cybersecurity and Cloud Advancements

Learn about protecting guest privacy, the power of cloud-based telephony systems in enhancing guest experiences and optimizing hotel operations, and getting ahead through digital transformation.

“Return of the Market” Series by Canadian Inbound Tourism Association

The Canadian Inbound Tourism Association (CITAP+) believes it is critical for all market segments to understand how to work together to support inbound travel. To bridge connections, CITAP+ introduced the Return of the Market Educational Series. This series kicks off with a focus on the China market.

International Experience Canada (IEC) Opens the 2024 Season to Welcome International Youth, Including New Arrangements

IEC is a reciprocal program that allows Canadian and international youth aged 18–35 to work and travel in each other’s countries. Canada has established youth mobility partnerships with over 35 countries and territories, and in 2023, signed new arrangements or agreements with Finland, Iceland and Ukraine, and improved existing ones with South Korea and the United Kingdom.

Marketing

Kelowna International Airport (YLW) New Flight to Seattle-Tacoma International Airport

Kelowna International Airport (YLW) has welcomed back Alaska Airlines flight to Seattle-Tacoma International Airport (SEA), with non-stop flights 5-7 times per week between Kelowna and Seattle, and connections to destinations such as Hawaii, Chicago, and Los Angeles.

In the News

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Industry Newsletter Thompson Okanagan Tourism Association Industry Newsletter Thompson Okanagan Tourism Association

Thompson Okanagan Tourism News | 2023-12 (1/2)

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

Highlights of this newsletter include:

  • Funding up to $250,000
  • Tourism Digital Academy January Intake
  • Destination BC Launches Rainforest to Rockies
  • Interview With TOTA CEO
  • And more...

Our Hearts Stand with TRU and Families

Memorial Scholarship & Support for Thompson Rivers University Students Involved in Fatal Crash

On November 29, three Thompson Rivers University (TRU) students were involved in a tragic car collision near the school’s campus in Kamloops. Owyn McInnis, died, while Owen Waterhouse and Riley Brinnen were seriously injured.

 

This is a tremendous tragedy in the region and our hearts go out to everyone involved. Those that wish to support can make a donation to Riley’s GoFundMe pageOwen’s GoFundMe page, or the TRU Owyn McInnis Memorial Men's Volleyball Athletic Award.

Industry Resources

Apply for Tourism Growth Program: Funding up to $250,000 | Apply by February 2024

PacifiCan’s Tourism Growth Program (TGP) will provide up to $250,000 in funding to businesses, tourism organizations, and local communities to develop tourism products and experiences that create lasting prosperity in BC communities.

 

Info sessions will be held on December 6 (virtual) and 7 (in Kelowna at 10 AM). Register →

Destination BC Tourism Digital Academy January Intake

Register for this free online Digital Marketing Program for tourism businesses. Beginning in January and held over 8 weeks, participants will learn practical, actionable guidance through video recordings, live sessions, one-on-one coaching, and audits.

 

Destination BC also offers a self-guided version of the Tourism Digital Academy to complete at your own pace.

Destination BC Learning Centre

We know it's important to consider diversity and inclusion in tourism marketing. But how do we build equity into every aspect of business? How do we uplift underrepresented voices and challenge the dominant culture lens?

 

Learn how in Destination BC's new Learning Centre resource, Best Practices for Inclusive Visuals, which shares the key principles, overarching goals, and tangible steps to help businesses make travel marketing more inclusive.

TOTA Webinar Recap: Introduction & Future of Renewable Natural Gas

Here is a quick recap of the “An Introduction and Future of Renewable Natural Gas (RNG) Webinar” run by TOTA’s Energy Analyst, Harshit Srivastava in November:

 

The webinar introduced Renewable Natural Gas (RNG) as an immediate solution for reducing carbon footprints of tourism businesses, residences and the transportation sector. With 22 attendees and plenty of questions, the session was engaging and informative. Participants learned about RNG's environmental benefits and how they could communicate with Harshit if they had further questions. 


For more information or to inquire about RNG, please connect with Harshit at Energy@TOTABC.com.

go2HR's Workplace Psychological Health & Safety Coaches Available to Employees for Holiday Support

As the holiday season approaches, go2HR emphasizes the importance of connecting with their Workplace Psychological Health & Safety (PH&S) Coaches. Employers are encouraged to seek assistance for all mental health needs, especially during a time when working through the holidays may pose challenges for individuals. Ensuring that workers and seasonal staff receive the necessary psychological support is a key focus, promoting a workplace environment that prioritizes psychological health and safety. 

Employer Registration Open for Virtual Tourism Job Fair: February 1, 2024

Tourism HR Canada, Tourism Industry Association of Canada (TIAC) and Baxter Media have partnered to connect tourism operators and job seekers from across the country with a new, virtual event: the National Tourism Job Fair. This free event will offer networking and learning opportunities

 

Led by TIAC, the virtual platform will launch in January 2024, allowing job seekers to explore career options and network with industry leaders. Attendees can look forward to expert-led sessions on industry trends, skill development, and strategies for navigating the evolving landscape of travel and hospitality

Training Programs

 

Employer Webinars by Immigration, Refugees and Citizenship Canada 

A free virtual learning series to help employers learn more about Canada’s economic immigration programs. Each week will feature a new topic and provide employers with an opportunity to ask questions. The next session, Addressing Permanent Labour Needs, in on December 6.

 

Fast Track Your Future Education Series by BC Hotel Association

Elevate your team's potential by registering for the following training programs:

  • Financial Leadership & Resiliency - January 10-February 14
  • Property Operations & Maintenance - February 21-March 27
  • Leadership for Hospitality Professionals - April 3-May 8

 New go2HR Joint Health & Safety Committee Training Course

 

This self-paced course shares how joint health and safety committee members can effectively carry out duties. Completion of this course meets the 8-hour training requirement for new committee members and worker health & safety representatives, as per the Occupational Health and Safety Regulation.

Be a Resource

Tourism Industry Association of BC (TIABC) Survey

TIABC is seeking input from both members and non-members to assess the level of satisfaction with its leadership and to solicit valuable input to help shape the organization's future direction, ensuring effectiveness as advocates for the tourism sector. Please complete this 10 minute survey by December 8.

 

Hotel Workforce Survey

The BC Hotel Association is conducting a short four-minute survey to advise on hotel hiring, training, and retention needs for 2024. Please complete by Wednesday, December 20.

Marketing

Destination BC Launches First Iconic Brand, Rainforest to Rockies

The first Iconic brand to launch from the Invest in Iconics strategy, Rainforest to Rockies, is an iconic Canadian journey along ever-changing landscapes, inspiring travellers to visit more places in the province.

 

On HelloBC.com/Rainforest-to-Rockies, travellers can choose their own adventure and enjoy the journey from Vancouver on the Pacific Coast to the Canadian Rockies through several routes to various communities, including destinations in the Thompson Okanagan, such as Kamloops, Mt Robson, Osoyoos and the Kettle Valley Rail Trail.

 

The TOTA team looks forward to promoting this iconic route through the region.

Shout Outs 

 

Congratulations to the Thompson Okanagan restaurants that made it onto OpenTable’s Top 100 restaurants in Canada for 2023:

  • Home Block at CedarCreek Estate Winery – Kelowna
  • Old Vines Restaurant at Quails’ Gate Winery – Kelowna
  • Terrace Restaurant, Mission Hill Family Estate – West Kelowna
  • The Restaurant at Phantom Creek Estates – Oliver

Oliver Osoyoos Wine Country Featured in Travel & Leisure Magazine as: "This Under-the-radar Canadian Wine Region Has North America's First Indigenous-owned Winery, 4,000 Acres of Vineyards, and Great Hiking and Biking"

Strengthening the Destination

Watch Kelowna Now Live Interview With TOTA CEO Ellen Walker-Matthews

TOTA CEO Ellen Walker-Matthews was invited to discuss Thompson Okanagan tourism on Kelowna Now Live with Jim Csek and Jason Mann.

Quality Inn and Suites Vernon Becomes First Biosphere Certified Hotel in the Thompson Okanagan

Quality Inn and Suites Vernon has achieved Biosphere Certification, becoming the first hotel within the Thompson Okanagan region to demonstrate their commitment to sustainability management. With the Biosphere Sustainable Lifestyle Platform, the certification was completed in six months.

 

TOTA’s Biosphere Commitment Program team is available to help organizations. 

Learn more about TOTA’s Biosphere Commitment Program or book a Biosphere Presentation.

Industry Highlights

🏆 Wells Gray Tours Roland Neave receives lifetime achievement award

 

 

Well done to the winners of the 2023 Kelowna Chamber Business Excellence Awards:

  • Excellence in Tourism Award: Splash BC Water Parks
  • Arts and Entertainment Achievement: Rotary Centre for the Arts
  • Young Entrepreneur of the Year: Ashton Olsen, E-Kruise
  • Excellence in Environmental Impact: FILL - Kelowna's Refill Store
  • Excellence in Agriculture: There and Back Again Farms
  • Indigenous Business: Sncəwips Heritage Museum
  • Business Leader: Sam Samaddar, Kelowna International Airport CEO

 

⛷️ Big White Ski Resort is celebrating their 60 year anniversary this year

 

 

🏨 Comfort Inn and Suites Kelowna completed room renovations

Have news to share? Email News@TOTABC.com

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Thompson Okanagan Tourism News | 2023-11 (2/2)
Industry Newsletter Thompson Okanagan Tourism Association Industry Newsletter Thompson Okanagan Tourism Association

Thompson Okanagan Tourism News | 2023-11 (2/2)

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

 

 

  • Learn about Renewable Natural Gas
  • Google Analytics Learning Resources
  • Industry Employment Report & Projections
  • BC Hospitality Foundation Lottery & Big Prizes
  • BC Recovery Campaign Report
  • New Highway 3 Tourism Campaign
  • Business Feature: Osoyoos Desert Centre

Read on for the details...

Featured News

Okanagan Crush Pad Switches to 100% Renewable Natural Gas

In an industry leading shift towards a more sustainable future, Summerland’s Okanagan Crush Pad Winery, parent company to Haywire and Garnet Valley Ranch Winery, has joined forces with TOTA and FortisBC to transition to 100% Renewable Natural Gas (RNG).

Video Tour of Kelowna Biogas Plant & RNG Production

Join Mike Overend, TOTA Director of Destination Development and Stewardship, on a tour of the FortisBC Kelowna Biogas Plant. Mike shares how naturally occurring gasses from waste at the Kelowna Glenmore Landfill are captured and transformed into RNG.
 
Residents and businesses across the Thompson Okanagan have the opportunity to reduce their carbon emissions by making the switch to RNG.
 

Industry Resources

Destination BC Learning Centre

Want to use research and analytics to gain insights into your visitors and measure your marketing efforts? The Destination BC Learning Centre has the following articles to guide tourism businesses:

Everything You Need to Know About Google Analytics GA4
Using Google Analytics to Understand Your Audience
Getting Started with Google Analytics and Social Media Metrics

❄️ Winter Communications Planning: Destination BC has updated the Winter Emergency Messaging Guidance document with official emergency information resources, as well as suggested messaging, visuals, and actions for BC’s tourism industry during emergencies.

💲New Rebate: The Securing Small Business Rebate provides BC small businesses with funds to cover the costs of commercial property crime and vandalism repairs, or to implement eligible preventative measures. Applications are open from  November 22, 2023 to January 2025.

🍽️ Promote Culinary Tourism Events Across Canada: The Canadian Culinary Tourism Alliance (CCTA) is launching a new events calendar, "Guide to Canada's Tastiest Events." Submit your event to share the opportunity with audiences across Canada.

Research Reports

👫The 2022 Public Perceptions of BC's Tourism Industry report contains feedback from British Columbians on their openness to tourism, perceived industry importance, importance of tourism to the economy, perceptions on the economic impact of tourism, perceived socio-cultural impacts of tourism, perceived environmental impacts of tourism, and more.

📊 The Projections of Tourism Employment in Canada 2019-2027 has been updated with key findings that indicate a steady recovery. BC is expected to surpass 2019 employment levels in 2024. Complementing the full report, there are concise factsheets for each industry group highlighting crucial projections and regional insights.

📉 The go2HR BC Tourism and Hospitality Employment Tracker - October 2023 data reveals persistent challenges in employment and recovery within the Thompson Okanagan tourism and hospitality sector, including a 15% decrease in employment from September to October, translating to 26% fewer employees compared to October 2019.

Be a Resource

Spirit of Hospitality Lottery - The BC Hospitality Foundation provides essential support to BC hospitality employees facing times of medical or financial crisis. To raise funds, they are holding a lottery with over $30,000 in prizes to be won, including getaways to Aspen, Big White, the Pacific Northwest, Okanagan Wine touring, Vancouver Island, Osoyoos, Tofino, and Whistler. Buy tickets

Marketing

Recovery Campaigns to Encourage Travel to Thompson Okanagan & BC

TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.

Highway 3 Tourism Campaign

The Highway 3 Tourism Alliance—a collaboration led by three regions (Kootenay Rockies Tourism Association, Thompson Okanagan Tourism Association (TOTA) and Vancouver, Coast & Mountains Tourism Region)—has launched its first campaign.

The campaign includes a new website, which showcases communities in BC along Highway 3 (including the Similkameen, South Okanagan, and Boundary Country areas of the Thompson Okanagan), shares recommended itineraries, and encourages travellers to slow down to enjoy a classic road trip. Digital ads will promote fall travel.

Check out Hwy3BC.ca for more information. Contact Mike@TOTABC.com with any questions.

Business Feature: Osoyoos Desert Centre

The Osoyoos Desert Centre is a nonprofit charitable organization founded in 1991 to conserve the rich, biologically diverse habitats of British Columbia’s southern interior. The South Okanagan is home to one of the highest concentrations of rare and at-risk species in all of Canada. Through its conservation, restoration and education efforts, the Osoyoos Desert Centre strives to generate public knowledge, respect and active concern for these fragile and endangered ecosystems.

In a recent email update, Lee McFadyen, President of the Osoyoos Desert Centre, shared her experience of this past summer, which is all too familiar for many in the industry. She begins by reflecting on the past summer, reminiscing about visitors enjoying tours and events on their new boardwalk and under the new pergola over the picnic tables. 

"Then whammy; a stray spark ignited vegetation near Oroville. With strong south winds the flames raced northward, people hurriedly evacuating, homes saved by valiant firefighters. As the fire was burning fiercely above us, we were concerned about stray embers igniting the tinder dry vegetation and sweeping through the Centre. Foremost in our minds was the safety of staff and visitors. What to do? The answer was obvious. Close! Until the threat passed. Close, even though this would result in no visitors for two weeks and further affect admissions already impacted by smoke and heat. But safety came first.

The threat passed; the Centre was intact. We reopened, but overall conditions reduced outdoor activity and visitor numbers remained down. So here we are. The challenging summer has reduced our cash flow significantly. Despite this, our commitment to our many programs is not squelched. We have the energy to continue. The site provides the platform, but cash is essential to maintaining the educational and fun programs enjoyed by our diverse visitors.

Board and staff are optimistic, but we need your help. Please consider making a donation to us this year."

To learn more about Osoyoos Desert Centre, visit Desert.org.

Strengthening the Destination

TOTA at the BC Cabinet & First Nations Leaders’ Gathering

The BC Regional Destination Marketing Organization CEOs, including TOTA CEO Ellen Walker-Matthews, were invited to attend the BC Cabinet & First Nations Leaders’ Gathering with Minister Lana Popham, Tourism, Arts, Culture, and Sport.

The Gathering included discussion sessions and one-on-one meetings to connect leaders and help move forward on the path to building a fair, just, and equitable future through government-to-government relationships that support reconciliation and self-determination.

TIABC Board of Directors

The Tourism Industry Association of BC (TIABC) announced their 2023-24 Board of directors, including the following directors doing business in the Thompson Okanagan:

  • Chris Lewis, Director, Destination Development | Tourism Kelowna
  • Nicole Ford, VP Communications, Sustainability & Stakeholder Relations | Rocky Mountaineer
  • Sandra Oldfield, Partner | Elysian Projects
  • Michael J. Ballingall, Sr. V.P., | Big White Ski Resort
  • Brenda Baptiste, | Project Manager, Osoyoos Indian Band Centre for Aboriginal Community Enterprise and Chair, Indigenous Tourism BC

Congratulations and thank you to these industry professionals for serving the tourism industry.

New Provincial Parks in North Thompson and Boundary Country

The newly acquired land includes:

  • Wells Gray Park (near Clearwater): 33.25 hectares of an inholding that contains wetlands, advanced second-growth forest and habitat for black bears, moose, deer, birds and small mammals.
  • Gladstone Park (near Grand Forks): 8.28 hectares that contains a popular local swimming area known as the potholes. The addition will help improve the existing trail network and connectivity through the park.

The Province is consulting with First Nations’ governments prior to making decisions about legally establishing the lands as parks and protected areas.

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Thompson Okanagan Tourism Newsletter | 2023-11
Industry Newsletter Thompson Okanagan Tourism Association Industry Newsletter Thompson Okanagan Tourism Association

Thompson Okanagan Tourism Newsletter | 2023-11

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

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Thompson Okanagan Tourism News | 2023-06 (2)
Industry Newsletter Thompson Okanagan Tourism Association Industry Newsletter Thompson Okanagan Tourism Association

Thompson Okanagan Tourism News | 2023-06 (2)

Latest updates from the Thompson Okanagan Tourism Association, including announcements, webinars, events, opportunities to get involved, resources, and research to support Thompson Okanagan tourism professionals.

 

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