Tourism Outlook Survey 2024

 The Thompson Okanagan Tourism Association (TOTA) is conducting a survey to collect current information from Thompson Okanagan tourism businesses about the financial outlook for the coming year, 2024.

A summary of the findings will be presented in March to the TOTA board, Destination BC CEO, BC Ministry of Tourism, Art, Culture, and Sport (MTACS).

Your company's input is critical to understanding the current tourism outlook. The survey will take approximately 5 minutes to complete.

Please complete the survey by Sunday, March 3, 11:59 pm.

To complete the survey, go to https://TOTABC.org/survey/outlook

Register for 2SLGBTQI+ Diversity & Inclusion Online Training for Tourism on March 1

Friday, March 1, 2024 | 9 - 10:30 am

$25 per person

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Thompson Okanagan tourism professionals are invited to a 90-minute session designed to start a conversation about 2SLGBTQI+ diversity and inclusion in your workplace. The session is hosted by Canada's 2SLGBTQI+ Chamber of Commerce and the Thompson Okanagan Tourism Association, as part of the Rainbow Registered program.

As a business, your responsibility to maintain an inclusive and accessible workplace is more important than ever. This session is a great way to start a conversation about how your team can contribute to a work environment that empowers 2SLGBTQI+ colleagues, guests, and other stakeholders.

Topics include:

• 2SLGBTQ+ Intro - terminology, sexuality, orientation & attraction

• Gender Diversity - identity and expression, transition, names & pronouns

• Inclusion Considerations - context, work & employment related experiences

• Inclusive Workplaces - what they look like, benefits & challenges of achieving them

• Putting it into practice - how to demonstrate allyship & contribute to an inclusive workplace and atmosphere

Vote TOTA for North America's Responsible Tourism Award 2024 | Voting Closes April 7

Voting is open for the World Travel Awards North America categories until midnight April 7, 2024.

The Thompson Okanagan Tourism Association (TOTA) has been nominated for North America's Responsible Tourism Award in the annual World Travel Awards.

We would greatly appreciate it if you could take a few moments to register and vote for TOTA in the category North America's Responsible Tourism Award.

The World Travel Awards acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.

TOTA received the North America Travel Award for Responsible Tourism in 2018, 2019, 2020, 2022, and 2023 (five consecutive years) and is honoured to be nominated once again in this category. 

Achieving this recognition again would help TOTA spread the word on how the Thompson Okanagan tourism industry and our organization are working to offer tourism services in a responsible and sustainable manner. TOTA would then be in the running to compete in the World Travel Award for Responsible Tourism. TOTA received the global award in 2018, 2019, and 2020; and was nominated in 2022 and 2023.

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How to Vote

To support TOTA and spread the word about the Thompson Okanagan region, please take a moment to register and vote for TOTA in the category North America's Responsible Tourism Award.

Votes can be cast by travel professionals, media and tourism consumers, with the nominee gaining the most votes in each category announced as the winner.

Votes cast by industry voters will count as two votes (if you check the Travel Industry box when you register, provide your company details, and submit a minimum of 10 votes).

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Responsible Tourism Initiatives

TOTA's focus on responsible and sustainable tourism has been guided by the Regional Strategy: Embracing Our Potential since 2012, updated in 2020 with a continued focus on:

• Sustainability

• Regional Development projects

• Accessible Tourism

• Indigenous Tourism

• Crisis Management

• Trail Development

• Partnerships

Learn more about these and other initiatives at TOTABC.org.

Risk of Invasive Mussels to Okanagan Lakes & Waterways

The Okanagan Basin Water Board (OBWB) has been stepping up calls for action after last September’s announcement of quagga mussels in the Idaho’s Snake River, a tributary to the Columbia River which connects to the Okanagan, and only an 11-hour drive to the BC and Alberta border.

Idaho’s desperate response was to spread toxic copper chelate into the river, killing almost seven tonnes of fish and poisoning a 26 km stretch of the river. The effectiveness won’t be known until this spring.

In October, the OBWB began calling for a temporary moratorium on watercraft coming into BC until results from Idaho’s efforts are known and the Province has closed any gaps in its Invasive Mussel Defence Program. Support for the moratorium has been gathering steam with letters coming in from BC municipalities, chambers of commerce, the Thompson Okanagan Tourism Association, and others.

Tourism businesses and residents can review the Don't Move a Mussel campaign website to learn more about risks and prevention, and access resources to raise awareness.

TOTA Team Represents the Thompson Okanagan Region at the International Media Marketplace (IMM)

The TOTA marketing team represented the Thompson Okanagan region at the International Media Marketplace (IMM) in New York in January 2024. There, along with 525 North American media and 390 international travel brands, they attended a full day educational summit, discussing topics such as AI best practices, the relevance of podcasts, the changing media landscape, and a panel with travel editors.

As well, the team met with 25 top tier media in the media marketplace where they got to know the individual writers and creators and discussed various topics related to the key pillars TOTA’s media team works to amplify. These pillars are Accessibility, Indigenous Culture, Year-round Travel, the Variety of Activities and Adventures in the Region, Wellness Travel, and Road Trips.

These conferences are important to create connections with top tier media in the hopes of eventually inviting them to the region for excellent media coverage. Team Canada had one of the largest turnouts at the conference with the BC team being the largest province represented.

Learn more about the International Media Marketplace.

Team BC - DMO Representatives from throughout BC

IMM Marketplace

TOTA Team Represents the Region at CITAP+

The TOTA team represented the Thompson Okanagan region at the Canadian Inbound Tourism Association (CITAP+) Winter Function on December 5 in Richmond, BC. CITAP+ works to improve the business environment for Reciprocal Tour Operators (RTO’s) and their partners specializing in inbound tourism in order to create a robust and varied tour and travel economy in Canada to foster global prospects for inbound tourism in the long run. At this event, TOTA met with RTO’s from British Columbia based in Vancouver to discuss new and existing trade-ready products in hopes of bringing more visitors to the TOTA region.

Learn more about CITAP+ at CITAP.ca

View Market Updates from CITAP+.

New Hotel and Parkade Coming to Kelowna

Kelowna International Airport (YLW) will welcome the Sutton Place Hotel and a new parking structure next to the airport terminal in the next couple of years. The new Sutton Place Hotel will be six stories, adding 245 hotel rooms to the region.

Among the amenities planned, the hotel dining room will offer locally inspired cuisine, offering guests a taste of the Thompson Okanagan. It will also feature a penthouse lounge, a fitness centre, and conference rooms. The Sutton Place Hotel plans to offer valet, bell-hop, and concierge services. The parking structure beside the hotel will add 1,000 parking spots to the airport campus.

Conceptual Mockup of the Sutton Place Hotel and Parkade at YLW

The Sutton Place Hotel project is overseen and managed by Northland Properties, a Canadian-owned hospitality company. The completed Sutton Place Hotel at Kelowna International Airport will be their fifth addition to the Sutton Place Hotel brand, joining Toronto, Vancouver, Halifax, and Revelstoke Mountain Resort. 

The addition of this hotel to the Thompson Okanagan will provide different advantages to travellers coming to the region. The close proximity to YLW will make things like connection flights and early or late flight times much more convenient to get to for those travelling for business purposes, while the amenities of the planned Sutton Place Hotel will offer a luxurious experience for tourist travel, setting the Thompson Okanagan apart as a premier destination.

Ski the Thompson Okanagan Press Release

The Thompson Okanagan Tourism Association is encouraging Canadians and Americans to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media.

Hatch Comms on behalf of TOTA, shared a press release with Canadian and American media on February 7, 2024, that included a list of ski resorts and information related to their winter offerings and pass programs to raise awareness about the current snowy winter conditions. TOTA's social media continues to share winter themed posts on ThompsonOkanagan.com and social media.

The press release is designed to raise awareness of ski resorts in the Thompson Okanagan, inspiring them to plan a trip, with the target audiences in BC, Alberta, and Washington. Information included downhill ski information, unique indoor and outdoor experiences, pass programs, upcoming events, and travel times from the closest airports.

Release:

The Thompson Okanagan is home to world class skiing and snowboarding along with a variety of other snow activities at eight mountain resorts with some reporting bases close to 160cm. The region’s well-known winter conditions and diverse terrain promises snow sport lovers the best time ever. Adventures include skiing, snowboarding, tubing, skating, fat biking, cross country skiing, snowshoeing and more. Snow pursuits aside, visitors can enjoy all kinds of mountain, recreation, culinary and cultural activities, festivals and events in the months ahead.

Affordable alpine adventures await thanks to the region’s numerous global reciprocal pass programs and wallet-friendly day passes. The Indy Pass grants two days access at each of the following mountains: Apex Mountain Resort, Baldy Mountain Resort, and Big White Ski Resort, Manning Park, along with 180+ resorts spanning three continents. Sun Peaks Resort is included in the IKON Pass, giving skiers and riders access to 50+ destinations worldwide. SilverStar is home to MY1PASS, an inclusive ticket that provides access to seven activities: downhill skiing, cross country skiing (XC), night skiing, tubing, snowshoeing, skating and fat biking. Family-owned resort Harper Mountain’s day passes are under $70 per day. 

Continue to follow mountain conditions and updates by visiting the resort websites and social media along with OnTheSnow.com.

Explore the Slopes 

Apex Mountain Resort

Nestled in the heart of the Okanagan Valley at an impressive 7,200 feet above sea level, Apex is an awesome destination for every skill level from novice to intermediate to advanced. Some say, Apex’s post-ski experiences are the best part with its popular Gunbarrel Saloon earning the title of Best Apres Ski Bar by Ski Canada for ten consecutive years. The resort also boasts an enchanting kilometre-long Adventure Skating Loop through the forest, as well as nordic skiing, snowshoeing and tubing. 

Upcoming events: Western Day, Brewski, and Retro Day.  

Baldy Mountain Resort

Elevate winter expeditions at British Columbia’s third-highest elevation ski resort. Located where the Nk’mip Desert meets the inland rainforest of the West Kootenays, Baldy Mountain Resort was a dream turned reality for its committed winter enthusiasts in 1968. The South Okanagan locale offers 35 runs with 600 acres of skiable terrain and an additional 240 acres dedicated to exhilarating gladed tree skiing. Off the slopes, Baldy offers 13 kilometres of snowshoeing, cross-country skiing, disc golf, and tubing. 

Upcoming events: KR Academy Snowboard Camp, 16th Annual Winemakers Cup, and Slackcountry Cup. 

Big White Ski Resort

An icon in the Thompson Okanagan skyline, the resort resides in British Columbia's famed powder belt. Encompassing a vast ski area of 7,355 acres of diverse terrain with 119 designated trails and vertical drop of 2,550 feet, the second-largest lift system in BC keeps skiers moving. The slopes at Big White Ski Resort cater to every skill level - from beginner to extreme and everything in between. The ski hill has been ranked 10th on The Times UK’s list of “best ski resorts for beginners,” boasts Western Canada’s largest night area and Canada’s largest ski-in, ski-out village. Big White is more than just alpine thrills with its access to Nordic skiing, snowshoeing, tubing, dog sledding, snowmobiling, horse-drawn sleigh rides, and Canada's highest elevation skating rink in Happy Valley.

Upcoming events: Saturday Fireworks, Jr Chef Challenge, TELUS Kelowna Cup, Family Day Weekend, and AltiTunes Music Festival. 

Harper Mountain

A winter wonderland awaits at this South Thompson ski hill. Celebrating 50 years, the traditional ski area offers 16 runs with 1,400 vertical feet of elevation across 400 acres of terrain all adorned by champagne powder. The resort also offers 16 kilometres of dog-friendly snowshoe trails, a 3 kilometre nordic loop, and tubing. 

Pro-tip: try the poutine and Gluhwein in the cozy Log Day Lodge.   

Manning Park

Adventure starts in the heart of the Cascade Mountains. Winter enthusiasts will enjoy the fresh mountain air and all kinds of exciting activities surrounded by majestic peaks. The laid back resort offers more than 346 acres of skiable terrain, 64 kilometres of nordic terrain, 300 kilometres of snowshoe trails, tubing and ice skating.

Upcoming events: Guided Snowshoe Tours: S'mores, Wine & Cheese, and Fondue. 

SilverStar 

The Monashee Mountain resort’s bottomless champagne powder is a hit with snow lovers. Its 3,282 acres of skiable terrain over 4 distinct mountain faces, features 132 runs with a 760m vertical drop. There’s a reason Canadian ski pioneers, Olympians, and world champions across the globe call Silver Star home. In addition to all the downhill fun it also has the most expansive cross-country trail network in North America with 105km of nordic trails that connect the peak of SilverStar Mountain Resort to Sovereign Lake’s subalpine. What else? Mini snowmobiles, ice skating, fat baking, snowshoeing, tubing and lots of fun and delicious apres.

Upcoming events: SEISMIC Spring Festival, and Sovereign2SilverStar Ski Marathon. 

Sun Peaks

Canada’s 2nd largest ski area spans 4,270 acres of winter paradise featuring an  impressive 882 metres of skiable vertical descent and - wait for it - 2,000 annual hours of sunshine. Winter warriors enjoy its 3 skiable peaks, 139 trails, 19 glades, the record-setting 8 kilometre run, and 13 lifts.. Beyond the slopes, Sun Peaks is known for its charming alpine village, diverse dining offerings and fun activities like yoga, axe throwing, horse-drawn sleigh rides and more than 34 kilometres of Nordic trails for snowmobiling, fat biking and snowshoeing.

Upcoming events: Sun Peaks Demo Days, Peak Pride, Elleboard All Girls Snowboard Camp, Sip, Savour & Ski Culinary Festival, Easter Extravaganza, and Slush Cup. 

Phoenix Mountain

A not-for-profit, community-run ski area carved into the hills of Southern British Columbia, Phoenix Mountain is a haven for snow sport lovers offering 800 feet of vertical. The iconic T-bar  gives riders a breathtaking bird’s eye view of the winter wonderland on the 6-minute ride up to access its 17 official downhill runs.

All mountain villages are all accessible within under an hour from the nearest city and under two hours from the nearest airports: Penticton Airport (YYF), Kelowna International Airport (YLW) and Kamloops Airport (YKA). 

Applications open for Fairs, Festivals and Events Fund | Apply by February 25, 2024

The Province of BC opened applications for the 2024 Fairs, Festivals and Events Fund. BC-based events can apply for one-time grants, up to about 20% of the total event budget, up to a maximum of $250,000 per event.  

Event organizers will be able to tackle ongoing challenges the sector faces, such as reduced revenue and sponsorships, and rising costs of equipment and services.

Event funding will also support those areas affected by the 2023 wildfires and will help boost visitation and generate economic activity for those communities.

Eligibility

Eligible events include sporting events, arts and culture events, community celebrations, agricultural fairs and rodeos with a budget of  at least $10,000, between April 1, 2024, and Sept. 30, 2025.

Examples of eligible expenses include operational costs, Indigenous consultation and honorariums, venue rental, marketing, wages, and promotion.

Application Details

Applications will be accepted until Feb. 25, 2024. Organizations are encouraged to submit their applications as soon as possible.

Learn more & apply →

View announcement →

Call for insights to support SFU study on advancing tourism resilience through big data and smart destination practices

TOTA is seeking tourism business owners and operators to share knowledge and insights in the study From panic to planning: Advancing tourism resilience through big data and smart destination practices by participating in a short one-on-one interview in February to April 2024. This study, in partnership with Simon Fraser University (SFU), looks to better understand the role of data for decision making in tourism related organizations.

By participating you will help TOTA to understand the specific data needs of the regional industry and to better tailor data programs and services to fit these needs.

Participants will receive a report highlighting the findings of the study for use in their own organization. 

Individuals that wish to participate are invited to reach out to Scott Peters from SFU, who is focusing his PhD on tourism resiliency in the Thompson Okanagan region and will be conducting the interviews.

Interviews are typically 20-40 minutes in length depending of the level of insights the participants wish to share.

There are three interview options:

1. Video call interviews: February 7 - April 30, 2024

2. Email interviews: February 7 - April 30, 2024

3. In-person interviews: April 15 - April 30, 2024

The interview questions serve as a guideline and conversation can be tailed to your specific industry and insights.

View Interview Questions →

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How to Get Involved

Expression of interest to participate or any questions regarding this study can be sent to Scott_Peters@SFU.ca

Before your interview, please fill out the study consent form HERE and email Scott_Peters@SFU.ca

We look forward to the opportunity to learn from your insights. 

Pacific Coastal Airlines Adds Additional Flights to the Thompson Okanagan

Pacific Coastal Airlines has recently added additional flights between Kamloops-Victoria and Penticton-Vancouver. These additional routes will begin in January and February 2024 and include Saturday flight options, expanding their services to every day of the week.

The new flight routes include:

New Victoria to Kamloops Flights

• A new Saturday flight service starts Saturday, February 3, 2024 

• After the addition of the Saturday flight service there will be a daily flight between Victoria and Kamloops

To celebrate the launch of these new flights, Pacific Coastal Airlines is offering a 20% discount on flights to/from Victoria (YYJ) and Kamloops (YKA) using the promo code YKAYYJ20.

Learn more

New Vancouver to Penticton Flights

• Morning flight options on Sunday, Monday, Thursday, and Friday started on January 4, 2024

• A new Saturday flight starts February 10, 2024. After the addition of the Saturday flight there will be flight every day of the week between Vancouver and Penticton

• Beginning on April 28, 2024 Pacific Coastal will offer a morning and afternoon flight between Vancouver and Penticton every day of the week

Pacific Coastal Airlines is offering a 15% discount on bookings using the promo code: PCAPenticton. 

Learn more

The Thompson Okanagan looks forward to welcoming more guests from Vancouver and Victoria. Share the news about the additional Pacific Coastal Airlines flights so people can start planning their next trip to the region.

About Pacific Coastal Airlines 

Pacific Coastal Airlines is a British Columbia-based, privately owned airline that operates out of the Vancouver International Airport (YVR). Pacific Coastal Airlines connects 18 destinations across the province, connecting Vancouver Island and the interior.  

Share Your Insights to Enhance Resilience Planning Using Big Data

The Thompson Okanagan Tourism Association (TOTA) is supporting a study called “From panic to planning: Advancing tourism resilience through big data and smart destination practices,” which looks at the utilization and adaptation of tourism-specific, data-driven decision support systems in British Columbia.

The research is seeking Thompson Okanagan tourism business owners and operators to share their perspectives on the following questions:

• Can a combination of big data, smart destination practices, social-economic resilience based systems thinking, and decision support technology enhance a tourism industry’s emergency preparedness and resilience planning?

• Can access to big data, awareness of smart destination thinking, and access to real-time decision support technology help shift a reactive industry planning culture to one of proactive preparedness?
  
  

Share Your Insights

Insights will be collected through an in-person or video interview, over 20-60 minutes, depending on the number of insights and thoughts you wish to share.

Interviews will consist of a combination of offset questions and a free flow conversation. A list of these questions can be sent to you upon request.

To schedule an interview, please contact Scott Peters at Scott_Peters@SFU.ca or +1-778-878-2557.

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About the Study

The research is being conducted by Prof. Peter Keller and PhD student Scott Peters of the Simon Fraser University Department of Geography, and is partially funded through a Mitacs Accelerate Fellowship Grant.

The information collected through stakeholder engagement will enable better understanding of local needs and priorities related to tourism planning and decision-making. The research will expand the utility of the Tourism Impact Portal, a data-driven decision support platform that integrates stakeholder feedback. This process will enhance the foundation of the system as well as fill in data and knowledge gaps, and allow for the development of a blueprint for scaling the program.

New Grant and Mentorship Program to "Spark" Innovative Tourism Ideas Along Rainforest to Rockies Iconic Route | Apply by March 1

A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.

The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.

The goal of the program is to find, advance, and support new tourism ideas that will enhance the road trip experience along British Columbia’s Rainforest to Rockies corridors by motivating travellers to stop and explore a unique tourism experience, encouraging them to stay longer, and visit more communities along the way.

Eligible Projects

Rainforest to Rockies is the first Iconic brand to launch from Destination BC’s Invest in Iconics Strategy and takes visitors from the Pacific Coast to the Canadian Rockies, through the Thompson Okanagan through Highways 1, 3, 5, and 99, to Gold Country, Thompson Valley, Similkameen, South Okanagan, Boundary Country, and Shuswap areas.

The Spark Program is seeking new tourism ideas that enhance the experience of the road-trip traveller along British Columbia’s Rainforest to Rockies corridors in one or more of the following ways:

• Motivate travellers to stop their vehicle and explore a unique tourism experience along the Iconic Route

• Motivate visitors to stay longer or visit more communities along the way, 

• Address gaps in tourism products and services by offering something that does not yet exist or is in demand along the route or in the area 

• Share or convey captivating stories about the place, providing an opportunity for the visitor to connect with the destination in a meaningful way

Preference will be given to applications that demonstrate how your tourism idea supports economic, social, and/or environmental sustainability. Ideas that support or advance principles of diversity, equity, inclusion, and accessibility are encouraged.

Learn More and Apply

Applications are open to tourism entrepreneurs, small businesses, and non-profit organizations based in BC until March 1, 2024.

Following a review process, 20 finalists will be invited to four virtual pitch sessions, resulting in a total of 12 “Spark” Program winners.

For more information about the Rainforest to Rockies “Spark” Mentorships & Grants Program and upcoming info sessions, visit TourismInnovation.ca/R2R.

New Business Supports for Tourism Climate-Readiness: BC Tourism Climate Resiliency Initiative (BCTCRI)

The BC Tourism Climate Resiliency Initiative (BCTCRI) is launching in January 2024 to help BC’s tourism companies develop sustainable practices and climate resiliency. The program aims to incentivize and empower tourism businesses and community destination management organizations to actively contribute to the development of a clean, sustainable, and regenerative tourism landscape in BC.

The BCTCRI is comprised of four project streams that invest in:

• Practical climate adaptation and sustainability planning for tourism businesses,

• Micro-grants to help with implementation of climate adaptation and sustainability plans,

• Development of a data framework to enable better insight-driven decisions, and

• New province-wide learning and training opportunities.

Applications for the first two project streams will open in January 2024 and will provide direct support to tourism businesses by offering personalized assistance for creating sustainability roadmaps to help:

• Grow sustainable business practices

• Address the challenges of climate change

• Save on energy costs

• Identify solutions to climate change related threats.

Additionally, businesses can receive financial aid for:

• Joining accredited sustainability programs

• Planning for and adapting to extreme climate events such as wildfires and floods

• Funding for projects that reduce energy, waste, and water consumption, aligning with CleanBC’s climate goals.

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Application Process

Project One: Facilitated Sustainable Tourism and Climate Adaptation Planning for BC Tourism Businesses

• Free, tailored support to tourism businesses looking to incorporate environmental sustainability or climate adaptation measures into their operations. An experienced program advisor and supporting experts will work with you to develop a sustainability and climate adaptation road map and perform detailed assessments to identify the most impactful, customized measures for climate resiliency. Applications are open January 18 to February 23, 2024.

Project Two: Micro-Grants to Support Sustainability and Climate Adaptation Plan Implementation

• Micro-grant funding of up to $15,000 for tourism businesses that are ready to build on their current sustainability or climate adaptation plan to implement a project or obtain sustainability certification. Applications are open January 29 to March 8, 2024.

• An additional micro-grant intake is planned for Fall 2024 to provide future opportunities for tourism businesses that need time to prepare or enhance their sustainability and climate adaptation plan or road map.

Project Three: Sustainability and Climate Adaptation Data Framework and Project Four: Community Destination Stewardship Initiative will launch later this year.

Learn more about the BCTCRI and the four project streams, including intake periods and application deadlines for BC’s tourism industry, by visiting the program landing page: DestinationBC.ca/what-we-do/destination-management/bc-tourism-climate-resiliency-initiative

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Background

This initiative builds on the achievements of the BC Tourism Sustainability Network (BCTSN) – a collaborative sustainability support program for BC’s tourism industry that was initiated in 2022.

This initiative will be delivered by Destination BC and the RDMOs and was created through a provincial partnership with:

• Destination BC

• BC Ministry of Tourism, Arts, Culture and Sport

• BC’s six Regional Destination Management Organizations (RDMOs)—the Thompson Okanagan Tourism Association, Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern BC Tourism Association,  Vancouver, Coast & Mountains Tourism Region, and 4VI

• Indigenous Tourism BC (ITBC)

This initiative is being funded through a $3 million investment from the provincial Ministry of Tourism, Arts, Culture and Sport, over two-years, as part of BC’s Destination Development Fund.

New TOTA Visitors Campaign Focuses on Extended Stay and Transformative Experiences

The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to go deeper and explore the region’s most enriching experiences with its latest campaign and video entitled, Stay a While. Designed to showcase the Thompson Okanagan's hidden gems, visitors are encouraged to dive into authentic local culture, stay longer, and make meaningful discoveries.

Stay a While is a campaign focused on extended visitor stays - whether that be an extra hour or several additional days  - to discover the many experiences unique to the Thompson Okanagan where world-class food and wine, outdoor adventure, and vibrant arts and culture converge. This campaign is particularly timely and important for supporting local tourism businesses as they work to deliver exceptional experiences after the challenges of recent years.

Businesses and professionals in the Thompson Okanagan region are encouraged to visit ThompsonOkanagan.com/stay-a-while to explore Stay a While and share the campaign via social media via @Thompson_Okanagan post on Facebook and Instagram.

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Campaign Themes:

Discover the Unexpected: Road Trip Adventures

“Time to go beyond the sights and take a few further turns”

A road trip through the Thompson Okanagan is more than just a journey; it is an immersive experience that will fill you with wonder. Experience the beauty of the valleys cradled between the towering mountains and rolling hills of the region. Take in the sights and sounds of the growing metropolitan areas. Whether you plan to drive the winding roads from Cache Creek all the way to Grand Forks or e-bike through the cities and along the trails, the Thompson Okanagan has a route for everyone.

Savour the Flavours: Food & Beverage Delights

“A taste of the little things, that will develop into bold flavours”

This is a destination that seamlessly weaves beautiful landscapes together with a rich tapestry of food and wine experiences. Nestled amidst vineyards, orchards, and pristine lakes, the Thompson Okanagan is alive and abundant with fresh, organic, and delicious food, most of which makes its way to the incredible places to eat in the region. Connections and memories are made and shared over a glass of wine, an organic farm to table meal, or a hand-picked basket of regional produce.

Uncover Stories: Arts & Culture Exploration

“What will you discover, if you look closer?”

The region is rich in arts and culture, where history, creativity, and heritage intertwine to tell captivating stories. From the earliest days to the present, the region has imprinted its narratives onto the landscape, inviting visitors to delve into its past and present. This vibrant cultural scene unfolds through a myriad of artistic expressions, interactive exhibits, and heritage sites. Whether exploring art galleries showcasing contemporary masterpieces, engaging with exhibits that unravel the region's history, or visiting cultural landmarks that echo tales of resilience and triumph, the Thompson Okanagan is a canvas of discovery for all who seek to uncover its arts and culture scene. Each artistic endeavour, from traditional Indigenous art to contemporary works, contributes to the region's unique identity, offering a diverse and immersive cultural experience for visitors and locals alike.

Soft Adventure: Awe-Inspiring Moments

“Sweet moments, longer pauses. In awe of subtle beauty”

Soft adventure in the Thompson Okanagan beckons travellers to savour sweet moments and linger in awe of subtle beauty. The region is renowned for its diverse landscapes and inviting climate, and offers an array of gentle adventures that allow visitors to discover adrenaline-free natural wonders. Whether it's a leisurely stroll through picturesque vineyards, a serene bike ride along scenic trails, or a tranquil paddle on one of the region's pristine lakes, soft adventure is about taking the time to appreciate the subtleties of the surroundings. The Thompson Okanagan reveals its hidden gems through these softer escapades, inviting visitors to slow down, breathe in the fresh mountain air, and discover the charm that lies in the quieter moments of exploration.

Thrilling Escapes: Adventure Awaits

“Finding your challenge, seeking courage, and building momentum”

Thrilling adventures in the Thompson Okanagan region are an exhilarating escape to nature's playground. From the slopes of world-renowned ski resorts to the gripping rock faces, the region offers a diverse array of high-octane experiences. The adrenaline rush awaits with activities like zip lining through rugged mountain landscapes, and conquering the BC Rail Trail by mountain bike. Winter brings the allure of champagne powder for skiers and snowboarders, while summer invites daring explorations through hikes, kayaking in pristine lakes, and exploring hidden canyons. The Thompson Okanagan is a haven for thrill-seekers, offering an abundance of opportunities to challenge oneself against the backdrop of breathtaking scenery and boundless natural beauty. Whether it's carving through snow-covered slopes or navigating a multi-pitch climbing route, the region promises an adventure-filled escape for those craving excitement.

Indigenous Culture: Stories of People, Land, and Water

“The history behind the sounds and songs. People, stories, land, and water”

Indigenous culture and traditions are at the heart of the Thompson Okanagan being located on the traditional territory of three Interior Salish nations -  the Sylix, Nlaka’pamux, and Secwépemc peoples. Visitors are welcomed to explore Indigenous-owned businesses that celebrate the diverse cultures, traditions, and beliefs rooted in this stunning landscape. From guided cultural tours and interactive exhibits to traditional arts and crafts, the experiences provided by Indigenous businesses invite guests to deepen their understanding of the land, water, and people that have thrived here for centuries. It's an enriching journey that fosters respect, appreciation, and a sense of connection to the vibrant Indigenous heritage within the region.

While exploring it is important to tread lightly and help preserve this land like Indigenous communities have done so for centuries.

Meet the Team: Harshit Srivastava, Thompson Okanagan Tourism Energy Analyst

Harshit Srivastava is TOTA's dedicated Energy Analyst, collaborating closely with FortisBC to introduce energy efficiency solutions to the tourism industry. In alignment with TOTA's commitment to reducing the environmental impact of the Thompson Okanagan tourism sector, the Energy Analyst role complements the Biosphere Commitment Program initiative. Harshit's specialization in energy allows him to support local tourism businesses by delivering opportunities that lead to cost savings and a reduction in carbon footprints.

Since joining TOTA two years ago, Harshit’s work has earned him the recognition of the FortisBC Energy Specialist Program Award - Achievement in Energy Efficiency Goals 2022.

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Q&A with Harshit

Could you share a bit about your background and what motivates you to work with TOTA and FortisBC in the role of Energy Analyst? 

“I'm a mechanical engineer specializing in renewables, particularly waste-to-energy and biofuels. With hands-on experience in various waste-to-fuel and energy technologies, as well as carbon cleaning and capturing, I pursued my Masters in Clean Energy Engineering at the University of British Columbia (UBC). For the past two years, I've been contributing my expertise at FortisBC, a forward-thinking company actively transitioning to low-carbon fuels like RNG. Working here enables me to apply my knowledge, aligning with my passion for renewables and commitment to combating climate change.”

What aspect of tourism are you passionate about?

“Tourism creates numerous jobs worldwide, especially evident post-pandemic with a surge in visitors to the Thompson Okanagan region. This allows me to collaborate with diverse businesses—wineries, hotels, restaurants, cafes, golf courses, museums, airports, and more. As sustainability becomes a priority for visitors, businesses are motivated to reduce their carbon footprint for sustainable tourism. My role involves aiding these businesses by offering sustainable solutions through energy-efficient measures, equipment upgrades, and transitioning to renewable options like Renewable Natural Gas (RNG).”

How do you leverage your expertise to support tourism businesses?

“Businesses use energy for various purposes like heating, cooling, lighting, and cooking. To minimize their carbon footprint, they should focus on two key actions:

First, they need to cut down on energy usage, achieved through energy-efficient measures and equipment. Second, they should switch from fossil fuels to renewable alternatives.

I support businesses by conducting energy audits to identify areas for improvement, reducing their greenhouse gas emissions. Additionally, I assist them in accessing rebates available for energy-efficient equipment.”

What inspired your career in sustainable energy and lead you to work in Renewable Natural Gas?

“Waste is a growing concern, and if not managed properly, it can harm the environment. During my studies, I read about a landfill explosion caused by methane buildup, resulting in fatalities and injuries. This incident inspired me to focus on sustainable energy, particularly converting organic waste into RNG. This process addresses both waste management issues and provides a renewable alternative to Fossil Natural Gas.”

How easy is it to make the switch to RNG, and how does it help tourism businesses?

“Switching to RNG is straightforward, requiring no changes to appliances or equipment. FortisBC customers can easily make the switch by calling FortisBC or logging into their account. Customers have the flexibility to choose full or partial RNG adoption, ranging from 5% to 100%. For tourism businesses, transitioning to RNG can nearly eliminate their carbon footprint, as RNG's emission factor is 99.4% less than that of Natural Gas.”

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Learn More about RNG

Learn more about the benefits of making this simple switch by scheduling an Energy Audit with Harshit at https://TOTABC.org/energy-assessment.

Destination BC Launches First Iconic Brand, Rainforest to Rockies

Destination BC is branding, marketing, and supporting destination development of new, globally compelling routes and places that span the entire province of British Columbia. These new place brands will inspire more travellers to visit more places in the province, throughout the year.

The first Iconic brand to launch from Destination BC’s Invest in Iconics strategy is now live for the world to see. Rainforest to Rockies, is an iconic Canadian journey along ever-changing landscapes, inspiring travellers to visit more places in the province.

On HelloBC.com/Rainforest-to-Rockies, travellers can choose their own adventure and enjoy the journey from Vancouver on the Pacific Coast to the Canadian Rockies through several routes, like Highway 3, 5, and 1, to various communities, including destinations in the Thompson Okanagan, such as Kamloops, Mt Robson, Osoyoos and the Kettle Valley Rail Trail.

The TOTA team looks forward to working with Destination BC to promote this iconic route through the region.

Learn More at DestinationBC.ca.

Free Food Waste Prevention Online Training Certificate by BetterTable.ca

TOTA is offering complimentary BetterTable.ca Food Waste Prevention Training licenses to Thompson Okanagan tourism professionals working in food preparation.

This certificate program is a cost-saving opportunity, sharing actionable tips and industry best practices for managers and kitchen staff to reduce food wastage.

The training is online and available on demand. Training must be completed by February 29, 2024. 

This opportunity is available for a limited time, with limited availability to TOTA Biosphere Commitment Program Members. If you are interested in obtaining a certificate and joining the Biosphere Program, email Biosphere@TOTABC.com or schedule a meeting with TOTA’s Biosphere Success Advisor. 

Apply by January 31, 2024 at TOTABC.org/form/food-waste

About BetterTable.ca

Bettertable.ca is a Vancouver-based company helping hotels and restaurants prevent food waste to achieve a triple bottom line. The BetterTable.ca team of food lovers and food waste experts, based in Vancouver, helps increase profitability, retain talents, and reduce climate impacts.

Learn more at BetterTable.ca

United Nations Sustainable Tourism Observatory Global Meeting

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Mike and Eve are in the top, middle of the INSTO group.

TOTA Destination Stewardship team members, Mike Overend and Eve Layman, joined 43 tourism observatories on November 21-22 at the UN World Tourism Organization headquarters in Madrid, Spain for the annual International Network of Sustainable Tourism Observatories (INSTO) meeting.

Following the meetings, they joined numerous observatories for additional engagements in Malaga, Spain.

Eve and Mike presented in Madrid and Malaga on TOTA's work regarding resident sentiment and engagement with residents and industry through strategic planning.

The four days were filled with learning from observatories from Europe, South America, Australia, and Asia about their sustainable actions related to specific issue areas.

Highlights included discussions around:

• Tourism Governance

• Resident Sentiment

• Net Positive Tourism

• Data collection methods

In addition, four new observatories were introduced during the meetings.

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About INSTO

TOTA became the first Canadian destination to join INSTO in October 2019.

Learn more about TOTA’s work as a sustainable tourism observatory at TOTABC.org/committed/insto.

Quality Inn and Suites Vernon Becomes First Biosphere Certified Hotel in the Thompson Okanagan

Quality Inn and Suites Vernon has achieved Biosphere Certification, the first hotel within the Thompson Okanagan region to demonstrate their commitment to sustainability management by fulfilling all 17 of the United Nations Sustainable Development Goals in the Biosphere Sustainable Lifestyle Platform. 

For Quality Inn and Suites Vernon and their Biosphere lead, Vinil Sood, the journey towards certification took six months. The hotel joined TOTA’s Biosphere Commitment Program in April 2023, began uploading evidence, and, in October 2023, the hotel was officially Biosphere Certified. The team found this process to be approachable because of the many sustainability initiatives that Quality Inn already had in place.

“At Quality Inn and Suites Vernon, sustainability is more than just a buzzword or a set of practices,” said Vinil. “It's a core belief that shapes everything we do, from our daily operations to our interactions with the local community and environment. We believe that sustainability means adopting responsible and ethical practices that benefit our business in the short term and contribute positively to the broader ecosystem in which we operate.” 

While Quality Inn and Suites Vernon has verified sustainable practices in all 17 SDGs, they have shown an outstanding commitment towards SDG 7: Affordable and Clean Energy. Some actions towards commitment to SDG 7 include:

• Awareness campaigns on the use of clean energy 

• Adopting energy efficient practices in their facilities 

• Prioritizing the use of more renewable and green energy sources, like the solar-powered lighting used in their courtyard

Quality Inn and Suites Vernon’s solar-powered courtyard

Biosphere Commitment Program

Biosphere Commitment is the first achievement an organization works towards after joining the Thompson Okanagan Biosphere Commitment Program. To achieve Biosphere Committed status, an organization must pick three SDGs to work towards, from each area of sustainable development: Environment and Climate Change; Society and Culture; and Governance and Economy.

After an organization becomes committed, they can continue to work through the 17 SDGs and show continued improvement towards sustainability management. Once an organization has verified sustainable actions towards all 17 Sustainable Development Goals, they become Biosphere Certified. 

Learn more about TOTA’s Biosphere Commitment Program.

Book a Biosphere Presentation.