Call for insights to support SFU study on advancing tourism resilience through big data and smart destination practices

TOTA is seeking tourism business owners and operators to share knowledge and insights in the study From panic to planning: Advancing tourism resilience through big data and smart destination practices by participating in a short one-on-one interview in February to April 2024. This study, in partnership with Simon Fraser University (SFU), looks to better understand the role of data for decision making in tourism related organizations.

By participating you will help TOTA to understand the specific data needs of the regional industry and to better tailor data programs and services to fit these needs.

Participants will receive a report highlighting the findings of the study for use in their own organization. 

Individuals that wish to participate are invited to reach out to Scott Peters from SFU, who is focusing his PhD on tourism resiliency in the Thompson Okanagan region and will be conducting the interviews.

Interviews are typically 20-40 minutes in length depending of the level of insights the participants wish to share.

There are three interview options:

1. Video call interviews: February 7 - April 30, 2024

2. Email interviews: February 7 - April 30, 2024

3. In-person interviews: April 15 - April 30, 2024

The interview questions serve as a guideline and conversation can be tailed to your specific industry and insights.

View Interview Questions →

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How to Get Involved

Expression of interest to participate or any questions regarding this study can be sent to Scott_Peters@SFU.ca

Before your interview, please fill out the study consent form HERE and email Scott_Peters@SFU.ca

We look forward to the opportunity to learn from your insights. 

Pacific Coastal Airlines Adds Additional Flights to the Thompson Okanagan

Pacific Coastal Airlines has recently added additional flights between Kamloops-Victoria and Penticton-Vancouver. These additional routes will begin in January and February 2024 and include Saturday flight options, expanding their services to every day of the week.

The new flight routes include:

New Victoria to Kamloops Flights

• A new Saturday flight service starts Saturday, February 3, 2024 

• After the addition of the Saturday flight service there will be a daily flight between Victoria and Kamloops

To celebrate the launch of these new flights, Pacific Coastal Airlines is offering a 20% discount on flights to/from Victoria (YYJ) and Kamloops (YKA) using the promo code YKAYYJ20.

Learn more

New Vancouver to Penticton Flights

• Morning flight options on Sunday, Monday, Thursday, and Friday started on January 4, 2024

• A new Saturday flight starts February 10, 2024. After the addition of the Saturday flight there will be flight every day of the week between Vancouver and Penticton

• Beginning on April 28, 2024 Pacific Coastal will offer a morning and afternoon flight between Vancouver and Penticton every day of the week

Pacific Coastal Airlines is offering a 15% discount on bookings using the promo code: PCAPenticton. 

Learn more

The Thompson Okanagan looks forward to welcoming more guests from Vancouver and Victoria. Share the news about the additional Pacific Coastal Airlines flights so people can start planning their next trip to the region.

About Pacific Coastal Airlines 

Pacific Coastal Airlines is a British Columbia-based, privately owned airline that operates out of the Vancouver International Airport (YVR). Pacific Coastal Airlines connects 18 destinations across the province, connecting Vancouver Island and the interior.  

Share Your Insights to Enhance Resilience Planning Using Big Data

The Thompson Okanagan Tourism Association (TOTA) is supporting a study called “From panic to planning: Advancing tourism resilience through big data and smart destination practices,” which looks at the utilization and adaptation of tourism-specific, data-driven decision support systems in British Columbia.

The research is seeking Thompson Okanagan tourism business owners and operators to share their perspectives on the following questions:

• Can a combination of big data, smart destination practices, social-economic resilience based systems thinking, and decision support technology enhance a tourism industry’s emergency preparedness and resilience planning?

• Can access to big data, awareness of smart destination thinking, and access to real-time decision support technology help shift a reactive industry planning culture to one of proactive preparedness?
  
  

Share Your Insights

Insights will be collected through an in-person or video interview, over 20-60 minutes, depending on the number of insights and thoughts you wish to share.

Interviews will consist of a combination of offset questions and a free flow conversation. A list of these questions can be sent to you upon request.

To schedule an interview, please contact Scott Peters at Scott_Peters@SFU.ca or +1-778-878-2557.

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About the Study

The research is being conducted by Prof. Peter Keller and PhD student Scott Peters of the Simon Fraser University Department of Geography, and is partially funded through a Mitacs Accelerate Fellowship Grant.

The information collected through stakeholder engagement will enable better understanding of local needs and priorities related to tourism planning and decision-making. The research will expand the utility of the Tourism Impact Portal, a data-driven decision support platform that integrates stakeholder feedback. This process will enhance the foundation of the system as well as fill in data and knowledge gaps, and allow for the development of a blueprint for scaling the program.

New Grant and Mentorship Program to "Spark" Innovative Tourism Ideas Along Rainforest to Rockies Iconic Route | Apply by March 1

A new program aimed at sparking and supporting innovative tourism ideas along the Rainforest to Rockies iconic route across southern British Columbia was announced by Destination BC, in partnership with Tourism Innovation Lab, TOTA, and other tourism partners.

The Rainforest to Rockies “Spark” Mentorships & Grants Program will match selected applicants with a tourism mentor and provide a $3,000 grant and additional partner support to help take their new tourism ideas to the next level of development.

The goal of the program is to find, advance, and support new tourism ideas that will enhance the road trip experience along British Columbia’s Rainforest to Rockies corridors by motivating travellers to stop and explore a unique tourism experience, encouraging them to stay longer, and visit more communities along the way.

Eligible Projects

Rainforest to Rockies is the first Iconic brand to launch from Destination BC’s Invest in Iconics Strategy and takes visitors from the Pacific Coast to the Canadian Rockies, through the Thompson Okanagan through Highways 1, 3, 5, and 99, to Gold Country, Thompson Valley, Similkameen, South Okanagan, Boundary Country, and Shuswap areas.

The Spark Program is seeking new tourism ideas that enhance the experience of the road-trip traveller along British Columbia’s Rainforest to Rockies corridors in one or more of the following ways:

• Motivate travellers to stop their vehicle and explore a unique tourism experience along the Iconic Route

• Motivate visitors to stay longer or visit more communities along the way, 

• Address gaps in tourism products and services by offering something that does not yet exist or is in demand along the route or in the area 

• Share or convey captivating stories about the place, providing an opportunity for the visitor to connect with the destination in a meaningful way

Preference will be given to applications that demonstrate how your tourism idea supports economic, social, and/or environmental sustainability. Ideas that support or advance principles of diversity, equity, inclusion, and accessibility are encouraged.

Learn More and Apply

Applications are open to tourism entrepreneurs, small businesses, and non-profit organizations based in BC until March 1, 2024.

Following a review process, 20 finalists will be invited to four virtual pitch sessions, resulting in a total of 12 “Spark” Program winners.

For more information about the Rainforest to Rockies “Spark” Mentorships & Grants Program and upcoming info sessions, visit TourismInnovation.ca/R2R.

New Business Supports for Tourism Climate-Readiness: BC Tourism Climate Resiliency Initiative (BCTCRI)

The BC Tourism Climate Resiliency Initiative (BCTCRI) is launching in January 2024 to help BC’s tourism companies develop sustainable practices and climate resiliency. The program aims to incentivize and empower tourism businesses and community destination management organizations to actively contribute to the development of a clean, sustainable, and regenerative tourism landscape in BC.

The BCTCRI is comprised of four project streams that invest in:

• Practical climate adaptation and sustainability planning for tourism businesses,

• Micro-grants to help with implementation of climate adaptation and sustainability plans,

• Development of a data framework to enable better insight-driven decisions, and

• New province-wide learning and training opportunities.

Applications for the first two project streams will open in January 2024 and will provide direct support to tourism businesses by offering personalized assistance for creating sustainability roadmaps to help:

• Grow sustainable business practices

• Address the challenges of climate change

• Save on energy costs

• Identify solutions to climate change related threats.

Additionally, businesses can receive financial aid for:

• Joining accredited sustainability programs

• Planning for and adapting to extreme climate events such as wildfires and floods

• Funding for projects that reduce energy, waste, and water consumption, aligning with CleanBC’s climate goals.

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Application Process

Project One: Facilitated Sustainable Tourism and Climate Adaptation Planning for BC Tourism Businesses

• Free, tailored support to tourism businesses looking to incorporate environmental sustainability or climate adaptation measures into their operations. An experienced program advisor and supporting experts will work with you to develop a sustainability and climate adaptation road map and perform detailed assessments to identify the most impactful, customized measures for climate resiliency. Applications are open January 18 to February 23, 2024.

Project Two: Micro-Grants to Support Sustainability and Climate Adaptation Plan Implementation

• Micro-grant funding of up to $15,000 for tourism businesses that are ready to build on their current sustainability or climate adaptation plan to implement a project or obtain sustainability certification. Applications are open January 29 to March 8, 2024.

• An additional micro-grant intake is planned for Fall 2024 to provide future opportunities for tourism businesses that need time to prepare or enhance their sustainability and climate adaptation plan or road map.

Project Three: Sustainability and Climate Adaptation Data Framework and Project Four: Community Destination Stewardship Initiative will launch later this year.

Learn more about the BCTCRI and the four project streams, including intake periods and application deadlines for BC’s tourism industry, by visiting the program landing page: DestinationBC.ca/what-we-do/destination-management/bc-tourism-climate-resiliency-initiative

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Background

This initiative builds on the achievements of the BC Tourism Sustainability Network (BCTSN) – a collaborative sustainability support program for BC’s tourism industry that was initiated in 2022.

This initiative will be delivered by Destination BC and the RDMOs and was created through a provincial partnership with:

• Destination BC

• BC Ministry of Tourism, Arts, Culture and Sport

• BC’s six Regional Destination Management Organizations (RDMOs)—the Thompson Okanagan Tourism Association, Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern BC Tourism Association,  Vancouver, Coast & Mountains Tourism Region, and 4VI

• Indigenous Tourism BC (ITBC)

This initiative is being funded through a $3 million investment from the provincial Ministry of Tourism, Arts, Culture and Sport, over two-years, as part of BC’s Destination Development Fund.

New TOTA Visitors Campaign Focuses on Extended Stay and Transformative Experiences

The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to go deeper and explore the region’s most enriching experiences with its latest campaign and video entitled, Stay a While. Designed to showcase the Thompson Okanagan's hidden gems, visitors are encouraged to dive into authentic local culture, stay longer, and make meaningful discoveries.

Stay a While is a campaign focused on extended visitor stays - whether that be an extra hour or several additional days  - to discover the many experiences unique to the Thompson Okanagan where world-class food and wine, outdoor adventure, and vibrant arts and culture converge. This campaign is particularly timely and important for supporting local tourism businesses as they work to deliver exceptional experiences after the challenges of recent years.

Businesses and professionals in the Thompson Okanagan region are encouraged to visit ThompsonOkanagan.com/stay-a-while to explore Stay a While and share the campaign via social media via @Thompson_Okanagan post on Facebook and Instagram.

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Campaign Themes:

Discover the Unexpected: Road Trip Adventures

“Time to go beyond the sights and take a few further turns”

A road trip through the Thompson Okanagan is more than just a journey; it is an immersive experience that will fill you with wonder. Experience the beauty of the valleys cradled between the towering mountains and rolling hills of the region. Take in the sights and sounds of the growing metropolitan areas. Whether you plan to drive the winding roads from Cache Creek all the way to Grand Forks or e-bike through the cities and along the trails, the Thompson Okanagan has a route for everyone.

Savour the Flavours: Food & Beverage Delights

“A taste of the little things, that will develop into bold flavours”

This is a destination that seamlessly weaves beautiful landscapes together with a rich tapestry of food and wine experiences. Nestled amidst vineyards, orchards, and pristine lakes, the Thompson Okanagan is alive and abundant with fresh, organic, and delicious food, most of which makes its way to the incredible places to eat in the region. Connections and memories are made and shared over a glass of wine, an organic farm to table meal, or a hand-picked basket of regional produce.

Uncover Stories: Arts & Culture Exploration

“What will you discover, if you look closer?”

The region is rich in arts and culture, where history, creativity, and heritage intertwine to tell captivating stories. From the earliest days to the present, the region has imprinted its narratives onto the landscape, inviting visitors to delve into its past and present. This vibrant cultural scene unfolds through a myriad of artistic expressions, interactive exhibits, and heritage sites. Whether exploring art galleries showcasing contemporary masterpieces, engaging with exhibits that unravel the region's history, or visiting cultural landmarks that echo tales of resilience and triumph, the Thompson Okanagan is a canvas of discovery for all who seek to uncover its arts and culture scene. Each artistic endeavour, from traditional Indigenous art to contemporary works, contributes to the region's unique identity, offering a diverse and immersive cultural experience for visitors and locals alike.

Soft Adventure: Awe-Inspiring Moments

“Sweet moments, longer pauses. In awe of subtle beauty”

Soft adventure in the Thompson Okanagan beckons travellers to savour sweet moments and linger in awe of subtle beauty. The region is renowned for its diverse landscapes and inviting climate, and offers an array of gentle adventures that allow visitors to discover adrenaline-free natural wonders. Whether it's a leisurely stroll through picturesque vineyards, a serene bike ride along scenic trails, or a tranquil paddle on one of the region's pristine lakes, soft adventure is about taking the time to appreciate the subtleties of the surroundings. The Thompson Okanagan reveals its hidden gems through these softer escapades, inviting visitors to slow down, breathe in the fresh mountain air, and discover the charm that lies in the quieter moments of exploration.

Thrilling Escapes: Adventure Awaits

“Finding your challenge, seeking courage, and building momentum”

Thrilling adventures in the Thompson Okanagan region are an exhilarating escape to nature's playground. From the slopes of world-renowned ski resorts to the gripping rock faces, the region offers a diverse array of high-octane experiences. The adrenaline rush awaits with activities like zip lining through rugged mountain landscapes, and conquering the BC Rail Trail by mountain bike. Winter brings the allure of champagne powder for skiers and snowboarders, while summer invites daring explorations through hikes, kayaking in pristine lakes, and exploring hidden canyons. The Thompson Okanagan is a haven for thrill-seekers, offering an abundance of opportunities to challenge oneself against the backdrop of breathtaking scenery and boundless natural beauty. Whether it's carving through snow-covered slopes or navigating a multi-pitch climbing route, the region promises an adventure-filled escape for those craving excitement.

Indigenous Culture: Stories of People, Land, and Water

“The history behind the sounds and songs. People, stories, land, and water”

Indigenous culture and traditions are at the heart of the Thompson Okanagan being located on the traditional territory of three Interior Salish nations -  the Sylix, Nlaka’pamux, and Secwépemc peoples. Visitors are welcomed to explore Indigenous-owned businesses that celebrate the diverse cultures, traditions, and beliefs rooted in this stunning landscape. From guided cultural tours and interactive exhibits to traditional arts and crafts, the experiences provided by Indigenous businesses invite guests to deepen their understanding of the land, water, and people that have thrived here for centuries. It's an enriching journey that fosters respect, appreciation, and a sense of connection to the vibrant Indigenous heritage within the region.

While exploring it is important to tread lightly and help preserve this land like Indigenous communities have done so for centuries.

Meet the Team: Harshit Srivastava, Thompson Okanagan Tourism Energy Analyst

Harshit Srivastava is TOTA's dedicated Energy Analyst, collaborating closely with FortisBC to introduce energy efficiency solutions to the tourism industry. In alignment with TOTA's commitment to reducing the environmental impact of the Thompson Okanagan tourism sector, the Energy Analyst role complements the Biosphere Commitment Program initiative. Harshit's specialization in energy allows him to support local tourism businesses by delivering opportunities that lead to cost savings and a reduction in carbon footprints.

Since joining TOTA two years ago, Harshit’s work has earned him the recognition of the FortisBC Energy Specialist Program Award - Achievement in Energy Efficiency Goals 2022.

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Q&A with Harshit

Could you share a bit about your background and what motivates you to work with TOTA and FortisBC in the role of Energy Analyst? 

“I'm a mechanical engineer specializing in renewables, particularly waste-to-energy and biofuels. With hands-on experience in various waste-to-fuel and energy technologies, as well as carbon cleaning and capturing, I pursued my Masters in Clean Energy Engineering at the University of British Columbia (UBC). For the past two years, I've been contributing my expertise at FortisBC, a forward-thinking company actively transitioning to low-carbon fuels like RNG. Working here enables me to apply my knowledge, aligning with my passion for renewables and commitment to combating climate change.”

What aspect of tourism are you passionate about?

“Tourism creates numerous jobs worldwide, especially evident post-pandemic with a surge in visitors to the Thompson Okanagan region. This allows me to collaborate with diverse businesses—wineries, hotels, restaurants, cafes, golf courses, museums, airports, and more. As sustainability becomes a priority for visitors, businesses are motivated to reduce their carbon footprint for sustainable tourism. My role involves aiding these businesses by offering sustainable solutions through energy-efficient measures, equipment upgrades, and transitioning to renewable options like Renewable Natural Gas (RNG).”

How do you leverage your expertise to support tourism businesses?

“Businesses use energy for various purposes like heating, cooling, lighting, and cooking. To minimize their carbon footprint, they should focus on two key actions:

First, they need to cut down on energy usage, achieved through energy-efficient measures and equipment. Second, they should switch from fossil fuels to renewable alternatives.

I support businesses by conducting energy audits to identify areas for improvement, reducing their greenhouse gas emissions. Additionally, I assist them in accessing rebates available for energy-efficient equipment.”

What inspired your career in sustainable energy and lead you to work in Renewable Natural Gas?

“Waste is a growing concern, and if not managed properly, it can harm the environment. During my studies, I read about a landfill explosion caused by methane buildup, resulting in fatalities and injuries. This incident inspired me to focus on sustainable energy, particularly converting organic waste into RNG. This process addresses both waste management issues and provides a renewable alternative to Fossil Natural Gas.”

How easy is it to make the switch to RNG, and how does it help tourism businesses?

“Switching to RNG is straightforward, requiring no changes to appliances or equipment. FortisBC customers can easily make the switch by calling FortisBC or logging into their account. Customers have the flexibility to choose full or partial RNG adoption, ranging from 5% to 100%. For tourism businesses, transitioning to RNG can nearly eliminate their carbon footprint, as RNG's emission factor is 99.4% less than that of Natural Gas.”

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Learn More about RNG

Learn more about the benefits of making this simple switch by scheduling an Energy Audit with Harshit at https://TOTABC.org/energy-assessment.

Destination BC Launches First Iconic Brand, Rainforest to Rockies

Destination BC is branding, marketing, and supporting destination development of new, globally compelling routes and places that span the entire province of British Columbia. These new place brands will inspire more travellers to visit more places in the province, throughout the year.

The first Iconic brand to launch from Destination BC’s Invest in Iconics strategy is now live for the world to see. Rainforest to Rockies, is an iconic Canadian journey along ever-changing landscapes, inspiring travellers to visit more places in the province.

On HelloBC.com/Rainforest-to-Rockies, travellers can choose their own adventure and enjoy the journey from Vancouver on the Pacific Coast to the Canadian Rockies through several routes, like Highway 3, 5, and 1, to various communities, including destinations in the Thompson Okanagan, such as Kamloops, Mt Robson, Osoyoos and the Kettle Valley Rail Trail.

The TOTA team looks forward to working with Destination BC to promote this iconic route through the region.

Learn More at DestinationBC.ca.

Free Food Waste Prevention Online Training Certificate by BetterTable.ca

TOTA is offering complimentary BetterTable.ca Food Waste Prevention Training licenses to Thompson Okanagan tourism professionals working in food preparation.

This certificate program is a cost-saving opportunity, sharing actionable tips and industry best practices for managers and kitchen staff to reduce food wastage.

The training is online and available on demand. Training must be completed by February 29, 2024. 

This opportunity is available for a limited time, with limited availability to TOTA Biosphere Commitment Program Members. If you are interested in obtaining a certificate and joining the Biosphere Program, email Biosphere@TOTABC.com or schedule a meeting with TOTA’s Biosphere Success Advisor. 

Apply by January 31, 2024 at TOTABC.org/form/food-waste

About BetterTable.ca

Bettertable.ca is a Vancouver-based company helping hotels and restaurants prevent food waste to achieve a triple bottom line. The BetterTable.ca team of food lovers and food waste experts, based in Vancouver, helps increase profitability, retain talents, and reduce climate impacts.

Learn more at BetterTable.ca

United Nations Sustainable Tourism Observatory Global Meeting

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Mike and Eve are in the top, middle of the INSTO group.

TOTA Destination Stewardship team members, Mike Overend and Eve Layman, joined 43 tourism observatories on November 21-22 at the UN World Tourism Organization headquarters in Madrid, Spain for the annual International Network of Sustainable Tourism Observatories (INSTO) meeting.

Following the meetings, they joined numerous observatories for additional engagements in Malaga, Spain.

Eve and Mike presented in Madrid and Malaga on TOTA's work regarding resident sentiment and engagement with residents and industry through strategic planning.

The four days were filled with learning from observatories from Europe, South America, Australia, and Asia about their sustainable actions related to specific issue areas.

Highlights included discussions around:

• Tourism Governance

• Resident Sentiment

• Net Positive Tourism

• Data collection methods

In addition, four new observatories were introduced during the meetings.

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About INSTO

TOTA became the first Canadian destination to join INSTO in October 2019.

Learn more about TOTA’s work as a sustainable tourism observatory at TOTABC.org/committed/insto.

Quality Inn and Suites Vernon Becomes First Biosphere Certified Hotel in the Thompson Okanagan

Quality Inn and Suites Vernon has achieved Biosphere Certification, the first hotel within the Thompson Okanagan region to demonstrate their commitment to sustainability management by fulfilling all 17 of the United Nations Sustainable Development Goals in the Biosphere Sustainable Lifestyle Platform. 

For Quality Inn and Suites Vernon and their Biosphere lead, Vinil Sood, the journey towards certification took six months. The hotel joined TOTA’s Biosphere Commitment Program in April 2023, began uploading evidence, and, in October 2023, the hotel was officially Biosphere Certified. The team found this process to be approachable because of the many sustainability initiatives that Quality Inn already had in place.

“At Quality Inn and Suites Vernon, sustainability is more than just a buzzword or a set of practices,” said Vinil. “It's a core belief that shapes everything we do, from our daily operations to our interactions with the local community and environment. We believe that sustainability means adopting responsible and ethical practices that benefit our business in the short term and contribute positively to the broader ecosystem in which we operate.” 

While Quality Inn and Suites Vernon has verified sustainable practices in all 17 SDGs, they have shown an outstanding commitment towards SDG 7: Affordable and Clean Energy. Some actions towards commitment to SDG 7 include:

• Awareness campaigns on the use of clean energy 

• Adopting energy efficient practices in their facilities 

• Prioritizing the use of more renewable and green energy sources, like the solar-powered lighting used in their courtyard

Quality Inn and Suites Vernon’s solar-powered courtyard

Biosphere Commitment Program

Biosphere Commitment is the first achievement an organization works towards after joining the Thompson Okanagan Biosphere Commitment Program. To achieve Biosphere Committed status, an organization must pick three SDGs to work towards, from each area of sustainable development: Environment and Climate Change; Society and Culture; and Governance and Economy.

After an organization becomes committed, they can continue to work through the 17 SDGs and show continued improvement towards sustainability management. Once an organization has verified sustainable actions towards all 17 Sustainable Development Goals, they become Biosphere Certified. 

Learn more about TOTA’s Biosphere Commitment Program.

Book a Biosphere Presentation.

Memorial Scholarship & Support for Thompson Rivers University Students Involved in Fatal Crash

On November 29, a Thompson Rivers University (TRU) student, Owyn McInnis, died and two others, Owen Waterhouse and Riley Brinnen, were seriously injured after a crash near the school’s campus in Kamloops (see Castanet article).

After this tragic event, Thompson Rivers University launched a scholarship, the Owyn McInnis Memorial Men's Volleyball Athletic Award (Learn More).

Those that wish to support the fund can make a donation to TRU.

As well, GoFundMe pages were launched for Riley Brinnen and Owen Waterhouse to assist with their recovery. The funds raised will help cover some of the costs for the two young men, their families, and the medical teams.

Brinnen is described as “a strong, athletic absolute sweetheart of a man.” He played minor hockey in West Kelowna, before taking to volleyball in Grade 10 at Kelowna Secondary School. He graduated from KSS in 2020 and earned a spot on TRU’s men’s volleyball team. He is currently in his fourth year of a psychology degree at the university.

Owen’s friends and family know him as “an extraordinary young man who lights up any room he enters with his smile.” Waterhouse was born and raised in Kelowna and is a graduate of Kelowna Secondary School. The outside hitter is in his second year with the TRU WolfPack.

Those that wish to support can make a donation to Riley’s GoFundMe page and Owen’s GoFundMe page.

This is a tremendous tragedy in the region and our hearts go out to everyone involved.

Kelowna Now Live Interview With TOTA CEO Ellen Walker-Matthews

TOTA CEO Ellen Walker-Matthews was invited to discuss Thompson Okanagan tourism on Kelowna Now Live with Jim Csek and Jason Mann.

In the 25-minute conversation, they discussed TOTA’s role, the tourism industry goal to expand the season, the impact of the summer 2023 wildfires on communities, the heroic efforts of the firefighters, the state of travel post-COVID, Okanagan Bucketlist, vacation rentals, sustainable tourism, renewable natural gas (RNG), other climate actions, and more.

Watch video:

Apply for Tourism Growth Program: Funding up to $250,000 | Info Sessions on December 6 & 7

PacifiCan’s Tourism Growth Program (TGP) will provide up to $250,000 in funding to businesses, tourism organizations, and local communities to develop tourism products and experiences that create lasting prosperity in BC communities.

Eligible businesses can apply for interest-free repayable funding of up to $250,000 to support the growth of tourism operations.

Eligible not-for-profit organizations can apply for non-repayable funding of up to $250,000 to support the growth of the tourism industry.

Projects must target one of six priorities:

• Support active tourism

• Increase tourism benefits for communities

• Support the Indigenous tourism industry

• Support economic, environmental and culturally sustainable tourism

• Extend the season

• Complement support provided through provincial programs.

Apply by February 20, 2024.

Learn More & Apply →

View Announcement →

Info Sessions

PacifiCan is hosting virtual and in-person information sessions:

• Virtual session for non-profit organizations / Governments: December 6, 3 PM

• Virtual session for tourism businesses: December 6, 1 PM

• In person session - Kelowna, December 7, 10 AM. To register, email southern.interior@pacifican.gc.ca

New Highway 3 Trip Planning Website

Highway 3 from Hope, British Columbia to the Alberta border is soon to be known as the best-loved touring route in BC, thanks to a unique multi-regional partnership to help market the route to visitors. The Highway 3 Tourism Alliance - a collaboration led by three regional destination marketing organizations (Kootenay Rockies Tourism Association, Thompson Okanagan Tourism Association, and Vancouver, Coast & Mountains) - launched its new website Hwy3BC.ca encouraging travellers to take the ‘winding route to adventure’.

The website showcases all the BC communities along Highway 3 like a ‘string of pearls’ and curates itineraries and stories from the road that have been themed to engage traveller passion for adventures, like Arts & Culture, Historic Highway 3, Food, Craft Beer & Wine, Lakes & Rivers, and Outdoor Adventure.

This collaborative regional initiative activates the vision of the Destination BC led Destination Development Strategy and action-planning for Highway 3, co-created with tourism partners from the entire length of the route. This 2016 strategy identified the opportunity to feature the many adventures along Highway 3 and encourage travellers to slow down and enjoy a classic road trip, touring from community to community at all times of year with the intention of driving visitation and spending in more places, across more seasons.

With support from both the Provincial Rural Dividend Fund and PacifiCan Tourism Relief Funding, the three regional destination management organizations (DMOs) together with community DMOs worked with Victoria-based creative agency, The Number, to create a new brand identity for Highway 3.

The new brand features a bold, modern take on the crow, inspired by the history of the Crowsnest Highway.  Market research informed the website design and a digital campaign subsequently launched on September 5, 2023 to encourage autumn travel. 

A corridor-long Festivals and Events strategy is also underway and the group hopes to continue their work together to secure funding and implement branded signage and wayfinding at key gateways and stops of interest.

Learn more and start exploring Hwy3BC.ca

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FOR MORE INFORMATION:

Kootenay Rockies Tourism
Wendy Van Puymbroeck
Wendy@kootenayrockies.com

Thompson Okanagan Tourism Association
Mike Overend
Mike@TOTABC.com

Vancouver, Coast & Mountains
Allison Picard
Allison.Picard@destinationbc.ca

Okanagan Crush Pad Switches to 100% Renewable Natural Gas

Thompson Okanagan Tourism Association Initiative Significantly Reduces Industry Carbon Footprint

Kelowna, B.C. - In an industry leading shift towards a more sustainable future, Summerland’s Okanagan Crush Pad Winery, parent company to Haywire and Garnet Valley Ranch Winery, has joined forces with the Thompson Okanagan Tourism Association (TOTA) and FortisBC to transition to 100% Renewable Natural Gas (RNG). This partnership underlines an ongoing and unwavering commitment to sustainability, adding another chapter to its legacy of responsible winemaking.

Owned by Christine Coletta and Steve Lornie, Okanagan Crush Pad’s group of wineries have long been a beacon of sustainability and land stewardship. Okanagan Crush Pad has been an organic winemaking facility since 2011 and was the first Canadian winery to join International Wineries for Climate Action (IWCA) in 2022. By partnering with TOTA and FortisBC, the wineries are taking their commitment to sustainability further by integrating RNG into all aspects of their business.

“TOTA’s RNG initiative takes meaningful and measurable steps to reduce the region's carbon footprint. It enables stakeholders like Okanagan Crush Pad to make an immediate change to a more sustainable fuel source, and is a practical step towards a cleaner future for British Columbia,” said Ellen Walker-Matthews, TOTA CEO. “In the face of escalating climate crises, RNG is a vital tool that businesses and individuals can adopt today to lessen their current carbon footprints.”

By embracing RNG, Okanagan Crush Pad is putting their climate change goals into measurable action. And in this one move alone, they are drastically reducing their C02 emissions from 30,000 kilograms to 100 kilograms.

This huge reduction in CO2 emissions also contributes to the province’s commitment to the CleanBC Roadmap to 2030. With results like this, the team at Okanagan Crush Pad seeks to inspire industry leadership and actively encourage the entire region to reduce their harmful emissions.

“We are proud to make the switch to RNG and are especially excited to see an immediate positive impact that is very much in line with our commitment to reduce our greenhouse gas footprint,” said Craig Pingle, General Manager, Okanagan Crush Pad Winery, the parent company to Haywire Winery and Garnet Valley Ranch Winery. “This simple action supports our commitment to achieve net zero emissions by 2050. Making the move to RNG required no new infrastructure and yields an enormous drop in our annual emissions.”

To inspire action and raise awareness about this crucial climate action initiative, Okanagan Crush Pad is offering a two-night stay at the new Garnet Valley Ranch Winery. Learn more and enter to win.

Signing up for RNG is a straightforward process that does not require any new equipment, upgrades, or installations. Existing FortisBC customers can log in to their account, navigate to 'manage services,' and choose the percentage of natural gas to be switched to RNG (5%, 10%, 25%, 50%, or 100%).

Tourism businesses interested in learning more about the benefits of making the switch have been invited to schedule an energy audit with TOTA’s Energy Analyst, Harshit Srivastava at Harshit@TOTABC.com

Funding provided by Natural Resources Canada

Natural Resources Canada (NRCAN) is the department of the Government of Canada responsible for natural resources, energy, minerals and metals, forests, earth sciences, mapping, and remote sensing. NRCAN is committed to improving the quality of life for Canadians by ensuring the country’s abundant natural resources are developed sustainably, competitively, and inclusively. NRCAN develops policies and programs that enhance the contribution of the natural resources sector to the economy and conducts innovative science in facilities across Canada to generate ideas and transfer technologies. Natural Resources Canada has provided TOTA with funding to spread awareness about the benefits, availability, and accessibility of Renewable Natural Gas to regional tourism stakeholders.

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About Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership and growth role in the tourism industry for this region. It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include: Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.

For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com. Connect socially on Instagram at @Thompson_Okanagan

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Media Contact:

Krista Lochhead

krista@hatchhos.com

778.227.2396

Hatch Hospitality Inc. dba hatchcomms.ca

Recovery Campaign to Encourage Travel to the Thompson Okanagan Region and BC

After a difficult summer of fires, TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.

Organic Marketing Efforts

Social media posts were shared from September to November highlighting each sub region in the region and landing page was created on the TOTA consumer website with resources and imagery to encourage travel to the region in the fall. DBC created separate landing pages for each of the regions in the province impacted including the Thompson Okanagan.

Paid Marketing Efforts

Along with organic marketing efforts, TOTA implemented paid marketing efforts for social display ads and search ads resulting in a total 1,400,964 impressions and 35,985 clicks. These ads ran from September 20 to October 20, 2023.

With collaboration from TOTA, the BC Hotel Association (BCHA), 4VI (Vancouver Island), and the Ministry of Tourism, Arts, Culture and Sport, DBC launched their own Wildfire Recovery Campaign on September 11 titled “Help BC By Exploring BC.” The goal was to encourage residents of British Columbia, Alberta, and Washington to explore the Thompson Okanagan and West Coast, and later the west Kootenays and south Cariboos, regions who were directly impacted by the wildfires.

This campaign consisted of content creation put out in multiple waves of paid advertising along with earned media and exposure at multiple media conferences, like GoMedia and Travel Classics.

Along with the marketing campaigns, TOTA and DBC monitored media sentiment and accommodation numbers for the affected areas in order to report back to ministry on the impacts of the wildfires and travel restriction order.

Example of Ads

Campaign Report

Social Ads

Search Ads

Recap of the Thompson Okanagan Tourism AGM & Summit 2023

On October 23 and 24, TOTA hosted the 2023 Thompson Okanagan Tourism Association AGM & Summit in Penticton, with 14 speakers, sharing inspiration and key learnings with over 140 attendees.

The theme, “Now is the Time,” reflected the focus on continuous preparation to ensure readiness of tourism professionals and businesses, which will ultimately elevate visitor experiences, strengthen businesses, and regenerate communities. 

Attendees finished the event with many insights and connections to take back to their companies and communities.

The Summit raised over $6,000 to donate to regional wildfire relief efforts.

In case you missed it (or want to relive it), here are some of the highlights:

View from Penticton Lakeside Resort guestroom

Okanagan Lake from boardwalk near Penticton Lakeside Resort

Attendees of the TOTA AGM & Summit

Emergency Management, Planning, and Preparedness Panel

TOTA team members

TOTA CEO, Ellen Walker-Matthews

Welcome Reception

The Welcome Reception was an evening of networking, learning, and reconnecting with industry members at the Okanagan College Jim Pattison Centre of Excellence (JPCE), hosted by Travel Penticton.

TOTA CEO, Ellen Walker-Matthews and Travel Penticton Executive Director, Thom Tischik shared a warm welcome.

The event included tours of this LEED Platinum Certified building, which aligns with TOTA’s current sustainability initiatives and the Summit theme, Now is the Time.

Okanagan College chef, Israel Alvarez, prepared locally crafted Mexican cuisine, while Naramata Bench Wineries Association and Penticton Beer Blocks poured tastings of local beverages.

Several businesses showcased their services, including:

Welcome by Penticton Indian Band drummers and singers

TOTA and Travel Penticton

TOTA CEO, Ellen Walker-Matthews and Travel Penticton Executive Director, Thom Tischik

TOTA CEO, Ellen Walker-Matthews

Tour of Okanagan College Centre of Excellence

Thompson Okanagan Biosphere Destination

How to work towards the United Nations Sustainable Development Goals

Naramata Bench Wineries

Nespresso showcasing metal coffee pods

Pacific Coastal

Hoodoo Adventures

GreenStep

Coyote Cruises

Pedego, Sparrows Scooters, and Sun N' SUP

Penticton Beer Blocks

• Coyote Cruises

• GreenStep Solutions

• Pacific Coastal Airlines

• Hoodoo Adventures

• Sun N' SUP

• Sparrow Scooters

• Pedego Electric Bikes

As well, Ebus provided a shuttle to and from the event venue and Nespresso showcased their recyclable single use coffee products.

The TOTA Destination Stewardship team shared information about the Thompson Okanagan Biosphere Destination Certification and how tourism businesses can get involved.

AGM

The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Penticton Indian Band, home of the Syilx (Okanagan) People.

The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities,  and the Board Election Results.

Learn More →

Summit

Opening

The day began with a welcome by Penticton Indian Band members, who sang the Okanagan Song and debuted a youth pow wow dancer.

TOTA CEO Ellen Walker-Matthews shared opening remarks, about the theme “Now is the Time” and including words of appreciation for the community host, Travel Penticton, the event sponsors, and the TOTA board directors and staff.

“We are faced with unbelievable changes and challenges in our world today and there is no question they are daunting. I know many ask the question: what possible difference can I make? But if each of us works at making an adjustment, little by little, progress and change can and will come.

Now is the Time for Collaborative Change.”

— Ellen Walker-Matthews

go2HR Zen Room

go2HR offers many mental health and other resources to the Thompson Okanagan tourism industry. To highlight this focus on mental health, go2HR hosted a Zen Room to create space for calm and prioritizing wellness.

The calming space provided a place for participants to take a break from the bustle and energy of the Summit sessions.

While there, participants could learn and practice quick, accessible techniques that they and their employees can use to help ease stress and anxiety as well as encourage a positive mindset.

Opening Keynote by Destination BC

Destination BC Maya Lange, Vice President, Global Marketing and Ali McKay, Vice President, Destination Stewardship shared Destination BC’s new corporate strategy, the upcoming Iconics rollout, and insights from the past year on crisis communications and recovery.

Destination BC works closely with the regions and impacted communities to provide timely, accurate information and develop campaigns and strategies that encourage travel when it is safe to do so.

FortisBC & Renewable Natural Gas (RNG)

As a strong TOTA partner and supporter of Thompson Okanagan tourism businesses, FortisBC’s Vlad Kostka was invited to say a few words about their current partnership to reduce the carbon footprint in the Thompson Okanagan region.

The partnership aims to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire businesses and residents to take action.

Learn more & get involved →

Emergency Management, Planning, and Preparedness Panel

Prompted by this year’s environmental challenges we’ve faced as a region, this panel addressed BC’s current emergency management framework and explored ways to improve the system.

Emergency Preparedness panelists

Tourism Emergency Management Framework

Walt Judas, Tourism Industry Association of British Columbia (TIABC) CEO and BC Tourism Emergency Management Committee member shared information about BC's emergency management system and how we can collaborate to become stronger when facing challenges.

As CEO, Walt leads multiple advocacy/policy files, sets the strategic course for TIABC, builds relationships with members and industry stakeholders, and communicates the value of BC’s visitor economy to various constituents.

Ingrid Jarrett, President & CEO of the BC Hotel Association (BCHA) discussed the role of accommodation in moments of crisis, including the efforts to implement a modern solution to an evolving issue.

Ingrid channels her extensive knowledge and acute insights into supporting, and advocating for, members of the hotel industry province-wide. She has been instrumental in leading the hospitality sector out of crisis caused by COVID-19, delivering hundreds of millions in financial relief, while also rebuilding the sector’s workforce and providing solutions for long-term tourism growth.

BCHA President & CEO Ingrid Jarrett

Emergency Management panel

Wendy Magnes, Director, Economics and Corporate Initiatives, Province of BC, Ministry of Tourism, Arts, Culture, and Sport - Tourism Sector Strategy shared an overview on tourism in BC:

• BC’s Competitive Advantages

• Hazards

• 2023 Overview

• Power of Partnerships and Emergency

• Management

• Progress

• Resources

Wendy joined the Ministry of Tourism, Arts, Culture and Sport in May 2022, and currently has oversight for Crown corporate reporting for Destination BC and the BC Pavilion Corporation (BC Place and the Vancouver Convention Centre), industry economic data and research, Federal Provincial and Territorial tables for Tourism as well as several key industry initiatives including emergency management.

Panel discussion with Wendy Magnes

Wendy Magnes presentation

Garnet Mierau, Director of Forest Professionals of BC, shared insights on the the Forest Professional’s Role and FireSmart Efficacy.

As a registered professional forester, Garnet has over 30 years of experience in forest management in British Columbia, much of this within the wildfire niche.

He led a team of professionals working for the District of Logan Lake to prepare for and respond to the Tremont Wildfire in 2021, including years of wildfire risk reduction and FireSmart program management as well as community forest tenure management.

Recently, Garnet became the Director of Practice with the provincial regulator Forest Professionals BC (FPBC). FPBC works in the public interest by ensuring only those with the requisite education, experience, knowledge, and competence practise professional forestry.

Mathieu Bourbonnais, lead of the Earth Observation & Spatial Ecology Lab and an Assistant Professor in the Department of Earth, Environmental and Geographic Sciences at the University of British Columbia Okanagan, shared his work developing new sensor networks for monitoring and predicting fire risk and fire behaviour, understanding ecological responses to changing fire regimes, and developing tools and training for proactive mitigation.

Regional Transportation Opportunities Panel

The beautiful landscape of the Thompson Okanagan presents transportation challenges, as well as opportunities. This panel of transportation experts addressed transportation challenges and alternative ways to connect the region.

Steve Sirett, Executive Director, Province of BC, Ministry of Transportation and Infrastructure (MOTI), has over 15 years’ experience with MOTI, including 4 years in the Construction branch building roads across the province and 7 years leading the Okanagan-Shuswap District.

Steve shared MOTI’s guiding principles, themes, and priorities.

Johnathan Richardson, Vice President, Customer & Commercial of Pacific Coastal Airlines, oversees the teams that are accountable for all planning and service delivery aspects for Pacific Coastal Airlines serving 18 destinations across British Columbia with scheduled flight service, charter, and cargo solutions. Collectively these teams work together to provide safe and reliable air service to many communities throughout British Columbia supporting leisure, medical, and business travellers.

Dr. Gord Lovegrove, Associate Professor, UBCO School of Engineering, University of British Columbia Okanagan teaches and researches sustainable community development, including land use and transportation systems that promote a more sustainable quality of life for all.

Dr. Gord shared a transportation opportunity that could transform the Thompson Okanagan: the Okanagan Valley Electric Regional Passenger Rail (OVER PR).

Laurel Douglas, CEO of Economic Trust of the Southern Interior (ETSI-BC), shared:

• The Regional Transportation Study, a comprehensive study of the region’s ground passenger transportation gaps and opportunities.

• RTE Funding Program to help strengthen the economy of the Southern Interior through enhanced connections

ETSI-BC is an important organisation for development of the region. Their role includes:

• Helping to strengthen and diversify the economy of the BC Southern Interior.

• Assisting communities to realize their economic development aspirations by providing funding, resources and knowledge.

• Working with local governments, First Nations, business support organizations, industry groups.

Laurel Douglas

ETSI-BC Service Area.jpg

ETSI-BC Pillars.jpg

Peter Truch, Professional Transportation Engineer, Independent Consultant, is a senior transportation planning, mobility, and operations engineer with more than two decades of experience. His practice focuses on master planning, universal design, and active transportation in the built environment and advises on the entire lifecycle of active transportation related projects, from planning and design to operational issues, financial implications, and the numerous links and associations to other fields.

Peter shared a presentation on Why In-Town Mobility Needs to Evolve.

Sustainability Keynote - Kelly Galaski, The Travel Foundation

The increasing impacts of climate change have greatly impacted the future of tourism in our region and far beyond.

Kelly Galaski, Sustainable Tourism Specialist from The Travel Foundation, shared how global destinations are working towards climate-positive and equitable tourism goals and TOTA stakeholders can follow suit via destination stewardship strategies and capacity building programs.

Now is the Time to listen, learn, and act to ensure prosperity for generations to come.

AGM & Summit 24 Location Announcement

Near the end of the event, the destination for the next TOTA AGM & Summit was announced. We are pleased to announce that the 2024 TOTA AGM & Summit will be held in the North Okanagan, in partnership with Tourism Vernon and Destination Silver Star on the unceded and traditional territory of the Okanagan Indian Band, home of the Syilx Okanagan People.

Be sure to subscribe to the TOTA Newsletter to get the registration details when they are announced.

Wildfire Relief Efforts

The event and silent auction raised over $6,000 to donate to regional wildfire relief efforts. The funds will be donated equally to the following charities:

• Central Okanagan Fire Relief Fund, a group of professional firefighters from Kelowna, West Kelowna and Lake Country distributing funds to those impacted by wildfires in the area.

• Shuswap Community Foundation Emergency Response Fund, to support the communities affected by the Bush Creek East wildfire in North Shuswap by assisting community-based organizations to recover and rebuild.

Thank you to those that donated silent auction items:

• Air Canada

• Best Western Plus Kamloops

• BetterTable.ca

• Cherry Hill Coffee

• Eibl Management Services

• FORTIS BC

• Glohaven Community Hub

• Grizzli Winery

• Kamloops Airport Ltd.

• Kamloops Art Gallery

• Kamloops Film Society

• Okanagan Lavender & Herb Farm

• Okanagan Wine Festivals

• Overlander Ski Club

• Pacific Coastal Airlines

• Shuswap Marina

• Summerland Waterfront Resort & Spa

• Sundance Guest Ranch

• Sun Peaks Resort

• TELUS

• The Cove Lakeside Resort

• Walnut Beach Resort

• Western Canada Theatre

Thank you to the event sponsors

Thompson Okanagan Showcased at GoMedia Canada

The TOTA team represented the Thompson Okanagan region at GoMedia Canada in Saskatoon, Saskatchewan, September 25–27, 2023.

GoMedia offers a chance for top tier media and editors from multiple well known outlets to meet and learn about destinations throughout Canada. At this event, the TOTA team met with media delegates at a marketplace event and throughout the conference sharing stories and pitches of the region with the hope of resulting in media coverage.

TOTA 2023 AGM & Board Directors

The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Penticton Indian Band, home of the Syilx (Okanagan) People.

The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities,  and the Board Election Results.

View Minutes →

We would like to thank all of those in attendance as well as the candidates that let their names stand in this year's election.

Please join us in congratulating the new and returning board of directors:

Executive Directors

• Chair: Michael J. Ballingall (Continuing Term)
  Senior Vice President | Big White Ski Resort / Boundary Country

• Vice-Chair: Sandra Oldfield (Elected for Additional Term)
  Elysian Projects & Fortify | Oliver / South Okanagan

• Secretary-Treasurer: Patricia Leslie (Continuing Term)
  National People & Culture Business Partner, for the Estate Wine Group of Andrew Peller properties, including Tinhorn Creek Vineyards | South Okanagan

Directors

• Mandi Carroll (Continuing Term)
  Economic Development & Communications, Westbank First Nation | Westbank / Central Okanagan

• Monica Dickinson (Continuing Term)
  CEO, Tourism Kamloops | Kamloops / South Thompson 

• Michael Eibl (Continuing Term)
  Business Development Officer, Tk̓emlúps te Secwépemc | Kamloops / South Thompson

• Kelley Glazer (Continuing Term)
  Executive Director, Destination Osoyoos | Osoyoos / South Okanagan

• Kimo Linders (Continuing Term)
  Co-Founder / Director, Business Development, ERTCU Travel Group (En Route Travel Canada) | Penticton / South Okanagan

• Morgen Matheson (Continuing Term)
  Team Leader, Tourism and Film, Tourism Shuswap / Columbia Shuswap Regional District | Salmon Arm / Shuswap

• Ed Ratuski (Continuing Term)
  Managing Director, YKA Kamloops Airport Ltd. | Kamloops / South Thompson

• Monica Seys (Elected for Additional Term)
  Shuswap Marina | Blind Bay / Shuswap

• Dale Sivucha (Elected for Additional Term)
  Coast Capri Hotel | Kelowna / Central Okanagan

• Thom Tischik (Newly Elected)

  Executive Director, Travel Penticton Society | Penticton / South Okanagan

• Cassandra Zerebeski (Continuing Term)
  Executive Director, Destination Silver Star/Silver Star Resort Association | Vernon / North Okanagan

Welcome to all of the new and continuing board members. We thank you for your dedication and commitment to the Thompson Okanagan tourism industry and the region.

Learn more about the directors at TOTABC.org/Board.