Destination BC released the results from the 2023 Resident Perceptions of BC’s Tourism Industry survey. The survey was launched in November 2023 to understand the perceptions BC residents have of the tourism industry on both community and provincial levels.
Some key highlights noted in the announcement include:
The majority of BC residents continue to value the impact that tourism has on their communities.
A large percentage agree that tourism supports a greater diversity of amenities (78%), contributes positively to the quality of life of their community (72%), and its positive impacts in their community outweigh the negative ones (75%).
Residents take pride in making visitors feel welcome (75%) and a strong majority agree their community is a desirable place to visit (79%).
Province-wide, residents are more likely to support tourism growth during winter (December-February), followed by fall (September-November), and then spring (March-May).