Happy Tourism Week | May 29 – June 4, 2022
Each year, from May 29 to June 4, 2022, tourism partners are invited to come together to champion and promote Canada’s destinations, tourism businesses, and employees to celebrate tourism in Canada from coast to coast to coast.
Get Involved
Operators and communities around BC are encouraged to share their Tourism Week celebrations on social media using the hashtags #BCTourismCounts and #GreenMeansGo.
The Tourism Industry Association of Canada has created a toolkit with resources to make it easy to share Tourism Week.
Destination BC and TIABC have provided a toolkit with B.C. specific resources.
TIABC created a series of Value of Tourism Videos that you can share through your channels. Videos range from about 0:35 seconds to 2:57 minutes, and feature different parts of the province.
Be sure to follow TIABC and Destination BC on their social channels to share, like and retweet social posts to help all B.C. communities spread the word about Tourism Week.
The Value of Tourism
Tourism is vital to British Columbia, not only for its ability to generate huge economic activity, but also for providing social, cultural and environmental benefits, and showcasing our values as a province: resiliency, reconciliation, peace, tolerance, and inclusivity. These values are needed on the world stage now more than ever.
Tourism improves the quality of life for all British Columbians. Think about the things we enjoy that would not be as viable without the tourism engine: museums and galleries, festivals and sports events, air/highway and coastal transportation, dining and wine touring, parks and recreational facilities, and many other benefits that make life so good here in BC.
Tourism has benefits for both urban and rural communities, provides inclusive and welcoming spaces for all travelers, and acts as a financial and social force for good.
The majority of British Columbians agreed that tourism industry plays an important role in British Columbia’s economic recovery from the COVID 19 pandemic (84%), tourism supports a greater diversity of amenities (such as restaurants, attractions, recreation facilities, and events) than would otherwise exist in their community (79%), while 76% agree that tourism plays a positive role in preserving, sharing, and celebrating the culture and history of their community.