Destination BC & Wine Growers BC Experiences: Sip, Smile, and Stay Awhile

 

Ten wineries across the province have developed completely new wine tourism experiences as part of the Cultivating Experiences: Elevating BC Wine Tourism program. Working with Wine Growers British Columbia and Destination BC in partnership with Firecircle, and supported by Pacific Economic Development Canada (PacifiCan), the wineries have been hard at work over the past few months with the goal of bringing their offerings from vision to market this summer.

The Cultivating Experiences program represents Wine Growers BC and Destination BC’s united effort to promote the province as a destination for incredible tourism experiences.

The program provided virtual workshops, valuable market research, and mentorship for each participant winery to ultimately launch a unique wine tourism experience. These Cultivating Experiences winery offerings are the latest added to the plethora of options available to those exploring BC wine country this summer:

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Wine Growers BC 2025 Operational Plan