New Tourism Digital Marketing Expert Certification Program through the BCRTS and eLearningU
As a member of the British Columbia Regional Tourism Secretariat (BCRTS), Thompson Okanagan Tourism Association is pleased to announce that all tourism businesses in our region can gain access to the Digital Marketing Expert Certification Program by eLearningU. Tourism businesses can sign up for a FREE subscription to eLearningU, where, upon registration, they will be provided a username and password for their account. Multiple people within the same organization are welcome to join the program.
In addition to the Tourism Digital Marketing Certification Program, registered members will have FREE access to 50 live webinars over the course of the year, and a full webinar library of 350+ recordings.
Become a Tourism Digital Marketing Expert
After registering for your free eLearningU subscription, follow the link below to access your Tourism Digital Marketing Certificate dashboard. There are 5 Certifications in this program, broken down into individual certificates, they are as follows:
Tourism Social Media Marketing Certificate (14 courses, 14 hours)
Tourism Content Marketing Certificate (6 courses, 6 hours)
Tourism SEO/SEM Marketing Certificate (8 courses, 8 hours)
Tourism General Marketing Certificate (7 courses, 7 hours)
After each of these are complete, the Tourism Digital Marketing Expert (TDME) Certification is awarded.
Each course is compiled of a 1-hour video training and a 5-question quiz. The quizzes come directly from the content in the video training and must be passed in order to complete the lesson. You may retake the quiz in order to pass. The goal is to verify that you have reviewed and learned the information presented.
Sections and lessons do not have to be done in order, so if something seems more interesting or useful, complete that one first and finish the rest at your leisure. As we are apart of the launch of this exciting program, the sooner you sign up, the more live webinars you will be able to attend. All required webinars will be added to the library after their live premiere.
Background
The TOTA Tourism Resiliency Program, part of the BC Tourism Resiliency Network, provides long-term support to tourism businesses to navigate the impact of the COVID-19 pandemic, adapt services, and work towards eventual recovery. As part of TOTA's Tourism Resiliency Program, tourism businesses can access the following FREE supports:
Digital Support Services with a digital marketing expert
Expert Business Mentorship with an Okanagan College business professor
Mental Health Support through the Canadian Mental Health Association
Micro Loans through Community Futures
Email recovery@totabc.com for quick questions or to schedule a 1-1 call/video chat with a TOTA Program Advisor
For more information on TOTA's Tourism Resiliency Program, go to TOTABC.org/resiliency.
