News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Thompson Okanagan Launches the “Travel Now to the Thompson Okanagan On Us” Campaign
The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to enjoy lazy days at the beach, picturesque landscapes, and all the charming communities nestled within the region with its latest campaign entitled Travel Now to the Thompson Okanagan - On Us.
Visitors to the region and locals enjoying a staycation can share their vacation photos within the region to be entered to win one of ten $1,000 cash prizes toward a 2024 trip.
Visit thompsonokanagan.com/on-us for full contest details and share the campaign via social media via @Thompson_Okanagan post on Facebook and Instagram.
Read the full press release by Hatch Comms for full campaign details.
Managing Crisis Communications | BC Hotel Association Education Series in June
BC Hotel Association is offering crisis communications training for hotels to ensure teams are prepared to face the unforeseen with resilience and professionalism. This online training is held over 3 sessions in June.
BCHA's Fast Track Your Future Education Series returns for one more series this season - Managing Crisis Communications. Co-facilitated by Hatch Hospitality and tartanbond Communications
In the fast-paced world of hospitality, crises can range from natural disasters like fires and floods to complex HR issues and cybersecurity threats. Effective communication during these times is paramount to safeguarding the reputation of hotels and resorts while maintaining guest trust.
Preparation is the cornerstone of crisis management. In this series, we equip participants with essential issues management and communication tools tailored to the unique challenges of the hospitality sector. From establishing proactive response plans to implementing best practices, attendees will gain the confidence and expertise needed to navigate crises responsibly and intentionally. Join us to ensure your team is prepared to face the unforeseen with resilience and professionalism.
COURSE SCHEDULE:
· June 4th Preparedness Protocol
· June 11th Strategic Responses
· June 18th From Reaction to Recovery
Ski the Thompson Okanagan Press Release
The Thompson Okanagan Tourism Association is encouraging people to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media. The press release is designed to raise awareness of ski resorts, passes, and activities in the Thompson Okanagan, inspiring them to plan a trip.
The Thompson Okanagan Tourism Association is encouraging Canadians and Americans to plan a visit to a Thompson Okanagan ski resorts to experience the wonders of winter by sharing a roundup of information with media.
Hatch Comms on behalf of TOTA, shared a press release with Canadian and American media on February 7, 2024, that included a list of ski resorts and information related to their winter offerings and pass programs to raise awareness about the current snowy winter conditions. TOTA's social media continues to share winter themed posts on ThompsonOkanagan.com and social media.
The press release is designed to raise awareness of ski resorts in the Thompson Okanagan, inspiring them to plan a trip, with the target audiences in BC, Alberta, and Washington. Information included downhill ski information, unique indoor and outdoor experiences, pass programs, upcoming events, and travel times from the closest airports.
Release:
The Thompson Okanagan is home to world class skiing and snowboarding along with a variety of other snow activities at eight mountain resorts with some reporting bases close to 160cm. The region’s well-known winter conditions and diverse terrain promises snow sport lovers the best time ever. Adventures include skiing, snowboarding, tubing, skating, fat biking, cross country skiing, snowshoeing and more. Snow pursuits aside, visitors can enjoy all kinds of mountain, recreation, culinary and cultural activities, festivals and events in the months ahead.
Affordable alpine adventures await thanks to the region’s numerous global reciprocal pass programs and wallet-friendly day passes. The Indy Pass grants two days access at each of the following mountains: Apex Mountain Resort, Baldy Mountain Resort, and Big White Ski Resort, Manning Park, along with 180+ resorts spanning three continents. Sun Peaks Resort is included in the IKON Pass, giving skiers and riders access to 50+ destinations worldwide. SilverStar is home to MY1PASS, an inclusive ticket that provides access to seven activities: downhill skiing, cross country skiing (XC), night skiing, tubing, snowshoeing, skating and fat biking. Family-owned resort Harper Mountain’s day passes are under $70 per day.
Continue to follow mountain conditions and updates by visiting the resort websites and social media along with OnTheSnow.com.
Explore the Slopes
Nestled in the heart of the Okanagan Valley at an impressive 7,200 feet above sea level, Apex is an awesome destination for every skill level from novice to intermediate to advanced. Some say, Apex’s post-ski experiences are the best part with its popular Gunbarrel Saloon earning the title of Best Apres Ski Bar by Ski Canada for ten consecutive years. The resort also boasts an enchanting kilometre-long Adventure Skating Loop through the forest, as well as nordic skiing, snowshoeing and tubing.
Upcoming events: Western Day, Brewski, and Retro Day.
Elevate winter expeditions at British Columbia’s third-highest elevation ski resort. Located where the Nk’mip Desert meets the inland rainforest of the West Kootenays, Baldy Mountain Resort was a dream turned reality for its committed winter enthusiasts in 1968. The South Okanagan locale offers 35 runs with 600 acres of skiable terrain and an additional 240 acres dedicated to exhilarating gladed tree skiing. Off the slopes, Baldy offers 13 kilometres of snowshoeing, cross-country skiing, disc golf, and tubing.
Upcoming events: KR Academy Snowboard Camp, 16th Annual Winemakers Cup, and Slackcountry Cup.
An icon in the Thompson Okanagan skyline, the resort resides in British Columbia's famed powder belt. Encompassing a vast ski area of 7,355 acres of diverse terrain with 119 designated trails and vertical drop of 2,550 feet, the second-largest lift system in BC keeps skiers moving. The slopes at Big White Ski Resort cater to every skill level - from beginner to extreme and everything in between. The ski hill has been ranked 10th on The Times UK’s list of “best ski resorts for beginners,” boasts Western Canada’s largest night area and Canada’s largest ski-in, ski-out village. Big White is more than just alpine thrills with its access to Nordic skiing, snowshoeing, tubing, dog sledding, snowmobiling, horse-drawn sleigh rides, and Canada's highest elevation skating rink in Happy Valley.
Upcoming events: Saturday Fireworks, Jr Chef Challenge, TELUS Kelowna Cup, Family Day Weekend, and AltiTunes Music Festival.
A winter wonderland awaits at this South Thompson ski hill. Celebrating 50 years, the traditional ski area offers 16 runs with 1,400 vertical feet of elevation across 400 acres of terrain all adorned by champagne powder. The resort also offers 16 kilometres of dog-friendly snowshoe trails, a 3 kilometre nordic loop, and tubing.
Pro-tip: try the poutine and Gluhwein in the cozy Log Day Lodge.
Adventure starts in the heart of the Cascade Mountains. Winter enthusiasts will enjoy the fresh mountain air and all kinds of exciting activities surrounded by majestic peaks. The laid back resort offers more than 346 acres of skiable terrain, 64 kilometres of nordic terrain, 300 kilometres of snowshoe trails, tubing and ice skating.
Upcoming events: Guided Snowshoe Tours: S'mores, Wine & Cheese, and Fondue.
The Monashee Mountain resort’s bottomless champagne powder is a hit with snow lovers. Its 3,282 acres of skiable terrain over 4 distinct mountain faces, features 132 runs with a 760m vertical drop. There’s a reason Canadian ski pioneers, Olympians, and world champions across the globe call Silver Star home. In addition to all the downhill fun it also has the most expansive cross-country trail network in North America with 105km of nordic trails that connect the peak of SilverStar Mountain Resort to Sovereign Lake’s subalpine. What else? Mini snowmobiles, ice skating, fat baking, snowshoeing, tubing and lots of fun and delicious apres.
Upcoming events: SEISMIC Spring Festival, and Sovereign2SilverStar Ski Marathon.
Canada’s 2nd largest ski area spans 4,270 acres of winter paradise featuring an impressive 882 metres of skiable vertical descent and - wait for it - 2,000 annual hours of sunshine. Winter warriors enjoy its 3 skiable peaks, 139 trails, 19 glades, the record-setting 8 kilometre run, and 13 lifts.. Beyond the slopes, Sun Peaks is known for its charming alpine village, diverse dining offerings and fun activities like yoga, axe throwing, horse-drawn sleigh rides and more than 34 kilometres of Nordic trails for snowmobiling, fat biking and snowshoeing.
Upcoming events: Sun Peaks Demo Days, Peak Pride, Elleboard All Girls Snowboard Camp, Sip, Savour & Ski Culinary Festival, Easter Extravaganza, and Slush Cup.
A not-for-profit, community-run ski area carved into the hills of Southern British Columbia, Phoenix Mountain is a haven for snow sport lovers offering 800 feet of vertical. The iconic T-bar gives riders a breathtaking bird’s eye view of the winter wonderland on the 6-minute ride up to access its 17 official downhill runs.
All mountain villages are all accessible within under an hour from the nearest city and under two hours from the nearest airports: Penticton Airport (YYF), Kelowna International Airport (YLW) and Kamloops Airport (YKA).
New TOTA Visitors Campaign Focuses on Extended Stay and Transformative Experiences
The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to go deeper and explore the region’s most enriching experiences with its latest campaign and video entitled, Stay a While. Designed to showcase the Thompson Okanagan's hidden gems, visitors are encouraged to dive into authentic local culture, stay longer, and make meaningful discoveries.
The Thompson Okanagan Tourism Association (TOTA) is inviting visitors to go deeper and explore the region’s most enriching experiences with its latest campaign and video entitled, Stay a While. Designed to showcase the Thompson Okanagan's hidden gems, visitors are encouraged to dive into authentic local culture, stay longer, and make meaningful discoveries.
Stay a While is a campaign focused on extended visitor stays - whether that be an extra hour or several additional days - to discover the many experiences unique to the Thompson Okanagan where world-class food and wine, outdoor adventure, and vibrant arts and culture converge. This campaign is particularly timely and important for supporting local tourism businesses as they work to deliver exceptional experiences after the challenges of recent years.
Businesses and professionals in the Thompson Okanagan region are encouraged to visit ThompsonOkanagan.com/stay-a-while to explore Stay a While and share the campaign via social media via @Thompson_Okanagan post on Facebook and Instagram.
Campaign Themes:
Discover the Unexpected: Road Trip Adventures
“Time to go beyond the sights and take a few further turns”
A road trip through the Thompson Okanagan is more than just a journey; it is an immersive experience that will fill you with wonder. Experience the beauty of the valleys cradled between the towering mountains and rolling hills of the region. Take in the sights and sounds of the growing metropolitan areas. Whether you plan to drive the winding roads from Cache Creek all the way to Grand Forks or e-bike through the cities and along the trails, the Thompson Okanagan has a route for everyone.
Savour the Flavours: Food & Beverage Delights
“A taste of the little things, that will develop into bold flavours”
This is a destination that seamlessly weaves beautiful landscapes together with a rich tapestry of food and wine experiences. Nestled amidst vineyards, orchards, and pristine lakes, the Thompson Okanagan is alive and abundant with fresh, organic, and delicious food, most of which makes its way to the incredible places to eat in the region. Connections and memories are made and shared over a glass of wine, an organic farm to table meal, or a hand-picked basket of regional produce.
Uncover Stories: Arts & Culture Exploration
“What will you discover, if you look closer?”
The region is rich in arts and culture, where history, creativity, and heritage intertwine to tell captivating stories. From the earliest days to the present, the region has imprinted its narratives onto the landscape, inviting visitors to delve into its past and present. This vibrant cultural scene unfolds through a myriad of artistic expressions, interactive exhibits, and heritage sites. Whether exploring art galleries showcasing contemporary masterpieces, engaging with exhibits that unravel the region's history, or visiting cultural landmarks that echo tales of resilience and triumph, the Thompson Okanagan is a canvas of discovery for all who seek to uncover its arts and culture scene. Each artistic endeavour, from traditional Indigenous art to contemporary works, contributes to the region's unique identity, offering a diverse and immersive cultural experience for visitors and locals alike.
Soft Adventure: Awe-Inspiring Moments
“Sweet moments, longer pauses. In awe of subtle beauty”
Soft adventure in the Thompson Okanagan beckons travellers to savour sweet moments and linger in awe of subtle beauty. The region is renowned for its diverse landscapes and inviting climate, and offers an array of gentle adventures that allow visitors to discover adrenaline-free natural wonders. Whether it's a leisurely stroll through picturesque vineyards, a serene bike ride along scenic trails, or a tranquil paddle on one of the region's pristine lakes, soft adventure is about taking the time to appreciate the subtleties of the surroundings. The Thompson Okanagan reveals its hidden gems through these softer escapades, inviting visitors to slow down, breathe in the fresh mountain air, and discover the charm that lies in the quieter moments of exploration.
Thrilling Escapes: Adventure Awaits
“Finding your challenge, seeking courage, and building momentum”
Thrilling adventures in the Thompson Okanagan region are an exhilarating escape to nature's playground. From the slopes of world-renowned ski resorts to the gripping rock faces, the region offers a diverse array of high-octane experiences. The adrenaline rush awaits with activities like zip lining through rugged mountain landscapes, and conquering the BC Rail Trail by mountain bike. Winter brings the allure of champagne powder for skiers and snowboarders, while summer invites daring explorations through hikes, kayaking in pristine lakes, and exploring hidden canyons. The Thompson Okanagan is a haven for thrill-seekers, offering an abundance of opportunities to challenge oneself against the backdrop of breathtaking scenery and boundless natural beauty. Whether it's carving through snow-covered slopes or navigating a multi-pitch climbing route, the region promises an adventure-filled escape for those craving excitement.
Indigenous Culture: Stories of People, Land, and Water
“The history behind the sounds and songs. People, stories, land, and water”
Indigenous culture and traditions are at the heart of the Thompson Okanagan being located on the traditional territory of three Interior Salish nations - the Sylix, Nlaka’pamux, and Secwépemc peoples. Visitors are welcomed to explore Indigenous-owned businesses that celebrate the diverse cultures, traditions, and beliefs rooted in this stunning landscape. From guided cultural tours and interactive exhibits to traditional arts and crafts, the experiences provided by Indigenous businesses invite guests to deepen their understanding of the land, water, and people that have thrived here for centuries. It's an enriching journey that fosters respect, appreciation, and a sense of connection to the vibrant Indigenous heritage within the region.
While exploring it is important to tread lightly and help preserve this land like Indigenous communities have done so for centuries.
Recovery Campaign to Encourage Travel to the Thompson Okanagan Region and BC
After a difficult summer of fires, TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.
After a difficult summer of fires, TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.
Organic Marketing Efforts
Social media posts were shared from September to November highlighting each sub region in the region and landing page was created on the TOTA consumer website with resources and imagery to encourage travel to the region in the fall. DBC created separate landing pages for each of the regions in the province impacted including the Thompson Okanagan.
Paid Marketing Efforts
Along with organic marketing efforts, TOTA implemented paid marketing efforts for social display ads and search ads resulting in a total 1,400,964 impressions and 35,985 clicks. These ads ran from September 20 to October 20, 2023.
With collaboration from TOTA, the BC Hotel Association (BCHA), 4VI (Vancouver Island), and the Ministry of Tourism, Arts, Culture and Sport, DBC launched their own Wildfire Recovery Campaign on September 11 titled “Help BC By Exploring BC.” The goal was to encourage residents of British Columbia, Alberta, and Washington to explore the Thompson Okanagan and West Coast, and later the west Kootenays and south Cariboos, regions who were directly impacted by the wildfires.
This campaign consisted of content creation put out in multiple waves of paid advertising along with earned media and exposure at multiple media conferences, like GoMedia and Travel Classics.
Along with the marketing campaigns, TOTA and DBC monitored media sentiment and accommodation numbers for the affected areas in order to report back to ministry on the impacts of the wildfires and travel restriction order.
Example of Ads
Campaign Report
Social Ads
Search Ads
Work Towards Climate Action Goals by Switching to RNG & Enter to Win a Two-night Stay at Garnet Valley Ranch Winery
Thompson Okanagan Tourism Association (TOTA) is leading an initiative that takes meaningful and measurable steps to reduce the region’s carbon footprint. The campaign seeks to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire action.
Thompson Okanagan Tourism Association Initiative aids Province’s ‘CleanBC Roadmap to 2030’
Through a new partnership with Natural Resources Canada and FortisBC, the Thompson Okanagan Tourism Association (TOTA) is working to take meaningful and measurable steps to reduce the carbon footprint in the Thompson Okanagan region. The partnership aims to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire businesses and residents to take action.
The partnership has launched a campaign inviting FortisBC customers to make an immediate change to RNG, a more sustainable fuel source than other natural gasses.
What is RNG and its environmental benefits?
Conventional natural gas and RNG are chemically identical and interchangeable within existing infrastructure, but RNG is created through renewable sources, meaning RNG is a low carbon alternative which will reduce emissions and align users with the CleanBC Roadmap to 2030.
RNG is a purified ‘biogas’ made from commonly found organic materials, plants, animal refuse, and waste. These materials are brought to a dedicated facility, such as the Glenmore Landfill in Kelowna and the Salmon Arm Landfill, where methane is processed and repurposed into the accessible fuel source.
FortisBC is the flagship utility company of British Columbia dealing in natural gas and Renewable Natural Gas.
For more information, visit TOTABC.org/RNG.
Make the switch to RNG
Switching to FortisBC’s RNG option does not require any new equipment, upgrades, or installations; or upgrades to existing appliances.
In just a few minutes, business and residential FortisBC customers can make an immediate move to reduce harmful climate change emissions and achieve sustainability goals.
The cost of RNG depends on the blend chosen. Customers can choose to switch to 5%, 10%, 25%, 50%, or 100% of their natural gas to RNG.
Simple Steps to Switch to RNG
Log in to your account at FortisBC.com.
Under the “Manage Services” menu, select “Renewable Natural Gas.”
Follow the instructions to enroll.
If you have any questions for your business, feel free to connect with TOTA’s Energy Analyst, Harshit Srivastava, at Energy@TOTABC.com or schedule a meeting for a free Energy Assessment.
Businesses Leading by Example + Contest
TOTA and FortisBC are pleased to partner with a Summerland-based business that takes their commitment to sustainability seriously: Okanagan Crush Pad and Garnet Valley Ranch Winery are adding Renewable Natural Gas into their energy portfolio, and also encouraging others in the region to take steps towards reducing climate-changing emissions by offering a two-night stay at the brand-new Garnet Valley Ranch Winery to bring awareness to this worthy climate action cause. Learn more and enter to win.
Funding provided by Natural Resources Canada
Natural Resources Canada (NRCAN) is the department of the Government of Canada responsible for natural resources, energy, minerals and metals, forests, earth sciences, mapping, and remote sensing. NRCAN is committed to improving the quality of life for Canadians by ensuring the country’s abundant natural resources are developed sustainably, competitively, and inclusively. NRCAN develops policies and programs that enhance the contribution of the natural resources sector to the economy and conducts innovative science in facilities across Canada to generate ideas and transfer technologies. Natural Resources Canada has provided TOTA with funding to spread awareness about the benefits, availability, and accessibility of Renewable Natural Gas to regional tourism stakeholders.
About Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership and growth role in the tourism industry for this region. It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include: Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.
For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com. Connect socially on Instagram at @Thompson_Okanagan.
Proactive Crisis Communications Support to Communities Around the Province
The British Columbia Regional Tourism Secretariat (BCRTS) announced a partnership with Hatch Comms to provide increased proactive crisis communications support to BC Community Destination Management Organizations for visitors during an emergency event. Visitors to British Columbia can travel with greater confidence knowing their safety and wellbeing are a top priority to tourism destinations.
Visitors to British Columbia can travel with greater confidence knowing their safety and wellbeing are a top consideration to area tourism associations. The British Columbia Regional Tourism Secretariat (BCRTS), which includes the Thompson Okanagan Tourism Association (TOTA), announced a partnership with Hatch Comms that will provide increased proactive crisis communications support to related Community Destination Management Organizations (CDMO) for visitors during an emergency event.
During crises in recent years, the BCRTS has been a source for critical messages, management training, and information for visitors in the region. The goal of this partnership is to improve crisis communications leadership, and for communities to use it as the primary resource, support, and contact for tourism, travel and media messaging during a crisis that is being handled on a local level.
“The most vital service we can offer visitors during emergency situations is timely, clear, and accurate information that is easily and consistently accessible,” said BCRTS Vice Chair and TOTA CEO, Ellen Walker-Matthews. “Providing leadership and resources to help our destinations plan for the unexpected and calmly communicate real-time information will be a huge benefit to industry, media, and visitors at times of crisis.”
Increased wildfires, floods, and other natural disasters are happening with greater frequency and severity in the age of climate change. Ahead of what has been predicted to be another busy emergency season, the BCRTS and Hatch Comms are ensuring relevant Community Destination Management Organizations have crisis communications plans in place. These efforts include updating existing destination plans as well as building new ones via approved frameworks and training programs from Destination British Columbia and the BC Tourism Emergency Management Committee. This will ensure that all situations are well-thought out, responses are prepared, and key stakeholder and media contacts are identified before the busy visitor season commences.
How it Works:
When a Community Destination Management Organization activates the BCRTS emergency support system, Hatch will help the destination implement their crisis communications plans during a high stress situation. This support will ensure that the destination operates within the chain of communications of the appropriate agencies to access official messaging which will then be communicated back through the established tourism channels. These steps should significantly improve outcomes for destinations with visitors in a variety of crisis situations by providing a singular source of accurate information. This will also support the destination’s communications and economy should they be in a nearby but unaffected destination, keeping visitors confidently flowing to areas that remain safe to travel.
Visitors are encouraged to visit Destination British Columbia’s Know Before You Go page and the regional websites for specific areas they may be planning to visit.
This project is a partnership between the Ministry of Tourism, Arts, Culture and Sport; Destination British Columbia; and the BCRTS.
About British Columbia Regional Tourism Secretariat:
The British Columbia Regional Tourism Secretariat is a collaboration among the following five regional destination management organizations: Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern BC Tourism Association, Thompson Okanagan Tourism Association, and 4VI (Vancouver Island). This initiative also includes the sixth region, Vancouver Coast & Mountains.
The 5 regions under BCRTS are not-for-profit societies governed by the BC Societies Act. They are an industry-led organization, governed by an elected Board of Directors, who represent and support business and community tourism interests throughout each region.
About Hatch Comms:
Hatch Comms, a subsidiary of Hatch Hospitality, is a lifestyle PR agency that specializes in hotels, destinations, wineries, restaurants, ingredients, and culinary talent. Tourism, travel, and hospitality are all about experiencing the detail and beauty of different lifestyles. Hatch Comms offers clients personalized service that is all about results and relationships. The Hatch team is seasoned experts who are passionate about what they do and thrive on clients' successes, and have enjoyed representing some of the world’s most beautiful, delicious and engaging businesses for more than 25 years.
Community Well-Being Survey Launches to All Residents of BC on International Happiness Day
The Thompson Okanagan Tourism Association (TOTA) has launched the Community Well-Being Survey on International Day of Happiness, March 20, 2023. All B.C. residents are invited to take the Community Well-Being Survey between March 20 and April 30, 2023.
March 20, 2023, Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) has launched the Community Well-Being Survey on International Day of Happiness, March 20, 2023. The survey is being conducted in collaboration with the British Columbia Regional Tourism Secretariat (BCRTS) and Planet Happiness, a tourism focused arm of the Happiness Alliance non-profit organization.
The goal is to measure how happy and healthy British Columbia’s residents are feeling and to further strengthen the relationship between the tourism industry, its residents and their well-being.
All B.C. residents are invited to take the Community Well-Being Survey between March 20 and April 30, 2023.
British Columbia is an incredible destination full of endless activities to explore nature and connect with others. The survey aims to collect insights from British Columbians on what makes this province an exceptional place to live as well as what brings its residents satisfaction and contentment. The survey contains questions about mental health, lifestyle, hobbies, feelings toward tourism, and daily activities.
The Community Well-being Survey is a state-of-the-art, scientifically-valid tool created by the Happiness Alliance. It is based on the country of Bhutan's pioneering approach to move beyond basic economic measures to determine a population’s “Gross National Happiness.” Inspired by Buddhist concepts, the term is defined as a “multi-dimensional approach to finding a balance between material well-being and a society’s spiritual, emotional, and cultural needs.”
Once the data is analyzed, a one-page destination score-card is produced that provides in-depth, data-rich reports that spark conversations about tourism and destination well-being, and how this relationship can be strengthened within the province.
British Columbians have proven their capacity for resiliency and moving forward together throughout the pandemic. As the world continues to return to normal, the British Columbia Regional Tourism Secretariat (BCRTS) wants to ensure resident well-being is at the forefront of reintegrating tourism to the communities.
One of the BCRTS’ objectives is to meet the United Nations’ Sustainable Development Goals and to support recovery efforts in the province due to the COVID-19 pandemic. Additional goals of this survey initiative include: raising global awareness and participation in the Gross National Happiness (GNH) and “Beyond GDP” agenda, as well as contributing to the BCRTS’ Tourism Impact Portal.
Help Spread the Word
Individuals and companies are encouraged to share the survey with team members and communities before the survey closes on April 30, 2023. To make sharing easy, TOTA has prepared a Media Kit with sample promotion materials for email and social media.
British Columbia Regional Tourism Secretariat
The British Columbia Regional Tourism Secretariat is a collaboration between the following five B.C. regional destination management organizations: Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism Association, Northern BC Tourism Association, Thompson Okanagan Tourism Association and 4VI (Vancouver Island).
The regions within BCRTS are not-for-profit societies governed by the BC Societies Act. They are industry-led organizations, governed by an elected Board of Directors, who represent and support business and community tourism interests throughout each region.
Thompson Okanagan Tourism Association
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
For more information visit TOTABC.org
Happiness Alliance
Happiness Alliance is a non-profit organization with a mission to contribute to the transformations of economies and societies so that the happiness of people, the well-being of communities, and the sustainability of ecosystems is the primary aim of governance, enterprise, and people. Since 2010, the Happiness Alliance has provided happiness and well-being tools and resources, including the Happiness Index. Executive Director Laura Musolanski has authored multiple books and articles and is also the co-author of the Happiness Policy Handbook.
For more information visit HappyCounts.org
Planet Happiness
Planet Happiness is a grassroots, big data project to introduce happiness and well-being science, policy, and practice to local communities, governments, and businesses connected to the travel and tourism industry. Dr. Paul Rogers co-founder and director of Planet Happiness, has over 20 years of experience as a tourism advisor to national and local government and has worked in more than a dozen countries across Asia, Africa, and Australia.
For more information visit OurHeritageOurHappiness.org
TOTA Board Election: Early Call for Nominations
The Thompson Okanagan Tourism Association (TOTA) will hold the 2022 Annual General Meeting (AGM) on September 29, 2022. Voting members are invited to put their name forward or nominate a qualified candidate to serve as a member of the TOTA Board of Directors for a two-year term.
The Thompson Okanagan Tourism Association (TOTA) will hold the 2022 Annual General Meeting (AGM) on Thursday, October 13, 2022.
Leading up to the AGM, the Board Election will take place as follows:
Monday, July 18: Early Call for Nominations
Friday, July 29: Official Call for Nominations Begins
Friday, August 12: Close of Nominations
Tuesday, August 30: Electronic Voting Begins
Wednesday, September 14: Close of Electronic Voting
Thursday, October 13: TOTA AGM & Board Meeting
On behalf of TOTA Nominating Committee Chair, Frank Antoine, we invite Thompson Okanagan tourism professionals to put their name forward or nominate a qualified candidate (see Eligibility Requirements below) to serve as a member of the TOTA Board of Directors for a two-year term, effective September 29, 2022.
The tourism industry faced tremendous challenges over the past two years, and the TOTA Board of Directors was committed to guiding TOTA to support regional tourism stakeholders. Going forward, there is much work to be done as we reimagine and rebuild a resilient, sustainable tourism industry in the Thompson Okanagan region of British Columbia.
For 2022, TOTA is seeking to fill eight board positions with enthusiastic and energetic tourism professionals representing a wide range of the Thompson Okanagan’s tourism sectors, communities, and perspectives. The TOTA board is eager to explore new ideas and learn from people with diverse backgrounds and experiences.
TOTA board members commit to a two-year term, with the following schedule:
Regular board meetings and board retreat (four meetings / year)
Option to join the Finance & Audit Committee (four calls / year)
Option to join the Governance Committee (four calls / year)
The board will elect board members to serve the executive positions of Secretary-Treasurer, Vice-Chair, and Chair.
Eligibility Requirements
Based on the TOTA Constitution & Bylaws, to nominate/vote and to qualify as a Board Nomination Candidate, the company or organization must meet the following criteria:
A tourism stakeholder in good standing with TOTA.
Must have participated in a TOTA marketing program or provided in-kind value in the amount of $100 or more within 12 months prior to the call for nominations on Friday, July 29, 2022.
Nomination submitted in writing, signed by four voting members other than the nominee.
Community DMOs may serve on the board, however cannot hold an executive position.
For questions and to confirm voting member and board candidate eligibility, please email TOTA Board Liaison Chelsea Travere at Chelsea@TOTABC.com.
Run in the TOTA Board Election
If you or someone you know is interested to run in the TOTA board election and meets the criteria outlined above, please submit a signed nomination form to TOTABC.org/AGM/election by Friday, August 12, 2022.
Nominations cannot be accepted after the deadline.
About TOTA
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society governed by the BC Societies Act. TOTA is one of six Regional Destination Management Organizations (RDMO) in the province of British Columbia that work under the Super, Natural British Columbia brand as an official representative of Destination British Columbia and whose mandate includes Industry Development, Destination Marketing, Destination Stewardship, and Destination Development.
Learn more at TOTABC.org.
Thompson Okanagan Tourism Association Names New President & CEO
Michael J Ballingall, Board Chair of the Thompson Okanagan Tourism Association, has formally announced the appointment of Ellen Walker-Matthews as the CEO of the destination management organization.
Kelowna, BC – Michael J Ballingall, Board Chair of the Thompson Okanagan Tourism Association, formally announced the appointment of Ellen Walker-Matthews as the CEO of the destination management organization.
Walker-Matthews succeeds Glenn Mandziuk, who officially resigned from the position June 25, 2021 after heading the organization for the past 13 years.
Ballingall indicated that the association is being placed in very capable hands. “Ellen has an extensive history with TOTA during which she has built a stellar reputation. In the past six months she has continued to demonstrate the leadership qualities that both the sector and our organization require as we forge our way through the COVID pandemic and look to create a strong path moving forward.”
“The past 15 months have been incredibly challenging for the tourism industry and individual businesses,” said Walker-Matthews. “I am surrounded by an incredible team and supportive Board and am honoured to play a role in helping the sector not only get back on its feet – but come back stronger than ever and carve out an exciting future for tourism in this region.”
Ballingall and Walker-Matthews. Walker-Matthews has spent the past 29 years living in Summerland, BC – so, it is only fitting that the signing of the formal agreement would take place in the community she calls home.
Walker-Matthews has more than 40 years of experience in the hospitality, travel, and tourism industry, including the last 11 with TOTA in various capacities, including Vice President of Stewardship, Senior Vice President and, for the past six months, Acting President and CEO. She has spearheaded and played a significant role in key initiatives including Biosphere Certification, GreenStep Certification, and Green Destination Top 100; overseeing the Tourism Resiliency Program; development and implementation of regional tourism strategies; and sales, marketing, and business plans.
The Thompson Okanagan Tourism region includes 90 communities and hamlets and 33 Indigenous communities – and is located on the unceded, ancestral, and traditional territory of three Interior Salish nations: the Syilx, Nlaka’pamux, and Secwépemc Peoples.
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About TOTA
The Thompson Okanagan Tourism Association (TOTA) provides destination development, marketing, industry and experience development, and research services in an effort to minimize the industry's impact on our natural and cultural resources. For more information, visit TOTABC.org
Media Contact:
Kelly Gleeson
kgleeson@LBMG.ca
604-240-6231
New Tourism Digital Marketing Expert Certification Program through the BCRTS and eLearningU
All tourism businesses in our region can gain complimentary access to the Digital Marketing Expert Certification Program by eLearningU, as well as FREE access to 50 live webinars over the course of the year, and a full webinar library of 350+ recordings.
As a member of the British Columbia Regional Tourism Secretariat (BCRTS), Thompson Okanagan Tourism Association is pleased to announce that all tourism businesses in our region can gain access to the Digital Marketing Expert Certification Program by eLearningU. Tourism businesses can sign up for a FREE subscription to eLearningU, where, upon registration, they will be provided a username and password for their account. Multiple people within the same organization are welcome to join the program.
In addition to the Tourism Digital Marketing Certification Program, registered members will have FREE access to 50 live webinars over the course of the year, and a full webinar library of 350+ recordings.
Become a Tourism Digital Marketing Expert
After registering for your free eLearningU subscription, follow the link below to access your Tourism Digital Marketing Certificate dashboard. There are 5 Certifications in this program, broken down into individual certificates, they are as follows:
Tourism Social Media Marketing Certificate (14 courses, 14 hours)
Tourism Content Marketing Certificate (6 courses, 6 hours)
Tourism SEO/SEM Marketing Certificate (8 courses, 8 hours)
Tourism General Marketing Certificate (7 courses, 7 hours)
After each of these are complete, the Tourism Digital Marketing Expert (TDME) Certification is awarded.
Each course is compiled of a 1-hour video training and a 5-question quiz. The quizzes come directly from the content in the video training and must be passed in order to complete the lesson. You may retake the quiz in order to pass. The goal is to verify that you have reviewed and learned the information presented.
Sections and lessons do not have to be done in order, so if something seems more interesting or useful, complete that one first and finish the rest at your leisure. As we are apart of the launch of this exciting program, the sooner you sign up, the more live webinars you will be able to attend. All required webinars will be added to the library after their live premiere.
Background
The TOTA Tourism Resiliency Program, part of the BC Tourism Resiliency Network, provides long-term support to tourism businesses to navigate the impact of the COVID-19 pandemic, adapt services, and work towards eventual recovery. As part of TOTA's Tourism Resiliency Program, tourism businesses can access the following FREE supports:
Digital Support Services with a digital marketing expert
Expert Business Mentorship with an Okanagan College business professor
Mental Health Support through the Canadian Mental Health Association
Micro Loans through Community Futures
Email recovery@totabc.com for quick questions or to schedule a 1-1 call/video chat with a TOTA Program Advisor
For more information on TOTA's Tourism Resiliency Program, go to TOTABC.org/resiliency.
TOTA Wins Prestigious International Marketing Award
Thompson Okanagan Tourism Association
NEWS RELEASE
For Immediate Release
April 4, 2019
The Thompson Okanagan Tourism Association (TOTA) has been named the Tourism Laureate and winner of the International Place Marketing Award at the Place Marketing Forum in Lille, France for its leadership work in Sustainable Responsible Tourism.
The awards “recognize the most emblematic achievements of place marketing worldwide” and projects are selected based on the following criteria:
Innovation or idea bringing a major improvement in one or more areas
Remarkable Results with unquestionable qualitative and quantitative results
Emblematic Projects practice or realization that is emblematic of current trends and new practices in place marketing
The Forum is an annual 2-day event organized by the New Place Marketing and Attractiveness Chair (A&NMT) of the Public Management Institute (Aix-Marseille University) that brings together international leaders, elected officials, and decision-makers to exchange best practices in destination marketing around the globe.
As part of winning this award, TOTA CEO and President, Glenn Mandziuk, was recognized as a Laureate by the University and presented on the collective efforts of the Thompson Okanagan region to the over 500 in attendance. “Our team is so honoured to be recognized for our collective work in sustainable destination marketing and to have this opportunity to share the exciting initiatives underway in our region with the world”, says Mandziuk. “This would not be possible without the strong collaboration of our industry stakeholders, community Destination Marketing Organizations, corporate partners, Destination BC and the Ministry of Tourism, Arts, and Culture, whom we are so grateful for their support and innovative activities.”
TOTA is committed to creating a strong and healthy tourism economy while minimizing the impact on our natural and cultural resources by promoting sustainable business practices and responsible travel. The Association is guided by “Embracing Our Potential,” a 10-year Regional Tourism Strategy, working to strengthen seasonality, territorial cohesion, preservation of the environment, and enhancing local culture.
In the tourism category, TOTA was able to receive the award over some incredible international organizations and projects including:
Amsterdam Marketing, City of Amsterdam – Netherlands
America’s Musical Journey, Brand USA – United States
Comptoir des Loisirs d’Evreux – France
Culture Captcha – Kenya Tourism Board – Kenya
Made in Pic Saint Loup Association – France
Bisca Grands Iacs Tourist Office – France
Route of Industrial Culture, Ruhr Region – Germany
Biot Glass Factory – France
Visit Victoria – Australia
Wonderful Copenhagen – Denmark
