Tourism Leadership Essentials 7-Week Program | Applications Open Until April 8

April 12 – May 26, 2022

Tuesdays and Thursdays, 6 PM - 8 PM

Application Deadline: April 8, 2022

The Thompson Okanagan Tourism Association (TOTA) is partnering with Okanagan College to offer the Tourism Leadership Essentials Program for Thompson Okanagan tourism professionals, free of charge through the Thompson Okanagan Tourism Resiliency Program, part of the BC Tourism Resiliency Network.

The seven-part series consists of 2-hour online workshops, twice a week for seven weeks with Okanagan College tourism professors. Each part focuses on specific leadership skills required in today’s multi-faceted workplaces.

Participants will discover their leadership style, develop management skills, learn about teams, engagement, communication, conflict resolution, and goal setting.

The program is meant to develop skills for both aspiring leaders and seasoned veterans, with insights and tangible strategies that can be applied immediately in the workplace.

Availability is limited. While priority will be given to professionals currently employed in the Thompson Okanagan tourism industry, other professionals may be eligible.

Application Details

Applications are now closed. If you wish to be informed of future leadership training opportunities, complete the following form:

Schedule & Topics

Each week of the Tourism Leadership Essentials Program will include two instructor-led virtual sessions, plus two hours of independent work covering the followings topics:

Week 1: April 12 & 14 | Leading Workplace Teams

Learn about the skills and tools effective leaders require, how personal values impact leadership, as well as how to develop realistic visions, manage change and promote innovation.

Week 2: April 19 & 21 | Engaging Your Workforce

A highly engaged workforce results in less turnover, better customer service and increased profits. Gain strategies for engaging and motivating employees to foster new ideas and identify solutions in the workplace. Learn about motivation, teamwork, and the stages of teamwork.

Week 3: April 26 & 28 | Communicating Beyond the Basics

Communication is a key component in successful workplaces. Learn how to build respectful and productive relationships with staff and customers. Learn how you communicate, the challenges in communicating effectively, and how to improve your listening skills. Develop a methodology to plan for change.

Week 4: May 3 & 5 | Managing Conflict

Conflicts arise in all workplaces and it’s up to leaders to manage them. Response to conflict defines the result. See the connections between responses and actions and then identify shifts to build better relationships. Gain strategies for dealing with difficult people, having difficult conversations, and providing meaningful feedback.

Week 5: May 10 & 12 | Goal Setting and Time Management

Gain a methodology to tie all objectives and aspirations into a planned approach, matched with resources and timelines to meet goals. Learn how to use time effectively to keep feeling motivated and prevent feelings of overwhelm. The planning and goal setting strategies provided in this course ensure time invested results in solid and measurable results.

Week 6: May 17 & 19 | Change Management

Change is inevitable and not always easy. Learn to lead during times of change by gaining knowledge, skills and strategies that lead to successful change management. Explore reasons for change and factors that influence this process, as well as the impact of change on innovation.

Week 7: May 24 & 26 | Coaching & Developing Employees

Coaching employees builds stronger relationships between managers and their team members. Through coaching, employees are supported in developing the skills they require to reach organizational goals and strategic objectives. This course provides learners with strategies they can use to ensure their employees are engaged in their own personal growth resulting in a positive impact on the organization.

British Columbia Tourism Resiliency Network Wins BC Tourism & Hospitality Award for Community Contribution

BC Tourism Resiliency Network RDMO CEOs with BC Tourism & Hospitality Conference Community Impact Award 2022 - Clint Fraser, Kathy Cooper, Anthony Everett, and Ellen Walker-Matthews. Amy Thacker not pictured.

(Richmond, B.C.) March 11, 2022 - The British Columbia Tourism Resiliency Network (BCTRN) has been recognized with a 2022 BC Tourism & Hospitality Award in the category of Community Contribution & Impact.

The 2022 BC Tourism & Hospitality Awards recognize and celebrate excellence, leadership, and innovation within British Columbia’s tourism and hospitality industry, showcasing the province’s most exceptional leaders and positive change-makers. See the full list of nominees.

“We are honoured to have served B.C. tourism businesses and communities throughout the COVID-19 pandemic and support their survival,” said Anthony Everett, President & CEO, Tourism Vancouver Island and Chair, British Columbia Regional Tourism Secretariat. “This program was designed by the tourism industry for the tourism industry, utilizing our sector’s specialized understanding of our own needs to guide the recovery of B.C.’s visitor economy.”

Evolving from a program initiated by Tourism Vancouver Island shortly after the beginning of the pandemic in 2020, the British Columbia Tourism Resiliency Network is a long-term resiliency program led by the British Columbia Regional Tourism Secretariat (BCRTS), providing B.C. tourism businesses with meaningful, one-on-one support to navigate the impact of the COVID-19 pandemic, adapt, and work towards eventual recovery.

The British Columbia Tourism Resiliency Network has helped 2,033 tourism businesses to date, including 158 Indigenous-owned, 440 women-owned, and six youth-owned businesses in communities spanning the province. 1,333 participants have successfully secured aid from government relief programs and an estimated 3,694 jobs have been preserved.

“By working together across the province, the British Columbia Regional Tourism Secretariat is maximizing our collective expertise and resources, and leveraging the local knowledge and long-standing relationships we’ve held with stakeholders in our five regions for over 50 years,” said Ellen Walker-Matthews, CEO, Thompson Okanagan Tourism Association, and Treasurer, British Columbia Regional Tourism Secretariat. “The British Columbia Tourism Resiliency Network provided a vehicle for us to work together like never before and allowed the development of infrastructure that can be repurposed into managing other crises, but also future partnerships for the betterment of B.C.’s tourism industry.”

The British Columbia Regional Tourism Secretariat is a partnership between five of B.C.’s not-for-profit Regional Destination Management Organizations (RDMO), including: Tourism Vancouver Island, Thompson Okanagan Tourism Association (TOTA), Cariboo Chilcotin Coast Tourism Association (CCCTA), Kootenay Rockies Tourism Association (KRTA), and Northern British Columbia Tourism Association (NBCTA).

The British Columbia Regional Tourism Secretariat gratefully acknowledges funding for the British Columbia Tourism Resiliency Network from Island Coastal Economic Trust and Western Economic Diversification Canada, and support from numerous additional partners.

The 2022 BC Tourism & Hospitality Awards were announced and presented at an awards gala on Thursday, March 10, 2022, as part of the 2022 BC Tourism & Hospitality Conference hosted by the Tourism Industry Association of BC and British Columbia Hotel Association.

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About the BC Regional Tourism Secretariat (BCRTS)

The British Columbia Regional Tourism Secretariat is a partnership between five of B.C.’s not-for-profit Regional Destination Management Organizations (RDMO), including: Tourism Vancouver Island, Thompson Okanagan Tourism Association (TOTA), Cariboo Chilcotin Coast Tourism Association (CCCTA), Kootenay Rockies Tourism Association (KRTA), and Northern British Columbia Tourism Association (NBCTA). The BC Tourism Resiliency Network is a long-term resiliency program providing BC tourism businesses with meaningful, one-on-one support to navigate the impact of the COVID-19 pandemic, adapt, and work towards eventual recovery.

Learn more at TourismResiliency.ca.

New BC Tourism Learning Portal from the BC Tourism Resiliency Network

The British Columbia Tourism Resiliency Network (BCTRN) launched the BC Tourism Learning Portal, a free resource designed to support all B.C. tourism businesses through long-term access to resources.

The portal includes a high-functioning search tool so tourism businesses can ask a question and be provided with helpful information, including: articles, webinar recordings, case studies, links to resources on other sites, and experts offered by the Tourism Resiliency Program.

Thompson Okanagan companies can combine the learning portal with free 1-1 support from a TOTA Advisor through the Tourism Resiliency Program.

The recordings from the British Columbia Tourism Resiliency Network Online Learning Day held September 28, 2021 are now available on the Learning Portal, and new content will be added on an ongoing basis.

Access Resources at Learn.TourismResiliency.ca

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Free Business Mentorship Sessions with Okanagan College Instructors

Okanagan College instructors are available to deliver virtual, one-hour individually tailored business counselling sessions based on expressed areas of need.

This service is offered free of charge through the Thompson Okanagan Tourism Resiliency Program, for a limited time. Mentors can provide support on a variety of leadership soft skills, business administration, and hospitality topics.

Register for an Okanagan College Mentorship Meeting →

Ready to E-Market Program

The British Columbia Tourism Resiliency Network’s Ready to E-Market program is available for B.C. tourism businesses who require digital assistance.

Ready to E-Market (previously called “Digital Support Services”) focuses on small tourism operators who need hands-on help with foundational digital skills, managing your own online presence, and digital advertising. A Digital Expert will work with you one-on-one. There is no cost to participate. You must be registered in the Tourism Resiliency Program.

There are packages available in three categories: Presence, Purchase, and Promote (see infographic below)

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To sign-up for a package, please contact your Program Advisor

Not yet registered? It’s quick, easy and free! Please visit TourismResiliency.ca/TOTA

Skift IDEA Awards 2021 Finalist

The British Columbia Tourism Resiliency Network has been named a finalist in the Skift IDEA Awards 2021 in the Pandemic Response category. Tourism Vancouver Island is the recipient of the award on behalf of our British Columbia Regional Tourism Secretariat (BCRTS) partners. 

Each year, Skift IDEA Awards celebrate brands and businesses designing new and better ways to travel in 14 categories. All finalists in the Pandemic Response category, include:

• Accor –  ALL Heartist Fund 

• Aparium Hotel Group – Innovative Dining Suites

• Bahrain Airport Company – Pandemic Response 

• Business Iceland – Looks Like You Need to Let it Out 

• Global Rescue – Coronavirus Intelligence Center

• Los Angeles Tourism and Convention Board – Start Your Comeback in Los Angeles

• OYO – VaccinAid

• Tourism Vancouver Island (on behalf of BCRTS) – Tourism Resiliency Network

• WELL Health – Safety Rating 

Winners will be announced later this month and celebrated December 9th.

Webinar: Supporting Employee Mental Health During Difficult Times

When employees struggle to manage difficult guests or personal situations outside of work, it can negatively impact their mental health in the workplace. As a manager, responding to employee concerns in a crisis can be very challenging. Fortunately, there are steps you can take to support them.

Join the BC Tourism Resiliency Network, go2HR, and the Canadian Mental Health Association for a free 45 minute webinar about how tourism business managers can support employees in difficult times.

This webinar will include practical information and resources on:

• How to support employees when faced with difficult guest situations

• How to respond when an employee approaches you in crisis

• When to bring in additional help

• The importance of offering choices to employees as they cope

The webinar will conclude with 15 minutes for Q&A.

Webinar Recording & Follow Up Video: The Art of Communication in Challenging Times

Wednesday, October 20, 2021, 9:00 AM 10:00 AM

In times of frequent change and crisis, clear communication is an essential soft skill tourism professionals and leaders. With limited staff and resources, every interaction is an opportunity to establish, build, and maintain relationships with guests and team members.

Fortunately, communications is a soft skill that can be a developed as a foundation of success. By understanding expectations and responding decisively, we can avoid disappointment and instead connect in a meaningful way.

Join the BC Tourism Resiliency Network and John Singleton, Okanagan College Expert Business Mentor, for a free 45 minute webinar on The Art of Communication Through Challenging Times. Learn how to develop communications skills for yourself and your team members, in order to minimize conflict and instead capitalize on interactions to build relationships.

John will share insights for tourism professionals, including:

• How people communicate in different ways

• How to develop soft skills

• How to enhance communication with guests and colleagues

The webinar will conclude with 15 minutes for Q&A.

Thompson Okanagan Wildfire Resilience Roundtable | BC Tourism Resiliency Network

The British Columbia Tourism Resiliency Network is hosting a series of Wildfire Resilience Roundtables throughout October, one for each of the five B.C. regions, led by emergency management experts from Calian Group.

The Thompson Okanagan Wildfire Resilience Roundtable is being held virtually on Tuesday, October 5 from 2 PM to 3 PM.

Each Wildfire Resilience Roundtable will begin with a wildfire scenario developed from the guest perspective, tailored to reflect the realistic and relevant needs of each region.

Breakout groups will then be guided by a facilitator and designed to explore a specific question with real solutions. All discussions will be conducted with a Trauma Informed Approach (TIA) to ensure the cultural and emotional safety of all participants.

In this roundtable session, you will learn more about:

• Developing a shared understanding of the impacts a wildfire may have on guests

• How messaging can influence guest confidence and safety

• Generating a repository of solutions or resources that either currently exist or could be developed to support guests and tourism operators

Applications Open for Decade of Action Program: Building a Sustainable Future for BC Tourism | Apply by 12:00 October 13, 2021

The Decade of Action Program: Building a Sustainable Future for BC Tourism through the UN Sustainable Development Goals is a capacity-building program to support businesses across B.C. to create a Sustainable Development Goal Strategy and Decade of Action Plan. Learn how to align the SDGs with your existing sustainability efforts, set targets for the future, and drive meaningful results for your guests, company, and community.

Facilitated by the BC Tourism Resiliency Network, in partnership with Synergy Enterprises, this pilot program will support up to 40 tourism businesses across B.C. through two workshops and one-on-one coaching for each participating business.  

In the program, participants will:

• Connect with passionate business leaders and discover how tourism can create a better world

• Receive coaching to identify the SDGs that most align with your organization, and actions that promote resiliency, cost reduction, and access to talent

• Identify key metrics to track your progress towards the SDGs

• Integrate the SDGs into your messaging and communications

• Develop an SDG Strategy and 10-year Action Plan for your organization

• Help position BC’s tourism industry as a leader in sustainability

This Program consists of three parts:

1. Decade of Action Seminar (Tuesday, October 19, 10:00 AM – 12:00 PM PST) 

2. Business Action Planning and One-on-One Coaching Calls (October - December)

3. Decade of Action Showcase (Thursday, November 18, 10:00 AM – 12:00 PM PST)

Spaces are limited. Apply by October 13, at 12:00pm

New Tourism Digital Marketing Expert Certification Program through the BCRTS and eLearningU

As a member of the British Columbia Regional Tourism Secretariat (BCRTS), Thompson Okanagan Tourism Association is pleased to announce that all tourism businesses in our region can gain access to the Digital Marketing Expert Certification Program by eLearningU. Tourism businesses can sign up for a FREE subscription to eLearningU, where, upon registration, they will be provided a username and password for their account. Multiple people within the same organization are welcome to join the program.

In addition to the Tourism Digital Marketing Certification Program, registered members will have FREE access to 50 live webinars over the course of the year, and a full webinar library of 350+ recordings. 

Become a Tourism Digital Marketing Expert

After registering for your free eLearningU subscription, follow the link below to access your Tourism Digital Marketing Certificate dashboard. There are 5 Certifications in this program, broken down into individual certificates, they are as follows:

• Tourism Social Media Marketing Certificate (14 courses, 14 hours)

• Tourism Content Marketing Certificate (6 courses, 6 hours)

• Tourism SEO/SEM Marketing Certificate (8 courses, 8 hours)

• Tourism General Marketing Certificate (7 courses, 7 hours)

• After each of these are complete, the Tourism Digital Marketing Expert (TDME) Certification is awarded.

Check out the Program Here

Each course is compiled of a 1-hour video training and a 5-question quiz. The quizzes come directly from the content in the video training and must be passed in order to complete the lesson. You may retake the quiz in order to pass. The goal is to verify that you have reviewed and learned the information presented.

Sections and lessons do not have to be done in order, so if something seems more interesting or useful, complete that one first and finish the rest at your leisure. As we are apart of the launch of this exciting program, the sooner you sign up, the more live webinars you will be able to attend. All required webinars will be added to the library after their live premiere.

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Background

The TOTA Tourism Resiliency Program, part of the BC Tourism Resiliency Network, provides long-term support to tourism businesses to navigate the impact of the COVID-19 pandemic, adapt services, and work towards eventual recovery. As part of TOTA's Tourism Resiliency Program, tourism businesses can access the following FREE supports:

• Digital Support Services with a digital marketing expert

• Expert Business Mentorship with an Okanagan College business professor

• Mental Health Support through the Canadian Mental Health Association

• Micro Loans through Community Futures

• Email recovery@totabc.com for quick questions or to schedule a 1-1 call/video chat with a TOTA Program Advisor

For more information on TOTA's Tourism Resiliency Program, go to TOTABC.org/resiliency.

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BC Hotel Association Partners with BC Regional Tourism Secretariat and STR to Support Tourism Resiliency

The not-for-profit organizations will utilize vital industry insights and tools from STR to advance BC accommodation sector in response to COVID-19.

VANCOUVER, BC (September 22, 2020): The British Columbia Hotel Association (BCHA) is working in partnership with the BC Regional Tourism Secretariat (BCRTS) and STR to offer informed recovery strategies for BC accommodators that have been negatively impacted by the Covid-19 pandemic. Using industry data from STR – the sector’s leading data benchmarking and analytics provider – BCHA and BCRTS will develop tools and strategies to support people and communities at the heart of BC’s tourism industry.

“Supporting tourism in Canada is one of STR’s top priorities, so we are proud to partner with the British Columbia Hotel Association and the BC Regional Tourism Secretariat” says Emile Gourieux, Business Development Executive, Hotels at STR. “Through our hotel benchmarking platform, we provide organizations like the BCHA and the BCRTS with the information they need to both successfully advocate on behalf of their members and create effective marketing strategies that will drive tourism to communities across British Columbia.”

As part of the partnership, BCHA and BCRTS will receive weekly reports from STR on trends and insights that inform the current and future realities of the accommodation sector. In addition to effectively communicating these findings to members and stakeholders, the organizations will work together to further develop and deliver education and revenue management training programs for the industry, while strengthening STR insights through promoting the program.

“The pandemic’s impact on our industry has been devastating and many accommodators in our province have substantiated concerns over their properties closing permanently”, says Ingrid Jarrett, President and CEO of the BCHA. “Having our finger on the pulse of industry is now more important than ever”. She continues, “in addition to advocating on behalf of our members, we are committed to providing education to support recovery and resiliency, providing vital training that will better equip accommodators with the tools needed for their businesses to survive and prosper. Our work with STR and the BCRTS will be paramount in this.”

Glenn Mandziuk, President & CEO of The Thompson Okanagan Tourism Association (TOTA), and Chair of the BCRTS adds, “hotels are a fundamental component to the tourism industry at large. By generating a more informed understanding of the current climate and trends affecting accommodators on a greater scale, we can action educated strategies and foster tourism growth across each of the five regional tourism organizations the BCRTS represents.”

To learn more about the BC Hotel Association, or to inquire about becoming a member, contact Mike Macleod, Director of Member and Business Development at membership@bcha.com. Visit tourismresiliency.ca for more information on the BC Tourism Resiliency Network led by the BCRTS.

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About the BC Hotel Association:

The British Columbia Hotel Association is a non-profit organization that works on behalf of accommodators at federal, provincial, and community levels, and champions issues such as taxation, tourism, marketing, corporate relations, labour, and consumer services. The BCHA has over 600 hotel members and 120 associate members, representing an industry made up of over 80,000 rooms and more than 60,000 employees. For more information, visit bcha.com.

About British Columbia’s Regional Tourism Secretariat: 

British Columbia’s Regional Tourism Secretariat is a coalition of industry-led, not-for-profit organizations that provide a trusted voice for businesses, communities, and residents. Consisting of the five regional tourism organizations, including the Thompson Okanagan, the goal of Secretariat is to put people and communities at the heart of BC’s tourism industry.

About STR:

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit www.str.com and www.costargroup.com

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Media Contacts:

Kelsey Millman
Communications for BC Hotel Association
(Beattie Tartan)
communications@bcha.com
604.351.3623

Haley Luther
STR
Communications Coordinator
hluther@str.com
615.824.8664 ext. 3500