Wine Growers BC 2025 Operational Plan
Wine Growers British Columbia (WGBC) recently released its Fiscal 2025 Operational Plan. This year, the plan is focuses on five key Board-approved objectives:
Build a world-class brand for Wines of British Columbia
Position BC as a premier wine region with trade
Make BC wine country a benchmark for wine tourism
Strengthen wine industry leadership
Leverage government advocacy efforts
In consideration of the challenges facing the BC wine industry, the Annual Operational Plan has been developed to address the current environment while still retaining the flexibility necessary to help industry and member wineries meet new and emerging challenges.
