State of the Indigenous Tourism Video Released by Indigenous Tourism Association of Canada
Indigenous Tourism Association of Canada (ITAC) released a State of Indigenous Tourism Industry video showcasing the devastating impact of COVID-19 on the Indigenous tourism industry at their 2020 AGM on December 15. Tied to ITAC’s second wave response and advocacy efforts to the Federal Government, ITAC hopes to receive the requested $18.2 M to support the Indigenous tourism industry and its immediate needs.
This emotional video showcases members from across Canada, including Thompson Okanagan’s Moccasin Trails, an Indigenous tour company operated by TOTA’s past Board Chair, Frank Antoine. In the video, Frank speaks about the challenges for Indigenous tourism companies at 3:24, 4:00, 6:02, and 8:14.
Watch the State of Indigenous Tourism Industry Video
About the Indigenous Tourism Association of Canada
The Indigenous Tourism Association of Canada (ITAC) is the lead organization tasked with growing the Indigenous tourism industry across the country. Inspired by a vision for a thriving Indigenous tourism economy sharing authentic, memorable and enriching experiences, ITAC develops relationships with other groups and regions with similar mandates. By uniting the Indigenous tourism industry in Canada, ITAC works to enable collective support, product development, promotion and marketing of authentic Indigenous cultural tourism businesses in a respectful protocol. Due to COVID-19, ITAC recently released a report on the financial challenges facing Indigenous tourism operators and recommended stimulus solutions. As well, a 2020-2021 revised action plan focused on sustaining Indigenous tourism in the face of COVID-19 was released in March.