United Nations Sustainable Tourism Observatory Global Meeting

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Mike and Eve are in the top, middle of the INSTO group.

TOTA Destination Stewardship team members, Mike Overend and Eve Layman, joined 43 tourism observatories on November 21-22 at the UN World Tourism Organization headquarters in Madrid, Spain for the annual International Network of Sustainable Tourism Observatories (INSTO) meeting.

Following the meetings, they joined numerous observatories for additional engagements in Malaga, Spain.

Eve and Mike presented in Madrid and Malaga on TOTA's work regarding resident sentiment and engagement with residents and industry through strategic planning.

The four days were filled with learning from observatories from Europe, South America, Australia, and Asia about their sustainable actions related to specific issue areas.

Highlights included discussions around:

• Tourism Governance

• Resident Sentiment

• Net Positive Tourism

• Data collection methods

In addition, four new observatories were introduced during the meetings.

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About INSTO

TOTA became the first Canadian destination to join INSTO in October 2019.

Learn more about TOTA’s work as a sustainable tourism observatory at TOTABC.org/committed/insto.

Quality Inn and Suites Vernon Becomes First Biosphere Certified Hotel in the Thompson Okanagan

Quality Inn and Suites Vernon has achieved Biosphere Certification, the first hotel within the Thompson Okanagan region to demonstrate their commitment to sustainability management by fulfilling all 17 of the United Nations Sustainable Development Goals in the Biosphere Sustainable Lifestyle Platform. 

For Quality Inn and Suites Vernon and their Biosphere lead, Vinil Sood, the journey towards certification took six months. The hotel joined TOTA’s Biosphere Commitment Program in April 2023, began uploading evidence, and, in October 2023, the hotel was officially Biosphere Certified. The team found this process to be approachable because of the many sustainability initiatives that Quality Inn already had in place.

“At Quality Inn and Suites Vernon, sustainability is more than just a buzzword or a set of practices,” said Vinil. “It's a core belief that shapes everything we do, from our daily operations to our interactions with the local community and environment. We believe that sustainability means adopting responsible and ethical practices that benefit our business in the short term and contribute positively to the broader ecosystem in which we operate.” 

While Quality Inn and Suites Vernon has verified sustainable practices in all 17 SDGs, they have shown an outstanding commitment towards SDG 7: Affordable and Clean Energy. Some actions towards commitment to SDG 7 include:

• Awareness campaigns on the use of clean energy 

• Adopting energy efficient practices in their facilities 

• Prioritizing the use of more renewable and green energy sources, like the solar-powered lighting used in their courtyard

Quality Inn and Suites Vernon’s solar-powered courtyard

Biosphere Commitment Program

Biosphere Commitment is the first achievement an organization works towards after joining the Thompson Okanagan Biosphere Commitment Program. To achieve Biosphere Committed status, an organization must pick three SDGs to work towards, from each area of sustainable development: Environment and Climate Change; Society and Culture; and Governance and Economy.

After an organization becomes committed, they can continue to work through the 17 SDGs and show continued improvement towards sustainability management. Once an organization has verified sustainable actions towards all 17 Sustainable Development Goals, they become Biosphere Certified. 

Learn more about TOTA’s Biosphere Commitment Program.

Book a Biosphere Presentation.

Memorial Scholarship & Support for Thompson Rivers University Students Involved in Fatal Crash

On November 29, a Thompson Rivers University (TRU) student, Owyn McInnis, died and two others, Owen Waterhouse and Riley Brinnen, were seriously injured after a crash near the school’s campus in Kamloops (see Castanet article).

After this tragic event, Thompson Rivers University launched a scholarship, the Owyn McInnis Memorial Men's Volleyball Athletic Award (Learn More).

Those that wish to support the fund can make a donation to TRU.

As well, GoFundMe pages were launched for Riley Brinnen and Owen Waterhouse to assist with their recovery. The funds raised will help cover some of the costs for the two young men, their families, and the medical teams.

Brinnen is described as “a strong, athletic absolute sweetheart of a man.” He played minor hockey in West Kelowna, before taking to volleyball in Grade 10 at Kelowna Secondary School. He graduated from KSS in 2020 and earned a spot on TRU’s men’s volleyball team. He is currently in his fourth year of a psychology degree at the university.

Owen’s friends and family know him as “an extraordinary young man who lights up any room he enters with his smile.” Waterhouse was born and raised in Kelowna and is a graduate of Kelowna Secondary School. The outside hitter is in his second year with the TRU WolfPack.

Those that wish to support can make a donation to Riley’s GoFundMe page and Owen’s GoFundMe page.

This is a tremendous tragedy in the region and our hearts go out to everyone involved.

Kelowna Now Live Interview With TOTA CEO Ellen Walker-Matthews

TOTA CEO Ellen Walker-Matthews was invited to discuss Thompson Okanagan tourism on Kelowna Now Live with Jim Csek and Jason Mann.

In the 25-minute conversation, they discussed TOTA’s role, the tourism industry goal to expand the season, the impact of the summer 2023 wildfires on communities, the heroic efforts of the firefighters, the state of travel post-COVID, Okanagan Bucketlist, vacation rentals, sustainable tourism, renewable natural gas (RNG), other climate actions, and more.

Watch video:

Apply for Tourism Growth Program: Funding up to $250,000 | Info Sessions on December 6 & 7

PacifiCan’s Tourism Growth Program (TGP) will provide up to $250,000 in funding to businesses, tourism organizations, and local communities to develop tourism products and experiences that create lasting prosperity in BC communities.

Eligible businesses can apply for interest-free repayable funding of up to $250,000 to support the growth of tourism operations.

Eligible not-for-profit organizations can apply for non-repayable funding of up to $250,000 to support the growth of the tourism industry.

Projects must target one of six priorities:

• Support active tourism

• Increase tourism benefits for communities

• Support the Indigenous tourism industry

• Support economic, environmental and culturally sustainable tourism

• Extend the season

• Complement support provided through provincial programs.

Apply by February 20, 2024.

Learn More & Apply →

View Announcement →

Info Sessions

PacifiCan is hosting virtual and in-person information sessions:

• Virtual session for non-profit organizations / Governments: December 6, 3 PM

• Virtual session for tourism businesses: December 6, 1 PM

• In person session - Kelowna, December 7, 10 AM. To register, email southern.interior@pacifican.gc.ca

New Highway 3 Trip Planning Website

Highway 3 from Hope, British Columbia to the Alberta border is soon to be known as the best-loved touring route in BC, thanks to a unique multi-regional partnership to help market the route to visitors. The Highway 3 Tourism Alliance - a collaboration led by three regional destination marketing organizations (Kootenay Rockies Tourism Association, Thompson Okanagan Tourism Association, and Vancouver, Coast & Mountains) - launched its new website Hwy3BC.ca encouraging travellers to take the ‘winding route to adventure’.

The website showcases all the BC communities along Highway 3 like a ‘string of pearls’ and curates itineraries and stories from the road that have been themed to engage traveller passion for adventures, like Arts & Culture, Historic Highway 3, Food, Craft Beer & Wine, Lakes & Rivers, and Outdoor Adventure.

This collaborative regional initiative activates the vision of the Destination BC led Destination Development Strategy and action-planning for Highway 3, co-created with tourism partners from the entire length of the route. This 2016 strategy identified the opportunity to feature the many adventures along Highway 3 and encourage travellers to slow down and enjoy a classic road trip, touring from community to community at all times of year with the intention of driving visitation and spending in more places, across more seasons.

With support from both the Provincial Rural Dividend Fund and PacifiCan Tourism Relief Funding, the three regional destination management organizations (DMOs) together with community DMOs worked with Victoria-based creative agency, The Number, to create a new brand identity for Highway 3.

The new brand features a bold, modern take on the crow, inspired by the history of the Crowsnest Highway.  Market research informed the website design and a digital campaign subsequently launched on September 5, 2023 to encourage autumn travel. 

A corridor-long Festivals and Events strategy is also underway and the group hopes to continue their work together to secure funding and implement branded signage and wayfinding at key gateways and stops of interest.

Learn more and start exploring Hwy3BC.ca

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FOR MORE INFORMATION:

Kootenay Rockies Tourism
Wendy Van Puymbroeck
Wendy@kootenayrockies.com

Thompson Okanagan Tourism Association
Mike Overend
Mike@TOTABC.com

Vancouver, Coast & Mountains
Allison Picard
Allison.Picard@destinationbc.ca

Okanagan Crush Pad Switches to 100% Renewable Natural Gas

Thompson Okanagan Tourism Association Initiative Significantly Reduces Industry Carbon Footprint

Kelowna, B.C. - In an industry leading shift towards a more sustainable future, Summerland’s Okanagan Crush Pad Winery, parent company to Haywire and Garnet Valley Ranch Winery, has joined forces with the Thompson Okanagan Tourism Association (TOTA) and FortisBC to transition to 100% Renewable Natural Gas (RNG). This partnership underlines an ongoing and unwavering commitment to sustainability, adding another chapter to its legacy of responsible winemaking.

Owned by Christine Coletta and Steve Lornie, Okanagan Crush Pad’s group of wineries have long been a beacon of sustainability and land stewardship. Okanagan Crush Pad has been an organic winemaking facility since 2011 and was the first Canadian winery to join International Wineries for Climate Action (IWCA) in 2022. By partnering with TOTA and FortisBC, the wineries are taking their commitment to sustainability further by integrating RNG into all aspects of their business.

“TOTA’s RNG initiative takes meaningful and measurable steps to reduce the region's carbon footprint. It enables stakeholders like Okanagan Crush Pad to make an immediate change to a more sustainable fuel source, and is a practical step towards a cleaner future for British Columbia,” said Ellen Walker-Matthews, TOTA CEO. “In the face of escalating climate crises, RNG is a vital tool that businesses and individuals can adopt today to lessen their current carbon footprints.”

By embracing RNG, Okanagan Crush Pad is putting their climate change goals into measurable action. And in this one move alone, they are drastically reducing their C02 emissions from 30,000 kilograms to 100 kilograms.

This huge reduction in CO2 emissions also contributes to the province’s commitment to the CleanBC Roadmap to 2030. With results like this, the team at Okanagan Crush Pad seeks to inspire industry leadership and actively encourage the entire region to reduce their harmful emissions.

“We are proud to make the switch to RNG and are especially excited to see an immediate positive impact that is very much in line with our commitment to reduce our greenhouse gas footprint,” said Craig Pingle, General Manager, Okanagan Crush Pad Winery, the parent company to Haywire Winery and Garnet Valley Ranch Winery. “This simple action supports our commitment to achieve net zero emissions by 2050. Making the move to RNG required no new infrastructure and yields an enormous drop in our annual emissions.”

To inspire action and raise awareness about this crucial climate action initiative, Okanagan Crush Pad is offering a two-night stay at the new Garnet Valley Ranch Winery. Learn more and enter to win.

Signing up for RNG is a straightforward process that does not require any new equipment, upgrades, or installations. Existing FortisBC customers can log in to their account, navigate to 'manage services,' and choose the percentage of natural gas to be switched to RNG (5%, 10%, 25%, 50%, or 100%).

Tourism businesses interested in learning more about the benefits of making the switch have been invited to schedule an energy audit with TOTA’s Energy Analyst, Harshit Srivastava at Harshit@TOTABC.com

Funding provided by Natural Resources Canada

Natural Resources Canada (NRCAN) is the department of the Government of Canada responsible for natural resources, energy, minerals and metals, forests, earth sciences, mapping, and remote sensing. NRCAN is committed to improving the quality of life for Canadians by ensuring the country’s abundant natural resources are developed sustainably, competitively, and inclusively. NRCAN develops policies and programs that enhance the contribution of the natural resources sector to the economy and conducts innovative science in facilities across Canada to generate ideas and transfer technologies. Natural Resources Canada has provided TOTA with funding to spread awareness about the benefits, availability, and accessibility of Renewable Natural Gas to regional tourism stakeholders.

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About Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership and growth role in the tourism industry for this region. It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include: Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.

For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com. Connect socially on Instagram at @Thompson_Okanagan

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Media Contact:

Krista Lochhead

krista@hatchhos.com

778.227.2396

Hatch Hospitality Inc. dba hatchcomms.ca

Recovery Campaign to Encourage Travel to the Thompson Okanagan Region and BC

After a difficult summer of fires, TOTA and Destination BC (DBC) launched coordinated marketing campaigns to encourage travel in the fall months and beyond to impacted areas in the Thompson Okanagan region and the province overall. DBC’s provincial campaign "Help BC by Exploring BC" was augmented by a regional and community campaign entitled "Travel Now" and supported by the TOTA Marketing Team.

Organic Marketing Efforts

Social media posts were shared from September to November highlighting each sub region in the region and landing page was created on the TOTA consumer website with resources and imagery to encourage travel to the region in the fall. DBC created separate landing pages for each of the regions in the province impacted including the Thompson Okanagan.

Paid Marketing Efforts

Along with organic marketing efforts, TOTA implemented paid marketing efforts for social display ads and search ads resulting in a total 1,400,964 impressions and 35,985 clicks. These ads ran from September 20 to October 20, 2023.

With collaboration from TOTA, the BC Hotel Association (BCHA), 4VI (Vancouver Island), and the Ministry of Tourism, Arts, Culture and Sport, DBC launched their own Wildfire Recovery Campaign on September 11 titled “Help BC By Exploring BC.” The goal was to encourage residents of British Columbia, Alberta, and Washington to explore the Thompson Okanagan and West Coast, and later the west Kootenays and south Cariboos, regions who were directly impacted by the wildfires.

This campaign consisted of content creation put out in multiple waves of paid advertising along with earned media and exposure at multiple media conferences, like GoMedia and Travel Classics.

Along with the marketing campaigns, TOTA and DBC monitored media sentiment and accommodation numbers for the affected areas in order to report back to ministry on the impacts of the wildfires and travel restriction order.

Example of Ads

Campaign Report

Social Ads

Search Ads

Recap of the Thompson Okanagan Tourism AGM & Summit 2023

On October 23 and 24, TOTA hosted the 2023 Thompson Okanagan Tourism Association AGM & Summit in Penticton, with 14 speakers, sharing inspiration and key learnings with over 140 attendees.

The theme, “Now is the Time,” reflected the focus on continuous preparation to ensure readiness of tourism professionals and businesses, which will ultimately elevate visitor experiences, strengthen businesses, and regenerate communities. 

Attendees finished the event with many insights and connections to take back to their companies and communities.

The Summit raised over $6,000 to donate to regional wildfire relief efforts.

In case you missed it (or want to relive it), here are some of the highlights:

View from Penticton Lakeside Resort guestroom

Okanagan Lake from boardwalk near Penticton Lakeside Resort

Attendees of the TOTA AGM & Summit

Emergency Management, Planning, and Preparedness Panel

TOTA team members

TOTA CEO, Ellen Walker-Matthews

Welcome Reception

The Welcome Reception was an evening of networking, learning, and reconnecting with industry members at the Okanagan College Jim Pattison Centre of Excellence (JPCE), hosted by Travel Penticton.

TOTA CEO, Ellen Walker-Matthews and Travel Penticton Executive Director, Thom Tischik shared a warm welcome.

The event included tours of this LEED Platinum Certified building, which aligns with TOTA’s current sustainability initiatives and the Summit theme, Now is the Time.

Okanagan College chef, Israel Alvarez, prepared locally crafted Mexican cuisine, while Naramata Bench Wineries Association and Penticton Beer Blocks poured tastings of local beverages.

Several businesses showcased their services, including:

Welcome by Penticton Indian Band drummers and singers

TOTA and Travel Penticton

TOTA CEO, Ellen Walker-Matthews and Travel Penticton Executive Director, Thom Tischik

TOTA CEO, Ellen Walker-Matthews

Tour of Okanagan College Centre of Excellence

Thompson Okanagan Biosphere Destination

How to work towards the United Nations Sustainable Development Goals

Naramata Bench Wineries

Nespresso showcasing metal coffee pods

Pacific Coastal

Hoodoo Adventures

GreenStep

Coyote Cruises

Pedego, Sparrows Scooters, and Sun N' SUP

Penticton Beer Blocks

• Coyote Cruises

• GreenStep Solutions

• Pacific Coastal Airlines

• Hoodoo Adventures

• Sun N' SUP

• Sparrow Scooters

• Pedego Electric Bikes

As well, Ebus provided a shuttle to and from the event venue and Nespresso showcased their recyclable single use coffee products.

The TOTA Destination Stewardship team shared information about the Thompson Okanagan Biosphere Destination Certification and how tourism businesses can get involved.

AGM

The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Penticton Indian Band, home of the Syilx (Okanagan) People.

The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities,  and the Board Election Results.

Learn More →

Summit

Opening

The day began with a welcome by Penticton Indian Band members, who sang the Okanagan Song and debuted a youth pow wow dancer.

TOTA CEO Ellen Walker-Matthews shared opening remarks, about the theme “Now is the Time” and including words of appreciation for the community host, Travel Penticton, the event sponsors, and the TOTA board directors and staff.

“We are faced with unbelievable changes and challenges in our world today and there is no question they are daunting. I know many ask the question: what possible difference can I make? But if each of us works at making an adjustment, little by little, progress and change can and will come.

Now is the Time for Collaborative Change.”

— Ellen Walker-Matthews

go2HR Zen Room

go2HR offers many mental health and other resources to the Thompson Okanagan tourism industry. To highlight this focus on mental health, go2HR hosted a Zen Room to create space for calm and prioritizing wellness.

The calming space provided a place for participants to take a break from the bustle and energy of the Summit sessions.

While there, participants could learn and practice quick, accessible techniques that they and their employees can use to help ease stress and anxiety as well as encourage a positive mindset.

Opening Keynote by Destination BC

Destination BC Maya Lange, Vice President, Global Marketing and Ali McKay, Vice President, Destination Stewardship shared Destination BC’s new corporate strategy, the upcoming Iconics rollout, and insights from the past year on crisis communications and recovery.

Destination BC works closely with the regions and impacted communities to provide timely, accurate information and develop campaigns and strategies that encourage travel when it is safe to do so.

FortisBC & Renewable Natural Gas (RNG)

As a strong TOTA partner and supporter of Thompson Okanagan tourism businesses, FortisBC’s Vlad Kostka was invited to say a few words about their current partnership to reduce the carbon footprint in the Thompson Okanagan region.

The partnership aims to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire businesses and residents to take action.

Learn more & get involved →

Emergency Management, Planning, and Preparedness Panel

Prompted by this year’s environmental challenges we’ve faced as a region, this panel addressed BC’s current emergency management framework and explored ways to improve the system.

Emergency Preparedness panelists

Tourism Emergency Management Framework

Walt Judas, Tourism Industry Association of British Columbia (TIABC) CEO and BC Tourism Emergency Management Committee member shared information about BC's emergency management system and how we can collaborate to become stronger when facing challenges.

As CEO, Walt leads multiple advocacy/policy files, sets the strategic course for TIABC, builds relationships with members and industry stakeholders, and communicates the value of BC’s visitor economy to various constituents.

Ingrid Jarrett, President & CEO of the BC Hotel Association (BCHA) discussed the role of accommodation in moments of crisis, including the efforts to implement a modern solution to an evolving issue.

Ingrid channels her extensive knowledge and acute insights into supporting, and advocating for, members of the hotel industry province-wide. She has been instrumental in leading the hospitality sector out of crisis caused by COVID-19, delivering hundreds of millions in financial relief, while also rebuilding the sector’s workforce and providing solutions for long-term tourism growth.

BCHA President & CEO Ingrid Jarrett

Emergency Management panel

Wendy Magnes, Director, Economics and Corporate Initiatives, Province of BC, Ministry of Tourism, Arts, Culture, and Sport - Tourism Sector Strategy shared an overview on tourism in BC:

• BC’s Competitive Advantages

• Hazards

• 2023 Overview

• Power of Partnerships and Emergency

• Management

• Progress

• Resources

Wendy joined the Ministry of Tourism, Arts, Culture and Sport in May 2022, and currently has oversight for Crown corporate reporting for Destination BC and the BC Pavilion Corporation (BC Place and the Vancouver Convention Centre), industry economic data and research, Federal Provincial and Territorial tables for Tourism as well as several key industry initiatives including emergency management.

Panel discussion with Wendy Magnes

Wendy Magnes presentation

Garnet Mierau, Director of Forest Professionals of BC, shared insights on the the Forest Professional’s Role and FireSmart Efficacy.

As a registered professional forester, Garnet has over 30 years of experience in forest management in British Columbia, much of this within the wildfire niche.

He led a team of professionals working for the District of Logan Lake to prepare for and respond to the Tremont Wildfire in 2021, including years of wildfire risk reduction and FireSmart program management as well as community forest tenure management.

Recently, Garnet became the Director of Practice with the provincial regulator Forest Professionals BC (FPBC). FPBC works in the public interest by ensuring only those with the requisite education, experience, knowledge, and competence practise professional forestry.

Mathieu Bourbonnais, lead of the Earth Observation & Spatial Ecology Lab and an Assistant Professor in the Department of Earth, Environmental and Geographic Sciences at the University of British Columbia Okanagan, shared his work developing new sensor networks for monitoring and predicting fire risk and fire behaviour, understanding ecological responses to changing fire regimes, and developing tools and training for proactive mitigation.

Regional Transportation Opportunities Panel

The beautiful landscape of the Thompson Okanagan presents transportation challenges, as well as opportunities. This panel of transportation experts addressed transportation challenges and alternative ways to connect the region.

Steve Sirett, Executive Director, Province of BC, Ministry of Transportation and Infrastructure (MOTI), has over 15 years’ experience with MOTI, including 4 years in the Construction branch building roads across the province and 7 years leading the Okanagan-Shuswap District.

Steve shared MOTI’s guiding principles, themes, and priorities.

Johnathan Richardson, Vice President, Customer & Commercial of Pacific Coastal Airlines, oversees the teams that are accountable for all planning and service delivery aspects for Pacific Coastal Airlines serving 18 destinations across British Columbia with scheduled flight service, charter, and cargo solutions. Collectively these teams work together to provide safe and reliable air service to many communities throughout British Columbia supporting leisure, medical, and business travellers.

Dr. Gord Lovegrove, Associate Professor, UBCO School of Engineering, University of British Columbia Okanagan teaches and researches sustainable community development, including land use and transportation systems that promote a more sustainable quality of life for all.

Dr. Gord shared a transportation opportunity that could transform the Thompson Okanagan: the Okanagan Valley Electric Regional Passenger Rail (OVER PR).

Laurel Douglas, CEO of Economic Trust of the Southern Interior (ETSI-BC), shared:

• The Regional Transportation Study, a comprehensive study of the region’s ground passenger transportation gaps and opportunities.

• RTE Funding Program to help strengthen the economy of the Southern Interior through enhanced connections

ETSI-BC is an important organisation for development of the region. Their role includes:

• Helping to strengthen and diversify the economy of the BC Southern Interior.

• Assisting communities to realize their economic development aspirations by providing funding, resources and knowledge.

• Working with local governments, First Nations, business support organizations, industry groups.

Laurel Douglas

ETSI-BC Service Area.jpg

ETSI-BC Pillars.jpg

Peter Truch, Professional Transportation Engineer, Independent Consultant, is a senior transportation planning, mobility, and operations engineer with more than two decades of experience. His practice focuses on master planning, universal design, and active transportation in the built environment and advises on the entire lifecycle of active transportation related projects, from planning and design to operational issues, financial implications, and the numerous links and associations to other fields.

Peter shared a presentation on Why In-Town Mobility Needs to Evolve.

Sustainability Keynote - Kelly Galaski, The Travel Foundation

The increasing impacts of climate change have greatly impacted the future of tourism in our region and far beyond.

Kelly Galaski, Sustainable Tourism Specialist from The Travel Foundation, shared how global destinations are working towards climate-positive and equitable tourism goals and TOTA stakeholders can follow suit via destination stewardship strategies and capacity building programs.

Now is the Time to listen, learn, and act to ensure prosperity for generations to come.

AGM & Summit 24 Location Announcement

Near the end of the event, the destination for the next TOTA AGM & Summit was announced. We are pleased to announce that the 2024 TOTA AGM & Summit will be held in the North Okanagan, in partnership with Tourism Vernon and Destination Silver Star on the unceded and traditional territory of the Okanagan Indian Band, home of the Syilx Okanagan People.

Be sure to subscribe to the TOTA Newsletter to get the registration details when they are announced.

Wildfire Relief Efforts

The event and silent auction raised over $6,000 to donate to regional wildfire relief efforts. The funds will be donated equally to the following charities:

• Central Okanagan Fire Relief Fund, a group of professional firefighters from Kelowna, West Kelowna and Lake Country distributing funds to those impacted by wildfires in the area.

• Shuswap Community Foundation Emergency Response Fund, to support the communities affected by the Bush Creek East wildfire in North Shuswap by assisting community-based organizations to recover and rebuild.

Thank you to those that donated silent auction items:

• Air Canada

• Best Western Plus Kamloops

• BetterTable.ca

• Cherry Hill Coffee

• Eibl Management Services

• FORTIS BC

• Glohaven Community Hub

• Grizzli Winery

• Kamloops Airport Ltd.

• Kamloops Art Gallery

• Kamloops Film Society

• Okanagan Lavender & Herb Farm

• Okanagan Wine Festivals

• Overlander Ski Club

• Pacific Coastal Airlines

• Shuswap Marina

• Summerland Waterfront Resort & Spa

• Sundance Guest Ranch

• Sun Peaks Resort

• TELUS

• The Cove Lakeside Resort

• Walnut Beach Resort

• Western Canada Theatre

Thank you to the event sponsors

Thompson Okanagan Showcased at GoMedia Canada

The TOTA team represented the Thompson Okanagan region at GoMedia Canada in Saskatoon, Saskatchewan, September 25–27, 2023.

GoMedia offers a chance for top tier media and editors from multiple well known outlets to meet and learn about destinations throughout Canada. At this event, the TOTA team met with media delegates at a marketplace event and throughout the conference sharing stories and pitches of the region with the hope of resulting in media coverage.

TOTA 2023 AGM & Board Directors

The Thompson Okanagan Tourism Association (TOTA) Annual General Meeting (AGM) was held on Tuesday, October 24, 2023, at the Penticton Lakeside Resort, on the traditional, unceded, and ancestral territory of the Penticton Indian Band, home of the Syilx (Okanagan) People.

The meeting included an overview for the year ending March 31, 2023, the presentation of the Fiscal Year 2022/23 Audited Financial Statement, Governance Report, TOTA Activities,  and the Board Election Results.

View Minutes →

We would like to thank all of those in attendance as well as the candidates that let their names stand in this year's election.

Please join us in congratulating the new and returning board of directors:

Executive Directors

• Chair: Michael J. Ballingall (Continuing Term)
  Senior Vice President | Big White Ski Resort / Boundary Country

• Vice-Chair: Sandra Oldfield (Elected for Additional Term)
  Elysian Projects & Fortify | Oliver / South Okanagan

• Secretary-Treasurer: Patricia Leslie (Continuing Term)
  National People & Culture Business Partner, for the Estate Wine Group of Andrew Peller properties, including Tinhorn Creek Vineyards | South Okanagan

Directors

• Mandi Carroll (Continuing Term)
  Economic Development & Communications, Westbank First Nation | Westbank / Central Okanagan

• Monica Dickinson (Continuing Term)
  CEO, Tourism Kamloops | Kamloops / South Thompson 

• Michael Eibl (Continuing Term)
  Business Development Officer, Tk̓emlúps te Secwépemc | Kamloops / South Thompson

• Kelley Glazer (Continuing Term)
  Executive Director, Destination Osoyoos | Osoyoos / South Okanagan

• Kimo Linders (Continuing Term)
  Co-Founder / Director, Business Development, ERTCU Travel Group (En Route Travel Canada) | Penticton / South Okanagan

• Morgen Matheson (Continuing Term)
  Team Leader, Tourism and Film, Tourism Shuswap / Columbia Shuswap Regional District | Salmon Arm / Shuswap

• Ed Ratuski (Continuing Term)
  Managing Director, YKA Kamloops Airport Ltd. | Kamloops / South Thompson

• Monica Seys (Elected for Additional Term)
  Shuswap Marina | Blind Bay / Shuswap

• Dale Sivucha (Elected for Additional Term)
  Coast Capri Hotel | Kelowna / Central Okanagan

• Thom Tischik (Newly Elected)

  Executive Director, Travel Penticton Society | Penticton / South Okanagan

• Cassandra Zerebeski (Continuing Term)
  Executive Director, Destination Silver Star/Silver Star Resort Association | Vernon / North Okanagan

Welcome to all of the new and continuing board members. We thank you for your dedication and commitment to the Thompson Okanagan tourism industry and the region.

Learn more about the directors at TOTABC.org/Board.

Applications Open for B.C. Employer Training Grant (ETG) Until March 2024

Receive up to $300,000 for Skills Training

The B.C. Employer Training Grant is a cost-sharing grant program that provides employers throughout B.C. with skills training funding for their workforces, including prospective new hires.

The grant funding helps employers respond to their changing labour needs and helps develop a skilled workforce with the right mix of skills. In turn, this helps British Columbians access the skills training needed to succeed in today’s labour market, while increasing job security and supporting career advancement.

Employers can apply as often as they need and receive 80% of the cost of training up to $10,000 per employee, with a maximum annual amount per employer of $300,000.

Learn More & Apply →

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Vote TOTA for World's Responsible Tourism Award 2023 by November 17

The Thompson Okanagan Tourism Association (TOTA) has been nominated for the World's Responsible Tourism Award 2023 in the 30th annual World Travel Awards.

The World Travel Awards acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.

TOTA has received the World Travel Award for Responsible Tourism four consecutive years and is honoured to be nominated once again in this category.

Achieving this recognition again would help TOTA spread the word on how the Thompson Okanagan tourism industry and our organization are working to offer tourism services in a responsible and sustainable manner.

Voting is open for the World Travel Awards Caribbean and Americas categories until midnight November 17, 2023.

We would greatly appreciate it if you could take a few moments to register and vote for TOTA in category 277. World's Responsible Tourism Award.

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How It Works

Votes can be cast by travel professionals, media, and tourism consumers, with the nominee gaining the most votes in each category announced as the winner.

Double Your Votes

Votes cast by industry voters will count as two votes. When you register, check the Travel Industry box to provide your company details, then submit a minimum of 10 votes.

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Background

About the World Travel Awards™

World Travel Awards™ was established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Today, the World Travel Awards™ brand is recognised globally as the ultimate hallmark of industry excellence.

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About the Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.

TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.

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Share your input on new provincial disaster financial assistance regulations

British Columbians are invited to provide input to help shape and improve new emergency-management regulations.

Public engagement is open until Dec. 31, 2023, to gather input on the development of two new regulations under the recently introduced emergency and disaster management act.

Individuals, communities and small businesses are invited to share written feedback or take part in virtual workshops in November.

Participate in the public engagement

Virtual Workshops for Businesses

• Wednesday, November 1, 5:00 pm – 8:00 pm

• Friday, November 10, 9:00 am – 12:00 pm

• Friday, November 17, 1:00 pm – 4:00 pm

Register

Background

A post-emergency financial-assistance regulation will replace the existing Compensation and Disaster Financial Assistance Regulation. The Province is also seeking feedback on new regulations to supplement and complete provisions under the new legislation for local authorities.

The emergency and disaster management act, introduced on Oct. 3, 2023, incorporates lessons learned from recent emergencies and reflects modern risks and realities, including climate change. The legislation adheres to the United Nations’ best practices for disaster-risk reduction and incorporates all four phases of emergency management: mitigation, preparedness, response and recovery.

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Boost Profit with a 3-Day Food Efficiency Audit and Enter for a Chance to Win $10,000

Vancity is offering an incredible funding opportunity to receive a receive $1,500 towards a Food Efficiency Audit by BetterTable.ca.

The Food Audit takes 3 days to complete and can help restaurants save $1,000 or more per month.

The Food Audit includes:

• Online food waste prevention training and certificates for culinary team members.

• A 3-day site visit from beginning to end of service, where every finished plate gets weighed and visually observed.

• A report with valuable insights and actionable recommendations that can dramatically lower your food cost.

And, once the food audit is completed you will be entered to win a grand prize worth $10,000.

Availability is limited so be sure to apply as soon as possible.

About Better Table

Better Table is a Vancouver-based company helping BC hotels and restaurants prevent food waste and cut food costs. Their team of food lovers and food waste experts aim to increase profitability and retain talent, while improving sustainability performance.

Learn more at BetterTable.ca

National Day for Truth & Reconciliation

September 30 marks the third annual National Day for Truth and Reconciliation and Orange Shirt Day, honouring the First Nations, Inuit, and Métis survivors of the residential school system.

National Day for Truth and Reconciliation gives everyone in Canada a shared time to commemorate children who lost their lives at residential schools – and to recognize the hardships of those who survived, as well as the Inter-generational trauma passed on to their families.

For events happening throughout the region in honour National Day of Truth and Reconciliation, visit ThompsonOkanagan.com/indigenous.

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More Information & Resources

Government of Canada Resources

Information on how and why the holiday was created, how the day relates with Orange Shirt Day on the same day, mental health supports, and how people can learn more about Indigenous peoples, culture, and history throughout Canada.  

Orange Shirt Day Website

Orange Shirt Day is an Indigenous-led grassroots commemorative day that honours the children who survived Residential Schools and remembers those who did not. This day relates to the experience of Phyllis Webstad, a Northern Secwépemc (Shuswap) from the Stswecem'c Xgat'tem First Nation, on her first day of school, where she arrived dressed in a new orange shirt, which was taken from her. It is now a symbol of the stripping away of culture, freedom and self-esteem experienced by Indigenous children over generations.

On September 30, Canadians are encouraged to wear orange to raise awareness of the very tragic legacy of residential schools, and to honour the thousands of Survivors.

BC Museums Association (BCMA)

The BC Museums Association urges Canadians from coast-to-coast-to-coast to use September 30 as an opportunity to learn, reflect, make connections, and take action in redressing more than 150 years of injustice.

This webpage discusses the history of September 30/Orange Shirt Day/National Day for Truth and Reconciliation and share resources to help institutions plan for the day.

Indigenous Tourism BC (ITBC) - 6 Ways to Effect Change

Indigenous Tourism BC shared a list of ways for Canadians to accept personal responsibility and take action on National Day for Truth and Reconciliation. ITBC recommends that this day be a time of reflection that Canada is responsible for the deaths and suffering of Indigenous children at residential schools across the nation. This is a time to step forward as a witness to the hard truths, and accept responsibility to learn and change. Reconciliation is not just the responsibility of government–it is a responsibility that belongs to all Canadians.

United Nations Declaration on the Rights of Indigenous Peoples

The United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) was adopted by the General Assembly on Thursday, 13 September 2007. Today, the Declaration is the most comprehensive international instrument on the rights of indigenous peoples. It establishes a universal framework of minimum standards for the survival, dignity and well-being of the indigenous peoples of the world and it elaborates on existing human rights standards and fundamental freedoms as they apply to the specific situation of indigenous peoples.

Work Towards Climate Action Goals by Switching to RNG & Enter to Win a Two-night Stay at Garnet Valley Ranch Winery

Thompson Okanagan Tourism Association Initiative aids Province’s ‘CleanBC Roadmap to 2030’

Through a new partnership with Natural Resources Canada and FortisBC, the Thompson Okanagan Tourism Association (TOTA) is working to take meaningful and measurable steps to reduce the carbon footprint in the Thompson Okanagan region. The partnership aims to increase awareness on the simplicity of switching to Renewable Natural Gas (RNG) to heat and power homes and tourism businesses - and to inspire businesses and residents to take action.

The partnership has launched a campaign inviting FortisBC customers to make an immediate change to RNG, a more sustainable fuel source than other natural gasses.

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What is RNG and its environmental benefits?

Conventional natural gas and RNG are chemically identical and interchangeable within existing infrastructure, but RNG is created through renewable sources, meaning RNG is a low carbon alternative which will reduce emissions and align users with the CleanBC Roadmap to 2030.

RNG is a purified ‘biogas’ made from commonly found organic materials, plants, animal refuse, and waste. These materials are brought to a dedicated facility, such as the Glenmore Landfill in Kelowna and the Salmon Arm Landfill, where methane is processed and repurposed into the accessible fuel source.

FortisBC is the flagship utility company of British Columbia dealing in natural gas and Renewable Natural Gas.

For more information, visit TOTABC.org/RNG.

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Make the switch to RNG

Switching to FortisBC’s RNG option does not require any new equipment, upgrades, or installations; or upgrades to existing appliances.

In just a few minutes, business and residential FortisBC customers can make an immediate move to reduce harmful climate change emissions and achieve sustainability goals.

The cost of RNG depends on the blend chosen. Customers can choose to switch to 5%, 10%, 25%, 50%, or 100% of their natural gas to RNG.

Simple Steps to Switch to RNG

1. Log in to your account at FortisBC.com.

2. Under the “Manage Services” menu, select “Renewable Natural Gas.”

3. Follow the instructions to enroll.

If you have any questions for your business, feel free to connect with TOTA’s Energy Analyst, Harshit Srivastava, at Energy@TOTABC.com or schedule a meeting for a free Energy Assessment.

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Businesses Leading by Example + Contest

TOTA and FortisBC are pleased to partner with a Summerland-based business that takes their commitment to sustainability seriously: Okanagan Crush Pad and Garnet Valley Ranch Winery are adding Renewable Natural Gas into their energy portfolio, and also encouraging others in the region to take steps towards reducing climate-changing emissions by offering a two-night stay at the brand-new Garnet Valley Ranch Winery to bring awareness to this worthy climate action cause. Learn more and enter to win.

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Funding provided by Natural Resources Canada

Natural Resources Canada (NRCAN) is the department of the Government of Canada responsible for natural resources, energy, minerals and metals, forests, earth sciences, mapping, and remote sensing. NRCAN is committed to improving the quality of life for Canadians by ensuring the country’s abundant natural resources are developed sustainably, competitively, and inclusively. NRCAN develops policies and programs that enhance the contribution of the natural resources sector to the economy and conducts innovative science in facilities across Canada to generate ideas and transfer technologies. Natural Resources Canada has provided TOTA with funding to spread awareness about the benefits, availability, and accessibility of Renewable Natural Gas to regional tourism stakeholders.

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About Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA plays a support, leadership and growth role in the tourism industry for this region. It aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include: Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.

For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com. Connect socially on Instagram at @Thompson_Okanagan.

TOTA Marketing Team Showcased Thompson Okanagan at Travel Classics West Conference

The Thompson Okanagan Tourism Association was recently involved with the Travel Classics West Conference that took place in Vancouver, BC on September 14 to 17, 2023. TOTA, in partnership with local CDMOs and businesses, were able to host two pre-conference press trips in the North Thompson and the Central to South Okanagan. These trips were attended by editors and writers providing them with a taste of the world class destinations that call this region home.

Along with the press trips, TOTA had a booth at the conference’s opening marketplace where Chef Ned Bell of Buy BC prepared and served a grilled cheese with apple relish topped with apple vinaigrette, all made with locally sourced Thompson Okanagan ingredients. 50 writers and editors from across North America attended the conference.

The Travel Classics West Conference brings writers and editors together, making it an important event for TOTA to showcase the Thompson Okanagan. The conference is an opportunity for TOTA’s marketing team to entice travel media to experience the region for themselves and share it with their readers.

Tourism Businesses Offering Travel Solutions Around the Hwy 97 Slide

The Thompson Okanagan Tourism Association (TOTA) is commending Thompson Okanagan businesses and those that service the region for offering  solutions for residents and visitors in response to the ongoing Highway 97 road closure between Peachland and Summerland due to the August 28th landslide. These services are being offered  to avoid travel disruptions and provide options for travellers to easily be able to come enjoy autumn in a region that desperately needs tourism support after the recent climate crises.  

Air Travel: 

• Air Canada is waiving fees for those travellers with existing bookings impacted by the landslide to change their arrival destination to Penticton or Kelowna by calling the customer support centre. 

• WestJet is offering flexible changes and cancellation for those with trips at Kelowna International Airport (YLW) for travel between Sept. 7 through 10. For more details visit WestJet.com.

Water Shuttle 

• Luxury Lake Tours is offering a weekday Rock Slide Shuttle Service between Peachland and Summerland with one way and return options. Departing Peachland at 6:30am and 4pm; and Summerland at 7:15am and 4:45pm.  

Shuttle Service: 

• Hoodoo Adventures offers a daily shuttle service between Penticton to Kelowna via the Myra Canyon Trestles for those that need to return to their destination. Departing Penticton at 7am; and departing Kelowna between 10:30am-12:30pm *depending on bookings. 

“During this trying time, we appreciate all the support of partners and businesses in the region as we deal with the slide on Highway 97 north of Summerland,” shares Michael J. Ballingall, TOTA Board Chair. “The Thompson Okanagan Tourism Association has been working closely with our airline partners and want to recognize the tremendous support to keep residents and visitors travelling through the entire region.”

The Thompson Okanagan from the peak of Mount Robson down to the semi-arid desert in Osoyoos is open and ready to welcome visitors. Fall is one of the best times to explore the region - the leaves are changing colour, the air is crisp, and the sky is clear with the sun shining bright. Offering the perfect conditions for wine touring, culinary journeys, paired with hiking, biking, fishing in between. Kelowna International Airport (YLW), Penticton Airport (YYF), and the Kamloops Airport (YKA), service the region and offer rental cars, or shuttle service.

Visitors can get trip inspiration at thompsonokanagan.com 

TOTA would like to thank the Ministry of Transportation for their ongoing efforts to stabilize the slide site and build a 150-metre wall to prevent further rock fall. They have indicated that this solution may allow single lane traffic by September 16th. To accommodate the road closure while these upgrades are made, there are four options for motorists to get to their destinations: 

• Two forest service roads between Penticton and Kelowna have been 

  improved to accommodate the influx of motorists. These routes add an 

  additional 60 to 90 minutes to the normal Central Okanagan to South 

  Okanagan commute.

  *Drivers who choose to travel these options should 

  ensure their vehicles are properly equipped for conditions.

• Two alternate highway detours are available through Princeton via Highways 3, 5A and 97C to the West, and through Highway 33 to the East, also resulting in multi-hour commutes.

TOTA would like to acknowledge the many partners who have come together to ensure the safety and seamlessness of travel through the Okanagan.

If you or a business you know is offering an alternative mode of transportation around the road closure, please share by filling out the Good News Form

Travel Order Impact Survey

The Thompson Okanagan Tourism Association (TOTA) and the British Columbia Hotel Association (BCHA) are working together to assess the immediate and long-term impacts on Thompson Okanagan tourism stakeholders from Accommodation Travel Restrictions (Southern Interior Areas) Order by the Province of BC, originally effective August 19 - September 4, 2023.

TOTA and BCHA are conducting a survey to collect details on the impacts of the order on tourism operations to present a summary of the findings to the BC Ministry of Tourism, Art, Culture, and Sport (MTACS) to share with the other ministries.

Survey

The survey will take approximately 20 minutes to complete. Your input is critical to understanding the impact of the order on businesses.

If you represent more than one business, please complete additional surveys for each business so that we have a better understanding of the impact of the order.

To complete the survey, go to https://TOTABC.org/Survey

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Additional Support

We understand this is a challenging time for businesses. The TOTA team would like to help. If you have any questions or concerns to discuss, please email Recovery@TOTABC.com.