News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Thompson Okanagan’s 7 Celebrations Events Reconnects Five Regions through Spring 2023 | Boundary, North and South Okanagan, North Thompson and Gold Country all Play Host to Festivals
The Thompson Okanagan Tourism Association (TOTA) ushers in the new year with five remaining events in the 7 Celebrations: Reconnect in the Thompson Okanagan series. Christina Lake in Boundary Country, Silver Star and Vernon in the North Okanagan, Summerland in the South Okanagan, Sun Peaks in the North Thompson, and Cache Creek in Gold Country all extend an invite to revisit the sights, sounds and celebrations across the region happening late January through March.
Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) ushers in the new year with five remaining events in the 7 Celebrations: Reconnect in the Thompson Okanagan series. Christina Lake in Boundary Country, Silver Star and Vernon in the North Okanagan, Summerland in the South Okanagan, Sun Peaks in the North Thompson, and Cache Creek in Gold Country all extend an invite to revisit the sights, sounds and celebrations across the region happening late January through March.
Reconnecting in Boundary Country - Christina Lake’s Winterfest
Tourism Christina Lake
January 27 - 29, 2023
With wide valleys and open pastures, Boundary Country is a relaxed place for outdoor trail, rail and lake adventures. Discover the allure of Christina Lake as the community hosts the first 7 Celebrations event in 2023. The 7 Celebrations events will complement the longstanding traditions of the annual winterfest that boasts a sno-pitch tournament, Luminosity fire dancers, The Big Chill polar bear dip, an artisan market, Indigenous story telling, drumming and activities as well as indigenous singer and songwriter Francis Baptiste, live performances by Les Folles Jambettes, the Heels, Devin Coyote, Under the Rocks, Silas Lawrence, and kids performer Silly of the Valley, a pancake breakfast, along with kids games and ice skating throughout the weekend.
With wide valleys and open pastures, Boundary Country is a relaxed place for outdoor trail, rail and lake adventures. Discover the allure of Christina Lake as the community hosts the first 7 Celebrations event in 2023. The 7 Celebrations events will complement the longstanding traditions of the annual winterfest that boasts a sno-pitch tournament, Luminosity fire dancers, The Big Chill polar bear dip, an artisan market, Indigenous story telling, drumming and activities as well as indigenous singer and songwriter Francis Baptiste, live performances by Les Folles Jambettes, the Heels, Devin Coyote, Under the Rocks, Silas Lawrence, and kids performer Silly of the Valley, a pancake breakfast, along with kids games and ice skating throughout the weekend.
Book and plan stays at BoundaryCountry.com
Reconnecting in the North Okanagan - Vernon and Silver Star’s Winter Carnival | February 3 - 5, 2023
SilverStar Mountain Resort/Heath
Experience Western Canada’s largest winter celebration where live performances and interactive experiences will be on full display showcasing the many amazing cultures and traditions of the North Okanagan. The 7 Celebrations events will complement the longstanding traditions of the Winter Carnival with; storytelling by the Okanagan Indian Band, live performances by Kelowna Bhangra Academy, Sadok Ukrainian Dance Ensemble, Kalamalka Highland Pipe Band, Juno Award Nominated The Oot n' Oots family act, the 62nd annual parade, a market, polar bear swim, and one of the festival’s most beloved events - watching the hot air balloons light up the winter sky. Discover the magic of Silver Star and admire the work of snow sculptors who chisel away at their snow mounds to create an awe-inspiring creation. Take in live cultural storytelling from Marnie and Adam Gregoire of the Okanagan Indian Band. The resort’s aprés ski scene will take over the cozy village with 7 Celebrations live performances from Kentucky Eileen, Andrew Allen, Raquel Cole, The Young’uns entertaining at local restaurants, pubs and lodges.
Book and plan visits for the Winter Carnival celebrations at TourismVernon.com and DestinationSilverStar.com
Reconnecting in the South Okanagan - Summerland for Family Day Weekend | February 18 - 19, 2023
Summerland Chamber
Bond with loved ones in Summerland this Family Day long weekend taking in celebrations that highlight local culture and businesses. Attendees can look forward to cultural storytellers and music performances from Moving Lines, Raquel Cole, Silly of the Valley, a market highlighting local artisans and delicious fare from food vendors, a family skate, and an invitation to shop local on Summerland’s Main Street for a chance to win prizes. In addition to family fun, the idyllic locale offers gorgeous farms and orchards, world-renowned wineries and rustic heritage ranches.
Book and plan a Family Day getaway at VisitSummerland.com
Reconnecting in the North Thompson - Find Your Alpine Escape at Sun Peaks | March 3 - 4, 2023
Destination BC/Cristina Gareau
Boasting Canada’s second largest ski area, attendees are invited to immerse themselves in the Sun Peaks culture and community. Enjoy a weekend full of showcase events, artisan market, live performances, and more. With a huge variety of runs, from steep and deep double black diamonds to long and cruisy greens, Sun Peaks’ three mountains mean visitors can always find a run to themselves.
Book and plan stays for the celebrations at SunPeaksResort.com
Reconnecting in Gold Country - Discover Heritage, Arts & Culture in Cache Creek | March 24 - 26, 2023
Come together in Cache Creek and enjoy local artists, artisans, and storytellers as they share what life used to be like and how it has transformed at the community hall. Gold Country is known for alpine mountains, wildflower meadows, sagebrush scented desert and vast ranchlands rich with stories of gold panners, cowboys and Indigenous culture.
Book and plan a Gold Country visit at ExploreGoldCountry.com
7 Celebrations was designed to commemorate the reopening of the Thompson Okanagan after the pandemic and celebrate the regions’ community-spirit and culture. Each graced with their own unique people, stories and traditions. TOTA invites locals and visitors alike to reconnect, celebrate and discover a taste of what each community offers. View the entire event lineup here. Attendees are invited to capture their time at these celebrations throughout the region and tag #TO7Celebrations.
Sponsorship packages are available for all events and market vendor spots are available in the following celebrations; Boundary, North Okanagan, South Okanagan, North Thompson and Gold Country.
This series of events was funded in part by the Thompson Okanagan Tourism Association, the Government of Canada and hosting Community Destination Management Organizations (CDMOs). Events management is by Gonzo Okanagan.
About 7 Celebrations: Reconnect in the Thompson Okanagan:
The series, 7 Celebrations was named to pay tribute to one of TOTA’s core mandates - the 7 Affirmations for 7 Generations Thompson Okanagan Pledge. This pledge was inspired by the Indigenous philosophy that states “actions made today have a lasting impact for the seven generations that follow.” In the spirit of invested and purposeful travel, the series focuses on the traditions, stories, and cultures of a selection of the region’s communities in an effort to give them life for years to come.
About 7 Affirmations Pledge:
7 Affirmations Pledge was created by TOTA out of a need to develop guidelines for sustainable tourism and conscious travel. Based on the Seven Generations Principle, rooted in Indigenous philosophy: The decisions we make today will have an impact for as many as seven generations to come.
1. True Roots - Discover the soul of a place in its history.
There is wisdom held in the ancestral roots of our land. To learn the ways of the Indigenous people is to learn how to heal our past – and our future.
2. Tread Lightly - As of this moment, you are deemed a “guardian of the land, air and water.”
Please accept this title with honour and a commitment to do everything in your power to preserve the delicate balance of our flora, fauna and the beautiful ecosystems that sustain us all.
3. Be a Good Neighbour - Whether you’ve journeyed near or far, we invite you to feel at home in this place, and value it as we do.
We hope that you will feel as comfortable here as you do in your own home, and we know that you will regard the communities and their residents with an equal care and consideration.
4. Travel Safely - Follow the map of your heart, but venture wisely.
This is a place where memories of a lifetime should be made. So, with blue skies above and the wind at your back, carry with you the wisdom of a seasoned traveller.
5. Live in Harmony - Let a life outside bring you happiness inside by learning the laws of wilderness living.
Embrace a simpler existence and find peace amidst the wilderness and those of like minds. There is great reward in having the skills and knowledge to live in harmony in the greater outdoors.
6. Shop Local - Choose to buy locally and you’ll transform riches into enrichment.
You have the ability to nourish the strength and character of the communities you visit. Be a champion for the local folks, leaving a wake of pride and gratitude along your way.
7. Educate Others - Anything worth knowing is worth sharing.
Doing the right thing is the cost of entry and mindfulness is the ticket. Pass it on.
Individuals can pledge here, Businesses can take the pledge here.
About Thompson Okanagan Tourism Association:
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include; Biosphere Certified Gold Destination, 7 Affirmations Pledge, and Glasgow Declaration on Climate Action in Tourism.
For more information about TOTA visit totabc.org, or visit the consumer facing website thompsonokanagan.com. Connect socially at @thompsonokanagan
Media Contact:
Krista Lochhead
krista@hatchhos.com
778.227.2396
Pour publication immédiate
16 janvier 2023
Activités des 7 Célébrations pour Se reconnecter dans cinq collectivités de Thompson Okanagan jusqu’au printemps 2023
Ces festivités ont lieu dans le Boundary, l’Okanagan du Nord et du Sud, le Thompson du Nord et le Gold Country
Kelowna, C.-B. – La Thompson Okanagan TourismAssociation (association touristique de Thompson Okanagan ou « TOTA ») entame la nouvelle année par les cinq derniers événements des 7 Célébrations : Se reconnecter dans la région de Thompson Okanagan. Les festivités prévues à Christina Lake dans le Boundary Country, à Silver Star et Vernon dans l’Okanagan du Nord, à Summerland dans l’Okanagan du Sud, à Sun Peaks dans le Thompson du Nord et à Cache Creek dans le Gold Country sont autant d’invitations à se replonger dans les images, les sons et les célébrations qui prendront place dans toute la région de la fin janvier à mars 2023.
Se reconnecter dans le Boundary – Festival d’hiver de Christina Lake
| Du 27 au 29 janvier 2023
Ses larges vallées et ses pâturages ouverts font du Boundary Country le lieu de détente par excellence pour la randonnée pédestre, les balades en train et sur le lac. Laissez-vous charmer par Christina Lake, hôte du premier événement de 2023 dans le cadre des 7 Célébrations. Le Festival d’hiver annuelrevient en force avec un tournoi de balle lente dans la neige, des danseurs du feu, un bain de l’ours polaire, un marché d’artisans, des séances de contes culturels avec le chanteur et auteur-compositeur autochtone Francis Baptiste, des spectacles des Folles Jambettes, des Heels, de Devin Coyote, de Luminosity, de Under the Rocks, de Silas Lawrence et des amuseurs pour enfants Silly of the Valley, un déjeuner de crêpes, ainsi que d’autres activités sportives et pour enfants tout au long du week-end.
Réservez et planifiez vos séjours à BoundaryBC.com.
Se reconnecter dans l’Okanagan du Nord – Carnaval d’hiver de Vernon et Silver Star | Du 3 au 5 février 2023
Participez à la plus grande fête hivernale de l’Ouest canadien, où spectacles et expériences interactives mettront en valeur les nombreuses cultures et traditions de l’Okanagan du Nord. Parmi les points forts, citons les contes de la bande indienne d’Okanagan, les spectacles de la Kelowna Bhangra Academy, du Sadok Ukrainian Dance Ensemble, du Kalamalka Highland Pipe Band, du groupe familial The Oot n’ Oots, qui a été en nomination pour un prix Juno, la 62e parade annuelle, un marché, la baignade de l’ours polaire et l’une des activités les plus appréciées du festival : regarder les montgolfières illuminer le ciel d’hiver.
Découvrez la magie de Silver Star et admirez le travail des sculpteurs sur neige qui transforment un monticule de neige en une création impressionnante. Venez écoutez les contes culturels racontés par Marnie Gregoire et Adam Gregoire de la bande indienne d’Okanagan. Les loisirs d’après-ski de la station battront leur plein dans le chaleureux village de Vernon, où Kentucky Eileen, Andrew Allen, Raquel Cole, The Young'uns donneront des prestations dans les restaurants, pubs et auberges locaux dans le cadre des 7 Célébrations.
Réservez et planifiez vos visites pour les célébrations du Carnaval d’hiver à TourismVernon.com et DestinationSilverStar.com.
Se reconnecter dans l’Okanagan du Sud – Summerland pour le week-end de la Fête de la famille | Du 17 au 18 février 2023
Pour le long week-end de la Fête de la famille, passez du bon temps avec vos proches à Summerlanden participant à des célébrations qui mettent en valeur la culture et les entreprises locales. Les participants pourront écouter des conteurs culturels et les performances musicales de Moving Lines, Raquel Cole, Silly of the Valley, visiter un marché mettant en valeur l’artisanat local et de délicieux produits alimentaires, patiner en famille et magasiner en déambulant dans la rue principale de Summerland pour courir la chance de gagner des prix. En plus des plaisirs en famille ce lieu idyllique ne manque pas de superbes fermes et vergers, de vignobles de renommée mondiale et de ranchs rustiques à visiter.
Réservez et planifiez une escapade pour la Fête de la famille à VisitSummerland.com.
Se reconnecter dans le Thompson du Nord – Trouvez votre refuge alpin à Sun Peaks | Du 3 au 5 mars 2023
Tout en s’immergeant dans la culture et la communauté de Sun Peaks les participants peuvent profiter du deuxième plus grand domaine skiable du Canada. Venez découvrir des femmes incroyables qui excellent dans les sports d’hiver et dont Sun Peaks est le lieu d’entraînement lors d’un week-end riche en festivités, en marchés artisanaux, en spectacles et autres. Les trois monts de Sun Peaks ont de quoi plaire à tous les types de skieurs, des pentes abruptes à deux losanges noirs aux longues descentes douces indiquées par la couleur verte.
Réservez et planifiez vos séjours pour les célébrations à SunPeaksResort.com.
Se reconnecter dans le Gold Country – Faites une incursion dans le patrimoine, les arts et la culture à Cache Creek | Du 24 au 26 mars 2023
Rendez-vous à Cache Creek, où artistes, artisans et conteurs locaux vous racontent la vie d’autrefois et comment elle s’est transformée pour devenir celled’aujourd’hui. Le Gold Country est connu pour ses hautes montagnes, ses prairies de fleurs sauvages, son désert aux senteurs d’armoise et ses vastes terres d’élevage riches en histoires d’orpailleurs, de cow-boys et de culture autochtone.
Réservez et planifiez une visite du Gold Country à ExploreGoldCountry.com.
Les 7 Célébrations ont pour but de marquer officiellement la réouverture de l’Okanagan après la pandémie et de célébrer l’esprit communautaire et les cultures des collectivités de la région. Chacune possède un peuple, une culture, une histoire et des traditions qui lui sont propres. La TOTA invite les habitants et les visiteurs à reprendre contact, à faire la fête et à découvrir un avant-goût de ce qu’offre chacune des collectivités hôtes. Consultez le programme complet des festivités ici.
Les participants sont invités à prendre des photos de leur séjour au cours de ces fêtes dans toute la région et à les partager avec le mot-clic #TO7Celebrations.
Des commanditaires proposent des forfaits pour tous les événements et les vendeurs peuvent réserver des places dans les marchés suivants : Boundary, Okanagan du Nord, Okanagan du Sud et Gold Country.
Cette série d’événements a été financée en partie par la Thompson Okanagan Tourism Association, le Gouvernement du Canada et les organisations communautaires de gestion des destinations. La gestion des événements est assurée par Gonzo Okanagan.
Au sujet des 7 Célébrations : Se reconnecter dans la région de Thompson Okanagan :
Le titre des festivités, 7 Célébrations, a été choisi pour rendre hommage à l’un des principaux mandats de la TOTA, soit l’Engagement des 7 Affirmations pour 7 générations de Thompson Okanagan. Cet engagement s’inspire de la philosophie autochtone selon laquelle « les actes entrepris aujourd’hui ont des répercussions durables sur les sept générations suivantes ». Dans l’esprit d’un voyage investi et volontaire, les festivités se concentrent sur les traditions, les histoires et les cultures de certaines collectivités de la région, dans le but de leur donner vie pour les années à venir.
À propos de l’Engagement des 7 Affirmations :
L’ Engagement des 7 Affirmations a été créé par laTOTA pour répondre à la nécessité d’élaborer des lignes directrices pour le tourisme durable et les voyages conscients. Il repose sur le principe des sept générations, enraciné dans la philosophie indigène : Les décisions que nous prenons aujourd’hui se répercuteront sur les sept générations à venir.
1. Racines véritables – Découvrez l’âme d’un lieu dans son histoire.
Les racines ancestrales de notre terre recèlent une sagesse. Apprendre les coutumes des peuples autochtones, c’est apprendre à guérir notre passé et notre avenir.
2. Faire attention – À partir de maintenant, vous êtes considéré comme un « gardien de la terre, de l’air et de l’eau ».
Veuillez accepter ce titre avec honneur et vous engager à faire tout ce qui est en votre pouvoir pour préserver l’équilibre délicat de notre flore, de notre faune et des magnifiques écosystèmes qui nous font vivre.
3. Être un bon voisin – Que vous veniez de près ou de loin, nous vous invitons à vous sentir chez vous dans cet endroit et à l’apprécier comme nous le faisons.
Nous espérons que vous vous sentirez aussi à l’aise ici que dans votre foyer, et nous savons que vous aurez, pour les collectivités et leurs résidents, autant d’attention et d’égard que pour les vôtres.
4. Voyager en toute sécurité – Suivez la carte de votre cœur, mais faites preuve de sagesse dans vos aventures.
Ce lieu en est un où vous pouvez créer des souvenirs inoubliables. Alors, sous un ciel bleu et le vent dans le dos, avancez avec la sagesse d’un voyageur expérimenté.
5. Vivre en harmonie – Laissez la vie extérieure vous rendre heureux à l’intérieur en apprenant les lois de la nature.
Adoptez une existence plus simple et trouvez la paix au milieu de la nature, parmi ceux qui partagent vos idées. Il est très gratifiant de posséder les compétences et les connaissances nécessaires pour vivre en harmonie avec la nature.
6. Acheter localement – Choisissez d’acheter des produits locaux et vous transformerez la richesse en enrichissement.
Vous avez la capacité de nourrir la force et le caractère des collectivités que vous visitez. Défendez les populations locales en suscitant fierté et gratitude le long de votre route.
7. Éduquer les autres – Toute chose qui vaut la peine d’être connue mérite d’être communiquée.
Faire ce qui est juste est le coût d’entrée et la pleine conscience est le ticket de passage. Faites passer le message.
Les particuliers peuvent s’engager ici, et les entreprises, ici.
À propos de la Thompson Okanagan TourismAssociation :
La TOTA est une société à but non lucratif qui représente une zone géographique nichée au centre-sud de la Colombie-Britannique, au Canada. Le nom de la région provient de deux caractéristiques géographiques majeures : la rivière Thompson et le lac Okanagan. La TOTA a pour objectif de stimuler une croissance durable et continue en valorisant le tourisme, grâce à un engagement communautaire, un leadership innovant dans la promotion d’expériences authentiques, et en inspirant une collaboration créative. Les principales initiatives de la TOTA sont les suivantes : Destination biosphère certifiée or, Engagement des 7 Affirmations et Déclaration de Glasgow sur l’action climatique dans le tourisme.
Pour en savoir plus sur la TOTA, visitez totabc.org, ou le site Web destiné aux consommateurs, thompsonokanagan.com. Prenez contact à @thompsonokanagan
Relations avec les médias :
Krista Lochhead
(778) 227-2396
Free Sustainable Tourism Training Program by the Tourism Industry Association of Canada
The Tourism Industry Association of Canada (TIAC) is launching a sustainable tourism training program to build awareness and capacity for tourism to develop more sustainably. The program is complementary and is available to all Canadian tourism businesses, not only TIAC members.
The program includes specialized workshops, one-on-one coaching, and certification support around several topics, provided by industry experts.
The Tourism Industry Association of Canada (TIAC) is launching a ground-breaking sustainable tourism program to support communities across all 13 Canadian Provinces and Territories. The program will assist small and medium enterprises, Destination Marketing Organizations (DMOs), and other tourism stakeholders and organizations across all sectors of the industry in building awareness and capacity to develop more sustainably; that is, in a manner that maximizes positive environmental, social, and economic impact while reducing negative externalities.
Participation in this program is complementary and is available to all Canadian tourism businesses, not only TIAC members.
The program includes specialized workshops, one-on-one coaching, and certification support around the following topics:
SDG Decade of Action Planning
Fast Track to Sustainable Tourism & Pathway to Net Zero Carbon
Flourishing Business Strategy for Tourism
Regenerative Event Management
The Pathway to Regenerative Trails Tourism
Strong Farm & Rural Shores - Rural Community Strategy
These topics will be reviewed in the virtual Sustainable Tourism Symposiums. The Western symposium is on January 10, 7:45 AM - 2:30 PM PST.
Further resources, tools, and materials will be available to participants to continue support once the program is complete.
If you have any questions about the program or how to register, contact TIAC at contact@tiac-aitc.ca or (613) 238-7887.
Thompson Okanagan Communities Receive Over $5.5 million in Funding from PacifiCan to Revitalize Public Spaces and Enhance Tourism Experiences
PacifiCan funding for 17 projects in the Thompson Okanagan through the Canada Community Revitalization Fund and the Tourism Relief Fund. Communities benefiting from funding include Kelowna, Penticton, Peachland, Vernon, Summerland, Keremeos, and Osoyoos.
TOTA received funding to conduct sustainability assessments for tourism businesses to help them implement sustainable and environmentally responsible operational practices. More details will be shared shortly.
The Honourable Harjit S. Sajjan, Minister of International Development and Minister responsible for the Pacific Economic Development Agency of Canada (PacifiCan), announced over $5.5 million in PacifiCan funding for 17 projects in the Thompson Okanagan through the Canada Community Revitalization Fund and the Tourism Relief Fund.
TOTA received funding to conduct sustainability assessments for tourism businesses to help them implement sustainable and environmentally responsible operational practices. More details will be shared shortly.
Upgrading existing infrastructure and building new public assets will mean British Columbians will have better access to recreational programs and facilities; these projects will grow economic opportunities, create jobs, and improve community wellness.
The funding announcement builds on the recent openings of PacifiCan offices in Kelowna and Cranbrook that will help support local economic development for British Columbians in the Southern Interior.
Thompson Okanagan Projects
Communities benefiting from funding include Kelowna, Penticton, Peachland, Vernon, Summerland, Keremeos, and Osoyoos.
Canada Community Revitalization Fund
City of Kelowna
$750,000
Funding will go towards adding accessibility features to Pandosy Waterfront Park in Kelowna, including a floating dock, pedestrian lighting, wayfinding signage, and mobile infrastructure.
City of Penticton
$750,000
Funding will go towards building a new lake-to-lake bike route between Okanagan Lake and Skaha Lake. The safe and dedicated cycling route and pedestrian sidewalk will allow easy public access across the city.
$200,000
Funding will go towards the construction of two accessible community washrooms at Penticton’s Kiwanis Park Safety Village and Riverside Park.
City of Vernon
$639,000
Funding will be used for the continued development of Civic Memorial Park. Project activities include upgrading an existing building to improve energy efficiency and the creation of accessible public washrooms and a community meeting space.
City of West Kelowna
$416,250
Funding will go towards revitalizing four community parks in West Kelowna: Beechnut, Pritchard, Paula and Shetler Park. Upgrades include landscape and parking enhancements, and the installation of new playground equipment, volleyball courts and picnic areas.
District of Peachland
$53,188
Funding will be used to expand and improve the accessibility of multi-use pathways that link Heritage Park to downtown Peachland. Project activities include installing new streetlights, expanding the parking lot, and adding safe trail connections and crosswalks.
O’Keefe Ranch and interior Heritage Society
$94,915
Funding will help create ten glamping accommodation units at the O’Keefe Ranch Historic Site in Vernon. The project will leverage green technology and improve accessibility for persons with disabilities.
Osoyoos Museum Society
$310,530
Funding will go towards redeveloping the lower level of the Osoyoos Museum to include cultural artifact displays and multi-purpose work rooms to host community gatherings and events.
Tourism Relief Fund
Thompson Okanagan Tourism Association
$500,000
Funding will go towards conducting sustainability assessments for rural tourism businesses in British Columbia to help them adopt and implement sustainable and environmentally responsible operational practices.
Argus Properties Ltd.
$99,999
Funding will help build a floating platform and ramp extension for Hotel Eldorado’s marina dock on Okanagan Lake. Improvements will expand existing floatplane services, bringing visitors from Vancouver to Kelowna.
British Columbia Snowmobile Federation
$500,000
Funding will go towards creating a recreational snowmobile trail program, which will support snowmobile clubs in the province and enhance tourism offerings.
Carpe Diem Tours Ltd.
$85,000
Funding will go towards purchasing a new vehicle and facilitate further development of winery tours targeted to francophone and other visitors to the Okanagan.
Elevation Outdoors Experiential Programs Association
$219,600
Funding will go towards expanding operations at Kelowna Bike Rentals, including the purchase of 92 new bikes including adaptive e-bikes, mountain and city bikes, and cycling accessories.
ERTCU Travel Group Ltd
$99,999
Funding will help develop and market a series of new RV tours across rural British Columbia, targeting the international market.
Renedian Adventures Ltd.
$99,999
Funding will go towards purchasing four motorcycles, a van and trailer and hiring additional staff to increase motorcycle tour services in Kelowna.
Vernon Winter Carnival Society
$125,000
Funding will go towards new activities that expand the Vernon Winter Carnival, a 10-day winter festival featuring over 100 local events.
Wine Country Studios
$56,960
Funding will go towards expanding and promoting unique Metis art workshops and classes to tourists visiting West Kelowna.
For the full list of projects, please see the press release and backgrounder.
New Biosphere Committed Company: Travel Penticton
Travel Penticton has become a member of the Thompson Okanagan Biosphere Commitment Program, joining over 80 other organizations in working towards sustainable and responsible tourism practices.
Read on to learn about Travel Penticton’s role as a destination marketing organization, including their current sustainability initiatives and motivation for joining Biosphere.
Travel Penticton has become a member of the Thompson Okanagan Biosphere Commitment Program, joining over 80 other organizations in working towards sustainable and responsible tourism practices.
Read on to learn about Travel Penticton’s role as a destination marketing organization, including their current sustainability initiatives and motivation for joining Biosphere.
About Travel Penticton
Travel Penticton is the Destination Marketing Organization for Penticton and area, charged with the task of providing destination marketing and awareness to potential travelers on a regional, provincial, national, and international level. Travel Penticton proudly acknowledges that they work on the traditional unceded territory of the Syilx-Okanagan People.
Tourism is the third largest contributor to the economy in Penticton and a robust and sustainable tourism sector will contribute significantly to the City’s long term prosperity. They have always encouraged members and stakeholders to invest in sustainable initiatives and felt it important to lead by example by joining the Biosphere Commitment Program.
For Travel Penticton, sustainability means they can ensure the longevity of the tourism sector by protecting the natural environment, maintaining a healthy and stable workforce, and creating a community that is welcoming and accessible to all.
Travel Penticton has already made concerted efforts to reduce carbon emissions produced by visitors who drive and fly into Penticton annually through the "Fuel Free…Almost" initiative. This program encourages visitors, once they have arrived, to leave their vehicle keys in the hotel safe and explore the region by foot, pedal, or paddle.
Travel Penticton is also working on several other sustainability initiatives relating to health and wellness of both visitors and employees, including:
Became Rainbow Registered, signifying that visitor centres and offices are deemed safe spaces for members of the LGBTQ2+ community.
Held training and workshops for employees and members covering a wide range of environmental, social and economic topics.
Work closely with the City of Penticton and Penticton Indian Band to address and advocate for policies that have a significant impact on the tourism sector such as diversity, equality, accessibility, affordable housing, and community development.
About the Thompson Okanagan Biosphere Commitment Program
Biosphere is a Sustainable Tourism System certified by the Responsible Tourism Institute, an international certification body that maintains a Memorandum of Understanding with UNESCO, is affiliated to the World Tourism Organization, and is a member of the Global Sustainable Tourism Council. The system is aligned with the United Nations 17 Sustainable Development Goals and the Paris COP21 Accord to Fight Climate Change.
TOTA’s Biosphere Commitment Program allows tourism industry stakeholders within the Thompson Okanagan to become involved. The Commitment Program follows a simple process in order to be recognized as a Biosphere Committed Company.
Thompson Nicola Entrepreneurs Awarded Grants and Mentorships to Help Spark New Tourism Ideas
Three finalists who made winning pitches for the Thompson Nicola “Spark” Program were each awarded a $3,000 seed grant and mentorship to help them get started with their new tourism ideas.
KELOWNA, B.C. – Three finalists who made winning pitches for the Thompson Nicola “Spark” Program were each awarded a $3,000 seed grant and mentorship to help them get started with their new tourism ideas.
The Thompson Nicola “Spark” Program is presented by Destination British Columbia in collaboration with Thompson Okanagan Tourism Association (TOTA), Tourism Valemount, Tourism Kamloops, Tourism Sun Peaks, Explore Gold Country, Tourism Wells Gray, and the Tourism Innovation Lab.
The program’s goal is to find, foster, and support new tourism ideas, experiences, and partnerships that will enhance current offerings, address gaps or challenges, motivate travel and longer stays, and increase year-round visits in the area.
Seven applications were received, with the top five being invited to present their new tourism ideas at the virtual Pitch Session held on December 1. Judge panels of local partner representatives and tourism innovators from outside the region selected the three winning applicants.
The Thompson Nicola “Spark” Program winners are:
Maveric Northcott - Wells Gray Outfitters
Matt Sych - Dunn Folkin' Around? Music Festival
Daphne Spencer - Nicola Valley Rodeo Association
In addition to seed funds, mentorship, and additional partner support, selected applicants gain access to a network of tourism innovators, entrepreneurs, and leaders across the province.
For more information visit https://TourismInnovation.ca/ThompsonNicola.html
Quotes
Richard Porges, President & CEO, Destination BC
“We are excited to be supporting local tourism entrepreneurs in the Thompson Nicola area by awarding “Spark” grants and mentorships that will create new tourism experiences and offerings. We look forward to seeing all the winners bring their creative and innovative initiatives to life as they strive to enhance the visitor experience and add value to local communities.”
Ellen Walker-Matthews, CEO, Thompson Okanagan Tourism Association
“The “Spark” program has provided an opportunity to learn about many exciting initiatives and ideas in the Thompson Nicola. We congratulate the winners and look forward to watching as their plans unfold and help to grow visitor experiences. We also encourage others to continue to follow their dreams and passions, and bring new experiences to the Thompson Okanagan region.”
Justin Lafontaine, Program Lead, Tourism Innovation Lab
“We congratulate the three winners of the Thompson Nicola “Spark” Program, and are excited to work with them to help develop new and exciting tourism offerings in the region.”
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Media Contacts
TOTA Communications
Chelsea Travere, Communications Specialist, Thompson Okanagan Tourism Association (TOTA)
Email: News@TOTABC.com
Destination BC Media Relations
Email: Media.Relations@DestinationBC.ca
Justin Lafontaine, Program Lead, Tourism Innovation Lab
Email: Info@TourismInnovation.ca
Social Media
Thompson Okanagan Tourism Association (TOTA)
LinkedIn: @TOTABCNews
Facebook: @TOTABCNews
Twitter: @TOTABCNews
Destination BC
Twitter: @DestinationBC
LinkedIn: @DestinationBritishColumbia
Tourism Innovation Lab
Facebook: @TourismInnovationCanada
Instagram: @TourismInnovationCanada
Twitter: @TourInnovation
About Thompson Okanagan Tourism Association:
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the BC Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
Learn more at www.TOTABC.org.
About Destination BC:
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.
For more information about Destination BC’s programs and services, please visit: www.DestinationBC.ca.
About the Tourism Innovation Lab
The Tourism Innovation Lab is a non-profit initiative created to find, foster and support new tourism ideas, experiences and partnerships, to cultivate and propel collaborations between the tourism and tech sectors, and to build a community of tourism innovators, idea makers and entrepreneurs. Launched in Ontario in 2018, the Lab and its "Spark" Mentorships & Grants Program are expanding to new regions across Canada. The Tourism Innovation Lab is a program of Hackforge and has a BC home base in Squamish.
Learn more at www.TourismInnovation.ca.
Partnership Helping to Fill Staffing Gaps in Hospitality and Tourism Industry
Like many industries, the hospitality and tourism sector has been hard hit by staff shortages over the past few years with a declining youth population and an aging workforce combining to create significant challenges.
But a new program designed in partnership by Okanagan College (OC) and the Thompson Okanagan Tourism Association (TOTA) will help to reduce those shortages.
The first of four new cohorts of students enrolled in the Hospitality Professional Program this fall, a flexible program open to students anywhere in the Thompson-Okanagan-Shuswap regions. The 17-week online course is followed by nine weeks of work experience in the students’ local community.
KELOWNA – Like many industries, the hospitality and tourism sector has been hard hit by staff shortages over the past few years with a declining youth population and an aging workforce combining to create significant challenges.
But a new program designed in partnership by Okanagan College (OC) and the Thompson Okanagan Tourism Association (TOTA) will help to reduce those shortages.
The first of four new cohorts of students enrolled in the Hospitality Professional Program in autumn 2022. This flexible program is open to students anywhere in the Thompson Okanagan region (including the Shuswap, Similkameen Valley, Boundary Country, and Nicola Valley). The 17-week online course is followed by nine weeks of work experience in the students’ local community.
“Okanagan College is leading the way by collaborating with industry partners to respond in areas where we have real needs in the workforce,” said Anne Kang, Minister of Advanced Education and Skills Training. “This new program at Okanagan College supports our Future Ready Plan and shows how working together with the local industry can both support people who are looking for training to advance in their careers, and help businesses find much needed skilled workers.”
Students in Kelowna, Penticton, and Salmon Arm began their courses in the Hospitality Professional Program in October 2022. The online offering is accessible to students throughout the region while industry partnerships will take the training to a hands-on model for the work experience portion. The program will be offered three more times over the next two years.
“Since the classroom work can be done online and the work experience is completed in the students’ home community, this program is accessible to many people throughout our region. You don’t have to live in Kelowna to participate,” said Okanagan College President Neil Fassina. “Flexible learning options like the Hospitality Professional Program are critical as we respond to local and regional workforce needs.”
The Hospitality Professional Program bundles several existing Okanagan College courses together. Areas of study include computer skills, management and leadership training, and human resources, as well as industry certificates such as Serving It Right or FoodSafe, and two Okanagan College Certificates – Hospitality Service Training (HOST) and the Basic Accounting Certificate (BAC).
“We are very excited to be working closely with Okanagan College to help design this program and provide training opportunities to current and future tourism industry employees,” said Ellen Walker-Matthews, TOTA CEO. “This important partnership is an invaluable collaboration as the hospitality industry works to rebuild in a post-COVID world; attracting, retaining and retraining staff and building a robust workforce.”
According to a 2019 B.C. Tourism Human Resources Strategy document, the hospitality industry is facing unprecedented challenges in finding and keeping skilled workers. The report identified challenges within the industry including the reliance on workers between the ages of 15 and 24, the numbers of which are declining at a significant rate, combined with record numbers of people retiring.
“This program is designed to start people on a journey of a career, not just a job. When most people think about hospitality, we think front desk and housekeeping. But the need is and will continue to be much broader over the next few years,” said Danelle Greebe, OC’s Director of Continuing Studies. “The Hospitality Professional Program aims to meet the needs of the industry right now. We’re very excited to be able to partner with the Thompson Okanagan Tourism Association to provide these courses.”
Learn more and register for the Hospitality Professional Program at TOTABC.org/Training.
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Students from the 2022 cohort of the Hospitality Professional Program in their initial orientation in Salmon Arm.
This story was originally shared by Okanagan College: https://www.okanagan.bc.ca/news/partnership-helping-to-fill-staffing-gaps-in-hospitality-and-tourism-industry
For more information, contact:
Barbara Bonnough, TOTA Training Centre Manager: Training@TOTABC.com | (778) 752-5877
Kevin Parnell, Okanagan College Relations:
KParnell@Okanagan.BC.ca | Cell: 250-317-5200
7 Celebrations Thompson Okanagan Event Sponsorship Opportunities | Express interest by Friday, November 25
TOTA is seeking sponsors for the Canadian Heritage Reopening Event Series, “7 Celebrations - Reconnect in the Thompson Okanagan” being hosted in seven communities around the Thompson Okanagan region, beginning in October 2022 and ending in March 2023.
The deadline to express interest is November 25.
TOTA is seeking sponsors for the Canadian Heritage Reopening Event Series, “7 Celebrations - Reconnect in the Thompson Okanagan” being hosted in seven communities around the Thompson Okanagan region.
The events celebrate Thompson Okanagan communities and their culture through live events featuring storytelling, local performers, artisans, and activities that engage audiences through hands-on and culturally immersive experiences.
These multi-day events will draw locals and visitors to reconnect in the region and enjoy a weekend of entertainment and educational experiences within each community. The events will take place throughout the winter season, beginning in October 2022 and ending in March 2023.
You can sponsor one event in your target community or sponsor several (or all) events in the series for maximum exposure throughout the region.
The upcoming events are:
Reconnecting in the South Okanagan
Summerland
February 18 - 20, 2023
Expected audience - 1000 attendees
Reconnecting in Sun Peaks
Sun Peaks
March 3 - 5, 2023
Expected audience - 1000 attendees
Reconnecting in Gold Country
Cache Creek
March 24 - 26, 2023
Expected audience - 2500 attendees
Reconnecting in the South Okanagan
Oliver and Osoyoos
November 25 - 26, 2022
Expected audience - 4000 attendees
Reconnecting in the North Okanagan
Vernon and Silver Star
February 3 - 5, 2023
Expected audience - 20,000 attendees
Reconnecting in the Boundary
Christina Lake
January 27 - 29, 2023
Expected audience - 1000 attendees
For events details, visit ThompsonOkanagan.com/7-celebrations
For more information, contact:
Brad Krauza
Publisher, Promoter, Sales & Marketing
brad@gonzookanagan.com | 250-899-2112
Barbara Bonnough
Thompson Okanagan Tourism Inspiration Centre Manager
Barbara@TOTABC.com | (778) 752-5877
Winery & Cidery Sustainability Research Project | Get Involved by November 22, 2022
A team of University of Victoria Gustavson School of Business MBA students are conducting research to better understand sustainability concerns of the Thompson Okanagan tourism industry. Wineries and cideries at all stages in their sustainability journey are invited to share their experiences in a 1-hour journey mapping interview.
Share Your Sustainability Journey in a Short Interview to Support UVIC MBA Students to Guide Provincial Policy
A team of University of Victoria Gustavson School of Business MBA students are conducting research to better understand sustainability concerns of the Thompson Okanagan tourism industry.
Wineries and cideries at all stages in their sustainability journey are invited to share their experiences in a 1-hour journey mapping interview.
The journey mapping interviews will focus on the experience of tourism operators from when they initially consider environmental sustainability services and products, through to the purchase (or not), service delivery, and outcomes and expectations.
Responses will support the BC Ministry of Tourism, Art, Culture, and Sport (MTACS)’s policy approach to environmental sustainability by providing an understanding of the experience of tourism operators in adopting environmental sustainability practices. The report will be shared with TOTA and other regional DMOs in B.C. in 2023.
Interview data will be anonymous and the process is governed by Gustavson School of Business’s Business Standards of Professional Behaviour.
Interviews must be completed by November 22, 2022.
To schedule an interview, please contact the team liaison, Jagdeep Bawa, at JagdeepB@UVIC.ca.
Thompson Okanagan Tourism Industry Sustainability Survey | Closes December 2
The Thompson Okanagan Tourism Association (TOTA) is conducting an industry-wide survey to understand the current sustainability practices of tourism companies in the Thompson Okanagan region, and how to best support sustainability efforts in the coming years.
Thompson Okanagan tourism company owners and senior managers are invited to submit the survey by December 2. Every survey submission will be entered into a draw for an opportunity to win one of two $100 Amazon Gift Cards as a thank you for your time. The draw is limited to one entry per company.
Take the Survey by December 2 and Enter to Win a $100 Amazon Gift Card
The Thompson Okanagan Tourism Association (TOTA) is conducting an industry-wide survey to understand the current sustainability practices of tourism companies in the Thompson Okanagan region, and how to best support sustainability efforts in the coming years.
Thompson Okanagan tourism company owners and senior managers are invited to submit the survey. Every survey submission will be entered into a draw for an opportunity to win one of two $100 Amazon Gift Cards as a thank you for your time. The draw is limited to one entry per company.
Survey responses will provide a better understanding of current tourism industry sustainability health, efforts, and appetite, which will guide the development of the Thompson Okanagan Biosphere Commitment Program in 2023.
The Biosphere Commitment Program helps tourism companies make continuous progress toward the 17 United Nations Sustainable Development Goals by establishing collaborative synergies within the regional tourism industry (Learn more). The program enables TOTA to continuously work with tourism businesses to create a more resilient, healthy, and regenerative tourism industry in the region.
The survey will take 5-10 minutes and will close on Friday, December 2, 2022. Winners will be notified the following week.
Thompson Okanagan Organic Waste Survey | Share Feedback by November 18
The Thompson Okanagan Tourism Association (TOTA) Destination Stewardship team is conducting a survey of Thompson Okanagan tourism companies to understand the potential for Renewable Natural Gas (RNG) produced from organic waste in the region. Thompson Okanagan tourism company owners and senior managers are invited to submit the survey.
One survey submission per company will be entered into a draw for an opportunity to win one of two $100 Amazon Gift Cards (see Contest Rules).
Take the Survey by November 18 and Enter to Win a $100 Amazon Gift Card
The Thompson Okanagan Tourism Association (TOTA) Destination Stewardship team is conducting a survey of Thompson Okanagan tourism companies to understand the potential for Renewable Natural Gas (RNG) produced from organic waste in the region.
The survey should take about 15 minutes to complete. Aggregate survey data will be shared with Andion Global, a supplier of waste management solutions with operations in Vancouver, BC, and Europe (Italy and the Nordics).
Thompson Okanagan tourism company owners and senior managers are invited to submit the survey. One survey submission per company will be entered into a draw for an opportunity to win one of two $100 Amazon Gift Cards (see Contest Rules).
The survey will close on Friday, November 18, 2022 at 4 PM.
If you have any questions, please email Energy@TOTABC.com.
Thank you, we appreciate your time and input!
About Renewable Natural Gas (RNG)
As part of TOTA’s commitment to responsible tourism and sustainability, TOTA is seeking ways to improve access to clean energy for tourism companies in the region. One way of producing clean energy is by producing Renewable Natural Gas (RNG) from organic wastes. RNG can be used in the same way as conventional natural gas, but it has a much lower, and sometimes negative, carbon footprint. Using renewable natural gas means that businesses can reduce their carbon footprint without having to change equipment and infrastructure. Making renewable natural gas requires an organic waste stream, such as from production businesses. An understanding of the types of organic waste and how accessible they are, is required in order to evaluate the viability of a RNG facility within the region.
Hospitality and Viticulture Employee Training and Seasonal Accommodation Program with Naramata Centre Society
The Naramata Centre is planning to offer a Hospitality & Viticulture Program to local employers for their seasonal employees. The Hospitality & Viticulture Program will provide personal and professional development opportunities to young employees in a community setting and provide much needed staff accommodation to business partners in the community.
The Naramata Centre is planning to offer a Hospitality & Viticulture Program to local employers for their seasonal employees. The Hospitality & Viticulture Program will provide personal and professional development opportunities to young employees in a community setting and provide much needed staff accommodation to business partners in the community.
Naramata Centre is considering to offer 7 to 14 rooms between mid-April through October of 2023 for program participants. Each room has two beds and an ensuite with a shared kitchen and lounge.
Naramata Centre is working with TOTA, WorkBC, and the Okanagan Collage to develop a variety of training opportunities in addition to the Centre’s own personal development and community offerings.
Participants will get access to a flexible and tailored leadership development curriculum, which covers topics such as:
Work-life balance
Personal and professional development
Emotional intelligence
Boundary recognition
Diversity and inclusivity
Community engagement
Connection to the land
Spiritual life practices
The Centre is very open to working with local businesses, tourism associations and the viticulture sector to enhance these offerings.
If well-received this offer would continue in subsequent years.
Virtual Info Session
Naramata Centre is hosting a virtual info session November 9, 2022, at 10 AM.
TOTA to Host "7 Celebrations" Series of Themed Local Festivals to Reconnect in the Thompson Okanagan
The Thompson Okanagan Tourism Association (TOTA) announced a line-up of seven diverse and dazzling events to officially commemorate the reopening of the Thompson Okanagan region post-pandemic, and to celebrate its people and cultures. The 7 Celebrations - Reconnect in the Thompson Okanagan is an invitation to revisit the sights, sounds, people, and culture through a region-wide celebration set to take place now through March 2023. The festivals are set in various areas of the Thompson Okanagan, in the Shuswap, the North and South Okanagan, Boundary Country, North Thompson, and Gold Country.
The 7 Celebrations event schedule and details can be found at ThompsonOkanagan.com/7-Celebrations
Kelowna, B.C. - The Thompson Okanagan Tourism Association (TOTA) announced a line-up of seven diverse and dazzling events to officially commemorate the reopening of the Thompson Okanagan region post-pandemic, and to celebrate its people and cultures. The 7 Celebrations - Reconnect in the Thompson Okanagan is an invitation to revisit the sights, sounds, people, and culture through a region-wide celebration set to take place now through March 2023. The festivals are set in various areas of the Thompson Okanagan, in the Shuswap, the North and South Okanagan, Boundary Country, North Thompson, and Gold Country.
The Thompson Okanagan is renowned for its breathtaking landscapes: from tall mountains, rolling hills, raging rivers, peaceful lakes, a dry desert, and a temperate rainforest. The region is also home to diverse communities - each with unique people, cultures, stories, and traditions.
TOTA invites locals and visitors alike to join in celebration and reconnection, and to discover a taste of what each host community has to offer. Highlights include live performances; a welcome home to the sockeye salmon; a winter season kick off with the Fire & Ice Light Up; the legend and lore of the lake; a Winter Carnival; a celebration of women in sport and mountain culture; a visit to Gold Country’s roots; and a celebration of local products and businesses.
The series 7 Celebrations was named to pay tribute to one of TOTA’s core mandates - the 7 Affirmations for 7 Generations Thompson Okanagan Pledge. This pledge was inspired by the Indigenous philosophy that recognizes the “actions made today have a lasting impact for the seven generations that follow.” In the spirit of invested and purposeful travel, the series focuses on the traditions, stories, and cultures of a selection of the region’s communities in an effort to give them life for years to come. Read more about the pledge below.
The 7 Celebrations event schedule and details can be found at ThompsonOkanagan.com/7-Celebrations
This series of events was made possible with support from the Ministry of Canadian Heritage and the support of the hosting City Destination Management Organizations (CDMO).
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About 7 Generation Pledge:
The 7 Affirmations for 7 Generations Pledge was created by TOTA out of a need to develop guidelines for sustainable tourism and conscious travel. Based on the Seven Generations Principle, rooted in Indigenous philosophy: The decisions we make today will have an impact for as many as seven generations to come.
About Thompson Okanagan Tourism Association:
The Thompson Okanagan Tourism Association (TOTA) is a not-for-profit society that represents a geographic area nestled in the Southern Interior of British Columbia, Canada. The region’s name is derived from two major geographic features: the Thompson River and Okanagan Lake. TOTA aims to stimulate ongoing sustainable growth by embracing the value of tourism through community engagement, innovative leadership in promoting authentic experiences, and inspiring creative collaboration. Key TOTA initiatives include; Biosphere Certified Gold Destination, 7 Generations Pledge, and Glasgow Declaration on Climate Action in Tourism.
For more information about TOTA visit TOTABC.org, or visit the consumer facing website ThompsonOkanagan.com.
Media Contact:
Krista Lochhead
krista@hatchhos.com
778.227.2396
Thompson Okanagan Part of International Network of Observatories Guiding Shift Towards More Sustainable and Resilient Tourism
Thompson Okanagan Tourism Association (TOTA)'s Destination Development & Stewardship Specialist, Eve Layman, travelled to Madrid this past week to meet with the World Tourism Organization’s (UNWTO) International Network of Sustainable Tourism Observatories (INSTO) and gain insights from more than 150 experts, with a focus on key topics including the shift towards a circular economy and reducing food waste across the sector.
Destinations around the world are reporting significant advances in sustainable tourism, with timely evidence and analytics serving as key tools for transformation as the sector’s recovery continues to get underway.
Thompson Okanagan Tourism Association (TOTA)'s Destination Development & Stewardship Specialist, Eve Layman, travelled to Madrid this past week to meet with the United Nations World Tourism Organization’s (UNWTO) International Network of Sustainable Tourism Observatories (INSTO) and gain insights from more than 150 experts, with a focus on key topics including the shift towards a circular economy and reducing food waste across the sector.
In October 2019, TOTA became the first Canadian destination to join INSTO. Through a lengthy application process, destinations are required to meet the criteria outlined in the INSTO framework and commit to the ongoing monitoring and reporting of 9 core issue areas including Tourism Seasonality, Employment, Local Satisfaction, and Energy Management.
The global network of INSTO Observatories is pioneering and implementing, very often for the first time, catalytic activities designed to help the tourism sector implement sustainable development at the destination level. Together, they are leading the transformation of tourism by building on the principles of participatory approaches including all stakeholders to ensure an inclusive and resilient tourism development.
At the Global INSTO Meeting, destinations focused on how a timely and evidence-based approach is helping stimulate circular economy processes that result in using resources such as water and energy more efficiently. In addition, challenges in the environmental and social dimensions and the need for indicators that allow for comparability among destinations were highlighted.
Another topic was the availability of data from a growing variety of data-sources, making it increasingly difficult to process them into useful information needed for an informed decision- and policy- making process. It was agreed that all of these issues will be addressed in the INSTO Network through webinars and technical discussions.
While in Madrid, Eve Layman was also invited to meet with the Canadian Ambassador to Spain, H.E. Wendy Drukier. Eve presented her with a painting by Okanagan artist Alex Fong, as well as sharing the regional 7 Affirmations for 7 Generations Pledge and BeadTrails bead with the Ambassador and other guests.
Thompson Okanagan Tourism Association Supports Women of Recreation, Tourism, and Hospitality through Sponsorship of Empower Her Event by WORTH Association
The Thompson Okanagan Tourism Association (TOTA) has signed on as a Bronze Sponsor for the Empower Her series of events, organized by the Women of Recreation, Tourism and Hospitality (WORTH) Association.
Empower Her is WORTH’s signature networking and panel discussion event for women in hospitality and tourism. WORTH is hosting the fifth edition of the event in 2022 and 2023 to educate, elevate, and empower women in the industry - and first in the Thompson Okanagan region.
The Thompson Okanagan event will be held on Tuesday, October 18 at the Coast Capri Hotel in Kelowna at 6 PM to 9:30 PM. The panel will feature four panelists who will examine ways organizations and individuals can accelerate women into leadership roles at the senior level.
Date: Tuesday, October 18, 2022
Time: 6 - 9:30 PM
Location: Coast Capri Hotel, Kelowna
The Thompson Okanagan Tourism Association (TOTA) has signed on as a Bronze Sponsor for the Empower Her series of events, organized by the Women of Recreation, Tourism and Hospitality (WORTH) Association. This sponsorship demonstrates TOTA’s commitment to supporting initiatives that elevate, educate, and empower women in the tourism industry.
TOTA and WORTH Association are in consultation to examine their roles as non-profit organizations in promoting diversity, equity, inclusion, and reconciliation efforts across the province of British Columbia.
“As an association, we envision a future free of bias, discrimination, and sexism,” said TOTA CEO Ellen Walker-Matthews. “This sponsorship is an investment to support WORTH Association in their work to advance gender equity initiatives.”
Empower Her is WORTH’s signature networking and panel discussion event for women in hospitality and tourism. After a two-year hiatus, WORTH is hosting the fifth edition of the event in 2022 and 2023 to educate, elevate, and empower women in the industry - and first in the Thompson Okanagan region.
The Thompson Okanagan event will be held on Tuesday, October 18 at the Coast Capri Hotel in Kelowna at 6 PM to 9:30 PM. Moderated by TOTA CEO Ellen Walker-Matthews, the panel will feature inspiring women working in the Okanagan tourism industry and will examine ways organizations and individuals can accelerate women into leadership roles at the senior level.
The panelists include:
Lisanne Ballantyne, CEO, Tourism Kelowna
Christina Ferreira, Owner, Impact Events & Project Management
Sandy Leier, Winemaker, Laughing Stock Vineyards
Shelley Robinson, Chef/Owner, Golden Lucky Peach Enterprises
Tickets are now available at WORTHAssociation.com/empower-her-kelowna-2022. Other Empower Her events are planned for Victoria, Vancouver, and Whistler.
WORTH’s mentorship, leadership, and empowerment programs have supported many women since 2019 and significant expansion is planned through support from partners such as TOTA.
Previously, TOTA has supported WORTH by sharing resources, such as the WORTH Association Gender Equity Audit, hosting a webinar on Retaining and Developing Women of Recreation, Tourism & Hospitality, and donating funds towards programs.
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Background
About the Thompson Okanagan Tourism Association (TOTA):
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the B.C. Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
For more information, visit TOTABC.org.
About WORTH Association:
WORTH Association was incorporated in 2018 to combat inequities in the industry and provide opportunities for networking, mentorship, education, and leadership development for women of WORTH across British Columbia. WORTH advocates with industry associations to ensure a more equal future for women in industry leadership. WORTH Association is a non-profit society run 100% by volunteers, relying on donations from partners and friends to educate, elevate, and empower women.
For more information, visit WORTHAssociation.com.
Become a member for free (for a limited time) to stay connected and supported through WORTH’s newsletter, events and resources.
For more information, contact:
Chelsea Travere
Corporate Communications Specialist
Thompson Okanagan Tourism Association (TOTA)
E: News@TOTABC.com
Joanna Jagger
President & Founder
WORTH Association
E: Info@WORTHAssociation.com
New Program Aims to "Spark" Innovative Tourism Ideas in Thompson Nicola
A new program aimed at sparking and supporting innovative tourism ideas in the Thompson Nicola area of the Thompson Okanagan tourism region in British Columbia was officially announced by local and provincial tourism partners.
The “Spark” Mentorships & Grants Program will match selected applicants from the area with a tourism mentor and provide a $3,000 grant to supplement additional partner support, to help bring new tourism ideas to the next level of development.
For Immediate Release: September 27, 2022
KELOWNA, B.C. – A new program aimed at sparking and supporting innovative tourism ideas in the Thompson Nicola area of the Thompson Okanagan tourism region in British Columbia was officially announced today by local and provincial tourism partners.
The “Spark” Mentorships & Grants Program will match selected applicants from the area with a tourism mentor and provide a $3,000 grant to supplement additional partner support, to help bring new tourism ideas to the next level of development.
The goal is to find, foster, and support new tourism ideas, experiences, and partnerships that will enhance current offerings, address gaps or challenges, motivate travel and longer stays, and increase year-round visits.
Applications can be submitted from September 27 to November 4, 2022 and are encouraged from entrepreneurs, small businesses, and non-profit organizations based in the Thompson Nicola area including the communities of Kamloops, Sun Peaks, Valemount, Clearwater, Blue River, Merritt, Lytton, Cache Creek, Clinton, and surrounding areas. Following a review process, five finalists will be invited to a virtual Pitch Session where three winners will be selected.
The “Spark” Program will support businesses and entrepreneurs in the area to bring new tourism experiences to life, which will help visitors experience the Thompson Nicola, benefitting the local community and residents.
The “Spark” Program was first launched in Ontario in 2018 by the Tourism Innovation Lab and has expanded to several regions across British Columbia.
The Thompson Nicola “Spark” Program is presented by Destination British Columbia in collaboration with Thompson Okanagan Tourism Association (TOTA), Tourism Valemount, Tourism Kamloops, Tourism Sun Peaks, Explore Gold Country, Tourism Wells Gray, and the Tourism Innovation Lab.
For more information on the “Spark” Mentorships & Grants Program, including eligibility and upcoming Information sessions, visit TourismInnovation.ca/ThompsonNicola
Quotes
Richard Porges, President & CEO, Destination BC
“We are thrilled to be awarding Spark grants and mentorships to three local tourism entrepreneurs in the Thompson Nicola area. It will be rewarding to see the winning initiatives come to life and enhance the availability of diverse tourism offerings in the local area.”
Ellen Walker-Matthews, CEO, Thompson Okanagan Tourism Association
“This is a tremendous opportunity for new tourism ideas to be realized in the Thompson Nicola area of the Thompson Okanagan region. The “Spark” program enables and encourages those with innovative tourism concepts to have the chance to see them come to life. We are very excited that Destination BC has brought this opportunity to the Thompson Okanagan.”
Justin Lafontaine, Program Lead, Tourism Innovation Lab
“We are excited to be launching the “Spark” Program in British Columbia in the Thompson Nicola area,” said Justin Lafontaine, Program Lead of the Tourism Innovation Lab. “We are keen to spark and support new tourism ideas that will enhance the region’s tourism offerings and drive innovation.”
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Media Contacts
TOTA Communications
Chelsea Travere, Communications Specialist
Thompson Okanagan Tourism Association (TOTA)
Email: News@TOTABC.com
Destination BC Media Relations
Email: Media.Relations@DestinationBC.ca
Justin Lafontaine, Program Lead
Tourism Innovation Lab
Email: info@tourisminnovation.ca
Social Media
Thompson Okanagan Tourism Association (TOTA)
LinkedIn: @TOTABCNews
Facebook: @TOTABCNews
Twitter: @TOTABCNews
Destination BC
Twitter: @DestinationBC
LinkedIn: @DestinationBritishColumbia
Tourism Innovation Lab
Facebook: @TourismInnovationCanada
Instagram: @TourismInnovationCanada
Twitter: @TourInnovation
About
About Thompson Okanagan Tourism Association:
The Thompson Okanagan Tourism Association (TOTA) is a non-profit society, governed by an elected Board of Directors, which represents business and community tourism interests of the Thompson Okanagan region of British Columbia. TOTA is supported by and representative of Destination British Columbia and the BC Ministry of Tourism, Arts, Culture, and Sport.
TOTA is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies.
Learn more at www.TOTABC.org.
About Destination BC:
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.
For more information about Destination BC’s programs and services, please visit: www.DestinationBC.ca.
About the Tourism Innovation Lab
The Tourism Innovation Lab is a non-profit initiative created to find, foster and support new tourism ideas, experiences and partnerships, to cultivate and propel collaborations between the tourism and tech sectors, and to build a community of tourism innovators, idea makers and entrepreneurs. Launched in Ontario in 2018, the Lab and its "Spark" Mentorships & Grants Program are expanding to new regions across Canada. The Tourism Innovation Lab is a program of Hackforge and has a BC home base in Squamish.
Learn more at www.TourismInnovation.ca.
New Biosphere Member: Little Straw Vineyards
Little Straw Vineyards is the newest member of the Thompson Okanagan Biosphere Commitment Program. Read on for information about Little Straw, including their rich history, new ownership, and motivation for joining Biosphere.
Little Straw Vineyards is the newest member of the Thompson Okanagan Biosphere Commitment Program. Read on for information about Little Straw, including their rich history, new ownership, and motivation for joining Biosphere.
About Little Straw Vineyards
Little Straw Vineyard is a family-owned winery established in 1996. Wines vinted from the hot summer grapes of 1994 made up the first commercial releases. The winery is well known for the remarkably popular white blend “Tapestry” and for producing the only Auxerrois Icewine in Canada.
The majority of grapes come from their own vineyards situated on the lower slopes of Mount Boucherie in West Kelowna, British Columbia. Little Straw offers a wide range of small-lot wines, with something to appeal to almost every palate.
The winery is currently moving towards sustainability and organic.
Reasons for Joining the Biosphere Commitment Program
The ownership changed at the end of 2021 to Karnail Singh Sidhu, who also owns Kalala Organic Estate Winery. Karnail has been always passionate about being organic, sustainable, and eco-friendly. Kalala Organic Estate Winery has been a part of the Biosphere Commitment Program for a while now, and shares the same values as Biosphere.
The central vision of the Little Straw is to be a leader in environmentally sustainable agri-tourism business in BC. Little Straw really values being environmentally sustainable, keeping the environment in mind with every business decision. For instance, the majority of organic waste from the winery is used in the vineyards as nutrient manure.
Little Straw proactively tries to get certified, especially regarding environmental sustainability. For instance, listing certified organic and Biosphere Committed Company logos will stimulate the wine and agriculture industries and consumers.
The new owners have big plans for Little Straw. Joining the Biosphere Commitment Program will be one of the first steps they take for sustainability. The winery is also in the process to become certified organic, which takes approximately three years.
About the Thompson Okanagan Biosphere Commitment Program
Biosphere is a Sustainable Tourism System certified by the Responsible Tourism Institute, an international certification body that maintains a Memorandum of Understanding with UNESCO, is affiliated to the World Tourism Organization, and is a member of the Global Sustainable Tourism Council. The system is aligned with the United Nations 17 Sustainable Development Goals and the Paris COP21 Accord to Fight Climate Change.
TOTA’s Biosphere Commitment Program allows tourism industry stakeholders within the Thompson Okanagan to become involved. The Commitment Program follows a simple process in order to be recognized as a Biosphere Committed Company.
Free Tourism Digital Academy
Registration for the October intakes of the Tourism Digital Academy, now with learning modules that combine self-directed and live interactive sessions, is NOW OPEN!
It is a free, eight-week digital marketing program for BC tourism businesses seeking to elevate their knowledge and skills in digital marketing to an intermediate level.
Registration for the October intakes of the Tourism Digital Academy, now with learning modules that combine self-directed and live interactive sessions, is NOW OPEN!
It is a free, eight-week digital marketing program for BC tourism businesses seeking to elevate their knowledge and skills in digital marketing to an intermediate level.
Designed for business owners or marketing team members, this comprehensive program provides actionable guidance that helps build a better understanding of SEO, website usability, content, email marketing and analytics.
For the first time, these intakes will offer a combination of self-directed and live interactive programming. Interested participants are encouraged to apply soon as it fills up quickly.
Talent MATCH Seeking Insight Survey | Complete by August 26, 2022
Do you oversee hiring at your organization? Talent MATCH wants to hear from you! Take their brief survey and you’ll be entered to win one of three $50 gift cards or a donation to the charity of your choice.
Please submit survey by August 26th.
Do you oversee hiring at your organization? Talent MATCH wants to hear from you! Take their brief survey and you’ll be entered to win one of three $50 gift cards or a donation to the charity of your choice.
Talent MATCH programs provide support to museums, arts, tourism, culture, hospitality, and non-profit organizations to learn more about hiring students from post-secondary schools, information on student wage subsidies, and other resources.
Please submit survey by August 26th.
A Place Where They Belong: The Rise of the Okanagan’s Indian-Owned Wineries
The story of British Columbia’s modern wine industry—albeit remarkable in terms of its rapid growth and success—is usually portrayed as one of risk-taking, combined with an abundance of unbridled optimism. Yet, often missing from the narrative of 40 or 50 years ago are the very real hardships endured by immigrants who worked in the orchards and vineyards of their adopted homeland.
The story of British Columbia’s modern wine industry—albeit remarkable in terms of its rapid growth and success—is usually portrayed as one of risk-taking, combined with an abundance of unbridled optimism. Yet, often missing from the narrative of 40 or 50 years ago are the very real hardships endured by immigrants who worked in the orchards and vineyards of their adopted homeland.
Q&A: Destination Canada’s Gracen Chungath on The Future of Regenerative Tourism in Canada
Destination Canada’s Senior Vice-President, Destination Development, Gracen Chungath, spoke with Canadian Geographic about a regenerative approach to tourism and destination stewardship. The article explores how these two themes can be put into practice across Canada. Adopting regenerative tourism principles means flipping from focusing solely on the visitor, to focusing on the needs of the local community. Once the community knows what they aspire to do, the next step is to determine how tourism can be used to help reach those goals.
Destination Canada’s Senior Vice-President, Destination Development, Gracen Chungath, spoke with Canadian Geographic about a regenerative approach to tourism and destination stewardship. The article explores how these two themes can be put into practice across Canada. Adopting regenerative tourism principles means flipping from focusing solely on the visitor, to focusing on the needs of the local community. Once the community knows what they aspire to do, the next step is to determine how tourism can be used to help reach those goals.