Winery & Cidery Sustainability Research Project | Get Involved by November 22, 2022

Share Your Sustainability Journey in a Short Interview to Support UVIC MBA Students to Guide Provincial Policy

A team of University of Victoria Gustavson School of Business MBA students are conducting research to better understand sustainability concerns of the Thompson Okanagan tourism industry.

Wineries and cideries at all stages in their sustainability journey are invited to share their experiences in a 1-hour journey mapping interview.

The journey mapping interviews will focus on the experience of tourism operators from when they initially consider environmental sustainability services and products, through to the purchase (or not), service delivery, and outcomes and expectations.

Responses will support the BC Ministry of Tourism, Art, Culture, and Sport (MTACS)’s policy approach to environmental sustainability by providing an understanding of the experience of tourism operators in adopting environmental sustainability practices. The report will be shared with TOTA and other regional DMOs in B.C. in 2023.

Interview data will be anonymous and the process is governed by Gustavson School of Business’s Business Standards of Professional Behaviour.

Interviews must be completed by November 22, 2022.

To schedule an interview, please contact the team liaison, Jagdeep Bawa, at JagdeepB@UVIC.ca.