New Biosphere Committed Company: Travel Penticton
Travel Penticton has become a member of the Thompson Okanagan Biosphere Commitment Program, joining over 80 other organizations in working towards sustainable and responsible tourism practices.
Read on to learn about Travel Penticton’s role as a destination marketing organization, including their current sustainability initiatives and motivation for joining Biosphere.
About Travel Penticton
Travel Penticton is the Destination Marketing Organization for Penticton and area, charged with the task of providing destination marketing and awareness to potential travelers on a regional, provincial, national, and international level. Travel Penticton proudly acknowledges that they work on the traditional unceded territory of the Syilx-Okanagan People.
Tourism is the third largest contributor to the economy in Penticton and a robust and sustainable tourism sector will contribute significantly to the City’s long term prosperity. They have always encouraged members and stakeholders to invest in sustainable initiatives and felt it important to lead by example by joining the Biosphere Commitment Program.
For Travel Penticton, sustainability means they can ensure the longevity of the tourism sector by protecting the natural environment, maintaining a healthy and stable workforce, and creating a community that is welcoming and accessible to all.
Travel Penticton has already made concerted efforts to reduce carbon emissions produced by visitors who drive and fly into Penticton annually through the "Fuel Free…Almost" initiative. This program encourages visitors, once they have arrived, to leave their vehicle keys in the hotel safe and explore the region by foot, pedal, or paddle.
Travel Penticton is also working on several other sustainability initiatives relating to health and wellness of both visitors and employees, including:
Became Rainbow Registered, signifying that visitor centres and offices are deemed safe spaces for members of the LGBTQ2+ community.
Held training and workshops for employees and members covering a wide range of environmental, social and economic topics.
Work closely with the City of Penticton and Penticton Indian Band to address and advocate for policies that have a significant impact on the tourism sector such as diversity, equality, accessibility, affordable housing, and community development.
About the Thompson Okanagan Biosphere Commitment Program
Biosphere is a Sustainable Tourism System certified by the Responsible Tourism Institute, an international certification body that maintains a Memorandum of Understanding with UNESCO, is affiliated to the World Tourism Organization, and is a member of the Global Sustainable Tourism Council. The system is aligned with the United Nations 17 Sustainable Development Goals and the Paris COP21 Accord to Fight Climate Change.
TOTA’s Biosphere Commitment Program allows tourism industry stakeholders within the Thompson Okanagan to become involved. The Commitment Program follows a simple process in order to be recognized as a Biosphere Committed Company.