Osoyoos Tourism Master Plan to Focus on Benefits to Residents, Environment, and Business

Destination Osoyoos is set to present the Osoyoos Tourism Master Plan to the public in just a few months.

This first-ever, collaborative project represents an 18-month effort involving local businesses, cultural organizations, governments, Indigenous groups, and other tourism-related agencies. The project began in November 2022 with an examination of similar tourism-dependent communities including Ucluelet, Fernie, Tofino, Cranbrook, and others.

The Tourism Master Plan will focus on strategies to enhance destination appeal while delivering resident benefits, such as improving outdoor recreation opportunities; enhancing coordination and support for arts, culture, and heritage; and exploring new opportunities to diversify hospitality and travel industry experiences. Another key component is maintaining, diversifying, and improving industry resilience during peak summer travel, and also deepening the travel season into spring, fall, and winter.

For more information on the Tourism Master Plan, visit the Destination Osoyoos project information page.