The Indigenous Tourism Association of Canada released their Annual Update video outlining how they have supported Indigenous tourism businesses throughout the past year and have made great progress towards recovery.
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The Indigenous Tourism Association of Canada (ITAC) has officially launched The Original Original Accreditation program that identifies market-ready Indigenous tourism experiences which are truly authentic offering high quality and high value to visitors.
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ITAC is hiring for a Director of Partnerships to join its growing team. Reporting to the president and CEO, this position is responsible for supporting relationships, partnerships, as well as developing and implementing programs across Canada to establish and grow regional Indigenous tourism associations. The Director of Partnerships will oversee corporate communications, internal market research, international projects, and memberships. The Director of Partnerships will also work with and support the Executive Management team, including the president and CEO, as it relates to partnerships.
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The Indigenous Tourism Association of Canada (ITAC) has launched their 2022-23 Action Plan for the continued resurgence of Indigenous tourism across Canada. ITAC’s 2022-23 Action Plan supports the sustainable restoration of Indigenous tourism in Canada as the sector leader to support annual growth in jobs, marketing, GDP contributions and the creation of new Indigenous tourism businesses. ITAC’s 2022-23 Action Plan focuses on a four-pillar approach to business that includes; Leadership, Partnerships, Development & Marketing.
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The Indigenous Tourism Association of Canada (ITAC) is pleased to announce the release of the third edition of Nations, ITAC’s annual Indigenous lifestyle magazine celebrating 140 export-ready Indigenous tourism experiences from coast to coast to coast. This year’s edition features stories in categories such as wildlife, nature and adventure; culture and heritage; Indigenous culinary; and accommodations and relaxation.
Download a copy of the Nations, an Indigenous Lifestyle Magazine →
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The Indigenous Tourism Association of Canada (ITAC) has released its 2022-25 Strategic Plan: Building Back Better, which will focus on revitalizing the Indigenous tourism industry from the ongoing devastating impacts of COVID-19. As the Indigenous tourism industry in Canada recovers from COVID-19, ITAC has set sights on moving forward in the most adaptable and sustainable manner possible, contributing meaningfully towards several Sustainable Development Goals (SDGs).
While COVID-19 has paused the Indigenous tourism industry’s growth, ITAC has revised its targets to build back to pre-COVID levels by 2025, three years sooner than projected.
View ITAC's revised Strategic Plan →
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The Tourism Industry Association of Canada (TIAC) and the Indigenous Tourism Association of Canada (ITAC) have agreed to formalize their partnership through a signed memorandum of understanding (MOU). This represents a concrete collaboration between these two national organizations. The MOU is to work collaboratively and coordinate efforts to provide leadership, advocacy and engagement opportunities, supporting the recovery of the Indigenous tourism sector in Canada. ITAC and TIAC will work together to share and develop knowledge, complementary expertise, and market intelligence.
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The Indigenous Tourism Association of Canada (ITAC) partnered with iTOTEM Analytics to assess the economic and societal benefits of investment in Indigenous tourism infrastructure. This survey is asking Indigenous tourism operators from across Canada to participate and provide information about their operations.
The results from the initiative will be invaluable for ITAC’s advocacy efforts as they push for increased investment and program supports to be made available to Indigenous tourism operators between 2022-2024.
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WestJet and the Indigenous Tourism Association of Canada (ITAC) are providing nine, $10,000 grants to Indigenous tourism businesses across Canada, including two Thompson Okanagan Indigenous tourism businesses: Moccasin Trails and Indigenous World Winery.
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