Tourism Industry Association of Canada announces MOU with Indigenous Tourism Association of Canada

The Tourism Industry Association of Canada (TIAC) and the Indigenous Tourism Association of Canada (ITAC) have agreed to formalize their partnership through a signed memorandum of understanding (MOU). This represents a concrete collaboration between the national Indigenous tourism organization and the national advocacy organization for the tourism industry in Canada.

The primary goal of this MOU is to work collaboratively and coordinate efforts to provide leadership, advocacy and engagement opportunities, supporting the recovery of the Indigenous tourism sector in Canada. ITAC and TIAC will work together to share and develop knowledge, complementary expertise, and market intelligence.

TIAC encourages the development of tourism in Canada and serves as the national private-sector advocate for the tourism industry. Responsible for representing tourism interests at the national level, TIAC contributes advocacy work supporting policies, programs, and activities that will benefit the tourism sector’s growth and development nationally.