ITAC Launches Original Original Accreditation Program
The Indigenous Tourism Association of Canada (ITAC) has officially launched The Original Original Accreditation program that identifies market-ready Indigenous tourism experiences which are truly authentic offering high quality and high value to visitors.
The Original Original Accreditation enables ITAC to apply consistent and fair criteria to any Indigenous business seeking formal recognition as being ‘Market Ready’. Accredited businesses will fall into three categories of Market Ready, depending on the market they are prepared to serve, which include Business Ready, Visitor Ready or Export Ready. This accreditation program is important to travel trade associations, international tour operators, travel agents, destination marketing organizations (DMOs), local communities and others to promote a quality tourism experience. The program also enables Indigenous tourism businesses to access lucrative travel trade networks and new visitor/consumer markets.
