Indigenous Tourism Association of Canada (ITAC) Releases Revised Three-Year Strategic Plan

The Indigenous Tourism Association of Canada (ITAC) has released its 2022-25 Strategic Plan: Building Back Better, which will focus on revitalizing the Indigenous tourism industry from the ongoing devastating impacts of COVID-19.

As the Indigenous tourism industry in Canada recovers from COVID-19, ITAC has set sights on moving forward in the most adaptable and sustainable manner possible, contributing meaningfully towards several Sustainable Development Goals (SDGs). The 2022-25 Strategic Plan has three main priorities:

1. Inspiring ITAC member businesses across the country to rebuild or refocus their business offering through targeted business support, education, and training.

2. Leveraging partnership opportunities and investments with the Provincial Territorial Indigenous tourism associations to maintain their membership and infrastructure.

3. Strengthening ITAC as the national leader and advocate for Indigenous tourism operators and stabilizing funding through the federal government, partners, and membership.

While COVID-19 has paused the Indigenous tourism industry’s growth, ITAC has revised its targets to build back to pre-COVID levels by 2025, three years sooner than projected. This includes:

1. $1.9 billion in direct GDP contributions

2. 1,900 Indigenous tourism businesses

3. 40,000 Indigenous tourism employees

View ITAC's revised Strategic Plan →