Expedia Presents: Generation Alpha and Family Travel Trends

Thompson Okanagan
Written By Thompson Okanagan Tourism Association

How the world’s youngest generation is influencing family travel

Read the Full Article Here: Generation Alpha and Family Travel Trends

GETTING TO KNOW GEN ALPHA:

  • BORN AFTER 2010 and known as the children of Millennials, the first generation born entirely within the 21st century

  • DIGITAL NATIVES growing up with Instagram and the iPad (which both also debuted in 2010), this generation are already tech power-users

  • WILL REACH NEARLY 2 BILLION by the time the last of this generation is born in 2025, with 2.5 million born around the world every week

  • CULTURAL & ECONOMIC IMPACT of Alphas and Gen Z are expected to be equal to that of their parents or older siblings, the Millennials

  • GREAT POTENTIAL as Alphas are expected to be the most formally-educated, longest-living and wealthiest generation

KEY HIGHLIGHTS

  • On average globally, travellers with Gen Alphas are taking more than three family trips per year

  • Most Trips are domestic for those with Gen Alphas, whether travelling as a family or without kids

  • Family friendly fun for all, kid-friendly entertainment and safety drive family travel decisions

  • When it comes to family travel, experience beats expense

  • Entertainment when travelling also includes device time for Gen Alphas

  • Plane and Car are preferred modes of transportation for family travel

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For more research information by TOTA, Visit us online at: https://totabc.org/research/

Thompson Okanagan Tourism Association
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