News & Resources

The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.

 
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11 Travel Terms & Hospitality Industry Trends You Should Know About

Hotel News Resource has shared a glossary of post-pandemic travel terms and trends, such as trip stacking, buddymooning, and revenge travel.

Check out the glossary and plan how your business can take advantage of these current trends in the Thompson Okanagan.

Learn More →

 

Hotel News Resource has shared a glossary of post-pandemic travel terms and trends, such as trip stacking, buddymooning, and revenge travel.

Check out the glossary and plan how your business can take advantage of these current trends in the Thompson Okanagan.

Learn More →

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Tourism Resiliency Program Supports
Tourism Resiliency Program Supports

We are here to help with any challenges your business is facing. As part of TOTA's Tourism Resiliency Program you can access 1-1 Advisor Services with a TOTA team member. Schedule a Call/Video Chat →

As well, feel free to email Recovery@TOTABC.com for quick questions.

 
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Expedia Presents: Generation Alpha and Family Travel Trends

Expedia

How the world’s youngest generation is influencing family travel

Read the Full Article Here: Generation Alpha and Family Travel Trends

GETTING TO KNOW GEN ALPHA:

  • BORN AFTER 2010 and known as the children of Millennials, the first generation born entirely within the 21st century

  • DIGITAL NATIVES growing up with Instagram and the iPad (which both also debuted in 2010), this generation are already tech power-users

  • WILL REACH NEARLY 2 BILLION by the time the last of this generation is born in 2025, with 2.5 million born around the world every week

  • CULTURAL & ECONOMIC IMPACT of Alphas and Gen Z are expected to be equal to that of their parents or older siblings, the Millennials

  • GREAT POTENTIAL as Alphas are expected to be the most formally-educated, longest-living and wealthiest generation

KEY HIGHLIGHTS

  • On average globally, travellers with Gen Alphas are taking more than three family trips per year

  • Most Trips are domestic for those with Gen Alphas, whether travelling as a family or without kids

  • Family friendly fun for all, kid-friendly entertainment and safety drive family travel decisions

  • When it comes to family travel, experience beats expense

  • Entertainment when travelling also includes device time for Gen Alphas

  • Plane and Car are preferred modes of transportation for family travel

For more research information by Expedia, visit: https://advertising.expedia.com/

For more research information by TOTA, Visit us online at: https://totabc.org/research/

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Expedia’s 2018 Year in Review Trends Report

Expedia

Read the Full Report Here 

Based on Expedia flight data, the following cities all saw an increase in U.S. visitors of at least 40% in 2018, compared to the year prior.

  • Barcelona, Spain

  • Victoria, B.C., Canada

  • Alexandria, Virginia, USA

  • Valencia, Spain

  • Vientiane, Laos

  • George’s, Bermuda

  • Mykonos, Greece

  • Azores, Portugal

  • Kenai, Alaska

  • Inverness, Scotland

Novelty reigns supreme when it comes to accommodation type

Travelers are increasingly interested in staying somewhere novel or unique during their getaways. “Tentalows” (a cross between a tent and a bungalow, usually outfitted with plumbing and other modern-day comforts), agritourism properties (think farms, ranches, etc.), castles and chalets all saw increased demand this year.

For more research information by Expedia, visit: https://advertising.expedia.com/

For more research information by TOTA, Visit us online at: https://totabc.org/research/

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