90% of Consumers Look for Sustainable Options when Booking Travel According to Expedia Research

New research released today by Expedia Group Media Solutions reveals that although 90% of consumers look for sustainable options when booking, 70% feel overwhelmed with navigating options and making the best choices to be a more sustainable traveler.

Conducted in partnership with Wakefield Research, the study included an online survey of 11,000 representative, general population adults ages 18+ in 11 global markets fielded between February 11 and March 6, 2022.

Key Takeaways

• Travel brands should make sustainable travel information easier to understand and show the value and impact of responsible travel choices.

• Travellers want to know that travel brands are committed to sustainability, not just checking a box.

Additional insights from the recently released Sustainable Travel study from Expedia Group Media Solutions included price and opportunities in sustainable travel.

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Expedia Presents: Generation Alpha and Family Travel Trends

How the world’s youngest generation is influencing family travel

Read the Full Article Here: Generation Alpha and Family Travel Trends

GETTING TO KNOW GEN ALPHA:

• BORN AFTER 2010 and known as the children of Millennials, the first generation born entirely within the 21st century

• DIGITAL NATIVES growing up with Instagram and the iPad (which both also debuted in 2010), this generation are already tech power-users

• WILL REACH NEARLY 2 BILLION by the time the last of this generation is born in 2025, with 2.5 million born around the world every week

• CULTURAL & ECONOMIC IMPACT of Alphas and Gen Z are expected to be equal to that of their parents or older siblings, the Millennials

• GREAT POTENTIAL as Alphas are expected to be the most formally-educated, longest-living and wealthiest generation

KEY HIGHLIGHTS

• On average globally, travellers with Gen Alphas are taking more than three family trips per year

• Most Trips are domestic for those with Gen Alphas, whether travelling as a family or without kids

• Family friendly fun for all, kid-friendly entertainment and safety drive family travel decisions

• When it comes to family travel, experience beats expense

• Entertainment when travelling also includes device time for Gen Alphas

• Plane and Car are preferred modes of transportation for family travel

For more research information by Expedia, visit: https://advertising.expedia.com/

For more research information by TOTA, Visit us online at: https://totabc.org/research/

Expedia’s 2018 Year in Review Trends Report

Read the Full Report Here 

Based on Expedia flight data, the following cities all saw an increase in U.S. visitors of at least 40% in 2018, compared to the year prior.

• Barcelona, Spain

• Victoria, B.C., Canada

• Alexandria, Virginia, USA

• Valencia, Spain

• Vientiane, Laos

• George’s, Bermuda

• Mykonos, Greece

• Azores, Portugal

• Kenai, Alaska

• Inverness, Scotland

Novelty reigns supreme when it comes to accommodation type

Travelers are increasingly interested in staying somewhere novel or unique during their getaways. “Tentalows” (a cross between a tent and a bungalow, usually outfitted with plumbing and other modern-day comforts), agritourism properties (think farms, ranches, etc.), castles and chalets all saw increased demand this year.

For more research information by Expedia, visit: https://advertising.expedia.com/

For more research information by TOTA, Visit us online at: https://totabc.org/research/