According to a recent survey, outdoor recreation is on the rise in British Columbia and access to outdoor opportunities remains a top priority for residents of BC. Explore the latest trends and insights of the 2024 Ipsos poll below.
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Full 2021 data is now available on the Destination BC Tourism Industry Dashboard, which includes key tourism statistics such as international visitor arrivals data, provincial room revenue, commercial restaurant receipts, provincial and regional occupancy rates and average daily room rates, and more.
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With most COVID-related restrictions now lifted across Canada, a survey from Research Co. has 52% of Canadians admitting to being “very anxious” or “moderately anxious” about the end of public health mandates in their province, including 53% of BC respondents.
43% of British Columbians believe “recent protests and blockades related to the COVID-19 pandemic” can claim “a great deal” or “a fair amount” of the credit for pandemic restrictions being rolled back.
Nearly two-thirds (65%) of respondents across the country said they plan to continue wearing masks in indoor settings, but in BC only 59% plan to do so, the lowest percentage of provinces polled.
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New research from Booking.com, containing insights gathered from more than 29,000 respondents across 30 countries, suggests that the COVID-19 pandemic appears to be a tipping point for global travelers to commit to sustainable travel. To help boost the visibility of more sustainable stay options, Booking.com is now showing third-party sustainability certifications and details on a range of 30+ impactful practices in place at hundreds of thousands of properties around the world.
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Expedia
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Destination Canada
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Destination Canada
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Expedia
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Destination BC
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