90% of Consumers Look for Sustainable Options when Booking Travel According to Expedia Research

 

New research released today by Expedia Group Media Solutions reveals that although 90% of consumers look for sustainable options when booking, 70% feel overwhelmed with navigating options and making the best choices to be a more sustainable traveler.

Conducted in partnership with Wakefield Research, the study included an online survey of 11,000 representative, general population adults ages 18+ in 11 global markets fielded between February 11 and March 6, 2022.

Key Takeaways

  • Travel brands should make sustainable travel information easier to understand and show the value and impact of responsible travel choices.

  • Travellers want to know that travel brands are committed to sustainability, not just checking a box.

Additional insights from the recently released Sustainable Travel study from Expedia Group Media Solutions included price and opportunities in sustainable travel.

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