Destination BC Invest in Iconics Update
Destination BC, together with strategic industry advisory groups, and ITBC are in the midst of developing new brand strategies for the various Iconic routes and places across the province.
The Invest in Iconics Strategy for British Columbia is focused on creating globally compelling brands for routes and places across the province that will help disperse visitors as well as help BC stand out amongst the vast array of travel choices around the world. Place Branding will present the province in a new way to create storylines about destinations that will ignite the imaginations of travellers for years to come.