Posts tagged Invest in Iconics Strategy
Destination BC Launches First Iconic Brand, Rainforest to Rockies
Destination BC Launches First Iconic Brand, Rainforest to Rockies

The first Iconic brand to launch from Destination BC’s Invest in Iconics strategy is now live for the world to see. Rainforest to Rockies, is an iconic Canadian journey along ever-changing landscapes, inspiring travellers to visit more places in the province.

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Thompson OkanaganTOTA CommunicationsInvest in Iconics Strategy, Destination BC, Rainforest to Rockies, Kamloops, Osoyoos, Grand Forks, Christina Lake, Similkameen Valley, Consumer Campaign
Destination BC Invest in Iconics Update
Destination BC Invest in Iconics Update

Destination BC, together with strategic industry advisory groups, and ITBC are in the midst of developing new brand strategies for the various Iconic routes and places across the province. The Invest in Iconics Strategy for British Columbia is focused on creating globally compelling brands for routes and places across the province that will help disperse visitors as well as help BC stand out amongst the vast array of travel choices around the world. Place Branding will present the province in a new way to create storylines about destinations that will ignite the imaginations of travellers for years to come.

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Thompson OkanaganThompson Okanagan Tourism AssociationDestination BC, Invest in Iconics Strategy