News & Resources
The latest Thompson Okanagan tourism industry news from TOTA, tourism businesses, and communities.
Destination BC Launches First Iconic Brand, Rainforest to Rockies
The first Iconic brand to launch from Destination BC’s Invest in Iconics strategy is now live for the world to see. Rainforest to Rockies, is an iconic Canadian journey along ever-changing landscapes, inspiring travellers to visit more places in the province.
Destination BC is branding, marketing, and supporting destination development of new, globally compelling routes and places that span the entire province of British Columbia. These new place brands will inspire more travellers to visit more places in the province, throughout the year.
The first Iconic brand to launch from Destination BC’s Invest in Iconics strategy is now live for the world to see. Rainforest to Rockies, is an iconic Canadian journey along ever-changing landscapes, inspiring travellers to visit more places in the province.
On HelloBC.com/Rainforest-to-Rockies, travellers can choose their own adventure and enjoy the journey from Vancouver on the Pacific Coast to the Canadian Rockies through several routes, like Highway 3, 5, and 1, to various communities, including destinations in the Thompson Okanagan, such as Kamloops, Mt Robson, Osoyoos and the Kettle Valley Rail Trail.
The TOTA team looks forward to working with Destination BC to promote this iconic route through the region.
Learn More at DestinationBC.ca.
Destination BC Invest in Iconics Update
Destination BC, together with strategic industry advisory groups, and ITBC are in the midst of developing new brand strategies for the various Iconic routes and places across the province. The Invest in Iconics Strategy for British Columbia is focused on creating globally compelling brands for routes and places across the province that will help disperse visitors as well as help BC stand out amongst the vast array of travel choices around the world. Place Branding will present the province in a new way to create storylines about destinations that will ignite the imaginations of travellers for years to come.
Destination BC, together with strategic industry advisory groups, and ITBC are in the midst of developing new brand strategies for the various Iconic routes and places across the province.
The Invest in Iconics Strategy for British Columbia is focused on creating globally compelling brands for routes and places across the province that will help disperse visitors as well as help BC stand out amongst the vast array of travel choices around the world. Place Branding will present the province in a new way to create storylines about destinations that will ignite the imaginations of travellers for years to come.