Tourism Industry Association of Canada announces MOU with Indigenous Tourism Association of Canada

The Tourism Industry Association of Canada (TIAC) and the Indigenous Tourism Association of Canada (ITAC) have agreed to formalize their partnership through a signed memorandum of understanding (MOU). This represents a concrete collaboration between the national Indigenous tourism organization and the national advocacy organization for the tourism industry in Canada.

The primary goal of this MOU is to work collaboratively and coordinate efforts to provide leadership, advocacy and engagement opportunities, supporting the recovery of the Indigenous tourism sector in Canada. ITAC and TIAC will work together to share and develop knowledge, complementary expertise, and market intelligence.

TIAC encourages the development of tourism in Canada and serves as the national private-sector advocate for the tourism industry. Responsible for representing tourism interests at the national level, TIAC contributes advocacy work supporting policies, programs, and activities that will benefit the tourism sector’s growth and development nationally.

Memorandum of Understanding Signed Between Thompson Okanagan Tourism & Cariboo Chilcotin Coast Tourism

Organizations pledge a collaborative approach to promoting growth of tourism on the Gold Rush Trail

For Immediate Release
May 31, 2019
Syilx/Okanagan Territory (Kelowna, BC)

Thompson Okanagan Tourism Association (TOTA) and the Cariboo Chilcotin Coast Tourism Association (CCCTA) signed a Memorandum of Understanding (MOU) during Tourism Week in British Columbia. The MOU recommits a coordinated and collaborative approach in promoting growth and development of tourism on the Gold Rush Trail.

“The Gold Rush Trail is a tourism must-see that ties together such a large part of the stunning and diverse landscape of the interior to the nationally-recognized historic site of Barkerville,” says Lisa Beare, Minister of Tourism, Arts and Culture. “The development and promotion of the Gold Rush Trail will highlight a historically-rich piece of British Columbia’s past, support new business growth in the area, while enriching the experience for visitors today.”

The parties agree there is an opportunity to promote awareness and connectivity to tourism stakeholders, policy makers, leaders and organizations to understand the value of the Gold Rush Trail corridor. This relationship will allow the organizations to leverage each other’s programs, expertise and resources to support this key economic corridor and help to cultivate a sustainable visitor economy in all parts of the province.

“There are exceptional experiences and untapped potential along the Gold Rush Trail,” shares Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism Association. “I am thrilled with the memorandum of understanding signing as we recommit to this vital corridor and celebrate a living ‘History Shaped by Nature’ for future generations.”

TOTA and CCCTA developed the MOU to more clearly define their partnership in enhancing and expanding the Gold Rush Trail corridor, supporting communities and individual entrepreneurs as they develop new product and programming, respond to emergencies, grow marketing assets and support Indigenous tourism growth.

“This important commitment between our two organizations will ensure there are the resources made available to grow the tourism industry in the Gold Rush Trail corridor including increasing engagement programs with Indigenous communities, providing the latest research, advancing responsible sustainable tourism practises, and ensuring coordinated Emergency Management leadership and communications,” says Glenn Mandziuk, President & CEO of Thompson Okanagan Region.

The Gold Rush Trail Management Committee, made up of stakeholders from New Westminster to Barkerville, will continue to provide advice and guidance to the teams supporting tourism in the corridor.

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About Thompson Okanagan Tourism Association

The Thompson Okanagan Tourism Association (TOTA) is a non-profit society governed by an elected Board of Directors who represent business and community tourism interests throughout the region and is supported by and representative of Destination British Columbia (DBC). It is an industry-led organization that represents and supports all business and community tourism interests in the region, while also helping to implement provincial tourism policies. www.totabc.org

About Cariboo Chilcotin Coast Tourism Association

CCCTA is a non-profit, stakeholder-based Regional Destination Management Organizations that leads tourism in development and marketing in conjunction with the Ministry of Tourism, Arts & Culture, Destination British Columbia, Destination Canada and industry partners to help foster the growth of the tourism and the visitor economy. www.landwithoutlimits.com.

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