Webinar Roundup | Week of December 13, 2021

Webinars and training on digital marketing, content systems, storytelling, leadership, and more.

Note: This is the final Webinar Roundup of 2021. Webinar Roundups will return in January 2022. Happy holidays! Upcoming Webinars & Events Week of December 13, 2021 Are We Done Yet? Mental Health Challenges at the End of the Year Tuesday, December 14, 12PM - 1PM Hosted by: Canadian Mental Health Association BC & BC Crisi Line Network The months leading up to the end of the year can be not so jolly for many British Columbians -- especially as we continue to navigate new ways of gathering and celebrating.  If you’re having a not so jolly end of the year and this is a hard time for you, it's important to remember that you are not alone. Behind every British Columbian is a network of agencies that together provide 24 hours a day, seven days a week support for wherever you find yourself. We call it a continuum of care and support you in areas such as crisis intervention, suicide prevention, and long-term mental health support. Join Asha Croggon (Crisis Lines Network), Jonathan Morris (CMHA BC) and Ivana Bilic (Crisis Centre of BC volunteer) as they update British Columbians on the free, accessible support and services available across BC. Register Now Burnout & Recovery Wednesday, December 15, 10AM - 11:30 AM Hosted by: Canadian Mental Health Association Burnout…it can manifest from experiences of high stress, leave us feeling exhausted, and perhaps stuck in unhelpful habits that stall productivity and creativity. In this workshop, learn about the components of burnout, and experiment with a Solution-Focused 3-step plan of action to assist in recovering from, and preventing burnout in the future. Learning Outcomes: Recognize the signs and symptoms of burnout List the elements of burnout recovery Orientation to a solution-focused 3-step plan of action to combat burnout Register Now Digital Marketing in 2022 Wednesday, December 15, 11:30AM - 12:30PM Hosted by: Community Futures North Okanagan Why do people love what you have to offer and tell their friends? What are the best channels to help spread the word? What insider tips do marketing professionals use to inspire action? In this workshop, uncover the potential of your business’s story and how to make the most of your digital marketing efforts to help achieve your desired results. What will you learn? How to craft a compelling business story The best digital marketing tools to reach your audience Hacks to leverage traction and garner results Marketing your business during unique times Tips for building a marketing strategy and maximizing your budget Register Now Preparing Content for Intelligent Systems Thursday, December 16, 11:00AM - 12:00PM Hosted by: eLearningU Microcontent will open new channels for our content while improving delivery across existing channels. The path to intelligent microcontent is the next step in our journey in structured authoring. AI-powered cognitive content solutions perform best with content designed to be read by humans and processed by intelligent technologies. To deliver the right answer to prospects and customers, you need to optimize your content production approaches and begin crafting content with the precision humans appreciate and technology requires. Explore and understand the challenges, unknowns, and possibilities with microcontent. Register Now Upcoming Webinars January 2022 Digital Marketing Tips for 2022 - Top 10 DIY Lead Generation Tools for Your Business Wednesday, January 12, 2022 10:30AM - 12:00PM  Hosted by: Small Business BC As agile small businesses, we are constantly learning new ways to adapt to an ever-changing world. Some of these include emerging digital marketing and lead generation trends to help us reach more customers. Join Digital Marketing Expert, Ted Lau as he shares valuable DIY tips for digital marketing in the new year. Ted is the owner of an award-winning digital marketing agency, Ballistic Arts Media Studios. Ted will cover SEO, e-commerce, social media platforms, and more. What Will You Learn? How to effectively target top funnel keywords into leads How to improve online purchase experiences from prospective customers How to engage with your leads authentically on social platforms What it means to be "meta" and what you need to watch out for in 2022 To access the webinar free of charge, register online using coupon code DBC3034. Register Now Storytelling Learning Series  Wednesdays, January 19 - February 2, 6:30PM - 8:00 PM Hosted by: Rotary Centre for the Arts, Kelowna What is your story? Stories change the world. Stories compel us to action. Stories warm us, soothe us, and teach us. A good story earns us a second interview, a second date, and the loyalty of staff, friends, and family. Your daily experiences and your biography are filled with meaningful, memorable story-worthy moments which make our experience deeper and more meaningful. Join this series of in-person workshops to learn story structure, the art of listening, and the power in telling a warm, beautiful, compelling story. Registration for this three-week workshop is $30 (plus GST), and includes all three sessions. The series runs Wednesdays, January 19-February 2, 6:30-8:00 PM. Register Now How to Bring Clarity and Coherence to Your Team - Aligning Strategy, Leadership, and Focus Friday, January 21, 2022 1:00PM - 2:30PM Hosted by: Small Business BC Somewhere along the path of launching and running your business is a stage where you take a step back to set a coherent, clear, and consistent path to bring into alignment what you think, how you lead, and how your team works. Learn how to develop an effective team perfectly aligned with your company’s vision and goals so they can clearly and proactively solve the right business problems with maximum impact. What Will You Learn? Develop a clear vision that guides you and your team’s decision-making Lead with respect and concern for all team members that demonstrates appropriate compassion Deliver results and enhance the strengths of your team members to achieve key objectives Focus your team’s energy and time on the right tasks To access the webinar free of charge, register online using coupon code DBC3034. Register Now Past Webinars The Best Free Social Media Tools for Tourism Hosted by: eLearningU We're in an amazing time for marketing - tools are popping up every day to help us to create better content, schedule, monitor and engage with our audiences. However, with so many options out there, it can be overwhelming to select the right ones for the job. In this fast-paced session, Deanna Wampler will cut through the noise to share the specific tools that she's been using in her work building one of North America's most powerful Indigenous tourism brands, and the ones she's been recommending to her clients. View Recorded Webinar How To Create a Month of Content in 1 Hour Hosted by: eLearningU In this workshop, Karlyn Ankrom, a successful marketing agency owner, speaks about the importance of creating a social media calendar, how to set it up and how to use it to create a faster track for not just creating content but publishing it as well. She will also will show you what you need to do to get all your social media content for the next month brainstormed, created, and implemented -- in just one hour! Karlyn will walk you through the system she uses with her clients to build social media strategies that make sense, brainstorm buckets of content ideas (And how to repurpose them!), capture creative content in record time, AND define 'don't miss' metrics to inform your next month's content creation session. If you're ready to roll up your sleeves and finally have your social media running, instead of it running you, this is the session to step into! Prepare to leave this session with actionable and tactical content that you can create and deploy over the next month! View Recorded Webinar Facebook Advertising for Tourism Hosted by: eLearningU Facebook Ads are now a core component of many digital marketing and social media campaigns -- but are you getting the best results possible from your ad strategy? Facebook ads are now the second biggest advertising platform for businesses online -- and for good reason. Facebook ads are extremely effective and affordable. Businesses can get started quickly and spend as little as a dollar a day. Participants will learn: How businesses are using Facebook advertising Setting clear ad campaign objectives Creating valuable content that engages your audience Applying advanced targeting options to reach the right audience at the right time Optimizing your ad campaigns for improved results Leveraging video in Facebook ad campaigns How to setup Custom Audiences to increase reach Integrating efforts with Instagram Tracking and analyzing results View Recorded Webinar Thompson Okanagan Tourism Association (TOTA), 2280-D Leckie Road, Kelowna, British Columbia V1X 6G6, Canada, 250.860.5999 Unsubscribe Manage preferences

Thompson Okanagan Tourism News Summary | Week of December 6, 2021

Webinar Roundup | December 7, 2021

The Good News(letter) | December 6

Through all the changes and uncertainty, we're continuously inspired by the resiliency and innovative spirit of the people behind the businesses.

The Good News(letter) is brought to you twice a month by the TOTA team. 

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Thompson Okanagan

Many Thompson Okanagan accommodations and tourism businesses like the Sorrento Centre, have opened their doors to the families and individuals who has been displaced by the flooding throughout B.C. due to heavy rains. 

During such a difficult time for the province, it is inspiring to see individuals and businesses come together to help where they can. 

In response to B.C.'s heavy rain damage, Swoop has added new flights between Abbotsford (YXX) and Kelowna (YLW) for travellers in immediate need of transportation or those travelling to assist in the recovery efforts and emergency response.

These flights are being offered for $79 to $99 all-in, from November 22nd to December 15th. They have also increased flights between Edmonton (YEG) and Abbotsford with fares starting at $49 all-in.

The Kelowna International Airport (YLW) has continued to work with its airline partners to add more capacity of flights in an effort to get BC residents home safely.

The Hotel Eldorado at Eldorado Resort is hosting Eldorado ‘Tree of Dreams’ event the evenings of December 7th, 8th, or 9th. The event will feature local artisans and crafters, food stations, carolers, and most importantly – Santa! 

All proceeds from ticket sales will be donated to ‘Food for Thought’, a locally based organization whose goal is to eliminate hunger in children, one child at a time.

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Around the Globe

Our hearts go out to our neighbors in Eastern Canada who now to are experiencing severe flooding across multiple communities. If you are wanting to help, you can offer assistance by making a donation. The Canadian Red Cross has launched an emergency fundraising campaign to help flood victims.

The organization is helping people to meet their basic needs by providing food, lodging, clothing, personal services and transportation on a case-by-case basis.

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Webinar Roundup | November 30, 2021

Thompson Okanagan Tourism News Summary | Week of November 29, 2021

Webinar Roundup | November 23, 2021

Thompson Okanagan Tourism News Summary | Week of November 22, 2021

Webinar Roundup | Week of November 15, 2021

Thompson Okanagan Tourism News Summary

The Good News(letter) | November 12

Through all the changes and uncertainty, we're continuously inspired by the resiliency and innovative spirit of the people behind the businesses.

The Good News(letter) is brought to you twice a month by the TOTA team. 

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Thompson Okanagan

Kelowna International Airport (YLW) announced that it will regain its international status for flights to and from Kelowna effective November 30. 

Currently YLW is anticipating the return of the following routes in the near future:

• Alaska – Seattle – Dec. 16, 2021

• Sunwing – Varadero – January 2022

• WestJet – Phoenix, Los Cabos, Puerto Vallarta, Cancun – January 2022

Once again, one of the most prestigious travel magazines in the world has awarded Big White Ski Resort as the best in British Columbia, rating us #12 in North America and Whistler #15. They were the only two B.C. resorts to make the top 30.

The 2021 Lieutenant Governor's Wine of the Year was awarded to Tantalus Vineyards for their 2018 Old Vine's Riesling. 

After tasting over 800 wines, the judges awarded silver, gold, and platinum medals to 90 BC wineries that were recognized during the virtual award ceremony.

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Around the Globe

International tourism enjoyed signs of rebound in June and July 2021 as some destinations eased travel restrictions and the global vaccination rollout advanced in many parts of the world.

According to the latest edition of the UNWTO World Tourism Barometer, an estimated 54 million tourists crossed international borders in July 2021, down 67% from the same month in 2019, but the strongest results since April 2020. 

The ‘Glasgow Declaration for Climate Action in Tourism’ was launched November 4th, 2021 at the UN Climate Change Conference COP26. Some of tourism’s biggest businesses have joined governments and destinations in committing to cut emissions in half by 2030 and achieve Net Zero by 2050 at the latest.

The Glasgow Declaration recognizes the urgent need for a globally consistent plan for climate action in tourism. 

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Webinar Roundup | Week of November 9, 2021

Thompson Okanagan Tourism News Summary | Week of November 8, 2021

Webinar Roundup | Week of November 2, 2021

Thompson Okanagan Tourism News Summary | Week of November 1, 2021

The Good News(letter) | October 29th

Through all the changes and uncertainty, we're continuously inspired by the resiliency and innovative spirit of the people behind the businesses.

The Good News(letter) is brought to you twice a month by the TOTA team. 

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Thompson Okanagan

The Okanagan and Kettle Valley Rail Trail were featured in German cycling magazine RADtouren, after Destination BC hosted journalist Christine Neubauer (now editor-in-chief) in 2018. The Kettle Valley Trail route took centre stage in a double-page spread in the September/October issue, which teased the October special edition on cycling tours worldwide. This edition included a six-page article on cycling along the Kettle Valley Trail, and featured BC businesses like Giro Okanagan and Hoodoo Adventures.

Big White Ski Resort recently dropped off a set of gift baskets to Kelowna General Hospital's intensive care unit. "We will continue to support and acknowledge the ongoing tireless work that our ICU and frontline workers face every day," says Big White's Michael J. Ballingall.

Trail upgrades along the Kettle Valley Rail (KVR) Trail, in the Central Okanagan have been completed. The upgrades were performed along a 16 km section between Bellevue Trestle (above Kelowna) and Chute Lake in the hopes to improve trail users experience. TOTA is pleased to have undertaken this work through the support of Western Economic Diversification Canada (WD) and the Community Economic Recovery Infrastructure (CERIP) program funding, received through theMinistry of Forest Lands Natural Resource Operations & Rural Development.

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Around the Globe

Swiss International Airlines has partnered with Too Good To Go to offer unsold service items at reduced prices. Partnering with Too Good to Go to sell off unused stock is a way of shifting that stock, so it doesn’t end up in a landfill or the compost bin.

ZeroAvia completed the world’s first hydrogen fuel cell powered flight of a commercial-grade aircraft. 

With its Piper six-seat plane, ZeroAvia’s achievement is the first step to realizing the transformational possibilities of moving from fossil fuels to zero-emission hydrogen as the primary energy source for commercial aviation.

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Biosphere Commitment Newsletter | October 2021

Webinar Roundup - Week of October 25, 2021

Thompson Okanagan Tourism News Summary | Week of October 25, 2021

Thompson Okanagan Tourism News Summary | Week of 10/18, 2021